Business Commons^™

Title Matters: Impacts Of Titles On User Engagement In Short Video Platforms, Hao Chen

Dissertations and Theses Collection (Open Access)

With the increasing popularity of short video marketing in business world, understanding how to engage short video viewers has attracted the attention from both academics and practitioners. Prior studies on short videos mainly focus on how characteristics of users or the attributes of video content affect marketing effectiveness. As a heuristic cue of short video content, the video title is expected to grab viewers’ attention thereby playing an important role in influencing viewers’ attitudes towards the short video consumption. Drawing on signaling theory, I propose that the characteristics of short video titles, such as the length, the sentiment strength, and …

Organizational Factors That Facilitate Collective Social Entrepreneurship: An Exploratory Study, Kesarwani Nimisha

Dissertations and Theses Collection (Open Access)

This research aims to contribute to the literature on collective social entrepreneurship (CSE) by exploring and examining the organizational factors that facilitate and motivate participation in CSE. Data were collected through an interview with the founder of a cooperative, and a survey, wherein respondents presented their expectations of a collective, their motivation to join, and the resources they deem important.

It was found that organizational factors, initialled as RRSI (relevance, resources, likelihood of success and innovativeness) which if met, have a reasonable chance of attracting participation in organizations pursuing CSE. These organizational factors had different appeal to stakeholders, based on …

Followers’ Reactions To Leader Differentiation, Yuchuan Liu

Dissertations and Theses Collection (Open Access)

Leaders generally differentiate their relationships with followers, for example, by providing some with more respect, trust, support, or information than others (Liden & Graen, 1980). However, the effects of such leader differentiation on followers remain inconclusive such that research suggests that leader differentiation may have negative, positive, or null effects on favorable employee work-related outcomes (for a recent review, see Martin et al., 2018). To better understand the effects of leader differentiation, utilizing leader-member exchange (LMX) theory, I considered three inherently connected properties in the leader differentiation process – LMX differentiation, LMX quality and LMX social comparison (Martin et al., …

Women In Innovation: Challenges And Opportunities, Mengzi Jin

Dissertations and Theses Collection (Open Access)

Innovation and creativity are the engines of social and economic progress. What roles do women play in innovation? Emerging evidence reveals that fewer women than men enter and succeed in innovation-related fields. Tackling gender inequality at work has always been one of the grand societal challenges, however little is known about gender issues specific to innovation achievements. This dissertation attempts to explain gender gaps in the innovation and creativity context. Innovation typically involves generating multiple novel and useful ideas, selecting the most promising one for implementation, and persistently championing the idea through implementation. I theorize and unpack the gender effect …

Gender, Emotional Displays And Negotiation Outcomes, Horacio Arruda Falcao Filho

Dissertations and Theses Collection (Open Access)

This paper examined whether positive and negative emotional displays influenced negotiation outcomes (value creation and claiming) differentially for female and male negotiators. Also considered was how negotiation dyad gender composition might affect value creation and claiming. I examined recordings from a negotiation exercise (N = 194). Results revealed that when females expressed negative emotions significantly reduced value claiming on the part of those female negotiators. However, the effects of expressing positive emotions on negotiation outcomes did not vary by negotiator gender. The findings suggest that female negotiators do not need to be positive but only need not be negative to …

Social Network Impact On Corporate Performance And Governance, Jonathan Chew Hoe Khoo

Dissertations and Theses Collection

Motivated by the centrality measures constructed in Larcker, So and Wang (2013), I affirm that board connectedness positively affect firm performance in Singapore, and even if we were to measure firm performance by Tobin's Q. The impact on firm performance persists over at least four years. Controlling for Corporate Governance using a proprietary database, the Singapore Corporate Governance Index, only the Eigenvector centrality under simple-weighted and hyperbolic-weighted projections survives the robustness test, suggesting that firstly, the local proxy of Corporate Governance based on OECD principles possibly controls for what is proxied by the Betweenness, Closeness and Degree centrality measures, and …

Modeling Adoption Dynamics In Social Networks, Minh Duc Luu

Dissertations and Theses Collection

This dissertation studies the modeling of user-item adoption dynamics where an item can be an innovation, a piece of contagious information or a product. By “adoption dynamics” we refer to the process of users making decision choices to adopt items based on a variety of user and item factors. In the context of social networks, “adoption dynamics” is closely related to “item diffusion”. When a user in a social network adopts an item, she may influence her network neighbors to adopt the item. Those neighbors of her who adopt the item then continue to trigger more adoptions. As this progress …