Graphic Design Commons^™

You, Me, And The Unknown: A Creative Exploration Into The Emotions We Feel About What We Don't Understand, Lena Hall

University Honors Theses

I've always found the concept of fear and anxiety to be incredibly fascinating. As someone who grew up with extreme anxiety, I always wanted to rationalize it and figure out exactly why I felt that way. Anxiety is the inherent fear of the unknown and I wanted to know more about why we fear what we don't understand, or in other cases, why we love it. I conducted a research project on our perceptions of the unknown that resulted in an experimental page layout print publication where I shared the participant's views on the unknown through a visual storytelling medium.

Touch By Angels Café Rebrand, Hailey Choi

Graphic Communication

Touch By Angels, a local Korean-dessert café in San Luis Obispo, CA, specializing in bingsoo, taiyaki, and specialty teas, has struggled since its December 2023 opening to establish a cohesive visual identity across its B2C interaction spaces, including its website, social media pages, and on-site signage. This rebranding project aims to develop a comprehensive visual identity for Touch By Angels by enhancing its logo design, color palette, typography, and photography, revamping its social media, and on-site signage to create a unified and appealing brand image. The expected outcome is improved customer engagement, enhanced brand recognition, and business growth, positioning Touch …

A Retrospective Review: Oxford County Wellness Collaborative's Contributions To Community Health, Emma Schwartz, Rachel T. Gallo Mph

Publications

Since 2011, Oxford County Wellness Collaborative (OCWC) has been transforming personal, environmental, and economic health by building strong relationships among people and organizations. OCWC contracted with the Data Innovation Project at the Catherine Cutler Institute of Health and Social Policy to synthesize previously collected or reported data and collect primary data to conduct a retrospective evaluation. The evaluation team used this data to convey past successes, better understand the outcomes of the collaborative to date, and provide recommendations for OCWC’s next steps in furthering its impact.

Recomposing Museums: Designing Rhythmic Experiences For Short Attention Spans In The Digital Age, Yujiang Wu

Masters Theses

Learning, being the primary aspiration of museums, “is a byproduct of attention.”¹ A visitor’s ability to focus and sustain attention on the objects, narratives, and messages within the exhibition environment profoundly influences their overall experience and the educational impact of their visit.

In an era of rapid digital evolution, changes in how information is consumed and communicated have led to shorter attention spans. Traditional museums, which are rooted in continuous, linear storytelling, now face a need for adaptation. This thesis advocates for an innovative exhibition design approach tailored to the realities of shorter attention spans, proposing curatorial and design …

Expanding Learn By Doing: Creating A Culture Of Extracurricular Lab Work In The Graphic Communication Department, Miriam Gabai, Isis Dominguez

Graphic Communication

The existing Graphic Communication (GrC) curriculum immerses students in print production through hands-on labs, exposing them to a variety of industrial machinery.

However, outside the context of required labs, students will rarely use the department’s equipment, which is a lost learning opportunity.

This project proposes exploring opportunities for students to use machinery outside the context of required classes, in order to both foster familiarity with industry tools and generate new industry knowledge. The aim is to research and develop a plan for implementing a program that helps to encourage students to further develop skills and pursue research projects using department …

Snapbot - The Enhanced Physical Play, Morong Li

Masters Theses

Snapbot is a building toy set. It investigates the integration of physical and digital mediums within the realm of play, addressing the dominance of video games in children’s entertainment. By merging Morong’s interests in toys, design, and psychology, this project aims to balance different play mediums to offer combined benefits without diminishing each one’s value.

To address screen time’s dominance, I developed a toy concept for 11- to 13-year-olds that merges physical and digital play. This concept allows for the physical construction of robotic toys that, when transferred to a digital environment, come alive and tackle digital challenges. In this …

This Is For You: A Handbook For Design Students, Gabriel Drozdov

Masters Theses

This Is For You is a handbook for design students. It is a collection of stories, projects, and conversations on the subjects of design, code, and teaching. The book’s first part, “Learning,” contains stories about the experiences that shaped me as a designer. The second part, “Making,” summarizes the projects that taught me how to design. The third and final part, “Sharing,” is a series of conversations with the people that helped me along the way. In collecting and publishing these resources, This Is For You is an attempt to create an open-source example of what a career in design …

High Frequency: A Graphic Anthology Of Music, Cindy Nguyen

Graphic Communication

High Frequency experiments with the production of both non-traditional book design and graphic design in order to explore the personal relationship that can exist between an individual and music. Key areas of experimentation lie in typography, graphic design, and layout in order to result in a specialized, hand-crafted book featuring custom posters of twenty-five albums that have had particular significance to my personal musical journey. How can one visually represent their emotional connection, journey, and relationship to a body of music? Though this is the primary focus of this project, a secondary goal is to explore how an individual interacts …

Here—There, Glikeriya Shotanova

Masters Theses

Here—there explores the nature and ways of gathering, proposing an alternative path to organizing a cultural center. Divided into three acts (Act One: There, Act Two: Here, and Act Three: Together), it touches on the topics of collective knowledge and the importance of its accessibility to the local communities. How do we organize communities in a way that operates as a body, and how do we use industrial spaces as a bridge between knowledge and those who carry the knowledge? Due to alienation in societies, the decentralization of creative communities, and the inaccessibility of real estate to younger generations, there …

Perform—Produce, Rebecca Wilkinson

Masters Theses

Perform — Produce defines graphic design as a discipline rooted in work rather than a process that springs forth spontaneously from the creative imagination.

Perform — Produce is driven by strict constraints and machine-like craft, employing outdated tools and the physical body in processes of making that are stubbornly slow.

Perform — Produce deploys performance as a tactic to expose the otherwise invisible labor of design, and to reveal the ways design acquires value.

Perform — Produce proposes a new organizational model that integrates live happenings, cross-disciplinary exchange, and self-publishing to consider not just the product of design but also …

Never Real Historians, Emily Bluedorn

Masters Theses

Never Real Historians is a graphic inquiry into how surfacing hidden histories can lead to a liberatory and layered design practice. It is both a record of my process and a template for future making and future ancestors. Mining inheritance can be an ambiguously murky territory, full of contradictions, collisions, and tension between the past and present. My hope is that this thesis functions as a model of navigating that terrain, by interacting with storied objects and ephemera, in order to revive forgotten and marginalized histories. By re-examining my own shared and personal inheritances, as an American woman designer living …

Graphic Warmline, Soo Min Lee

Masters Theses

Graphic Warmline is a metaphorical helpline for designers.It is a safe space to embrace doubt, navigate the complexities of our surroundings, and to move and adapt in new ways through the design process. Born from my own struggles, and ongoing processes of active-listening, observing, and introspection, this warmline is an invitation to contemplate and reframe standards of perfection and ingrained habits in order to discover genuine joy, a true voice, and to embrace flexibility, openness, and dynamism while designing.

Graphic Warmline offers interactive experimental methods, materials, and formats through actions of interplay in freeform.These experimentations revolve around threads of interplaying …

On The Impulse To Notate, Lydia Chodosh

Masters Theses

On the Impulse to Notate assembles an array of dialogic encounters. Composed in fragments — written and collected, designed and curated — this catalog resists linear narrative formulas to favor an open poetic syntax.

Here, the designer relies on her propensity to notate, aggregate, and persistently recompose.

She materializes language that promotes movement toward knowledge and craft in conversation.

She reads and translates stories spatially, frequently shifting their frames.

Graphic Desire, Michelle Belgrod

Masters Theses

Before I knew about design, I knew about desire. A desire for the new, the beautiful, the promising. A desire that lives on a surplus of surfaces. On packaging, social media, on websites. A desire that makes the job of a graphic designer an object of desire itself. A practice that prioritizes aesthetics over meaning. Expectations over reality.

In Graphic Desire, I complicate the ways that desire affects both designers and consumers. Caught up in our own need for creative fulfillment, we often overlook our impact as the arbiters of desire. Under capitalism, we create work that over-promises a …

Industrial Tenderness, Elbert Girón

Masters Theses

Industrial Tenderness surveys the relationship between visual language, cultural expression, and diasporic practices through the design of functional sculptures. These designed objects seek to communicate cultural legibility, or intuitive cultural belonging, to Mexican-American peoples by challenging legacy notions of design language. Through a proposed design language framework and designed objects, Industrial Tenderness seeks to affirm a pluriversal practice of industrial design.

Legacy industrial design confines design language to a heavily prescriptive canon, resulting in a stark monocultural language that is unrepresentative of perspectives outside of a legacy dominant white eurocentricity founded in thinking from the Bauhaus and Ulm schools. Through …

Life Of Things, Things Of Life, Shiyue Wang

Masters Theses

In a world often captivated by the grand and explicit, my thesis, Life of Things, Things of Life explores the quiet yet profound narratives hidden within everyday objects. Drawing on my background in data design, I adopt a methodology that intertwines subjective narrative with rational analysis and challenges traditional hierarchies of value. Through processes of observation, collection, archiving, and re-contextualization, I elevate what is often overlooked as mundane and fleeting. This thesis not only uncovers the narrative potential of ordinary objects but also repositions them as protagonists in their own right, urging viewers to reconsider their conventional roles not as …

Dimensional Dialogues, Farida Abousteit

Masters Theses

Dimensional Dialogues, a multi-installation series, offers us a place to interact with language in a way that is whimsical and transcends our need to understand and comprehend language. We remove the tensions of language barriers by finding beauty and personal connection to typography, now scaled up to a human scale and reacting in real time to our movements. A process begins from ancient practices of designing Arabic Calligraphy, to creating Graphic Outputs of that calligraphy, to technologically heavy and new works in creating 3D models of these works that can be projected and respond to human movement. These installations, in …

Surface Tension, Berett Wilber

Masters Theses

Land is the premise upon which all questions of identity, belonging, and consciousness are set.

Our relationship to land is simple and complex. On one hand, in our daily experience there is no daylight between body and land. On the other hand, our relationship to land is intensely mediated through design in the form of tools, ritual, technology, tradition, and law. Language and design are primary mediums through which land is transformed into a material resource and commodity.

Understanding how designed systems craft our understanding of land can help us recognize their limits — and open our eyes to the …

Asili, Husna Abubakar

Masters Theses

ASILI is a Swahili word meaning ORIGIN, SOURCE, and ESSENCE. It can also mean the fundamental principal of a culture. It is not cognitive, it is metaphysical.

The work that I do explores the preconceptual, prespatial and pretemporal organization of culture, specifically African culture and even more specifically, Swahili culture.

I use multiple techniques to interpolate a visual voice to an othered people both continental and abroad. I explore the mythoform that connects the mystical and dive into what of it that becomes a practice within Swahili culture. I take experience from my life as a Swahili woman, from the …

Variations On Noise, Clinton Van Arnam

Masters Theses

Variations on Noise is a three-part collection: an index, a set of interviews, and a perspective on a working practice in graphic design and sound.

If noise is ubiquitous in our everyday lives, how do we define it and use it as a catalyst for dissonance and change? As a designer, I use noise algorithms to generate pseudo randomness and break up repetitive textures. As a musician, I use noise to create scores and performances that challenge our perception of what is comfortable and uncomfortable.

Seven interviews with designers, artists, musicians, and a Tibetan monk offer ways to approach the …