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Articles 1 - 9 of 9
Full-Text Articles in Business
Branding Of Professional Service Firms, Aditi Balasubramaniam
Branding Of Professional Service Firms, Aditi Balasubramaniam
Honors Theses
No abstract provided.
The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong
The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong
Undergraduate Honors Thesis Collection
One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …
Perceptions Of Job Satisfaction In An Icf/Mr Environment, Jeffrey Shrewsbury
Perceptions Of Job Satisfaction In An Icf/Mr Environment, Jeffrey Shrewsbury
Theses, Dissertations and Capstones
This paper examines the relationship between perceived communication between employees, their supervisor, and the effect of perceived communication on overall job satisfaction of the employee in an ICF/MR environment. The paper also examines the length of time in a particular job and the potential effects of time as a predictor of overall job satisfaction. Benefits and communication are also examined in an attempt to determine which of the two makes the better predictor of overall job satisfaction for employees working in an ICF/MR environment. The subjects examined came from respondents to an employee attitude survey conducted by a large provider …
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul
Theses Digitization Project
The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Integrated Marketing Communications, Yousef Ali Obidan
Integrated Marketing Communications, Yousef Ali Obidan
Theses Digitization Project
The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.
Nonverbal Communication In Business Interviewing And Negotiation, Dave Gustafson
Nonverbal Communication In Business Interviewing And Negotiation, Dave Gustafson
Seton Hall University Dissertations and Theses (ETDs)
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Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell
Deception In Advertising: A Content Analysis Of The Legal Parameters Of Deception, E. Carla Mitchell
Theses and Dissertations in Business Administration
One of the primary attributes of a free market economy is the uninhibited flow of truthful information regarding the goods and services available in the marketplace (Azcuenaga 1995). This free flow of information, in the form of advertising, enhances market performance by informing consumers and enabling firms to compete equitably based on the attributes of their offerings. Studies reveal that, for the vast majority of marketing managers, the regulatory environment serves as the primary influence in advertising strategy development and decision-making (Davis 1994). However, in their theory development, behavioral researchers often ignore the legal aspects promulgated by the FTC. Furthermore, …
Connecting People: An Exploration Of Building An Intranet Through Autoethnography, Christopher J. Martinez
Connecting People: An Exploration Of Building An Intranet Through Autoethnography, Christopher J. Martinez
Masters Theses
This study examines the development and failure of an Intranet at a small company in Southern Illinois. Using autoethnographic methods, I analyzed the events surrounding the development and rejection of the Intranet by the organization's president. Using Burke's concepts of identification and mystery, I analyzed the relationship between the failure of the Intranet and the president's reasoning for not supporting its development. Throughout this study I evaluate the lntranet's development, the impact of other's involvement, as well as the impact that the design of the layout could have on communication at the Company. I find that the failure to develop …