Communication Commons^™

Agritourism Marketing Communications: An Analysis Of Practices And Challenges In Arkansas, Kyla Paige Moseley

Graduate Theses and Dissertations

Agritourism is seen as an avenue for operators as another channel of income, as well as a way for the visitors to learn about and experience agriculture. Marketing communication is needed by these operations to be visible to their communities. However, there is limited literature on agritourism marketing communications practices and challenges, especially in Arkansas, and on the use of word of mouth (WOM). This study aimed to fill that gap and provide practical recommendations to agritourism operators, extension offices, and the Arkansas Agritourism Association (ArAA) on how to better market operations. Using semi-structured interview questions, ArAA operators were asked …

Navigating The Nicu Without Words: A Case Study Of A Spanish-Speaking Mother’S Healthcare Experience, Emma Norris

Poster Presentations

Research on NICU experiences largely focuses on majority-language families; non-English-speaking families are understudied (Cleveland, 2008). The Family Integrated Care model promotes parent-infant connection and shared decision-making to improve outcomes (Wreesmann et al., 2020). Language barriers impede parent-provider communication, increasing miscommunication and parental anxiety (Kynoe et al., 2020; Ardal et al., 2011). The purpose of this research is to explore communication experiences and barriers between English-speaking and bilingual NICU nurses and a Spanish-speaking NICU mother.

Community Resilience In The Absence Of Aid: Recovery After The 2018 Father’S Day Flood In Houghton County, Michigan, Abby Heggem

University Honors Program Senior Projects

Community networks influenced resilience and recovery after the 2018 Father’s Day Flood in Houghton County Michigan, particularly in the absence of strong institutional support. The flood caused widespread damage to homes, roads, and infrastructure, forcing residents to rely on immediate local action before state or federal aid arrived. Rural locations like Houghton County are often neglected by government funding and support during disasters and are forced to rely on themselves. Community networks matter in disasters because neighbors, volunteer groups, and local leaders respond faster than formal institutions. This project uses a qualitative case study approach that includes content analysis of …

Advertising And Public Relations In A New Aige: Exploring Implications Between Advertising & Public Relations And Generative Artificial Intelligence, Hayden Tucker

Journalism Undergraduate Honors Theses

Generative Artificial Intelligence (AI) is a new tool that is changing the landscape of several industries across the board, forcing practitioners to adapt and navigate a new terrain with this new addition. One industry that is particularly affected by the introduction of AI is the Advertising and Public Relations (ADPR) industry. Under the umbrella of strategic media, the ADPR industry focuses on building relationships with publics through connection, trust, and creativity in hopes of persuading publics to feel one way or another. This thesis focuses on exploring the new relationship between AI and ADPR and understanding the effects that AI …

The Impact Of Social Media Algorithms On Information Consumption, Emily Scott

Communications and Digital Media Theses

This research examines the profound impact of social media algorithms on information consumption in an era defined by rapid digital transformation. Social media platforms, powered by sophisticated algorithms, personalize user experiences to maximize engagement. These algorithms raise concerns about the formation of filter bubbles and echo chambers, limiting exposure to diverse perspectives, and reinforcing existing beliefs. This study investigates how algorithms prioritize content, the effects on users, and the influence of AI in distorting news and information. It explores the ethical responsibilities of social media companies in mitigating the negative impacts of algorithmic curation and promoting a more balanced and …

الصمت المُصنّع والرأي المُوجَّه: دراسة تحليلية في آليات تشكيل الرأي العام الدولي تجاه الحرب على غزة (2023–2024) من خلال نظرية دوامة الصمت ونموذج المعتقدات الانتقائية, Ibrahim Akka, Mujahid Jihad Faraj, Doha Mazid, Yahya Mashaqi

Middle East Journal of Communication Studies

This study aims to provide a critical and in-depth analysis of Western media coverage of the Gaza War (2023–2024) through a comparative content analysis of three major international news channels: BBC, CNN, and Fox News, across three consecutive time phases. The research is grounded in a dual theoretical framework that combines Noelle-Neumann’s Spiral of Silence theory (1974) and the Selective Belief System (SBS) model (Lord et al., 1979), employing a mixed quantitative–qualitative methodology applied to a sample of 240 televised news items covering the period from October 2023 to May 2024.

The findings reveal a clear dominance of …

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Comparatively Exploring Journalism And Oral Histories As Modes Of Advocacy For Marginalized Communities, Miceala R. Morano

Journalism Undergraduate Honors Theses

In this study, four oral history interviews produced at the Pryor Center and news stories produced by four local media outlets were comparatively analyzed using software program MAXQDA. Each was qualitatively coded for expressions of identity, community and advocacy. These three key themes were determined through bottom-up processing, meaning the overarching themes were selected after each interview was listened to twice.

The results of this process were then used to determine the key similarities and differences between oral history and journalism, and how both practices can be used to accurately capture the narratives of marginalized communities. These findings were combined …

Understanding How Ai Chatbots Act As Gatekeepers When Recommending Destinations, Ayden Alexandra Carmack

Graduate Theses and Dissertations

As artificial intelligence chatbots become a primary tool for travel discovery, questions arise about whose destinations get recommended and how. This study examines how ChatGPT (OpenAI), Claude (Anthropic), and Google Gemini function as algorithmic gatekeepers in travel recommendations, drawing on gatekeeping theory, framing theory, and growing scholarship on AI bias in tourism. Using a content analysis of 135 AI-generated responses to 15 standardized travel prompts (45 per platform, each run three times) this study coded destination selection patterns, dominant narrative frames, and informational omissions across platforms. Results show that 88.9% of recommended destinations were classified as high-income nations, with Japan, …

A Curriculum To Empower And Equip Women For Leadership In The Monash City Church Of Christ In Melbourne, Australia, Devni Yasindra Attygalle

Doctor of Ministry Theses and Dissertations

This thesis addresses women in Christian leadership in the Monash City Church of Christ Melbourne, Australia. The problem identified within this ministry context was a lack of appropriate theological teaching around women in leadership, especially in the areas of preaching, teaching, and leading, which has led to misconceptions and prejudices in the minds of church members, negatively impacting the congregation’s mission. The purpose of the project was to develop a curriculum specific to MCCOC that provides a theological foundation for advocating for future senior leadership roles for women. The curriculum provides biblical teaching on women in leadership that will equip …

Silence Or Self-Disclosure? Examining The Psychological And Relational Factors Shaping Political Communication Between Gen Z And Their Families, Bradford E. Netherton

Communication (PhD) Dissertations

This dissertation examines the psychological and relational factors shaping political communication between Generation Z and their families. Using Communication Privacy Management (CPM) and Family Communication Patterns (FCP) theories as a dual framework, the study investigates how emotions, relational turbulence, and family orientations influence political self-disclosure during face-to-face gatherings. Data were collected via an online survey of 488 Gen Z participants (ages 18–28) following the 2025 Thanksgiving holiday. The results reveal a critical distinction between negative and positive privacy boundary strength. Negative boundary strength, characterized by defensive and restrictive regulation, was consistently associated with heightened experiences of fear, anger, frustration, and …

Digital Orientalism: Examining Eastern Practices In The Wellness Industry, Celia Golden

Departmental Honors & Graduate Capstone Projects

As popularity rises for global and domestic wellness retreats as tourist destinations, their predominantly Western audience invites an American offshoot of Orientalism that commodifies Asian names and practices into “mindfulness.” This paper examines the guest guide of the Miraval Berkshires wellness facility and its treatment of Eastern practices. Findings revealed 55.6% of the specialists at the Miraval Berkshires employ Eastern techniques, and 74.14% of those offerings are restricted to paid and private sessions to create exclusivity. The word “ancient” is disproportionately leveled against Eastern practices in the guest guide to further cement them as relics of the past. Alongside minimalist …

Cultivating Well-Being & Vibrant Futures Through Creativity: A Community-Based Library Initiative In Rural America, Alyssa M. Bump

Creativity and Change Leadership Graduate Student Master's Projects

Cultivating Well-Being & Vibrant Futures Through Creativity: A Community-Based Library Initiative in Rural America presents the development and design of a creativity-based community program for public libraries in Allegany County, New York. Developed in partnership with the Allegany County Area Foundation (ACAF), this project aims to foster creativity as a tool for well-being, connection, and future-oriented thinking for adults in a rural context.

The program consists of a three-session series that integrate elements of Creative Problem-Solving (CPS), mindfulness, and creative well-being practices to support creative self-efficacy. Designed utilizing the Torrance Incubation Model of Teaching and Learning (TIM), each session aims …

The Goad, The Bad, & The Ugly: The Livestreamed Vice Signaling & Body Fascism Of Clavicular & Asmongold, Jacob T. Fry

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis explores the rhetorical, material, and symbolic implications of fascist livestreaming in the United States through two popular streamers: Clavicular and Asmongold. These two streamers represent a small slice of the rise of different reactionary rhetorics online and how the use of different masculine subcultures—in this case ‘Looksmaxxing’ or Gamer inspired rhetoric—are used as ideological texts for white male supremacy. Whether in front of the glow of their gaming monitor or the flashing lights of a nightclub, the livestreaming of the body, home, relationships, and lifestyles challenge rhetorical conceptions of style, the ‘public/private sphere,’ and political communication. As different …

Bounded Transformation: From Static Readiness To Trajectory Based Change Viability, Mary Piecewicz, Manjari Gupta

Master of Public Administration for Senior Leadership

Most organizational transformations do not fail loudly. They fade, fragment, and quietly exhaust the people expected to sustain them. What practitioners often diagnose as resistance, poor adoption, or weak execution may begin earlier, with an untested assumption that the organization is stable, coherent, and capable enough to absorb planned change. Existing change frameworks offer useful guidance for implementation, but they do not formally ask whether the organization is currently moving in a direction, and with enough stability, to make planned change viable.

This capstone introduces Bounded Transformation: From Static Readiness to Trajectory-Based Change Viability, a trajectory-based pre-condition framework for …

Reporting The Unverifiable: Ethical Journalism And Disinformation About North Korea, Alexandra M. Pasto

Departmental Honors & Graduate Capstone Projects

Journalists face significant challenges reporting on North Korean information due to restricted access, state-controlled media, and pervasive amounts of disinformation. This study includes a qualitative content analysis of journalistic practices and existing academic frameworks related to verification and reporting in highly restricted information ecosystems. The findings suggest and recommend that competitive media pressures often encourage the circulation of sensational or unverified claims, particularly in coverage of highly controlled media states like North Korea. In response, this argues that journalists must adopt a verification-centered approach to reporting that prioritizes accuracy, minimizes sensationalism, and clearly communicates uncertainty. This research highlights the growing …

Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle

Electronic Theses, Projects, and Dissertations

The 2020 #SpeakingOut movement marked a pivotal moment in professional wrestling, as survivors of sexual misconduct publicly challenged longstanding industry norms surrounding power, silence, and accountability. This study employs thematic analysis (Braun & Clarke, 2006) to examine how survivor narratives and organizational responses constructed competing meanings during the height of the movement between June 1 and August 31, 2020. Drawing from publicly available posts on X (formerly Twitter) and official company statements, the analysis explores how discourse functioned as a site of both resistance and institutional preservation. Inductive analysis of survivor narratives produced three primary themes: Abuse of Power, The …

A Word From The Writing Team (May 2026), Pam Walter, Mfa, Laura Deloretta, Phd

A Word From the Writing Team (Newsletter)

No abstract provided.

'Haven't You Heard? I'M The Internet Girl': Katseye Fan Discussions And Parasocial Relationships On Tiktok, Kristin Tuttle

Journalism Undergraduate Honors Theses

This study examines how fans of the girl group KATSEYE interact with each other on TikTok and explores how their discourse may reflect indicators of parasocial relationships. The study is guided by parasocial relationship literature, participatory culture theory, and the Celebrity Attitudes Scale (McCutcheon, Lange, & Houran, 2002), which identifies varying levels and intensities of celebrity worship and emotional investment. The study addresses two research questions: RQ1: How do KATSEYE fans talk about the group and interact with one another on TikTok, and RQ2: How are indicators of parasocial closeness expressed in KATSEYE fan discourse? To answer these questions, a …

Learning Never Retires: A Fundraising Plan For The Osher Lifelong Learning Institute At The University Of Arkansas, Olivia C. Boykin

Journalism Undergraduate Honors Theses

This professional strategic communication project uses contextual framework of fundraising methods and audience research to develop a strong justification for donor support to programs at The Osher Lifelong Learning Institute at the University of Arkansas (OLLI) (Jalali et al., 2024). This work models theoretical perspectives of interdisciplinary motives for charitable giving to institutions of higher education and applies them to OLLI 's unique needs. The deliverables of this project will be (i) a scholarly applied research manuscript that provides a background for a fundraising plan; (ii) the fundraising plan, and (iii) evidence-based creative communication concepts, such as print-ready postcards, flyers, …