Public Relations and Advertising Commons^™

Engineering Students Spend Summer At Sonset Solutions, Mark D. Weinstein

News Releases

For three Cedarville University engineering students, a summer internship is much more than just a chance to gain real-world experience; it’s a chance to make a difference in the lives of people around the world.

This summer, Dillon Henschen (computer engineering, senior, Wolcottville, Ind.), Anne Shipman (electrical engineering, senior, Winchendon, Mass.) and Michael Tapia (electrical engineering, graduate, Lakewood, N.J.) will work for SonSet Solutions to design software and hardware for use in a variety of equipment.

SonSet Solutions is an organization that uses the technical expertise of its staff to spread the gospel of Jesus Christ through radio and clean-water …

Robotics Team Wins Third-Straight Asee Competition, Mark D. Weinstein

News Releases

A team of freshmen and sophomore engineering students from Cedarville University completed a three-peat in the Autonomous Robotics Competition at the American Society of Engineering Education (ASEE) Conference in Seattle this week.

Cedarville’s robot, named Hermit, earned 291.51 points to finish well ahead of second-place Monroe Community College, which recorded 226.63 points. The championship is the third-straight for Cedarville, which won the competition in Atlanta in 2013 and Indianapolis last year.

Paperless Process Is Productive In Enrollment Process, Mark D. Weinstein

News Releases

Processing college applications is often accompanied by sorting through a seemingly endless mountain of paperwork. Traditional paper applications don’t just put a strain on resources; they can also cause many inefficiencies that significantly slow the admissions process.

But enrollment services at Cedarville University implemented a solution that's been fully operational for one year – it’s gone paperless. Becky Hayes, director of enrollment services, and Tammy Abel, assistant director of applications management, led the transition to the paperless application process. As a result, the university has saved thousands of dollars and a reduced the time it takes a student to move …

President Rex Horne Presents Final Report To Ouachita Board Of Trustees, Trennis Henderson, Ouachita News Bureau

Press Releases

Presenting his final report to the Ouachita Baptist University Board of Trustees, President Rex Horne expressed appreciation to the trustees who “hired me, shared my vision and stepped out on faith.”

Gary Gerber To Succeed Scott Holsclaw As Dean Of Ouachita's School Of Fine Arts, Trennis Henderson, Ouachita News Bureau

Press Releases

Dr. Gary Gerber, chair of Ouachita Baptist University’s Division of Music, has been named dean of the School of Fine Arts effective July 1. He succeeds Dr. Scott Holsclaw, who has served as dean since 2007. Dr. Holsclaw will return to full-time teaching and directing and serve as chair of the Division of Applied Arts which includes theatre arts and visual arts.

Reno Draws From Leadership Experience In New Book, Mark D. Weinstein

News Releases

Leadership is a character trait that can take years to develop, something that Lt. Gen., USAF (Ret.) Loren Reno knows well.

A 38-year veteran of the United States Air Force and the current interim vice president for academics at Cedarville University, Reno is passionate about helping mold the future leaders of the world.

So, naturally, he decided it was time to put pen to paper and write a book about the countless lessons in leadership he learned during nearly four decades with the military.

Engineering Students Claim 8th World Solar Splash Championship, Mark D. Weinstein

News Releases

The 2015 World Solar Splash championship returned to the Miami Valley as Cedarville University won the competition with an impressive 932.44 score (out of 1,000 points) over the four-day event. The competition was held June 10-14 at Eastwood MetroPark in Dayton.

Gene Whisenhunt Named Chairman Of Ouachita Presidential Search Committee, Trennis Henderson, Ouachita News Bureau

Press Releases

Jay Heflin, chairman of the Ouachita Board of Trustees, has appointed the university’s presidential search committee. They will be responsible for recommending a successor to Ouachita President Rex Horne who has announced his resignation to accept the presidency of Arkansas’ Independent Colleges and Universities. The full board will be responsible for electing the new president.

Ouachita Honors Elrods With June 11 Dedication Of New Elrod Center Facility, Trennis Henderson, Ouachita News Bureau

Press Releases

Declaring that “this dedication has been long anticipated by me,” Dr. Ben M. Elrod expressed appreciation to family, friends and colleagues who gathered for the June 11 dedication of the new home of Ouachita Baptist University’s Ben M. Elrod Center for Family and Community.

“Riding For A New Day” Captures Heart Of College Graduates, Mark D. Weinstein

News Releases

Four Cedarville University alumni — three from the class of 2015 — will be riding their bicycles 4,200 miles across the United States to generate awareness and support for Safe Harbor House of Springfield. The trip will begin on June 14, 2015, in Cape Alava, Washington, and conclude in Montauk, New York, on August 11, 2015.

New Initiatives, Department Led By Mindy May, Mark D. Weinstein

News Releases

The world of higher education continues to change as ongoing pressures to make college affordable surface in all type of media reports.

Cedarville University, understanding the need to control student costs without hindering the academic and campus life of the students, has implemented a new model in student life that has required the merging of the departments of counseling services with residence life. This new department, student development, will use new initiatives designed to make the student life experience more beneficial. The new department, to be directed by Mindy May, Cedarville’s former director of counseling services, took effect June 1, …

Incoming Freshman Among Nation’S Elite, Mark D. Weinstein

News Releases

A member of the Cedarville University class of 2019 has already joined the ranks of the nation’s elite students. Lindsey Carroll, who intends to study computer science at Cedarville in the fall, scored a perfect 1,600 on her SAT last summer.

Thanks to her perfect score, Carroll has been awarded multiple academic scholarships, including the prestigious President’s Scholar and Special Scholar Awards, which will cover the full cost of tuition at Cedarville.

Solar Splash Comes To Dayton For Second Time, Mark D. Weinstein

News Releases

With the birthplace of aviation serving as the location, the 21st annual World Solar Splash Championships will return to Dayton from June 10-14 at Eastwood Park. Cedarville University will host the event for the second-straight year as teams from universities all over the world compete.

Tim Dewhurst, Ph.D., senior professor of mechanical engineering and faculty adviser for Cedarville’s solar boat team, was instrumental in bringing the competition to Dayton last year and expects this year’s event to be just as successful as it was in 2014.

Three-Star General Takes Over As Cedarville Vp For Academics, Mark D. Weinstein

News Releases

Lt. Gen. Loren Reno, a 38-year veteran of the United States Air Force and the inaugural dean of Cedarville University’s School of Business Administration, has been appointed interim vice president for academics.

As the dean of the school of business administration since 2012, Reno is credited for increased enrollment, high rates for career placement and the CPA exam. According to 2014 statistics provided by the office of career services, graduates from five business programs had a 100 percent placement within six months of graduation. The CPA exam pass rate puts Cedarville University #25 in the nation, and in the top …

The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny

Journalism

This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …

Bioresource & Agricultural Engineering Department Magazine: Development And Design Of The Annual Magazine Following Cal Poly Standards, Alyssa Moore

Agricultural Education and Communication

The purpose of the annual BioResource and Agricultural Engineering (BRAE) magazine is to provide the BioResource & Agricultural Engineering Department with a magazine that reflects the department and relays information to alumni, students, industry partners, and the general public. Future student assistants for the BRAE Department will have a template and strategy behind what they will need to accomplish each year by looking and reading this senior project. This magazine includes; Department Head Message, Club Features, Alumni Highlights, Successful Students, Highlight on Past Department Head, Industry Sponsors, Class Feature, BRAE Banquet, Irrigation Training and Research Center, and New Staff Features. …

Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin

Honors Theses

Previous research has suggested that targeted online advertising is more effective when users have a preexisting interest in a product or service. While technology now allows marketers to track the demographics and behaviors of potential customers, the current research examines online ad-perception at an individual level, specifically focused on differences in need-for-cognition. Participants were asked to read a short online news article and were randomly assigned to view a webpage containing either gender-neutral or gender-targeted advertisements. While it was predicted that advertisement recall would be stronger for targeted than non-targeted advertisements, no such association was found. Additionally, advertisement recall did …

Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

Seaworld And The Blackfish: The Lack Of Two-Way Symmetrical Communication And Finding The Correct Message, Ashley Pierce

Journalism

This study explores how two-way symmetrical communication could help SeaWorld Parks and Entertainment rebuild their reputation and take back their brand after attacks from animal rights groups following the release of the documentary Blackfish. The study analyzes SeaWorld’s previous and current public relations campaigns, how effective they’ve been and if utilization of the two-way symmetrical communication model could benefit the company. In the past a documentary like Blackfish would have caused backlash towards SeaWorld only from the few who saw it in theatres, but today everything ends up on the internet and remains there, circulating outrage and criticism to new …

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."