Business Commons^™

Smells Like Team Spirit: How To Foster Psychological Safety And Enhance Team Creativity, Shannon S. Burrows

Creativity and Change Leadership Graduate Student Master's Projects

Creativity is one of the most sought-after skills of the 21^st century, yet team members may be reticent to contribute to creative problem-solving out of fear of ridicule, retribution, or because of rigid hierarchical team structures. However, psychological safety is the underpinning of creativity; without it a culture of silence prevails, mistakes go unreported, and team creativity languishes. But how do leaders cultivate psychological safety in their teams? This project seeks to answer that question. Although the term “psychological safety” has become common in the corporate lexicon, misconceptions abound. Through the creation of a short, animated video, this project …

Barriers And Enablers To Building Entrepreneurial Ecosystems As Perceived By Change Agents In The Workplace, Shanda Barrett

Dissertations

This study explores factors that influence entrepreneurial ecosystems. Clifton (2010, 2015) recommends entrepreneurship, better business models, and new business startups as a solution for economic renewal in the United States and specifically identifies disengaged workers and low-energy workplaces as the starting point. The recommendation does not address how to make workplaces conducive to entrepreneurial activity, nor does the recommendation address how to engage entrepreneurial employees.

Existing literature outlines the known tensions between theory, anecdotal evidence, and the professional practice of building entrepreneurial ecosystems. To date, the term entrepreneurial ecosystem exists as a metaphor in the extant literature. While scholars have …

Women In Innovation: Challenges And Opportunities, Mengzi Jin

Dissertations and Theses Collection (Open Access)

Innovation and creativity are the engines of social and economic progress. What roles do women play in innovation? Emerging evidence reveals that fewer women than men enter and succeed in innovation-related fields. Tackling gender inequality at work has always been one of the grand societal challenges, however little is known about gender issues specific to innovation achievements. This dissertation attempts to explain gender gaps in the innovation and creativity context. Innovation typically involves generating multiple novel and useful ideas, selecting the most promising one for implementation, and persistently championing the idea through implementation. I theorize and unpack the gender effect …

Effective Marketing Strategies To Reach Mobile Users, Melissa R. Roy

Walden Dissertations and Doctoral Studies

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Northwest. Data collected via in-person, semistructured interviews and a …

Examining The Relationship Between Communication Apprehension And Individual Innovativeness In Managers, Michelle Campagnola

Walden Dissertations and Doctoral Studies

Communicative challenges that hinder managerial engagement in social networks can impede innovation adoption and thereby damage the financial performance and competitiveness of a firm. The purpose of this correlational study was to examine the relationship between communication apprehension (CA) and individual innovativeness in managers. The focus of the research questions was determining if a relationship exists between these variables before and after controlling for demographic characteristics. With diffusion of innovation theory as the theoretical framework, this research involved an attempt to address how adoption categories relate to varying degrees of CA. One hundred and five American-based owner-executives, senior managers, and …

The Ambience Of Innovation: A Material Semiotic Analysis Of Corporate And Community Innovation Sites, Reed Stratton

Theses and Dissertations

There are unprecedented opportunities in professional and technical writing (PTW) and rhetoric research thanks to a contemporary expansion of rhetorical studies beyond the linguistic/symbolic and into the material, accounting for the rhetorical contributions of “nonhumans” (Latour Reassembling the Social). Material rhetoric frameworks such as Thomas Rickert’s ambient rhetoric and Bruno Latour’s actor-network theory, provide fertile grounds for PTW/rhetoric research that explores the diffusion of “rhetoric into material space” (Rickert xii) which has especially exciting implications for the study of place and how it embodies values and rhetorically shapes acting, thinking, and the entire spectrum of “human flourishing” (Rickert xii).

This …

Innovation As Everyday Action: A Case Study Of Organizational Discourse And The Local Meaning Of Innovation, Jennifer C. Batra

Open Access Theses

This study describes and explicates the nuanced nature of commonly adopted buzzwords such as innovation by analyzing how innovation is defined and embedded structurally within a single organization. Working to uncover how the individual construction of a local definition of innovation within the global context of a quasi-academic organization changes as organizational priorities and practices evolve over time, I present the varied framings of innovation at the micro, meso, and macro levels, through two research phases (a) the definition phase and (b) the practice phase over the course of one year.

This thesis project is situated within a single Mid-Western …

Entrepreneurial Marketing: A Historical Exploration And Implications For Practice, Sofia Victoria Ramos

Selected Honors Theses

In an increasingly turbulent market, marketers are having difficulty predicting consumer demands, and academics are finding that traditional marketing theory is no longer highly effective in making educated marketing decisions. With the growth of Entrepreneurial Marketing (EM) research over the past several decades, researchers have found these practices to be effective not only for SME’s but also for larger firms. Because of this, researchers are offering Entrepreneurial Marketing theory as a solution for all firms seeking a competitive advantage in a volatile market. Entrepreneurial Marketing, which is the innovative, opportunity seeking approach most entrepreneurs and small and medium enterprises (SMEs) …

A Look Into The Industry Of Video Games Past, Present, And Yet To Come, Chad Hadzinsky

CMC Senior Theses

Since its inception, the video game industry has been both a new medium for art and innovation as well as a major driving force in the advancements of many technologies. The often overlooked video game industry has turned from a hobby to a multi-billion dollar industry in its short, forty year life. People of all ages and genders across the world are playing video games at a higher clip than ever before. With so many new gamers and emerging technologies, it is an exciting time for the industry. The landscape is constantly changing and successful business models of the past …

Communicating Creativity: A Workshop And Communication Tools For Teaching And Consulting In Creativity, Stephen J. Hammond

Creativity and Change Leadership Graduate Student Master's Projects

This project developed tools to support a consulting practice integrating the author’s interests in creative process, design and organizational strategy. The focus is on educating students and clients about creativity, creative thinking, design and innovation. Design thinking concepts of user feedback and rapid prototyping were used during the project. The resulting products are materials for a multi-day graduate level workshop for design students, a creativity website including blogging capability and a four minute educational video aimed at helping establish an Aerospace Technology Center in Northern Illinois.