Art and Design Commons^™

Chasing Mavericks, Hannah Hochheiser

Intertidal

No abstract provided.

Rising Swan, Adrianne Brabant

Intertidal

No abstract provided.

Untitled, Vern Swansen

Intertidal

No abstract provided.

Moonrise, Krista Speicher Sarraf

Intertidal

No abstract provided.

Jacob Wrestles With An Angel, Lillie Turinsky

Intertidal

No abstract provided.

Calm For Now, Elizabeth Perhach

Intertidal

No abstract provided.

A Family History, Sofia Joyner

Intertidal

No abstract provided.

New Old Things, Emily Middleton

Intertidal

No abstract provided.

Big Eyes, Diana Boboc

Intertidal

No abstract provided.

Post-Credit Scene, Kaylin Alder

Intertidal

No abstract provided.

Redesigning Rhapsody In View's Website For Improved Storytelling And Navigation, Christine Ha

Graphic Communication

Rhapsody in View is a family-owned and operated hotel boutique in Morro Bay that offers bespoke rooms and warm hospitality. Their current website has the opportunity to improve the layout design for ease of navigation and improved storytelling. This project aims to deliver a high-fidelity interactive prototype that showcases a visually appealing website design, improved user journey and expression of Rhapsody in View’s story, and refined navigation flow.

Let's Talk Twenties, Yuwa R. Tennen

Graphic Communication

“Let’s Talk Twenties” is a senior design project that explores what it really feels like to be in your twenties...the highs, the lows, and everything in between. It focuses on creating an open, relatable space where conversations about identity, relationships, and personal growth feel honest and normalized. The goal is to break away from the pressure of having everything figured out and instead highlight the shared experiences that define this stage of life.

Through thoughtful short-form content, branding, and storytelling, the project combines engaging visuals with real, meaningful content to connect with young adults. It emphasizes authenticity, inclusivity, and emotional …

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …

Enhancing The Downtown Slo Farmers’ Market Experience, Nicole D. Cung

Graphic Communication

The Downtown San Luis Obispo Farmers' Market is a popular weekly event that attracts residents, students, families, and visitors. However, attendees often face challenges such as locating vendors, accessing product information, and navigating crowded areas.

This senior project builds upon a previous team project completed alongside Sameeha Siraj and Michelle Kim. The original project focused on identifying user needs and developing a mobile application concept to improve the market experience. For this senior project, the concept was expanded and refined through additional design development, user experience improvements, and usability evaluation.

Using research gathered through surveys, interviews, and observations, the project …

Designing A Mobile App For Mr. Turtle: Increasing Membership And Building Sustainable Refill Habits, Mira Pinto

Graphic Communication

Mr. Turtle is a sustainable soap and detergent refill station service. Instead of buying new plastic bottles, customers bring containers to a Mr. Turtle refill station and fill them up with products like dish soap and laundry detergent.

The stations are located inside local retail partner stores and on the Cal Poly campus, making it easy to refill. In the SLO area, Mr. Turtle has locations in the SLO Food Co-Op, Market Poly Canyon, and Swish & Swirl. Mr. Turtle’s mission is to reduce single-use plastic waste by making refilling simple and convenient.

For my senior project, I created a …

2nd Summer Music Festival: Branding A Small-Scale Music Festival, Scout Corpuz-Carr

Graphic Communication

2nd Summer is a fictitious music festival created to address a gap in the live music event market for Cal Poly students. Existing festivals are often too expensive, poorly targeted toward students, or lack opportunities for student musicians. This project focuses on developing a festival’s branding and marketing, including the visual identity, promotional materials, and overall brand strategy. Designed as an affordable and community-driven event, 2nd Summer emphasizes inclusivity, student culture, and the promotion of emerging student artists. Through cohesive branding and targeted marketing, the project aims to create a recognizable festival identity that resonates with college students and strengthens …

Advertisement Recognition And Recall In Urban Environments, Carson L. Ambrose

Graphic Communication

Why is it that certain advertisements are so much easier to remember than others? And how can places like Times Square actually be communicating effectivly through the dense amount of different ads? This project aims to get closer to finding out how design and environmental ad density effect advertisement recognition and recall. To capture the real-world feeling of a dense city, a 3D printed one was created to allow for custom testing and various locations meant for displaying custom advertisements. These ads would be created using a variety of design characteristics such as color, hierarchy, composition, typography, and over all …

Cor(E) Brand Direction, Jake T. Tokatlian

Graphic Communication

COR(E) is a new record label founded by an artist named Lil Uzi Vert, and for my project I have taken the initial steps to develop their brand identity and create physical products for the label. To achieve this, I made a brand book to help define COR(E) and provide a set of design guidelines, a Spring issue of a quarterly magazine that provides news and behind the scenes of the label’s artists, and a CD design including a cover and tracklist. I believe there is a gap in the market for bringing physical media into the music industry and …

Del Miedo A La Ternura: Deconstrucción De Imaginarios Constitutivos De La Iag Para Imaginarla Como Una Tecnología Futura, Elizabeth Rodríguez Rendon

GDI. Revista de investigación de Género, Diseño e Innovación

El artículo propone una reflexión crítica a modo de ensayo sobre los imaginarios sociotécnicos que han configurado históricamente el desarrollo de la tecnología y, particularmente, de la Inteligencia Artificial Generativa (IAG). Se sostiene que la ciencia moderna occidental se estructuró a partir del miedo como afecto dominante, heredado de las tradiciones prometeica y fáustica, las cuales promovieron una relación con la técnica basada en el control, la dominación de la naturaleza y el rechazo de la finitud humana. Desde esta lógica, la tecnología ha sido imaginada como instrumento de poder, defensa y superioridad, reforzando narrativas de fascinación y temor frente …

El Diseño Sin Género Como Tendencia Futura: La Cerámica Como Un Ejemplo Sin Sesgo, Paulina Luna Pérez, Hans Mayr Juárez

GDI. Revista de investigación de Género, Diseño e Innovación

Este artículo analiza el diseño sin género a través del análisis histórico de tradiciones cerámicas influyentes y utensilios específicos del uso cotidiano. El objetivo es examinar si las asociaciones entre los utensilios cerámicos y el género constituyen cualidades inherentes a su diseño o si corresponden a una construcción cultural producida en el proceso de interpretación social. Metodológicamente se realizó un análisis histórico-comparativo de piezas representativas y tradiciones cerámicas específicas de la cultura china y japonesa, particularmente utensilios de uso común y surgidos durante los inicios de la tradición cerámica en ambas culturas. Este estudio consideró cuestiones funcionales, formales, simbólicas y …