Business Commons^™

Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell

Theses and Dissertations in Business Administration

One of the primary attributes of a free market economy is the uninhibited flow of truthful information regarding the goods and services available in the marketplace (Azcuenaga 1995). This free flow of information, in the form of advertising, enhances market performance by informing consumers and enabling firms to compete equitably based on the attributes of their offerings. Studies reveal that, for the vast majority of marketing managers, the regulatory environment serves as the primary influence in advertising strategy development and decision-making (Davis 1994). However, in their theory development, behavioral researchers often ignore the legal aspects promulgated by the FTC. Furthermore, …

Connecting People: An Exploration Of Building An Intranet Through Autoethnography, Christopher J. Martinez

Masters Theses

This study examines the development and failure of an Intranet at a small company in Southern Illinois. Using autoethnographic methods, I analyzed the events surrounding the development and rejection of the Intranet by the organization's president. Using Burke's concepts of identification and mystery, I analyzed the relationship between the failure of the Intranet and the president's reasoning for not supporting its development. Throughout this study I evaluate the lntranet's development, the impact of other's involvement, as well as the impact that the design of the layout could have on communication at the Company. I find that the failure to develop …

Analysis Of Factors Influencing Tolerance Of Fraternization, George J. Matusak Iii

Theses and Dissertations

This thesis explores several factors that might explain discrepancies in the tolerance level of fraternization among company grade officers within the Air Force. Factors that may influence implementation may include the nature of the relationship (platonic or sexual), the sex of the participants (same or different gender or gender of the senior person), whether the incident occurred between people in the same chain of command, and whether the survey respondent was ever stationed at a remote location. This research used a survey sent out to a population of company grade officers and comprising of scenarios that varied the combination of …

Factors Influencing Air Force Members' Tolerance Of Fraternization, Amanda G. Brandau

Theses and Dissertations

AFI 36-2909, provides the current policy on acceptable and unacceptable social interactions between Air Force members. The intent of distinguishing relationships as professional or unprofessional is to preserve proper respect for authority and maintain focus on the mission through professional relationships while avoiding the negative effects of unprofessional relationships. Fraternization is one unacceptable type, which governs relationships between officers and enlisted members. There have long been differences between official policy and actual practice in the area of fraternization. These differences likely influence the acceptance of existing policy, and the amount of tolerance toward behaviors that Air Force policy would consider …

Factors Affecting Exchange Relationships Among Subordinates And Supervisors: A Study Of Military Officers, Laurie K. Richter

Theses and Dissertations

This research examined the effect of organizational structure on the relationships between subordinates and their supervisors using measures of leader-member exchange (LMX), mentoring effectiveness, perceived organizational support (POS), perceived opportunities for promotion, job satisfaction, affective commitment, and intent to remain. The sample obtained included 147 subordinate Air Force traditional Civil Engineer officers, Explosive Ordnance Disposal (EOD) officers, Bioenvironmental Engineer officers, and 27 squadron commanders at 19 Air Force bases. The methods of multiple analysis of variance and structural equation modeling were used to evaluate five research questions and nineteen hypotheses. Overall, no differences were found between the types of subordinate …

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Current Psychological Perceptions Of Clothing As A Form Of Communication In The Business Environment, Amy L. Trowbridge

Seton Hall University Dissertations and Theses (ETDs)

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Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro

Seton Hall University Dissertations and Theses (ETDs)

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Organizational And Individual Effects On The Reporting Of Wrongdoing In The Workplace, Brian M. Stumpe

Theses and Dissertations

The study focuses on the organizational context in which the act of whistle-blowing occurs within organizations. The study suggests that many aspects of the context in which whistle-blowing actually occurs may be within the span of control of managers. Thus, management can possibly take steps to after certain aspects of the organizational context and ensure that organizational members are willing to report wrongdoing observed within their organization. To fulfill this objective, the study analyzes survey responses taken from military members' and civilian employees' responses to a 1997 survey distributed throughout the Aeronautical Systems Center (ASC), Wright Patterson Air Force Base …

The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam

Honors Theses

No abstract provided.

Why Didn’T You Tell Me?: Toward Building A Model Of Why Information Is Not Shared Well In Organizations, Robert C. Kitchen

Theses and Dissertations

The effective use of information in an organization is vital to its success. One of the biggest investments being made today by companies is in their information infrastructures. However, with all of the resources being dedicated to improving information flows, evidence shows that organizations still do not share information as widely as they could or should be. Many studies have been conducted to learn the reasons why people in organizations do not share information as well as would be good. However, no study was found that reported the relative frequency of reported reasons for not sharing information. This paper gathers …

An Assessment Of Mentoring Functions And Barriers To Mentoring, Kristopher A. Singer

Theses and Dissertations

A study of 91 Coast Guard junior officers and their mentors established the construct validity for mentoring functions and barriers to mentoring. The Air Force relies on supervisors to provide mentoring to their subordinates. The key predictors of whether junior officers report their supervisors as mentors were similarity between mentor and mentee and the quality of the supervisory relationship in terms of LMX and psychosocial and career development mentoring functions. The results demonstrated evidence for a compensatory theory of mentoring. Multiple mentors do not have a synergistic effect on mentoring relationships. The key predictors of reporting an additional mentor (other …

Silent Messages In Negotiation: A Descriptive Study Of Negotiators' Perceptions Of The Role Of Nonverbal Communication In Multi-National Business Negotiations, Yun Chu

Theses and Dissertations - UTB/UTPA

This study specifically explored the perceived importance of the following nonverbal factors in the negotiation process: proxemics (location and negotiation site), physical arrangement (seating and furniture arrangement), and kinesics (eye contact, facial expressions and gestures). The findings show that the negotiators' perception about the three categories and their role in negotiation are consistent with nonverbal communication theory.

Louisiana Works Campaign, Jeremy Tucker

Honors Theses

No abstract provided.

The Effects Of An Organizational Communication Intervention On Job Satisfaction In A Public Health Organization, Ann Kathleen Riley

All Master's Theses

The purpose of this study was to determine the effects of an organizational communication intervention on job satisfaction levels. Nineteen employees of a rural public health department served as the subjects of the study. Archival data was reviewed based on a pre and postjob satisfaction questionnaire administered to subjects in relation to a communication intervention. It was hypothesized that job satisfaction levels would increase as a result of an organizational communication intervention. Results of an independent !-test analysis for overall pre and postjob satisfaction scores did not support this hypothesis. Implications of the study and recommendations for future research are …

Meta-Ethnographic Development Of A Dialogue Methodology Applied To Organization Discourse, Shelley P. Gallup

Engineering Management & Systems Engineering Theses & Dissertations

A gap exists between theoretical stances that acknowledge the importance of dialogue as a dynamic within socially constructed structures, and "steersmanship" of those constructs--e.g., directing, intervening or transforming organizations. A "mechanism" which links theory with practice is missing, leaving practitioners with an acknowledgment of dialogue's central position, but without tools to enact this centrality in practice or research. This research constructs a conceptual model of dialogue, derived from the literature. Using this model as a base, the research seeks to generate a dialogue methodology bridging theory and practice with respect to organizational dialogue. The model, methodology, and research results are …

An Analysis Of The Effectiveness Of Online Peer Feedback At The United States Air Force Academy, Annette M. Driscoll

Theses and Dissertations

This thesis explores the effectiveness of the Air Force Academy's Department of English local area network peer feedback system. Four main questions were examined. These questions explored a) whether students reported improvement in their writing, b) whether students reported that feedback is worthwhile, c) whether students reported that LAN sessions increase enjoyment of writing, and d) what types of feedback the students 1) received and 2) found most helpful. Three groups were studied. Forty-six students received feedback online, fifty students received feedback face to face, and thirty-three students did not receive feedback. Comparisons were made for the questions mentioned above …

Whose Information Is It Anyway? An Argument For Information Stewardship, Trevor W. Plant

Theses and Dissertations

Information is an important resource for businesses and government, with information quality influencing decision quality, and highlighting our need to manage our information well: as a resource. Information Resource Management (IRM) has as its goal the management of information as a resource, but has not been implemented with the level of success expected. Problems with the implementation of IRM are indicated by the presence of redundant or inconsistent data, inability to share information across systems, and difficulty finding the information on systems. We propose that these difficulties are related to behaviours linked to perceived ownership of corporate information by organisational …

How Will Cable And Home Video Impact The Motion Picture Industry In Jamaica?, Steven-Anthony Cooke

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Objective

How will cable and home video impact the Motion Picture Industry in Jamaica?

This study examines the Motion Picture Industry in Jamaica and the impact that video rentals have had on the industry, as well as to predict the impact it may have on it in the future. The new emergence of cable operators may be in full operation in 1996. The impact that this new medium will have on the movie industry in the future will also be examined.

Methodology

• Interviews were conducted with the Managing Director of Palace Amusement Co. (1921) Ltd., a video store owner, as …

An Analysis Of The Extent To Which Humor Is Accepted And Employed In The Workplace For The Enhancement Of Productivity And Creativity, Jonathan R. Specht, Paul D. Tobin

Theses and Dissertations

Today's business literature is filled with discussions of the many benefits humor can bring to the work environment. Two of these purported benefits, namely, the enhancement of workplace productivity and the enhancement of workplace creativity, have attracted the attention of modern managers challenged with keeping their organizations competitive despite dwindling financial and human resources. Unfortunately, little research has been done to date which actually demonstrates a link between the existence of workplace humor and improved levels of productivity and creativity. Without this demonstration of causality, most managers are reluctant to invest corporate resources in pursuit of workplace humor despite its …

The Effects Of Three-Dimensional Graphs On Decision Making, Anita E. Latin, Anthony L. Villanueva

Theses and Dissertations

The objective of this thesis was to determine whether or not, and by how much, three-dimensional graphs are more accurate and efficient than two- dimensional graphs and tables when presenting alternatives to decision makers. A graphical experiment was designed using a microcomputer. This experiment presented a business scenario to test Air Force Institute of Technology AFIT Professional Continuing Education PCE students. The experiment attempted to determine how well DoD decision makers accurately and efficiently performed elementary data collection tasks using various graphs or tables. The experiment used a randomized order within-subject factorial design with repeated measures. The factorial experiment was …

Information Sharing Within The Coea Process, Constance S. Maginnis, Michael J. Monroe

Theses and Dissertations

In order to meet the challenges of a reduced work force and the changing roles and/or missions of the Air Force in particular, the Cost and Operational Effectiveness Analysis COEA is used in the decision-making of every phase of the acquisition process. The Office of the Assistant Secretary of Defense OASD has mandated that COEAs are to be an integral part of the acquisition process. The COEA information gathering or sharing process is not well defined. Areas within the COEA process affected are the coordination of common elements of information required, the data collection, and the generation of possible solutions. …

The Effects Of Violations Of Bar Chart Standards On Managerial Decision Making, Jeanne E. Tennison, Phillip G. Puglisi

Theses and Dissertations

This thesis investigated whether a difference in data display, modes or a difference in data trends affected mid-level Air Force managers trend impressions, risk assessments. and loan decisions. By presenting data in four different modes, and by three data trends, a 4 x 3 factorial design experiment was prepared 180 subjects were tested, 15 in each of the twelve treatment cells. Each subject viewed three graphs or tables and made a decision based on the trend observed, their assessment of the trend, and a decision table. At the end of the experiment. they were asked for their impression of the …

Cross-Cultural Training Of Chinese Managers And Workers By U.S. Companies: A Comparative Cultural Analysis Of The Problems Reported By U.S. Trainers, Linda Vick

Dissertations and Theses

As Western business increases in China and China acquires more technology from the West, the need to effectively train the Chinese workforce becomes more important. Identifying and understanding the perceived problems that Western corporate trainers encounter when they train Chinese may lead to more effective and efficient training programs. This study examines the experiences of trainers, working for American companies, who have designed and implemented training programs for Chinese from the People's Republic of China. The purpose of the study is to identify perceived problems the trainers encounter and to determine whether differences between Chinese and American cultures may account …

Customer Satisfaction Among Cable Tv Subscribers: A Case Study Of Tci Of Illinois, Inc., Gail M. Gilliland

Masters Theses

This study gauges customer satisfaction among subscribers of TCI of Illinois, Inc., cable company. Two research questions were formulated in order to determine the customer satisfaction levels: "Can a satisfaction instrument be generated to measure customer satisfaction among cable subscribers?" and "What are the levels of customer satisfaction among TCI of Illinois, Inc., subscribers?" Data was obtained from personal, mail and telephone surveying of a 10% random sample of Charleston cable television subscribers. The results indicate that a reliable and valid measuring device was generated and 39.5% of the respondents were satisfied with TCI overall.

Performance Appraisal Systems In United Arab Emirates Print Media: A Case Study Of The Al-Ittihad And The Al-Bayan Press Corporations, Ibrahim A. Bin-Taher

Theses Digitization Project

No abstract provided.

Valuing Diversity In Business, Kimberly Nalder

Undergraduate Honors Capstone Projects

The purpose of this project was to create, plan, and implement an original instructional module on the topic of valuing diversity in business. My areas of emphasis were gender, sex role issues, and communication.

My responsibilities included: coordination with the instructor in all stages of planning and implementation; researching appropriate learning models for such a course; identifying topics of greatest significance within diversity; preparing and presenting one complete day of instruction; adapting cases and worksheets for both the course introduction and the gender issues/ communication sections; conducting personal interviews with appropriate resource individuals; creating an original group project; arranging for …

The Role Of The African-American In Advertising, Anita Elaine Rivers

Theses Digitization Project

No abstract provided.

A Case Study Of Methodist Evangelical Hospital, Louisville, Kentucky And A Blueprint Of A Successful Hospital Volunteer Program, Amy Elizabeth Lively

Morehead State Theses and Dissertations

A thesis presented to the faculty of the Humanities School at Morehead State University in partial fulfillment of the requirements for the Degree of Master of Arts in Communications by Amy Elizabeth Lively on April 1, 1984