Explore Guerrilla Marketing Potentials For Trade Show,
2011
University of Nevada, Las Vegas
Explore Guerrilla Marketing Potentials For Trade Show, Jie Chen
UNLV Theses, Dissertations, Professional Papers, and Capstones
This is an exploratory research paper trying to identify effective guerrilla marketing practices in solving tradeshow marketing challenges. Major problems faced by trade show marketers are analyzed in the beginning: limited marketing budget, ineffective marketing tools and dissatisfaction from exhibitors. The study introduced guerrilla marketing methods by both exploring the theory and identifying successful cases. At the end, specific guerrilla marketing guidelines were built for tradeshow marketers.
Assessing The Potential Effectiveness Of Environmental Advertising: The Influence Of Ecological Concern And Ad Type On Systematic Information Processing,
2011
Marquette University
Assessing The Potential Effectiveness Of Environmental Advertising: The Influence Of Ecological Concern And Ad Type On Systematic Information Processing, Jingyu Bao
Master's Theses (2009 -)
Following the postulation of motivation propelled message processing brought up by Chaiken, Giner-Sorolla and Chen (1996) within the framework of the heuristic-systematic model (HSM) (Chaiken, 1980; 1987; Chaiken, Liberman, & Eagly, 1989), this study attempts to explore the extent to which individuals' environmental concern can affect persuasion via systematic information processing. The study examines the comparative effectiveness of a product-based informational approach versus a social norm-based transformational approach regarding individuals with varied levels of environmental concern. A mixed model design is conducted to test the relationship between environmental concern, ad type, systematic processing of information and advertising effectiveness. The regression …
"How Did Toyota Stay On Top?" Revisiting Crisis Communication Discourse,
2011
Marquette University
"How Did Toyota Stay On Top?" Revisiting Crisis Communication Discourse, Rachel Marie Knoespel
Master's Theses (2009 -)
This study focuses on Toyota's 2010 accelerator pedal recalls and its use of crisis response strategies that relied on past performance. As a precursor, the author researched current literature regarding crisis communication and identified two key areas of research: understanding crisis and its impact and crisis response. To understand crisis communication it is necessary to first define a crisis and the impact it has on an organization's image, identity, and/or reputation. Once the crisis occurs, the organization must respond considering the audience, type of crisis, and the phase of the life cycle the crisis is in to determine a proper …
Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo,
2011
California Polytechnic State University – San Luis Obispo
Social Media For Nonprofits: Analysis And Discussion Of Facebook For Habitat For Humanity San Luis Obispo, Christine Gorney
Journalism
In the past few years, social media has become a key strategy for public relations practitioners. Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics. Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage. Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors. The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the …
The Need For An Interdisciplinary Strategic Plan: How A Strategic Plan Grounded In Sport Marketing Public Relations Can Improve The Success Of The Cal Poly Football Team,
2011
California Polytechnic State University - San Luis Obispo
The Need For An Interdisciplinary Strategic Plan: How A Strategic Plan Grounded In Sport Marketing Public Relations Can Improve The Success Of The Cal Poly Football Team, Kelsey A. Magnusen
Journalism
This paper explores the need for an intercollegiate strategic plan grounded in sport marketing public relations, integrated marketing communication and community relations. By focusing on the Cal Poly Football team, this paper will provide insight into effective community relations tactics and integrated marketing communications strategies for an intercollegiate athletic program. Through expert testimony and research, as well as a thorough examination of the Cal Poly Football program, this paper will outline the essential elements of a strategic athletic plan with a foundation in sport marketing public relations. In order to achieve short and long term goals, particularly the aspiration of …
International Career Conference 2011,
2011
California Polytechnic State University - San Luis Obispo
International Career Conference 2011, Candice Ryann Powell
Communication Studies
As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.
Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter,
2011
California Polytechnic State University - San Luis Obispo
Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore
Journalism
The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.
Love Out Loud Campaign: The Use Of Public Relations In A Suicide Prevention Program,
2011
California Polytechnic State University - San Luis Obispo
Love Out Loud Campaign: The Use Of Public Relations In A Suicide Prevention Program, Rachel Helen Egan
Journalism
Each year at Cal Poly, the student community loses at least one student to suicide; many more suffer from depression and its effects. The students who started the Love Out Loud Campaign saw a need for awareness about the aforementioned topics. The campaign raises awareness about depression and its effects, as well as attempts to change the stigma associated with the issue. This paper addresses the need for student initiated suicide prevention campaigns on college campuses, as well as the ways in which the field of public relations can be utilized in said campaigns. The importance of depression awareness is …
Personal Branding For Professional Success (Brand Development For Communication Studies Students),
2011
California Polytechnic State University - San Luis Obispo
Personal Branding For Professional Success (Brand Development For Communication Studies Students), Breeana J. Kelly-Slatten
Communication Studies
No abstract provided.
Promoting A Benefit Concert With Digital Media,
2011
California Polytechnic State University - San Luis Obispo
Promoting A Benefit Concert With Digital Media, Aubrea Felch
Graphic Communication
The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …
Find Oz And Lula Fundraising Event,
2011
California Polytechnic State University - San Luis Obispo
Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong
Communication Studies
No abstract provided.
Inspire, Spring 2011: Intensive Care,
2011
Cedarville University
Inspire, Spring 2011: Intensive Care, Cedarville College
Inspire
No abstract provided.
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices,
2011
University of Tennessee - Knoxville
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Annual Research Symposium of the College of Communication and Information
No abstract provided.
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology,
2011
University of Tennessee - Knoxville
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
Annual Research Symposium of the College of Communication and Information
It is estimated that six in ten American adults access the Internet using some form of a wireless device (Smith, 2010). In the years ahead, the United States is expected to reach 100 percent mobile phone penetration by 2013 (“Getting to Know the Mobile Population,” 2009). Recognizing that the ability to access the information network at any time and at any place will continue to expand in the near term, it is incumbent upon public relations practitioners to critically examine the opportunity to reduce uncertainty through a variety of digital applications. In this regard, this paper adopts a relational approach …
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming,
2011
University of Tennessee - Knoxville
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Annual Research Symposium of the College of Communication and Information
To date, limited research has attempted to understand parental perceptions of and attitudes toward Internet advertising directed at children. As part of a larger study, three phases of research were conducted. The first two phases, qualitative interviews with six parents of children seven to eleven and quantitative pretesting with twenty different parents, were exploratory in nature to determine parents’ understanding of the advergaming concept, their awareness of their children’s exposure to advergaming, and finalize an operational definition of advergaming. A self-administered online survey was given to a diverse sample of 214 parents of children ages seven to 11 via E-Rewards.com, …
The Bison: 2011: Part 3,
2011
Howard University
The Bison: 2011: Part 3, Howard University
Howard University Yearbooks
This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.
The Bison: 2011: Part 4,
2011
Howard University
The Bison: 2011: Part 4, Howard University
Howard University Yearbooks
This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.
The Bison: 2011: Part 2,
2011
Howard University
The Bison: 2011: Part 2, Howard University
Howard University Yearbooks
This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.
Climate Change: A Disinformation Campaign,
2011
University of Portland
Climate Change: A Disinformation Campaign, Steve Kolmes
Environmental Studies Faculty Publications and Presentations
No abstract provided.
The Ouachitonian 2011,
2011
Ouachita Baptist University
The Ouachitonian 2011, Ouachitonian Staff
OBU Yearbooks: The Ouachitonian
The 2011 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2015.
