Arts Management Commons^™

Land Art : True Capitalist Art, Annie Gustafsson

MA Theses

Land art is known to exist in remote locations, are immense in scale, are site specific and are incredibly costly to create. All of these traits make Land artworks inherently resistant to conservation and the secondary market.

If these artworks do not present an obvious investment opportunity, how then can an art movement like Land art even exist? What is its role in a capitalist driven society, if it cannot perform as a financial asset? Where then does the value in Land art lie?

This paper will attempt to explore the cultural effects on the movement, the subsequent methodologies developed …

Double-Edged Experiences And Their Impact On The Twenty-First-Century Audience: The Ever-Evolving Museum, Ana Sanz Menchero

MA Theses

The twenty-first-century museum is an ever-changing art institution adapting itself to engage a broader audience. The democratization of the museum becomes the priority to make art accessible to everyone. In the quest to find the perfect strategy, museums commit themselves to a constant transformation that seeks to create a unique “business model.” Along this process, institutions provide two-folded experiences to the public; first, the exhibition of art as a spectacular experience, and second, the staging of the museum as an entertaining entity. Today, museum attendance is not necessarily related to the quality of the show anymore. Welcome to the era …

Private Art Museum Backed By Hong Kong Invetment - Wan Fung Art Musem As An Example, Yiye Chen

MA Theses

The rapid development of private art museums in the world can be regarded as the epitome of global economic development. The Chinese government has given unprecedented support to the development of culture and art. As the world's second largest economy, China's middle class has been increasing year by year. The hot art market has attracted European and American auction giants, and famous galleries have entered the Chinese market. Since the birth of the first private art museum in China at the end of the 20th century, Chinese scholars have been constantly exploring the direction of development. From copying the European …

A Study On The Commercial Promotion Mode Of Contemporary Young Artists In China Taking Art Nova 100 As An Example, Han Le

MA Theses

Nowadays, young artists have increasingly become a significant part of the art market in China since there has been a recent emergence of China's art market. Therefore, their personal growth and development would greatly impact the future of art market. With the support of relevant economic and political policies from the government, China has initiated many innovative characterized business modes of cultivating young artists. By looking at Art Nova 100, a quite typical art project of recent years in China, this paper firstly deals with the actual living situation of contemporary young Chinese artist together with considerations for specific historical …

Story Of Twin Cities, Who Will Be The Next Storm Center Of Art Fairs?, Rui Bian

MA Theses

Since 2000, with the rapid development of China's economy, the evolution of contemporary art fairs in China has been accelerated. This paper takes two representative cities, Beijing and Shanghai, as examples. In the past one decade, Shanghai and Beijing have respectively led the trend of contemporary art market due to various internal and external factors. This paper uses PEST model to analyze, trying to find out who will be the next center of contemporary art in the next ten years.

The first part of this paper mainly starts from the differentiations in policies and regional distributions of Chinese contemporary art …

How Does Contemporary Artists Consolidate Their Success And Achievements Through Social Media Platform Such As Instagram? : Case Study Of Successful Co-Existing Relationship Developed Between Contemporary Artists Ai Weiwei And Kaws With Their Instagram Account, Rouchen Yao

MA Theses

In the following thesis, I would compare and contrast the two art world phenomenon:Ai Weiwei and KAWS, whom have very distinctive artistic focus and style. And how the two artists utilize their social media platform to achieve different purposes and reflect different values. In the past few years, due to internet accessibility to the art world, online and social media platforms have become an intermediary between the art world and the masses, giving everyone access to art. Being household names from the art world, both of the artists generated a large number of fans on their social media platform of …

Learning At Literary Festivals, Giulia Rossetti, Bernadette Quinn

Books/Book Chapters

No abstract provided.

Measuring The Financial Health Of American Symphony Orchestras, Samantha M. Lulka

Honors Theses and Capstones

No abstract provided.

Midwestern Artists' Responses To The Demands Of Entrepreneurial Management, Carolyn Melissa Nelson-Kavajecz

Walden Dissertations and Doctoral Studies

Artists have the potential to achieve higher levels of success in business management, leadership roles, and entrepreneurial endeavors if equipped with the proper knowledge. Although artists may have a creative perspective and could possess many of the attributes sought after by organizations and communities in need of innovative leaders, their approaches to entrepreneurial management differ from traditional business managers or community leaders. The problem was poor understanding of how artists in Midwestern regions of the United States respond to the demands of entrepreneurial management. The purpose of this qualitative multiple-case study was to understand how 20 individuals who self-identified as …

Purchase Decisions For Bookish Boxes: Influence Of Instagram, Sabrina Shen

Honors College Theses

No abstract provided.

International Music Preferences: An Analysis Of The Determinants Of Song Popularity On Spotify For The U.S., Norway, Taiwan, Ecuador, And Costa Rica, Brendan Joseph Suh

CMC Senior Theses

This paper examines data from Spotify’s API for 2017-2018 to determine the effects of song attributes on the success of tracks on Spotify’s Top 200 Chart across five different countries: the U.S., Norway, Taiwan, Ecuador, and Costa Rica. Two dependent variables are used to measure the success of a song – a track’s peak position on the charts and the number of days it survives on a country’s Top 200 Chart. Using ten separate regressions, one for each dependent variable in all five countries, it is concluded that the presence of a featured guest on a track increases a song’s …

A Study Of Unemployment And Underemployment In Clinical Music Therapy, Christopher A. Kelley

Theses and Dissertations--Music

Music therapy has been an established health profession for over 60 years serving a diverse population in different settings. Researchers studied the effects of burnout, career longevity, job satisfaction, and workforce analysis of clinical music therapy; however, no studies exist on the prevalence of unemployment and underemployment in clinical music therapy. The purpose of this study was to determine the prevalence of unemployment and underemployment in clinical music therapy.

Participants who completed an anonymous online survey (n = 1,240) were board-certified music therapists who provided information on their current employment status. Results showed that the prevalence of unemployment among …

An Overview Of A Failed Thesis, Avery Lewis

Undergraduate Honors Theses

An overview of a project based thesis that did not have the support or funding to be carried out to completion. The project was based around starting up a summer recruitment program for the East Tennessee State University Music Department. The program would consist of various summer events for high school students used to recruit for the department as well as encourage music and fine arts degrees.

Arts Organizations And Accountability, Anna Bernadska

Faculty Research and Creative Activities Symposium

No abstract provided.

Riding The Seesaw Between Artist And Administrator, Elise L. Kieffer Phd

Faculty & Staff Research and Creative Activity

The road toward arts administration often begins with art practice. This can be problematic, as artists are educated and trained to be practitioners of their art form. Experience and education in the requisite administrative skills is too often learned on the job, as one is thrust into a new role with entirely new and separate responsibilities and different priorities. This disparity can lead to confused priorities, disorganization, and lack of professionalization of administrative services. Beginning with an examination of classical pragmatism and its historic emphasis on plurality, coherence and integration, moving into the contemporary applications of pragmatism as a mediating …

Penatalaksanaan Okupasi Terapi Dalamaktivitas Menggunakan Beha Dengan Konsep Bobath Pada Pasien Stroke Hemiparesis Sinistra Di Klinik Sasana Husada, Hidayati, E. R. N, Arum Pratiwi, Rita Aliya

Jurnal Vokasi Indonesia

Stroke is brain attack due to vascular injury that can damage the brain permanently because of neurologist disorder. The purpose of this intervention is to improve patient's ability to wear bras according to Occupation Therapy's view. The method that will be used to improve the patient ability who suffer from function disorder, movement, and control due to the lesion in the central nerve system is Bobath Concept. By giving eight times intervention, it can be seen that there is improvement postural control and less pain in the shoulder area when it moved. The result of this shows that there is …

Marching On Together: The Future Of Non-Profit Museums In A For-Profit World, Matthew R. Dellaguzzo

Seton Hall University Dissertations and Theses (ETDs)

This thesis proposes a model of increased collaboration among museums as an alternative to the commercialization of the museum field. Through a combination of internal and external factors, museums are finding it necessary to operate in a manner akin to that of commercial enterprises. This trend threatens to undermine the cultural and educational mission of museums. At the same time, the ability of museums to carry out their missions necessarily depends on a solid financial base. Collaboration, whether in the form of consortia or consolidated institutions, provides an avenue whereby museums can not only make more economical use of their …

2018 Manifest Program, Columbia College Chicago

Manifest Urban Arts Festival Programs

A program for the Manifest Urban-Arts Festival held by Columbia College Chicago on May 11, 2018.

Crisis Text Line Benefit Festival: An Applied Study In Event Planning And Practice, Rebecca Duke

Renée Crown University Honors Thesis Projects - All

For my Honors Capstone Project, I created and hosted my own benefit concert as an opportunity to gain real experience in event management, booking, production, marketing, and promotion. Although I’d had incredible experiences in my extracurricular activities and internships, I had not yet been able to conceptualize my own event and see it all the way through. The Crisis Text Line Benefit Festival took place on Wednesday, October 25, 2017, at Funk N’ Waffles in downtown Syracuse. All proceeds were donated to Crisis Text Line, a non-profit organization that provides 24/7 counseling services via text message. The two performers were …

The Current Royalty Distribution Process For Songwriters In The United States And Improving The Process, Catherine Canete

Renée Crown University Honors Thesis Projects - All

In this paper, I explore the music publishing process as a whole and the possible income streams available for songwriters in the music industry. Though songwriters are not the only individuals that may receive royalties for their work, this paper focuses primarily on songwriters and music publishing. Using data collected from interviews and secondary research, I explain the steps involved from generating royalties to the payment to the songwriter. I explain the roles of copyright, performing rights organizations, music publishers, mechanical licensing agencies, and more. Though the system functions as is, I describe some of the issues with the processes …

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Diversification Of Orchestras’ Audiences, Musicians, Programming, And Revenues: Transforming The Relevancy Of German And U.S Orchestras To Their Communities, Dina Marie Weineck

Renée Crown University Honors Thesis Projects - All

This thesis presents ways of how orchestras in Germany and the U.S can transform classical music into a vehicle for social improvement through the diversification of audiences, musicians’ body, artistic programming, concert experience, and revenues. The linkages between mission and funding models of U.S orchestras are being re-calibrated, striving for social relevancy and financial sustainability at once. This approach is contrary to the way in which orchestras have divorced their missions for on-site concerts as their primary product from off-site community programs as a secondary avenue. The purpose and mission set forth for these orchestras, respectively, must be viewed in …

2nd Place Contest Entry: Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress

Kevin and Tam Ross Undergraduate Research Prize

This is Stephanie Caress' submission for the 2018 Kevin and Tam Ross Undergraduate Research Prize, which won second place. She wrote about current copyright laws and digital distribution practices and how they can be improved for creators and consumers of music.

Stephanie is a senior at Chapman University, majoring in Music and Strategic & Corporate Communication. Her faculty mentor is Dr. Jessica Sternfeld.

Not For You, Not For Me, But For Us, A Case Study That Examines The Battersea Arts Centre's Co-Creation Models And How This Generates Symiosis Between Their Community And Organisational Resilience., Katharine Marchingo

Staff Scholarship - Australia & Dubai

There is much to learn from the Battersea Arts Centre (BAC) who remains at

the forefront of international arts practice despite the temporary loss of capital

infrastructure due to a tragic fire. This resilience is in part due to BAC’s

organisational model and investment strategy; but these aspects are only as strong

as organisational culture and community support allow them to be, these are

much harder to design and more nuanced in application

(Jubb Personal Interview 23 March 2018).

This report makes use of: action research, qualitative research, data that

was made available by the organisation and relevant literature to …

Global Ambitions: Positioning Singapore As A Contemporary Arts Hub, Su Fern Hoe

Research Collection School of Social Sciences

This chapter has two objectives. The first is to critically interrogate the state’s efforts in utilising the visual arts as a means to position Singapore as an international arts hub and marketplace. As Kwok Kian Woon and Low Kee-Hong have noted, “Singapore’s cultural policy has everything to do with staying on top as a focal node in the late-capitalist world system of the new millennium” (Kwok and Low, 2002, p. 154). This chapter offers an overview of the programmes and initiatives introduced by the state from the 1990s to the present in order to encourage the entry of international art …

The Arts And Culture Strategic Review Report: Harnessing The Arts For Community-Building, Su Fern Hoe

Research Collection School of Social Sciences

The Arts and Culture Strategic Review (ACSR) was initiated in 2010 to chart the next phase of cultural development in Singapore. The final report, which was released in 2012, appears to propose a paradigm shift in focus for arts and cultural policy making in Singapore: from the desire to manage the arts and cultural sectors into profitable creative industries to the utilisation of the arts and culture as expedient tools for social cohesion and community building in Singapore. This shift has resulted in government programmes placing (renewed) importance and emphasis on “community arts” as a cultural activity. This chapter critically …

Nurturing The Cultural Desert: The Role Of Museums In Singapore, Su Fern Hoe, Terence Chong

Research Collection School of Social Sciences

The absence of official platforms and institutions such as museums and visual arts spaces; while the artistic amateur scene was flourishing, there were no museums or national galleries where collections of the best local and regional artworks could be found, appreciated and studied by artists and citizens. This cultural desert was the result of the government’s attention to bread and butter issues. How, then, did Singapore transform from “cultural desert” of yesteryear to a city with 51 museums and 118 art galleries in 2013, as well as an arts scene that saw more than 3.2 million visitors to the national …

Using The Fine Arts To Illustrate Degrees Of Innovation: From The High Renaissance To Cubism, Kimball P. Marshall Ph.D., Rene Desborde Ph.D.

Atlantic Marketing Journal

This paper applies the marketing innovation concepts of continuous innovation, dynamically continuous innovation, and discontinuous innovation to the fine arts to suggest challenges artists face in gaining acceptance of new styles. This paper reviews shifts in broad visual arts styles from the High Renaissance to Cubism in order to illustrate these marketing innovation concepts and to indicate the roles that marketing might play in generating market acceptance of new artistic styles. These marketing roles, as suggested by the four “Ps” of marketing (product, place, promotion, and price) become particularly evident with the development of Impressionism as an illustration of dynamically …

Diversity, Inclusion, Access, & Equity: An Analysis Of Otherness In Cultural Organizations, Cheyanne Jeffries

Senior Honors Theses and Projects

In an American society that is increasingly more multicultural and divers�� every day, diversity in cultural organizations has been the subject of much research dedicated to ensuring our cultural institutions and their boards, employees and overall organizational structure meet the rising demand for inclusion and equity in our nation. The American Alliance of Museums completed a national report in 2017 in which they found that "museum directors and board chairs believe board diversity and inclusion are important to advance their missions, but have failed to prioritize action steps to achieve it", among other key findings that identified a complete lack …

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a …