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Articles 1 - 11 of 11
Full-Text Articles in Business
Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee
Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee
Theses Digitization Project
The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust …
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Theses Digitization Project
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
Theses Digitization Project
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin
Theses Digitization Project
The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.
The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira
The Concept Of Interest In The Western And Middle Eastern Society, Mustapha Ben Amira
Theses Digitization Project
The entire banking systems in the western societies is based on the use of interest. The bank charges the borowers interest on its loans and pays its depositors interest on their deposits. On the other hand, the Middle Eastern banking system is an interest free system that prohibits the use of interest, either in receipt or in payment.
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Performance Appraisal Systems In United Arab Emirates Print Media: A Case Study Of The Al-Ittihad And The Al-Bayan Press Corporations, Ibrahim A. Bin-Taher
Performance Appraisal Systems In United Arab Emirates Print Media: A Case Study Of The Al-Ittihad And The Al-Bayan Press Corporations, Ibrahim A. Bin-Taher
Theses Digitization Project
No abstract provided.
The Role Of The African-American In Advertising, Anita Elaine Rivers
The Role Of The African-American In Advertising, Anita Elaine Rivers
Theses Digitization Project
No abstract provided.