Business Commons^™

A Social Relational Model For Firm-Hosted Virtual Communities: The Role Of Firm Support, Tung Duy Cu

Theses and Dissertations in Business Administration

Since the ease of participation and the usefulness of information provided by online groups continue to proliferate in the World Wide Web, people increasingly participate in different forms of virtual community (i.e. online forums, bulletin boards, message boards, chat rooms) for their purposes, such as solving problems, building social relationships, sharing passions, developing professionals.

Accordingly, an increasing number of companies are now attempting to exploit this phenomenon by hosting and supporting their own online community for commercial and non-commercial purposes, such as building relationships with their customers, getting their feedback, strengthening the brand, and reducing customer service costs by enabling …

Goldin Ceramics: Website As Primary Advertising Vehicle For Small Business, Alfiya Mukhutdinova

Honors Capstone Projects - All

I wanted my Honors Capstone Project to capitalize on the combination of advertising, design, and website-building skills I have gained both inside and outside of the classroom during my time atSyracuseUniversity. I wanted the chance to apply my conceptual knowledge as well as my knowledge of advanced design and website software to an actual client with measurable results. I decided to tackle the challenge of creating a new website for my aunt’s small business, Goldin Ceramics. Since Olga’s only method of advertising is in-person at craft shows that she attends roughly once a month, her website plays a crucial role …

An Empirical Investigation Of Factors Influencing Knowledge Management System Success, John F. Whitfield Jr.

Theses and Dissertations

Knowledge has been viewed as a critical component for organizations. Consequently, organizations implement Knowledge Management Systems (KMSs) to seek competitive advantages, but they may encounter mixed results. This research draws on previous information system and knowledge management system success-related literature and selects eight factors that are believed to be critical for the successful implementation of a KMS. These factors were derived through a literature search of current KMS success-related literature. The purpose of this study is to identify factors that could have a clear influence on the development and implementation of KMSs. The study presents the empirical examination of a …