Social Influence and Political Communication Commons^™

Technology-Facilitated Violence And Abuse: Portrayals And Perceptions, Christina S. Walker

University of Kentucky Doctoral Dissertations

In the past, intimate partner violence (IPV) was primarily perpetrated in person. However, due to new mediated communication technologies and capabilities like social media and artificial intelligence (AI), perpetrators can use this technology for various purposes including subjecting others to violence, harassment, and abuse. Such violence can be a form of IPV and is referred to as technology-facilitated violence and abuse (TFVA). TFVA is becoming increasingly prevalent and is encountered by a staggering percent of women. Furthermore, unlike traditional forms of IPV, even men are subjected to TFVA at increasing and disproportionate rates, particularly male teens.

In the current state …

Rhetoric Of Realignment: An Analysis Of Trump's 2024 Campaign Rhetoric, David Valadez

Theses and Dissertations

When political coalitions include groups with opposing policy goals, leaders face a challenge: satisfying all constituencies without making commitments that alienate essential supporters. The present study examines strategic ambiguity in the form of deliberately vague political messaging as a tool for managing this challenge. Combining rhetorical analysis with selectorate theory, which explains how leaders achieve and maintain power through reward distribution, the research analyzes Donald Trump’s 2024 Republican National Convention acceptance speech, focusing on immigration rhetoric.

The analysis reveals that Trump’s ambiguity was selective rather than habitual. On immigration, where tech/corporate interests wanting skilled workers clashed with nationalist groups demanding …

The Phone Eats First: Reconfiguring Cultural Capital And Performing Taste On Tiktok’S #Torontoeats, Annie M. Willick

Theses and Dissertations (Comprehensive)

This study investigates how TikTok reconfigures cultural capital through the visual commodification and performative display of Toronto’s food culture using the hashtag “#TorontoEats”. Through a digital ethnographic multimodal critical discourse analysis, my research considers Bourdieu’s (1984) definition of cultural capital as the guiding definition of distinction, status, and personal taste. This analysis considers how cultural capital manifests through algorithmic engagement, adherence to platform norms, and TikTok’s multimodal format that blends video, sound, text, and gesture to entice audiences. Findings suggest that mundane food practices and activities are transformed into conspicuous commodities on TikTok, where creators position themselves as tastemakers and …

#Shoutyourabortion And Being Heard: The Affordances Of Hashtags For Feminist Counterpublics In Hostile Digital Atmospheres, Claire Fitzpatrick

Research outputs 2022 to 2026

This article critically explores counterpublic responses to the overturning of Roe v Wade and the intense contestation on Twitter (now X) between pro-abortion and anti-abortion advocates. Focusing on networked acts of deliberation, this study shows how #ShoutYourAbortion and #RoevWade facilitated the formation of defensive publics and Counterpublics. Hashtag feminism can enable affected groups to share experiences that are often marginalised by traditional media outlets, while witnessing and affirming similar experiences shared by others within their community. In this article, I examine the extent to which the collectivising hashtag #ShoutYourAbortion facilitates deliberation and listening in the context of polarising abortion debates …

Creating A Radical Social Change Campaign To Restore Rational Thinking: A Theoretical Framework, John S. Long

Student Theses and Dissertations

Rational thinking is a skill and mindset that is under siege in modern society, becoming increasingly endangered as we devolve into increasingly hyper-partisan communities rife with echo chambers and confirmation biases. The most basic processes of analyzing issues and facts to develop clearly thought-out and defendable positions have been abandoned in favor of a zealous devotion to toe the party line, no matter the evidence or implications. What we are witnessing firsthand is the fast-approaching culmination of the post-truth era.

One might assume that an issue with such far-reaching implications across our entire society would generate a significant amount of …

Human Moderators Behind The Ai: Unseen Costs And Hidden Consequences, Jacy Stricker

Student Scholar Symposium

This presentation is about AI-driven content moderation and the ethical and legal concerns surrounding the human moderators who oversee it. While AI helps filter content on platforms like TikTok and Instagram, it often fails to catch nuanced violations, exposing human moderators to harmful material with serious mental health consequences.

Ted Cruz, Tucker Carlson, And The 'Terrorists' Of January 6th: Mortification, Groveling, And Political Image Repair Discourse, Matthew Gerber, Kayla Rhidenour

Speaker & Gavel

This article examines the image repair discourse of Senator Ted Cruz (R-TX) as it relates to an incident that occurred on the Tucker Carlson Tonight show following the events of January 6th, 2021, at the U.S. Capitol. After referring to the January 6th rioters as “terrorists”, which angered his Republican base, Cruz was compelled to appear on Carlson’s highly watched Fox News program in an attempt to bolster his reputation. The authors argue that Cruz’s strategic approach is best classified as mortification, but also note and investigate the nonverbal, tonal, and extra-message influence of groveling as it played out in …

Chad Dobson Reflects On The Launch Of The World Bank Reform Campaign, Chad Dobson, Julie Radomski

Perspectives

Chad Dobson is the founder of the Bank Information Center (BIC) and led BIC from 1987 to 1997 and 2007 to 2016. He is widely accredited with developing the global campaign strategies for environmental and social reforms of multilateral development banks (MDB). In this interview, he recounts the early days of BIC and the development of the global campaign.

The Impact Of Social Media On Social Inclusion: A Case Study On Gun Violence, Ruolin Xu

Honors Scholar Theses

As TikTok increasingly becomes a primary platform for everyday communication and even an important venue for political communication, concerns have emerged about the potential negative effects of its algorithmic design. Prior research suggests the effect of echo chamber that social media may reinforce users' pre-existing attitudes by repeatedly exposing them to belief-consistent contents and limiting opportunities to encounter diverse viewpoints. Such selective exposure can undermine social inclusion by reducing individuals' openness toward people who hold different backgrounds or political beliefs. Meanwhile, gun control, as one of the most polarizing sociopolitical issues in the US, provides a particularly relevant context for …

Assessing Leadership In Business: A Critical Investigation Of Lorne Michaels, Emily Laput

Honors Scholar Theses

This thesis critically investigates the leadership effectiveness of Lorne Michaels, the executive producer behind the comedic institution Saturday Night Live (SNL). For nearly half a century, Michaels has cultivated a unique and high-pressure environment credited with launching the careers of numerous comedic actors. Drawing upon Kouzes & Posner's Five Principles of Exemplary Leadership framework and peer-reviewed research, this analysis examines the balance Michaels strikes between fostering innovation and exercising strict control. Ultimately, this thesis aims to provide a nuanced understanding of Lorne Michaels' leadership, assessing its effectiveness within the dynamic and often volatile environment of live television production and …

How Armenia And Azerbaijan Are Lobbying For Influence In D.C., Gibran C. Boyce, Dawn Kikel

Capstones

In the wake of President Trump taking office, foreign government agencies and U.S.-based non-profits serving Armenian and Azerbaijani interests have been hiring lobbyists in Washington, D.C. as part of their concerted efforts to curry favor, gain influence, and seek policy changes that would benefit the rival post-Soviet nations.

Fake News Y Redes Sociales: Cómo El Algoritmo En Torno A La Migración Afecta La Salud Mental, Maria F. Alarcon

Capstones

Las redes sociales son la principal fuente de información para migrantes latinos en Estados Unidos, pero también son un terreno fértil para fake-news que afectan la salud mental y desinforman.

Trust, Influence, And The Two-Step Flow Of Communication: How Msu Jmc Freshmen Navigate Information Networks In The Digital Age, Caroline Blakeman

Honors College Theses

This study examines how Murray State University students in the Journalism and Mass Communications department engage with information and interpersonal trust through the lens of the Two-Step Flow of Communication. Using a quantitative survey, participants reported how they receive and evaluate information across six domains: politics, healthcare, education, international conflict, religion, and campus news. The survey also explored participants’ own perceptions as “opinion leaders” within their social networks. Findings reveal that coworkers, family members, and religious associates were consistently rated as high-trust sources of information. In particular, trust in religious associates showed a notable pattern: participants who expressed higher levels …

Disclosures, Disclaimers, And Disinformation Advertising, Areeb Asif

Northwestern Journal of Law & Social Policy

Every regular internet user in the United States has been exposed to fake news at some point. Most of them, if not all, would agree that this problem needs a solution. Nevertheless, even as fake news has taken on unforeseen prominence in recent years, very little concrete action has been taken to curb its impact on American society. Some scholars have chalked this up to the Supreme Court’s expansive conception of the First Amendment, which makes it incredibly challenging to regulate political speech. Others posit that the problem is Section 230, which allows platforms to profit from fake news without …

The Reception Of Neurodiversity Represented Within Netflix’S Wednesday, Anna Stevens

Graduate Theses & Dissertations

This paper explores how neurodiversity is represented through popular media - particularly Netflix's show Wednesday - and aims to discuss the effects this representation could have in regards to how it's received by the public, as well as those who are neurodiverse.

Talinghaga At/Ng Pakikibaka: Pagsusuri Sa Mga Pahayag Ng All Up Academic Employees Union - Los Baños, 2019-2020, Cris Lanzaderas, Jennifer Cruz Delfin, Rowell Madula

Dalumat: Multikultural at Multidisiplinaryong E-Journal sa Araling Filipino

Mahalaga sa anomang organisasyong panlipunan ang mabisang pakikipag-ugnayan sa mga pinagsisilbihan nito. Sa kaso ng mga unyon, tungkulin nito ang regular na pakikipagkomunikasyon sa mga miyembro at hindi miyembro nito hinggil sa iba’t ibang usaping may kaugnayan sa sariling kagalingan at kagalingan ng mga kapwa manggagawa. Isa na sa mga paraang ito ang paglalabas ng mga pahayag o statement. Nagagamit din ang pahayag bilang isang kasangkapan sa paglalatag ng tindig at paniniwala ng mga kasapi nito sa isang partikular na isyu. Para sa papel na ito, sinuri ng mga mananaliksik ang dalawampu’t anim (26) na pahayag o statement ng All …

Brands & Virtual Personas: How Virtual Influencer Types Impact Brand Awareness, Carol Calderon Ambelis

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

As social media continues to shape how consumers interact with brands, virtual influencers (VIs) have emerged as a new type of digital celebrity. While previous research has explored how VIs contribute to brand image and awareness, there has been limited attention on how different types of VIs, both anime-like and human-like, affect consumer perceptions across different markets. This study examines how these two types of VIs impact relatability, aspiration, and brand awareness, with a focus on the differences between luxury and mass market. Using a within-subjects experimental design, this study recruited 574 participants with social media experience using MTurk. The …

A Thematic Analysis Of What Australians State Would Change Their Minds On Climate Change, Amy S.G. Lee, Kelly Kirkland, Samantha K. Stanley, Abby Robinson, Zoe Leviston, Iain Walker

Research outputs 2022 to 2026

What do Australians believe would change their current opinions about climate change? In this study, we used audience segmentation analysis through the Six Americas Short Survey to identify groups of climate opinion holders within a representative sample of Australians. We had 4857 participants tell us what it would take to change their current opinions about climate change and leveraged OpenAI’s Generative Pre-Trained Transformer (GPT) to identify the presence or absence of themes (Nothing, Evidence and Information, Trusted Sources, Action, and Unsure) and subthemes in their responses. GPT performed at near-human levels, proving to be a highly useful tool for thematic …

Public Engagement In Small-Town Planning: A Case Study Of The Wellsville Trails And Active Transportation Plan, Tayli R. Hillyard

All Graduate Reports and Creative Projects, Fall 2023 to Present

This thesis presents a qualitative case study of public engagement in the Wellsville Trails and Active Transportation Plan, developed in Wellsville, Utah—a small municipality with limited staff and resources. Drawing from planning literature on effective community participation, the study evaluates outreach strategies based on their reach, feasibility, and replicability. Outreach strategies in the plan’s development included surveys, stakeholder meetings, a public open house, digital tools, and informal conversations. While early outreach efforts, such as the interest survey and personal invitations, generated meaningful input, the process fell short in sustaining engagement, reaching underrepresented groups, and maintaining consistent communication. The analysis highlights …

A Certainty-Weighted, Belief-Based Model Of Political Attitudes: A Bayesian Analysis Of American Public Attitudes Toward The Affordable Care Act, Gabriel Miao Li, Josh Pasek, Jon A. Krosnick

Communication Faculty Articles and Research

This study proposes a novel, certainty-weighted account of the process by which political beliefs shape political attitudes. Building upon expectancy-value frameworks, this paper introduces belief certainty as a moderator of belief impact. A Bayesian partial-pooling approach is used to test a model positing how beliefs about what the Patient Protection and Affordable Care Act does and does not do relate to overall attitudes toward the law. This analytic method manages the complexity of multiple potentially correlated beliefs and evaluations by imposing a structural constraint to avoid multicollinearity and enable accurate estimation of parameters. Data from a nationally representative sample survey …