Public Relations and Advertising Commons^™

Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.

A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

The increased penetration of smart phones in Sub-Saharan Africa and the enthusiasm toward social media highlights the need for crisis managers working in the region to sharpen their crisis management skills to effectively protect and restore the reputations of their organizations. Research has consistently shown that Africa is the only region of the world where growth in mobile connections is expected in the next ­five years. Coupled with the ongoing increase in high-speed internet connections, there is little doubt that creating and sharing information online among locals will reach new proportions. Research by Portland Communications showed that South Africa was …

Review Of Manon Parry, Broadcasting Birth Control: Mass Media And Family Planning, Rose Holz

Women's and Gender Studies Program: Faculty Publications

As Manon Parry explains in her interesting new book, ‘Many of the women who wrote [to the Birth Control Review] noted that they had read about [Margaret] Sanger’s work in the press, confirming the important role of the mass media in publicizing and building support for the movement’ (p. 13). Therein lies the crux of Parry’s project: the use of publicity was central to the family planning movement and a sustained analysis of its use over time is long overdue. To that end, she challenges several long-standing historiographic assumptions and unearths more than a few fascinating stories. For example, …

The Role Of Public Relations In Social Capital And Civic Engagement, Weiwu Zhang, Alan Abitbol

Communication Faculty Publications

Public relations scholars have increasingly argued for the broader role of public relations and strategic communication in society (e.g., Taylor, 2010). That is, how can knowledge of public relations be used to make society better rather than simply making organizations more effective? This study examines how different types of public relations and strategic communication efforts contribute to citizens’ social capital and civic engagement. Specifically, this study uses data from the 2010 Pew Internet and American Life Project ‘Social Side of the Internet’ survey to examine the relationship between various strategic communication efforts by social, civic, professional, and religious organizations and …

Ua19/16/1 Hilltopper Basketball 2014-15 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014-15 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua94/6/13 Student / Alumni Personal Papers Wku Jeff Baynham, Wku Archives

WKU Archives Collection Inventories

WKU memorabilia collected by Jeff Baynham includes athletic trading cards, posters and basketball tournament programs.

Ua3/9/1 Wku Annual Progress Report, 2013-2014, Wku President's Office

WKU Administration Documents

Progress report regarding Challenging the Spirit (2012-2018) action plan.

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue SOKY reads "The Returned", &%th Anniversary of the Kentucky Building , the Evelyn Thurman Book Award, and librarians who have won state and national recognitions.

Ua19/16/1 2014-15 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2014-15 season.

Ua19/16/1 Lady Topper Volleyball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua19/16/1/1 Hilltopper Baseball 2014 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2014 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Viral Marketing, Kevin Y. Wang, Mark A. Rademacher

Scholarship and Professional Work - Communication

Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …

At The Intersections Of Dialogue, Social Media, And Crisis Communication: A Case Study Of Consolidated Edison's Communicative Response To Superstorm Sandy, Nathan Furstenau

Masters Theses

Crisis is constantly lurking in the shadows for organizations, and leaders must be prepared to respond when it strikes. Traditional organization-stakeholder communication models have largely relied on one-way frameworks, but the advent and widespread adoption of social media is changing the way organizations and stakeholders interact. This project explores how one organization, Consolidated Edison, utilized Twitter to communicate dialogically with stakeholders during the 2012 Superstorm Sandy crisis. Analysis focuses on how the organization's use of dialogue and Sturges' (1994) instructing and adjusting information tactics helped mitigate negative backlash from stakeholders throughout the crisis. Theoretical and practical implications for public relations …

Using Inoculation Messages To Protect “Stay In The Market” Beliefs During Financial Crises, Lindsay Lyles Dillingham

Theses and Dissertations--Communication

This paper focuses on the problem of collapsed “stay in the market” (SIM) beliefs during financial crises. The primary purpose of this investigation was to ascertain whether or not inoculation messages represent a viable communication strategy to preemptively protect SIM beliefs during forthcoming financial crises. Ancillary purposes of this study were to further investigate the role of print and video crises, explicit instructions regarding post-inoculation talk (PIT), and gain and loss frame inoculation messages on the inoculation process. This study used a between subjects factorial design (3 x 2 plus four additional conditions) to explore ten hypotheses. Data collected from …

Ua68/1/2 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Events, Wku Archives

WKU Archives Collection Inventories

Records created by the Potter College of Arts & Letters Dean's Office regarding events, performances, series, conferences, and lectures sponsored or produced by Potter College for faculty, staff, students and general public.

Includes records related to the Cultural Enhancement Committee, Fine Arts Festival, Faculty Lecture Series, Visual & Performing Arts and Kentucky Heritage Project.

#Iwilllisten, Outlier Advertising, Chelsea Stromer, Laura Ebbeka, Megan Merrill, Lacy Keilig, Hunter Taylor, Tim Svoboda, Greyson Ostrander, Joel Hunter-Pirtle

College of Journalism and Mass Communications: Student Advertising Projects

Mental illness affects one in four Americans. In 2012, the National Alliance on Mental Illness (NAMI) in New York City and JWT Ethos created the #IWILLLISTEN campaign to create awareness about this staggering statistic and what people could do to combat the negative stigma associated with mental illness.

In 2014, JWT tasked Outlier Advertising to create a campus-focused version of the campaign in the form of an activation plan that could be initiated on any college campus across the nation in the fall of 2014. In addition, JWT asked Outlier Advertising to test elements of the campaign at the University …

Financial Markets And Online Advertising: Reevaluating The Dotcom Investment Bubble, Matthew Crain

Publications and Research

While the dotcom period is often dismissed as a false start in the history of the web’s commercial development, it is better conceived of as highly generative of modern structures of online advertising. Soaring investment markets and the developing online advertising sector entered into a pattern of mutual reinforcement that began in 1995 and intensified until the bubble collapsed in 2000, transforming the character of the web in the process. This article sketches the contours of this generative capacity, focusing on the production of demand for online advertising services. Taking the approach of critical political economy, this narrative is contextualized …

The Influence Of Public Relations On Relationship Content: A Content Analysis Of Community Foundation Annual Reports, Timothy Penning

Peer Reviewed Articles

This study investigates the influences on organisational–public relationships (OPRs) in terms of how organisations express relationships as a value in community foundation annual reports. While much attention recently has been given to social media as a form of dialogic communication, the depth and genuine nature of an organisation’s value of relationships is revealed in traditional communication where the nature of the forum is not dialogic and there is not an expectation of relational content as there could be in an online or social medium. A content analysis of community foundation annual reports shows that the presence of a public relations …

Practitioner Strategies For Effective Advocacy Engagement In The Usa, Elizabeth Ann Burns

STEMPS Faculty Publications

Increased defunding and destaffing of school libraries in public schools in the United States makes advocating for school library programs increasingly important. Practicing school librarians must develop an understanding of advocacy so they will know how and when to act for their program. Additionally, it is important to identify advocacy strategies so that strong advocacy plans may be developed. This study identifies the activities and practices of advocacy within the library programs of a group of practicing librarians. Findings suggest successful strategies of advocacy follow three themes: building awareness for the school library program, engagement of the librarian in the …

Kingswood Lake Management Plan, Sarah Martina Tierney

Honors Theses and Capstones

High water quality and natural buffers exist on Kingswood Lake located in Brookfield, New Hampshire. A comprehensive lakes inventory (CSI) was recorded and health of the land, wildlife, and waterways were observed. Educational outreach was taken to inform the local community and to instruct them on proper stewardship of the land. A completed watershed management plan was constructed including key recommendation of limiting nitrogen loading in the area, checking septic systems for leaching, stabilizing shoreline from erosion, and establishing man-made rain gardens to help preserve water quality. The Kingswood watershed management plan acts as a guide for the town of …