Public Relations and Advertising Commons^™

Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey

Strategic Public Relations Projects

Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.

For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's football team from January to July 2019.

Ua19/16/1 Spring 2019 Football Guide, Wku Athletic Media Relations

WKU Administration Documents

WKU football media guide for Spring 2019.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• McAdoo, Anthony. Executive Director Notes
• WKU Honors Veterans, Unveils New Panel at Guthrie Bell Tower
• Julia Roberts & Tracy Inman Win Legacy Book Award
• New WKU Graduate Impacts Community Through ENACTUS
• Office of Scholar Development Celebrates 10 Years of Big Dreams
• Phi Kappa Phi Grants
• Emilie Gill: Ogden Foundation Scholar
• College Heights Herald Wins 17^th Pacemaker; Talisman Wins Best of Show
• Deven Richardson: Rangel Fellow
• WKU Graduate Student Presents Research at Artic Circle Assembly – Jason Fox
• Scholarships – Hannah Nafziger, Dominic Castlen
• Caboni, Timothy. From the President
• Climbing to Greater Heights: WKU Strategic Plan …

Ua19/16/2 Womens' Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases, photos and game statistics related to WKU womens' basketball team from January to June 2019.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding WKU's basketball team from January to July 2019.

Ua52/1 Out Of The Box, Wku Archives

WKU Administration Documents

Newsletter created by and about WKU Archives and the records management program.

Packaging Morocco For The Foreign Eye: A Survey Into The Moroccan Tourism Industry, Pangrum Boonbaichaiyapruck

Independent Study Project (ISP) Collection

The history of tourism in Morocco cannot be separated from the country’s colonial legacy. Tracing its’ roots back into the 1920s, tourism was yet another medium where the West manifested their fascination with exoticness in “the other”. Within the past decades, the Moroccan tourism industry has witnessed continued growth in tourist arrivals and media attention. Morocco’s geographical and linguistic proximity to Europe has made it an “accessible” option to many European tourists. Tourism is not only a promising driver of economic growth, an employment generator, but also has become how many foreign individuals come to understand the country. Through the …

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Audience Responses To Gender Stereotypes In Advertising, Laura Genn

Senior Honors Theses

Advertising has demonstrated linguistic, contextual, and sexual gender stereotypes since its inception; it seems poised to continue doing so as advertising’s presence in society proliferates. Upon analyzing these stereotypes, examples can be found throughout media, especially in television. All this begs the question: Are these stereotypes actually effective at selling products or services to their intended audience? Do men react positively to stereotypes of men or women; and vice versa, how do women react? If gender stereotypes are employed in advertising purely through force of habit and not evidenced prudence, then the advertising landscape stands to gain immensely from taking …

Women In Modern Public Relations: The Evolution Of Public Relations In America, Jayah Waters

Masters Essays

The profession of public relations is defined as a “strategic communication process that builds mutually beneficial relationships between organizations and their publics” (PRSA, n.d., para. 5). The profession was founded by men to refute criticism of big businesses during the rise of muckrakers known today as investigative journalists. Ivy Lee who wrote the first press release and Edward Bernays who developed the first press kit were significant influences in establishing the profession of modern public relations (Rise of the Image Men, 2019). Additionally the founding involved significant moments such as establishment of the Committee on Public Information (CPI) during World …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

In-Feed Native Advertisement On News Websites: Effects Of Advertising Format, Website Reputation, And Product Involvement, Lijie Zhou, Fei Xue

Faculty Publications

Focusing on two popular types of native advertising, endemic in-feed advertisements and linked in-feed advertisements, the current study examined the effects of advertising format, website reputation, and product involvement on perceived advertising credibility (trustworthiness and expertise), attitude toward the advertisement, brand interest, and purchase intention. In general, endemic in-feed advertisements were rated more favorably on source expertise and brand interest, while linked in-feed advertisements scored higher on attitude toward the advertisement. Three-way interaction effects were found for source trustworthiness, attitude toward the advertisement, brand interest, and purchase intention. Endemic in-feed advertisements showed stronger impact for the high-involvement product on a …

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

Messaging For Change

DePaul Magazine

A review of the experiences of students from the DePaul College of Communication who traveled to study international advertising and attend the Cannes Lions Festive, the largest global event for professionals in advertising, creative communications and related fields.

Ua12/2/1 The Review Of The Hill, Wku Student Affairs

WKU Administration Documents

Newsletter recapping the top stories of the week.

The Influence Of Female Creative Directors On Women Entering Advertising, Rachel Long

Honors Program: Senior Projects (Public)

In 2012, only 3 percent of creative directors in advertising were women. Today that ratio has reached more than 11 percent and is on the rise in hopes to reach 50 percent. This ascent has been encouraging for me personally; I would love to take part in a movement for greater diversity in the industry, and I feel fortunate and thankful for the women who got it started half a century ago. But beyond the women leading the ad industry, how is this rise helping young women preparing to become creatives and project managers? How does this movement translate beyond …

Austin Fraser Internship In Reading, England, Megan Ditore

Student Engagement Posters

Megan Ditore discusses student engagement at Linfield College with regard to her internship at Austin Fraser during her study abroad experience in England.