Business Commons^™

Improving The Patient Experience By Implementing Patient-Centered Care In A Community Hospital, Richard A. Billingsley Dnp, Mha, Rn

Doctor of Nursing Practice (DNP) Projects

Health care is a complex business currently undergoing extensive reform. These changes require new methods of care deliver and ways in which health care organizations are operating. At the forefront of this change effort is the 2010 Patient Protection and Affordable Care Act, which is transforming health care from a volume-based, fee-for-service process to the delivery of services that have value, improve quality outcomes, increase satisfaction, elicit greater efficiency, demonstrate improved safety outcomes, show cost-effectiveness, promote better access to services, and result in high reliability between providers and organizations. The goal of providing a more positive health care experience is …

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi

Creative Studies Graduate Student Master's Theses

This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures.In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, …

Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang

School of Professional Studies

The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

Media Selection And Management For Virtual Teams, Randall Ross

Theses and Graduate Projects

This paper examines the challenges associated with communications in virtual teams. Specifically, the study reviews challenges of selection and utilization of commuications media for use in a virtual setting. From their early inception in the 1990s, virtual teams have undergone and continue to experience significant changes. The major factors in those changes are techonolgy development in communication and the globalization of business. The advances on communication technology combined with reduced costs of those technologies have allowed more organizations to utlize virtual teams. Lacking face-to-face contact, virtual team leaders must rely on computer-mediated communication to train, develop, and motivate team members. …

Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin

Honors Theses

Previous research has suggested that targeted online advertising is more effective when users have a preexisting interest in a product or service. While technology now allows marketers to track the demographics and behaviors of potential customers, the current research examines online ad-perception at an individual level, specifically focused on differences in need-for-cognition. Participants were asked to read a short online news article and were randomly assigned to view a webpage containing either gender-neutral or gender-targeted advertisements. While it was predicted that advertisement recall would be stronger for targeted than non-targeted advertisements, no such association was found. Additionally, advertisement recall did …

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

The State Of Open Data In American Local Governments, Alice Zanmiller

City and Regional Planning

No abstract provided.

National Collegiate Athletic Association Head Coaches' Satisfaction With Athletic Training Services 2015, Whitney Larson

Master's Theses

Athletic trainers and coaches have a significant amount of interaction regarding the care of an athlete. This communication and cooperation is necessary to providing effective care. The purpose of this study was to determine the level of satisfaction that head coaches have with those providing athletic training services across all three NCAA Divisions. Overall satisfaction and four satisfaction categories (professionalism, communication, knowledge/ability, and accessibility) were examined. A total of 40 head coaches from NCAA Division I, II, and III schools participated in the study. The instrument used was originally developed by Beer (2004) and was modified to fit the current …

Organizational Communication: Perceptions Of Staff Members’ Level Of Communication Satisfaction And Job Satisfaction, Priti R. Sharma

Electronic Theses and Dissertations

The purpose of this research study was to explore the topic of organizational communication in higher education and examine staff members’ perceptions about their level of communication and job satisfaction in their workplaces. This study was also designed to test the relationship between communication satisfaction and job satisfaction by analyzing the significance of different dimensions of Communication Satisfaction with the view that satisfaction is multifaceted.

A total of 463 non-faculty staff members from different units of a single higher education institution participated in this study. This study included non-teaching staff, including student workers and both full-time and part-time staff members. …

Examining African American And Caucasian Female Proteges' Perspectives About The Relationship Of Their Mentors' Performance Of Mentoring Functions And Race, Lisa D. Summerour

Ed.D. Dissertations

This researcher examined the perspectives of African American and Caucasian female protégés regarding the five career development mentoring functions of sponsoring, coaching, protecting, challenging, and exposing; and the six psychosocial mentoring functions of role modeling, acceptance, counseling, friendship, socializing, and parenting to examine African American and Caucasian female protégés’ perspectives on their mentors’ mentoring behaviors. The researcher also examined the perspectives of African American and Caucasian female protégés regarding the importance of race in their mentoring dyads. The results indicated that no statistically significant differences existed between the African American and Caucasian female protégés within the five career development mentoring …

Narrative Advertising, Meng Li

Electronic Theses and Dissertations

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …

"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham

Theses and Dissertations

This thesis presents the ways the blog, The Art of Manliness, negotiates a rebranding of masculinity through nostalgia-based marketing initiatives and individualistic language and perspectives. This blog, dedicated to the self-improvement of the modern man, relies on “intentionality” and makes room for both traditional forms of masculine consumption and progressive masculine domesticity. The thesis begins by illustrating the ways marketing initiatives have had a hand in creating masculinity and the ways society has adopted or rejected these representations. It goes on to discuss how a contemporary blog on masculinity, The Art of Manliness, has incorporated some of these marketing techniques …

Managing The Credibility Of A Nonprofit Organization In The Face Of Unexpected Publicity, Regan Crowell

Honors Theses

Ethical conduct of a nonprofit organization was suspected to impact the credibility of the organization as perceived by its stakeholders. This study uses secondary research for three nonprofit organizations in order to gain a closer look at the ethical issues of compensation, conflicts of interest, and the combined issues of accountability and strategic management. The nonprofit organizations discussed are United Way, Susan G. Komen, and The ALS Association. Each faced unexpected publicity, either positive or negative, and managed the organization’s credibility through dealing with one of the named ethical issues. Based on the case studies conducted for the three nonprofit …

Core Conversations For The Greater Good: An Exploration Of Intrapersonal Communication As A Self-Leadership Strategy In Social Entrepreneurs, William L. Cowen Iv

All Theses And Dissertations

Social entrepreneurs actively create and apply business and communication strategies to support societal causes. They face many leadership and logistics challenges including the need to balance simultaneously mission advocacy and enterprise administration. This qualitative, phenomenological study examines how social entrepreneurs experience intrapersonal communication, conversations within oneself, as a self-leadership strategy that impacts mission and constituents. Within the vast intrapersonal communication field, this study specifically explored the concepts of self-talk, inner voice and inner dialogue, as well as imagined interactions, where conversations are rehearsed or replayed for perceived strategic advantage. The literature examined showed intrapersonal communication, self-leadership and social entrepreneurship all …

Suitability Of Commercial Certification Assessments For Film And Video Editing Courses, Bobby L Chastain

Open Access Dissertations

A study on the microstructure development of as-cast Cu-Mn alloys based around the congruent minimum at 34.6 wt % Mn and 873 °C was performed. Initially, this was to evaluate the alloy as an alternative to wide freezing range Pb and Sn bronzes that are plagued with porosity. The shallow minimum and associated narrow freezing ranges around the congruent point result in a completely cellular (non-dendritic) solidification morphology for a composition range ~3 wt % Mn about the congruent composition (C _c). The degree of cellular solidification was found to depend on the mold material. Increased mold conductivity lead …

Strategic Public Diplomacy: Cultivating Relationships With Foreign Publics And Measuring Relationship Outcomes Using The Relationship Assessment Of Diplomatic Interaction Outcome (Radio) Scale, Lai Shan Tam

Open Access Dissertations

In response to calls for a tool to measure public diplomacy effectiveness, this study was inspired by the organization-public relationship assessment (OPRA) scale in public relations to develop the Relationship Assessment of Diplomatic Interaction Outcome (RADIO) scale. Its purpose is to measure the perceived relationship quality between a country and its foreign publics.Political, economic, cultural, interpersonal and corporate interactions are proposed to be antecedents whereas positive and negative megaphoningbehaviors are proposed to be outcomes. Perceived relationship quality in between the antecedents and outcomes classifies relationships into two types: experiential (those with direct experiences in terms of having visited …

Consumer Inferences Of Corporate Social Responsibility (Csr) Claims On Packaged Foods, Gaeul Kim

Open Access Theses

With the growing public demands in Corporate Social Responsibility (CSR) of the food industry, CSR claims have begun to appear on food packages, as companies started communicating their CSR initiatives to consumers. Although food packages emerged as an important CSR communication tool, consumers' processing of CSR claims and the effects of these claims on product evaluations still remain unknown. In this regard, the present study carries two important research questions. First, do non-health/nutrition-related CSR claims influence consumers' product evaluations, such as perceived health benefits or tastes? If so, how does the effect of CSR claims differ by type of CSR …

Measuring Predictors Of Groupthink: Instrument Development And Validation, Richard Walter Baptist

Theses and Dissertations

Individuals in any organization will often find themselves working in groups, either by force, necessity, or through volunteering. Group work is something everyone must do, and learning how to make the best of every situation and group opportunity can be the difference between a positive or negative experience. This study explores the communication within decision-making groups where a poor outcome or decision occurred. By examining the concept of groupthink, we can enhance our understanding of the factors influencing the group decision-making process and how communication can benefit organizations. This specific study expands the current body of knowledge on groupthink by …

Communication And Identity: The Paternity Leave Decision, Scott Sellnow-Richmond

Wayne State University Dissertations

Paternity leave has remained an under-studied phenomenon in the United States. The US stands in contrast to countries such as Sweden and Norway, which have a history of government-regulated paid time off for fathers of new children. Therefore new fathers in the US face a unique situation regarding their decision of whether or not to take whatever form of paternity leave may be available to them. This study explores what aspects of new fathers’ identities are salient regarding the paternity leave decision. The Communication Theory of Identity (CTI) is used as a theoretical framework to explore how these identities correspond …

Examining Endorsement And Viewership Effects On The Source Credibility Of Youtubers, Stephanie Fred

USF Tampa Graduate Theses and Dissertations

The growth of YouTube has resulted in the industrialization of a platform that redefines mainstream success. Success measures such as endorsements and viewership are serving as motivational factors for YouTubers. YouTubers and brands want more views, but are those motivations effecting perception? While much research has focused on the effects that YouTube has on the brand, this study focuses on the effects that the brand has on the YouTuber. It also determines whether viewership affects YouTuber perception and whether it‟s a success measure worth using. Using the constructs of the source credibility theory, this study assessed the main effect of …

The Correlation Between Virtual Communication And Employee Engagement, Ryan Nathaniel Mitchell

Walden Dissertations and Doctoral Studies

Managers' ability to engage virtual employees (those in different geographic locations) is a determining factor of employee productivity and commitment to an organization. Since 2005, the number of U.S.-based virtual employees increased; however, research regarding virtual communication and employee engagement is limited. The purpose of this quantitative study was to examine if a significant correlation exists between employee engagement (the dependent variable) and the quantity and perceived quality of virtual management communication (the independent variables). The research question assessed the correlation among the quantity of time managers spend communicating with virtual employees, quality of virtual communication, and employee engagement. Homans's …

Communication Constructs That Influence Information Technology Project Failure, Vanessa Lajuan Ruth Mackey

Walden Dissertations and Doctoral Studies

Ineffective communication behavioral constructs in the workplace that lead to information technology (IT) project failure and in some cases organization failure are increasingly becoming a management concern. Despite this trend, there is little research on the communication behavioral constructs that contribute to IT project failure rates. The purpose of this phenomenological study was to explore the lived experiences of business analysts, programmers, and programmer analysts pertaining to the behavioral constructs associated with effective and ineffective communication. The research questions addressed these behaviors from a conceptual framework based on communication theory, organizational information processing theory, and critical social theory. This framework …

An Exploration Of Wireless Networking And The Management Of Associated Security Risk, Helen Loretta Collins

Walden Dissertations and Doctoral Studies

The rapid expansion of wireless information technology (IT) coupled with a dramatic increase in security breaches forces organizations to develop comprehensive strategies for managing security risks. The problem addressed was the identification of security risk management practices and human errors of IT administrators, putting the organization at risk for external security intrusion. The purpose of this non-experimental quantitative study was to investigate and determine the security risk assessment practices used by IT administrators to protect the confidentiality and integrity of the organization's information. The research questions focused on whether the security risk management practices of IT administrators met or exceeded …

Examining The Relationship Between Trust, Credibility, Satisfaction, And Loyalty Among Online Donors, Belinda Gail Roberson

Walden Dissertations and Doctoral Studies

Despite more than $769 million in charitable gifts in 2013, U.S. nonprofit organizations lost $735 million in lapsed and reduced gifts. Donor attrition is a problem for most charitable organizations, and many are using the Internet to cultivate donors. Online communication has become an important part of fundraising for many charitable organizations. The online communication factors in the current study include trust, credibility, and satisfaction. These factors may affect donor loyalty. Donor loyalty may increase or decrease donor attrition. Reducing donor attrition is important to anyone who plays a role in the success of a nonprofit organization. The purpose of …

Increasing Productivity Of Retained Employees After A Workforce Reduction, Jason Michael Matyus

Walden Dissertations and Doctoral Studies

There is an increased use of downsizing across telecommunications in the northeast United States, and organizational leaders are challenged to motivate the productivity of the retained employees. Guided by systems theory, the purpose of this single case study was to explore successful downsizing strategies of a small group of organizational leaders and managers in the operations of telecommunications in the northeast United States. The study participants, chosen for their motivation success in motivation after downsizing, consisted of 2 purposefully selected business leaders who completed individual, face-to-face interviews and a focus group of 5 managers. The coding of data and word …

Communication Strategies To Generate Employee Job Satisfaction, Kenyatta Natasha Hills

Walden Dissertations and Doctoral Studies

Managers spend 75% of their time actively communicating with employees. Effective leadership communication is fundamental to employee job satisfaction. The purpose of this phenomenological study was to explore how communication strategies that government agency leaders use may motivate greater employee job satisfaction. Twenty employees of a government office in Florida were the general population sample. The motivational language theory helped explore the nature of job satisfaction by focusing on leadership and employee communication strategies. Leadership communication influences employee motivation through incorporating 3 categories of utterances: empathetic (illocutionary) language, direction-giving (perlocutionary) language, and meaning-making (locutionary) language. The Van Manen selective approach …

Stepping Out From The Crowd: (Re)Branding Jamaica's Tourism Product Through Sports And Culture, Thelca Patrice White

Masters Theses

Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have come to know them, are seemingly ubiquitous, and represent an omnipresent way for many businesses to communicate vital information about their products to existing, as well as, prospective customers. However, while many persons consider branding to be directly related to huge corporations, branding has expanded its repertoire to include nations. While many scholars of marketing and branding have placed keen attention on the branding of corporations, very little attention has been placed on the branding of …

Perspectives On Why The Glass Ceiling Still Exists For Women In Advertising And Media And Tools To Help Shatter It, Olivia Hottle Mossman

Honors Program Theses

This ethnographic study provides current insights into the barriers women experience as they seek executive positions in the media and advertising industries—careers largely held by men. Interviews with women who currently or have previously held management roles in media and advertising companies are analyzed and presented. The knowledge gained from these interviews raises awareness of the lack of women’s voices on the media channels that influence a society’s perception of what is socially and culturally acceptable. This research also counteracts an absence of recent research regarding this topic. As the study evolved, it looked more at the relationships between women …