Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Advertising (1)
- Airlines (1)
- Cherokee Indians — Government relations; Cherokee Indians – Public relations; Federally recognized Indian tribes; Public opinion (1)
- Communication in management (1)
- Communication in management Cross-cultural studies (1)
-
- Corporate culture (1)
- Corporate culture Cross-cultural studies (1)
- Intercultural communication (1)
- International business enterprises Management Social aspects (1)
- Magazines (1)
- Marketing -- Malaysia -- Sabah (1)
- Organizational behavior Research (1)
- Organizational behavior Research Cross-cultural studies (1)
- Organizational effectiveness (1)
- Organizational sociology Research Cross-cultural studies (1)
- Organizational sociology Research. (1)
- Place marketing (1)
- Relationship marketing | Customer relations | Strategic planning (1)
- Tourism -- Malaysia -- Sabah (1)
Articles 1 - 6 of 6
Full-Text Articles in Business
Cherokee Nation Long-Range Communication Plan, Mike Miller
Cherokee Nation Long-Range Communication Plan, Mike Miller
UNLV Theses, Dissertations, Professional Papers, and Capstones
The Cherokee Nation is the second largest Indian tribe in the United States. It has the rights of a sovereign nation, though those rights are somewhat limited by Congress. Because Congress can take away a tribe’s sovereignty, it is important for tribes to maintain a strong public image among the dominant culture, because politicians do not attack popular entities. This paper proposes a long-term plan to keep Cherokee Nation in good favor with the general public, and more specifically the opinion leaders and elected officials who can impact the Nation’s future. The plan will include budgets, staffing plans and major …
Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran
Advertising Of In-Flight Magazines In The Middle East: A Content Analysis, Mona Badran
Archived Theses and Dissertations
No abstract provided.
A New Industrial Revolution: A Case Study Of Wireless Mobility And Labor Input In Egypt, Fadi Zaki El-Jundi
A New Industrial Revolution: A Case Study Of Wireless Mobility And Labor Input In Egypt, Fadi Zaki El-Jundi
Archived Theses and Dissertations
No abstract provided.
Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee
Impact Of Cultural Factors On Transnational Teams: Diversity, Adaptation, Communication Quality, And Trust, Shu-Yir Lee
Theses Digitization Project
The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust …
An Examination Of Relationship Marketing Strategies In Department Stores., Suzanne Hanley
An Examination Of Relationship Marketing Strategies In Department Stores., Suzanne Hanley
Theses
The purpose of this thesis is to examine relationship marketing strategies in department stores. The objectives of relationship marketing strategies are to make customers feel special (Dwyer et al. 1987) to feel as though the company cares for them (Tzokas and Saren, 1997) and wants to satisfy their individual needs (Buttle, 1996). This thesis sets out to ascertain the effectiveness of various relationship marketing strategies adopted by department stores and to generate theory regarding future customer retention strategies for the industry.
Indications of the effectiveness of relationship marketing are derived through qualitative and quantitative methods employed in the study. In …
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
"Destination Sabah" (Malaysia) : The Public And Private Stakeholders' Perspectives On Branding, Justine L. Nagorski
Theses : Honours
The development of a destination brand for Sabah has been dominated by numerous reports that emphasise the need to develop global awareness of Sabah, but the objectives set to achieve this goal are often idealistic in nature and offer no real solution to problems identified. The challenge, here, is to unify key messages into a consistent, clear and realistic brand and to ensure content in promotional tools accentuates the activities, experiences and key benefits of visiting "Destination Sabah". This study will begin to address these challenges by undertaking the processes that underpin destination branding through comparison to a relational network …