Business Commons^™

A Quantitative And Qualitative Analysis Of The Use Of Sex In Advertising In American And British Women’S Magazines, Kathleen Ruddy

Honors Capstone Projects - All

Sex and decency in advertising is an international issue, and different nations allow different degrees of sexually explicit material (Boddewyn, 1991). This study compares the use of sex in advertisements in American and British editions of Cosmopolitan, Elle, Glamour, and Marie Claire. The degree of sexual content in the advertisements was analyzed using measures of nudity, sexual behavior, sexually attractive models, sexual referents, and sexual embeds. The variables of nudity and sexual behavior were examined in a content analysis, and the variables of sexual attractiveness, sexual referents, and sexual embeds were examined in a qualitative analysis. Analysis of variance between …

Public Safety Communications Center Staffing: Do We Have An Emergency?, Steven L. Herrin

UNLV Theses, Dissertations, Professional Papers, and Capstones

The 911 Public Safety Communications Specialist, operator, call taker, dispatcher, or whatever title these behind-the-scenes professionals operate under, they are indeed, the first public safety responder. Whether it is for police protection during criminal activity, fire extinguishment to save a burning house and rescue the victims, or paramedic treatment to remediate a life-threatening medical incident, the first contact the vast majority of these callers will have is with the 911 System.

Dr. Jeff Clawson, president of the National Academies of Emergency Dispatch, and creator of the Medical Priority Dispatch System (MPDS) first coined the term “first, first responder”1 to describe …

The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana

Theses Digitization Project

The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

Business-To-Business E-Markets In Textile Industry: An Empirical Perspective, Kazim Akalin

Theses Digitization Project

The purpose of this research is to discover what TextileCapital.com must do to establish trust on the website so that, in turn, it may increase the import and export volume of its trading members.

A Web Design Shop For Local Business Owners, Mary Colleen Rice

Theses Digitization Project

This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.

An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long

Theses

In recent years, there has been increased concern about the level of alcohol abuse by Irish teenagers. Countless studies have shown that underage drinking is now becoming an epidemic. Up to 100 million young people around the globe are alcohol dependent and another 400 million drink to excess. Research has shown that early onset of alcohol use can lead to alcohol dependency, violence, absenteeism, crime and subsequent health problems. It is estimated that alcohol related problems cost the Irish economy €2.65 billion in 2003. Unfortunately, this alcohol problem is not going to vanish or disappear. Alcohol has become Ireland’s number …

Advertising To New Parents -- An Examination Of The Ways Select Children's Product Manufacturers Attract New Parents As Potential Customers, John L. Mccullough Jr.

Seton Hall University Dissertations and Theses (ETDs)

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Multi-National Project Team Communications And Cultural Influences, Morgan E. Henrie

Engineering Management & Systems Engineering Theses & Dissertations

This exploratory case study dissertation examined multinational project teams' communication satisfaction as influenced by the project team's cultural attribute of power distance. Utilizing a exploratory case study, semi-guided interview research approach, ordinal scale data and open-ended contextual based question responses was obtained. This data was gathered from United States---Russia and Canada---Angola multi-national, complex, high technology oil transportation project teams. Triangulation data gathering techniques were utilized to obtain empirical data from multiple sources of data and multiple data types. Subsequent data analyses combined descriptive statistical analysis, graphical analysis, cluster analysis, and content analysis techniques to derive a theoretical construct of multi-national …