Business Commons^™

Advocacy On Facebook: A Content Analysis Of How Small Los Angeles- Based Npos Use Social Media To Engage Audiences, Wen Chen Denq

Dissertations

This dissertation examined the Facebook activities of seven small nonprofits in Los Angeles to understand their social media use and audience responses. Prior research has distinguished three broader engagement strategies used by Nonprofit Organizations (NPOs), including information provision (awareness-raising), action-related messaging (mobilizing), and community-building efforts (organizing). These strategies can play essential roles in drawing in audiences, but also in moving individual supporters toward greater levels of engagement by increasing donations or becoming more engaged champions for the cause. A qualitative and quantitative analysis of organizational Facebook messages and audience responses was conducted over 3 months. The NPOs included in this …

Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang

Dissertations

This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.

The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …

Digital Equity: Difficulties Of Implementing The 1:1 Computing Initiative In Low-Income Areas, Demetric D. Williams

Dissertations

Successful One-to-One Computing Initiative implementation requires educators to communicate and collaborate effectively with everyone in the learning community. However, other factors such as teacher’s professional development, student’s perception, and parent’s perception often affect the implementation of the One-to-One Computing Initiative. School districts, which serve low-income areas in Mississippi, have difficulties ensuring students and communities have access to the information technology they need to participate outside the school setting. The concept is often called digital equity. However, when officials do not address the capacity, there is a vital threat to the participants’ civic, cultural, employment, lifelong learning, and access to essential …

Phenomenological Study On Leaders With Heart: Examining The Effects Of Heart-Led Leadership With Remote Employees, Aries Sanders

Dissertations

Purpose: The purpose of this qualitative phenomenological study is to examine and describe how exemplary leaders of remote teams lead from the heart, using Mark Crowley’s four principles to accomplish extraordinary results in organizations.

Methodology: This qualitative phenomenological study examines and describes how exemplary leaders of remote teams at Fortune Global 500 companies who lead from the heart using Mark Crowley’s four principles accomplish extraordinary results in an organization. The research study is qualitative. The qualitative method was chosen to describe and understand the lived human experience. The study aims to uncover and explain patterns to make a scholarly contribution …

Barriers And Enablers To Building Entrepreneurial Ecosystems As Perceived By Change Agents In The Workplace, Shanda Barrett

Dissertations

This study explores factors that influence entrepreneurial ecosystems. Clifton (2010, 2015) recommends entrepreneurship, better business models, and new business startups as a solution for economic renewal in the United States and specifically identifies disengaged workers and low-energy workplaces as the starting point. The recommendation does not address how to make workplaces conducive to entrepreneurial activity, nor does the recommendation address how to engage entrepreneurial employees.

Existing literature outlines the known tensions between theory, anecdotal evidence, and the professional practice of building entrepreneurial ecosystems. To date, the term entrepreneurial ecosystem exists as a metaphor in the extant literature. While scholars have …

How Exemplary Industrial Production Managers Lead Successfully Through The Turbulence Of The Covid-19 Crisis, Wendi Fast

Dissertations

Purpose: The purpose of this phenomenological study was to discover and describe behaviors that exemplary industrial production managers in organizations practice to lead their organizations through the turbulent times of COVID -19 using the leadership attributes of personal temperament, concern for the collective interest, resilience, and moral purpose.

Methodology: This qualitative study used a phenomenological research design. Data was collected from 10 interviews of industrial production managers and artifacts collected to discover and describe behaviors that industrial production managers in manufacturing organizations practice to lead their organizations through the turbulent times of the COVID-19 crisis.

Findings: The study revealed 27 …

How Exemplary Industrial Production Managers Lead Successfully Through The Turbulence Of The Covid-19 Crisis, Wendi Fast

Dissertations

Purpose: The purpose of this phenomenological study was to discover and describe behaviors that exemplary industrial production managers in organizations practice to lead their organizations through the turbulent times of COVID -19 using the leadership attributes of personal temperament, concern for the collective interest, resilience, and moral purpose.

Methodology: This qualitative study used a phenomenological research design. Data was collected from 10 interviews of industrial production managers and artifacts collected to discover and describe behaviors that industrial production managers in manufacturing organizations practice to lead their organizations through the turbulent times of the COVID-19 crisis.

Findings: The study revealed 27 …

Phenomenological Study On The Lived Experience Of Black Women In Positions Of Leadership In California State Government, Tonia Burgess

Dissertations

Purpose: The purpose of this phenomenological study was to explore the lived experiences of Black women in their roles as leaders in the California state government with respect to support received and barriers encountered.

Methodology: The phenomenological qualitative study involved exploring the lived experiences of 12 Black women in positions of leadership in northern California state government with regard to the supports they received and the barriers they encountered during their careers in California state government. Patton (2015) asserted that phenomenology's philosophical interpretation occurs when individuals only know what they experience. Additionally, "to fully understand the phenomenon, it must be …

Relationship Between Self-Development, Mentorship, And Senior Military Officer Moral Judgment, Garry Thompson

Dissertations

Despite a renewed emphasis on ethics programs across the Department of Defense (DOD) since 2007, the number of senior officer ethical failures increased by 13% from 2015 to 2017 (Copp, 2017). If the trend of ethical failures and misconduct continue, the military faces a further decline in public confidence (DoDOIG, 2017). The 2017 DOD Inspector General report noted the trend of senior leader ethical failures might foster negative public perceptions regarding military leader’s overall dedication, sacrifice, ethics, and character (DoDOIG, 2017).

A review of military literature revealed the importance of mentorship and self-development in professional development; however, gaps between …

Supervisor-Subordinate Conflict Negotiation: Examining The Core Concerns In Light Of Communication Accommodation And Gender Roles, Piyawan Charoensap-Kelly

Dissertations

This quasi-experimental study examined a supervisor-subordinate negotiation of an emotion-laden conflict from the lens of the core concerns framework, communication accommodation theory, and gender roles research. Results empirically support CCF that, by accommodating or attending to the employees’ core concerns, managers can stimulate employees’ positive emotion and integrative intention. However, under- and overaccommodating the core concerns can lead to distributive intention. Additionally, the employees’ perception of manager goodwill can strengthen or attenuate the positive effect of core concerns accommodativeness on outcome variables especially for male managers. Thus, moderate accommodation is recommended for male managers. For female managers, the results show …

Intercultural Coworker Relationships (Icors) In The Global Workplace: A Grounded Theory Study, Jennifer L. Morton

Dissertations

Previous research supports what employees intuitively sense: peers make the place (Chiaburu & Harrison, 2008; Schneider, 1987). Extant research suggests coworker relationships have critical influence on outcomes ranging from turnover (Felps, Mitchell, Hekman, Lee, Holtom, & Harman, 2009) to creativity (Homan, Buengeler, Eckhoff, van Ginkel, & Voelpel, 2015) to organizational commitment (Viswesvaran & Ones, 2002) to employee health and well-being (Heaphy & Dutton, 2008). Despite the increase of Intercultural COworker Relationships (ICORs), particularly in multinational firms in the technology industry, research has yet to examine what defines coworker relationship quality in the presence of national cultural differences. In other words, …

Middle Managers Working Beyond Senior Management’S Expectations: A Phenomenological Study Of The Managed Healthcare Industry In Southern California, Gerald Dugas

Dissertations

Purpose. The purpose of this qualitative study was to explore how middle managers and senior managers working in the managed healthcare industry in southern California perceive what factors motivated middle managers to work beyond senior management’s expectations.

Methodology. A qualitative phenomenology study was chosen because it allowed the researcher to acquire a firm understanding of the nature of everyday lived experiences. This methodology was used to capture the meaning of experiences that motivated middle managers to work beyond expectations. The researcher conducted semi-structured, face-to-face interviews to gain a deeper understanding of the lived experience of the participants. Participants …

A Mixed-Methods Study: An Examination Of The Relationship Between Private Social Media Participation And Accountability, Adherence, And Social Connectedness In, Diana A. Cabori

Dissertations

Purpose: The purpose of this mixed-methods sequential explanatory study was to examine the influence of private social media usage on accountability, adherence, and social connectedness in weight loss and fitness program participants.

Methodology: This study utilized a mixed-methods sequential explanatory research design comprised of a multi-state quantitative survey of weight loss and fitness participants and subsequent qualitative interviews to elucidate the influence of private social media on weight loss and fitness program participants regarding program accountability and adherence, and social connectedness to others. The population included 3,000 participants of The Camp Transformation Center and 1,000 participants of Warrior Fitness and …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

The Relationship Of Communication Styles Of Millennial Employees With The Communication Satisfaction And Perceptions Of Communicator Competence Of Their Supervisors, Edward R. De La Torre

Dissertations

Each generation in the workplace shares characteristics that distinguish them from the generations before them. These differences in personality, behavior, and attitudes can result in intergenerational conflict, and these dynamics were identified by researchers when describing the interaction between young Millennial workers and their supervisors of the older generations. However, research did not explicitly test if these differences extend to the different communication styles that people exhibited in their verbal interactions. One such communication style paradigm, the Mok’s Communication Styles Survey (MCSS), describes the actual communication style of an individual, and was used to see if Millennials communicated differently than …

Understanding Millennial, Generation X, And Baby Boomer Preferred Leadership Characteristics: Informing Today’S Leaders And Followers, Lee-Volker Cox

Dissertations

Purpose. This quantitative study’s purpose was to describe and determine the degree of difference and importance of leadership characteristics as perceived by Baby Boom, Generation X, and Millennial generational cohort followers in STEM-related U.S.-based or headquartered aerospace and computer organizations as measured by the Multigenerational Leadership Characteristics Questionnaire (MLCQ).

Methodology. This was a cross-sectional, nonexperimental, comparative and correlational quantitative, ex post facto study. A web-based MLCQ was developed after conducting an academic literature review. Participants used a 6-point Likert scale identifying the importance of 30 characteristics with 2 aggregation questions identifying the most and least important characteristics; 408 members of …

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward the …

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …