Business Commons^™

New Media Technology: Oppression In The Modern World, Shauna Nefos

Honors Projects and Presentations: Undergraduate

New media technology is now present everywhere in our society. This technology has a large impact on individuals with and without access to it. In the following paper, I will discuss issues of access and new media technology from history to present day. This is an effort to combine both of my majors - Sociology and Communications - into a work which could easily be expanded upon for graduate studies. By briefly reviewing the history of new media technology as well as historically outlining minority group oppression in the United States, correlations will be suggested between the development of technology …

Affiliation Of Authors In Production And Operations Management Journals, Steven M. Yager

Honors Theses

This paper will represent an update of the first two POM research productivity rankings published seven years ago (Young, Baird, Pullman, 1996; Malhotra, Kher, 1996). This study will seek to rank business schools and other organizations, both internationally and within the domestic United States. Researchers in the POM field can also view the results to determine who's who and what universities or organizations are demonstrating an increased focus on POM.

Deception Detection In A Computer-Mediated Environment: Gender, Trust, And Training Issues, Monica A. Dziubinski

Theses and Dissertations

The Department of Defense is increasingly relying on computer-mediated communications to conduct business. This reliance introduces an amplified vulnerability to strategic information manipulation, or deception. This research draws on communication and deception literature to develop a conceptual model proposing relationships between deception detection abilities in a computer-mediated environment, gender, trust, and training. An experiment was conducted with 119 communications personnel to test the proposed hypotheses. No relationship between gender or trust and deception detection accuracy was found. Partial support was found showing that training improves deception detection accuracy. The most significant finding was that individual’s deception detection abilities deteriorate in …

The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira

Theses Digitization Project

The entire banking systems in the western societies is based on the use of interest. The bank charges the borowers interest on its loans and pays its depositors interest on their deposits. On the other hand, the Middle Eastern banking system is an interest free system that prohibits the use of interest, either in receipt or in payment.

Brand Development By Small Firms, Aoife Hackett

Theses

The thesis explores the process of developing and managing brands. Particular emphasis is placed on how small enterprises gain recognition and acceptance for brands, the obstacles they encounter and how they surmount these obstacles.

In a review of the literature, brand management strategies and the value of brand loyalty to a business were discussed. Brand equity and measurement and measures of brand equity were also reviewed.

Interviews were conducted with large successful firms to discover arrangements and processes they employ to maintain market support, to extend the coverage or application of their brands to new product versions or new segments, …

Alcohol Restraint Television Advertisements Targeted At Adolescents : A Three-Way Comparison Of Reinforcement Styles On Attitude To The Advertisement, Attitude To The Cause And Attitude To The Act, Neil Robinson

Theses: Doctorates and Masters

Adolescent binge-drinking is an area of great concern in Australia as it is with many other developed countries around the world. Every year in Australia, Commonwealth and State health authorities invest considerable resources into trying to address this issue and the results have been described as being at best, mixed. Health promotion initiatives such as school programmes, media promotion and health programmes coupled w1th restrictions on supply of alcohol are all used to try and curb the incidence of adolescent binge drinking. In recent years television advertising has specifically been used to try and curb the incidence of adolescent binge-drinking …