Social Influence and Political Communication Commons^™

Gender, Politics, Market Segmentation, And Taste: Adult Contemporary Radio At The End Of The Twentieth Century, Saesha Senger

Theses and Dissertations--Music

This dissertation explores issues of gender politics, market segmentation, and taste through an examination of the contributions of several artists who have achieved Adult Contemporary (AC) chart success. The scope of the project is limited to a period when many artists who figured prominently in both the broader mainstream of American popular music and the more specific Adult Contemporary category were most commercially viable: from the mid-1980s through the 1990s. My contention is that, as gender politics and gendered social norms continued to change in the United States at this time, Adult Contemporary – the chart, the format, and the …

Raising Arizona: A Visual Rhetorical Analysis Of Kyrsten Sinema's And Martha Mcsally's 2018 Campaign Announcement Videos, Audrey L. Oswald

EWU Masters Thesis Collection

This study examines the visual and verbal components of Kyrsten Sinema’s and Martha McSally’s campaign video announcements as both candidates competed for the 2018 Arizona Senate. The primary research objective was to understand how the audience demographics and the rhetorical situation faced by each candidate affected the choice of visual components for the persuasion of potential voters. The study concludes that the visual messages were chosen primarily to appeal to each candidate’s supporting viewers. Sinema’s message, however, was more intersectional in that it appealed to a larger body of potential voters across party lines. The candidates appeal to voters using …

Engaging Persuasion: What Should Undergraduate Students Enrolled In A Persuasion Course Learn?, Stephen K. Hunt, Kevin Meyer

Journal of Communication Pedagogy

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers …

Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …

Tweeting In Public: How Florida's Public Information Officers Use Twitter To Engage The Publics They Serve, Jessica B. Scott

UNF Graduate Theses and Dissertations

This study expands Twitter interactivity research in the area of public relations. A content analysis of tweets from public information Twitter accounts in Florida counties examines the degree to which county public information officers interact with the publics on Twitter. Engagement on Twitter is examined using a coding scheme adapted from previous research (McMillan, 2002; Otterbacher, Shapiro, & Hemphill, 2012; Parmelee & Deeley, 2017), which is a more sophisticated measure of interactivity than merely counting the presence of replies and retweets. Findings indicate that when public information officers engage in mutual discourse, or the exchange of information in two-way communication, …

Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer

Senior Honors Theses

Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content.

The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in …

Do Global Cities Make Green Cities? How Global Governance Impacts Transportation In Bogotá And Medellín, Eleanor Jackson

Honors Theses

This thesis examines how global and local governance has combined to deliver effective and sustainable public transportation in cities by comparing Bogotá’s bus rapid transit (BRT) system, TransMilenio, with Medellín’s mass transit system, STIMVA, often referred to as Metro de Medellín. After considering the rationales used to justify local and global authority over climate change, this analysis problematizes the supposed benefits of empowering global and local actors by highlighting the conflicts of interest that plague the elites who mediate the global and the local. In analyzing the global and local interactions, this work draws from extensive literature to highlight three …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …

Making The Most Of People We Do Not Like: Capitalizing On Negative Feedback, Christopher Edward Anderson

Graduate Student Theses, Dissertations, & Professional Papers

Capitalization was first articulated by Langston (1994) to describe how individuals increase their own positivity by sharing good news with others. This study tests the idea that sometimes people share positive news with others they do not like in an attempt to savor their dissatisfaction with shared accomplishments. A fully crossed randomized 2 X 2 experiment was used to set an initial impression (positive or negative) followed by an interview procedure where the participants would disclose some recent positive event and the confederate interviewer would provide feedback (positive or negative). This procedure was used to test capitalization processes in a …

Making Armenian Politically Exposed Persons’ Money Public: A Data-Driven Journalism Project That Aims To Create A Database Of Armenian Mps’ Assets, Ani Hovhannisyan

Graduate Theses, Dissertations, and Problem Reports (ETD)

This data-driven journalism project tackles an age-old problem that seems common in virtually every government around the world: governmental officials hiding assets. By applying the theory of social responsibility, this paper uses data-journalism methods to trace the full financial assets of Armenian members of parliament and eventually making those assets and income declarations available via an interactive website to the Armenian public as well as other journalists throughout the country and region.

Prevention Of Violence Against Children: A Systems Readiness Assessment In Côte D’Ivoire, Marie-Kaye Soletchi Seya-Sery

College of Graduate Studies: Theses & Dissertations

Violence against children (VAC) is a global problem with significant consequences. Recognizing the need to better understand the problem of VAC in Côte d’Ivoire (CI), the government of CI recently completed a survey on violence against children. The recent data will support an evidence-based national action plan for the prevention of VAC. Research shows that initiatives tackling specific problems will only be as successful as the community’s readiness to take action. This study applied the community readiness model to assess the readiness of the multisectoral task force (MSTF) to implement the national action plan in CI. Eight MSTF participants’ interview …

Determining Political Inclination In Tweets Using Transfer Learning, Mehtab Iqbal

College of Graduate Studies: Theses & Dissertations

Last few years have seen tremendous development in neural language modeling for transfer learning and downstream applications. In this research, I used Howard and Ruder’s Universal Language Model Fine Tuning (ULMFiT) pipeline to develop a classifier that can determine whether a tweet is politically left leaning or right leaning by likening the content to tweets posted by @TheDemocrats or @GOP accounts on Twitter. We achieved 87.7% accuracy in predicting political ideological inclination.

The Legitimation & Networked Unification Of #Nodapl: Diverse Discourses Of Value Validate A Collective Identity, Jacqueline Marie Ouellette

Theses and Dissertations (Comprehensive)

NoDAPL was, first and foremost, an Indigenous-led resistance against the construction of a pipeline in North Dakota. It was also a movement that built solidarity, bridging networks between international Indigenous peoples, Black Lives Matter activists, veterans, and feminists. This discourse analysis of social media and digital texts addresses the networked publics, collective identities, social capital, and intersectionality in applying Van Leeuwen’s (2007) understanding of legitimation. In doing so, the practice of reproducing and extending the values, themes, and images of various algorithmic imaginaries will be explored, as they relate to network homophily, identity construction, and mobilization. This study will argue …

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

LSU New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …

Telling The Good News, Allyson R. Escobar

Capstones

In light of recent clergy abuse scandals, cover-ups and leadership shake-downs, it is a divided time in the Catholic Church: but this isn’t the whole story. My final capstone project is a critical essay of how Catholicism (and religion overall) is represented in mainstream media--particularly in secular news publications and entertainment (horror films) in the United States. By examining the coverage and how conversations differ within members of the Catholic Church--from journalists and critics to active Catholics, religious men and women--this project calls for greater accountability, fairness, faith representation in all media, and the overall claim that there are Catholic …

Cnl As Outcomes Manager: Improving Communication During The Er To Icu Handoff, Amy Ho

Master's Projects and Capstones

Emergency room (ER) to Intensive care unit (ICU) handoff reports are often ineffective because the lack of an standardized guideline. The aim of the Clinical Nurse Leader (CNL) improvement project was to improve the nurse satisfaction survey scores in the ER and ICU microsystems within a mid-sized community hospital in northern California. Participates included registered nurses, and ER and ICU managers. The failure mode and effect analysis (FMEA), Strength, weaknesses, opportunities, and threats (SWOT) analysis, and the Plan-Do-Study-Act (PDSA) cycle were used for this project. Literature reviews were conducted to identify effective theories, patterns, and tools for handoff reports. Nurse …

An Exploratory Study Of Acculturation Experiences Of Graduate Student Immigrants At The University Of San Francisco, Courtney Lamar

Master's Theses

This study explores the shared challenges during the acculturation process of graduate student immigrants pursuing higher education in the United States. 13 graduate student immigrants at the University of San Francisco discuss their experiences of cultural adjustment into U.S. culture. Through qualitative interviews and thematic analysis, this study seeks to understand the acculturation experiences of graduate student immigrants in the San Francisco Bay Area of the United States. This analysis is based on the individual-level experience examining attitudes and acculturation strategies in the dominant society. Analysis, possibly policy implication for institutions of higher education, and possible directions for future research …

Art Brut & Bricolage: Manifesting Alternate Imaginaries Of The Waste Cataclysm, Dominic Alan Chequer

Communication Studies

Living within a consumer society that boasts increased sustainable consumption as the panacea to large-scale environmental degradation, the social avoidance of waste becomes an interesting psychological battleground in developing an environmentally sustainable future. In light of this situation, I used my participation in the design of a music festival to create a social critique by design. Using artistic techniques of bricolage and aesthetic upcycling, under the visage of art brut. The paper blends theory and practice, ideas with tangible outputs.

"I Just Got Out; I Need A Place To Live": A Business Plan For Transitional Housing, Walker Beverly V

Electronic Theses, Projects, and Dissertations

The United States has a serious epidemic of mass incarceration and high recidivism rates. The U. S. must act on these high recidivism rates by implementing social services programs that help the formerly incarcerated stop committing crimes. The formerly incarcerated are being oppressed by a historic process that has continued to incarcerate and control them, even after they had served their time for their crimes. This project attempts to assist in reducing the high recidivism rates by creating an education-based transitional housing facility with a plethora of supportive services that will be open to formerly incarcerated individuals. This project sheds …

Integrity, Meritocracy And Inclusiveness: Singapore's Core Values, Tony Tan, Philip Zerrillo

Research Collection Lee Kong Chian School Of Business

An interview with the seventh President of Singapore, Dr Tony Tan. The seventh President of Singapore, Dr Tony Tan, talks about the challenges and opportunities for the island-state, in this interview with Philip Zerrillo.