Communication Commons^™

"Blessed Be The Critics Of Newspapers": Journalistic Criticism Of Journalism 1865-1930, Yasmine Tarek Dabbous

LSU Doctoral Dissertations

This study examined journalistic press criticism between 1865 and 1930. It sought to understand how the first modern journalists conceived of their profession in a period of great transitions. As the study revealed, journalists writing about journalism between 1865 and 1930 discussed recurring themes such as commercialization, sensationalism, advertising, and ethics. They expressed ambivalence toward the rise of big business in their field and the consequences it could have on the quality of the work. In the process, journalists also defined journalism as a profession providing a public service or as a business aiming solely for circulation and profit. Definitions …

Branding The Family Drama: Genre Formations And Critical Perspectives On Gilmore Girls, Amanda R. Keeler

College of Communication Faculty Research and Publications

No abstract provided.

Marketing The Academy: A Theoretical Analysis Of Consumption, Identity, And The Branding Of Contemporary Universities, Anthony David Frost

Theses and Dissertations (Comprehensive)

Consumer culture has long presented ethical issues for the academic world. As the nature and processes of consumer culture have become more integrated with the operation of universities, the debate has escalated. Over the past 15 years, institutions have made increasing use of sophisticated marketing techniques and, while many administrators applaud their use to define, grow, and protect a school’s reputation, many critics have decried what they see as nothing more than crass commercialism. This study is an examination of the development of consumer culture after World War II, when large numbers of students entered post-secondary school. Critical analysis is …

Sports Public Relations, Tom Isaacson

College of Communication Faculty Research and Publications

No abstract provided.

Method And Madness At The Isabella Stewart Gardner Museum, Gretchen Stein Rhodes

LSU Doctoral Dissertations

The Isabella Stewart Gardner museum in Boston, Massachusetts is unique in history and design. Originating as a privately held collection, the Gardner Museum reflects its namesake’s eccentricities and stands in stark contrast to the backdrop of contemporary Boston. Although much has been written about the individual masterpieces held within the Gardner collection and there are numerous biographies of “Mrs. Jack,” as Gardner was sometimes called, little work has been done to investigate the museum in light of contemporary research in museology and the practices of collecting and display. Understanding collecting and curating as modes of knowledge production, this study seeks …

Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions, Pavel Mrazek

LSU Master's Theses

Consumer lack of trust in online vendors and brands is identified as one of the biggest obstacles in the growth of e-commerce. This study examined how third-party product reviews help in building consumers’ trust, in consumers’ perception of product quality, their brand attitudes and consumers’ purchase intention. The six cell experimental design tested the effect of consumer and expert online product reviews on fictitious web sites for high-involvement and low-involvement products. The findings indicate that online consumer product reviews perform better than online expert product reviews and no product reviews. Online product reviews affected visitors to a web site with …

What Content Makes People Want To Use Sports Websites?, Cara Francesca De Carlo

LSU Master's Theses

This study looked at sports websites to see how the variables information, humor, entertainment, community, and credibility affected sports website users’ intentions to use and re-use sports websites. Three groups of 25 and one group of 30 participants each completed a website viewing activity and corresponding survey. There were four website viewing activities (one for each group). The activities led participants on tours of ESPN.com, Deadspin.com, Football Outsiders, and Yahoo! Sports. Furthermore, the tours were designed to expose participants to the variables (as defined under disposition theory and uses and gratifications). Likewise, the corresponding survey assessed participants’ intentions to use …

Staying Objective: The Effect Of Corporate Public Relations On Video Game Journalists, Benjamin Jenkins

LSU Master's Theses

The video game industry makes more than $10 billion a year in the United States alone. It is a young and booming medium. Growing alongside the video game business is the video game media, a niche form of journalism comprised mostly of gaming websites and a few reporters in traditional media. This thesis examines the young gaming news industry through in-depth interviews conducted with six journalists from various news outlets. The research focused on two things: if game journalists followed the same norms and routines as news journalists and if game companies were able to influence what game journalists wrote …

Knowledge Gap And Cable Music Television: A Survey Of Mtv, Bet, And H1 Target Audience Members, Katharine Claire Gavin

LSU Master's Theses

American youth and adolescents have the highest rate of teenage pregnancy and sexually transmitted infections in the industrialized world. Entertainment media, the preferred genre of today’s adolescents, depicts sex, drugs, and alcohol use at a greater rate than any other genre of programming. What are health communication strategists doing to counter the widespread, inaccurate portrayals often depicted in this type of programming? With previous knowledge gap and health communication research failing to examine youth oriented and racial targeted entertainment programming, this study utilizes a survey to analyze BET, MTV, and VH1 audiences’ health knowledge, recall, and attitude toward PSAs to …

Similarities And Differences In Self-Disclosure And Friendship Development Between Fact-To-Face Communication And Facebook, Pavica Sheldon

LSU Doctoral Dissertations

This research identified the patterns of self-disclosure between face-to-face and Facebook friends’ interactions. A survey of 317 participants was conducted to compare the hypothesized relationships among social attraction, self-disclosure, predictability and trust in three types of relationships: recently added Facebook friend, exclusive Facebook friend, and an exclusive face-to-face friend. Data was analyzed using structural equation modeling (SEM), multivariate analysis of variance (MANOVA), t-tests and correlations. Results indicated that individuals reporting high levels of social attraction also reported having greater self-disclosure with their latest added Facebook friend, exclusive Facebook friend and an exclusive face-to-face friend. This supports a theorem of Uncertainty …

Women At Work And Home: New Technologies And Labor Among Minority Women In Seelampur, Sreela Sarkar

Communication

This study follows Seelampur women who participate in the ICTD project at the Gender Resource Center from the doorsteps of the ICT center into their everyday lives. This paper explores the impact of new technologies on minority women and work in the resettlement colony of Seelampur and other institutional sites of labor through an extended period of fieldwork observations and interviews. One of the main aims of the Seelampur ICT and development project is to empower minority women to participate with equity in the modern labor force. How does work and participation in the labor force change for Seelampur women …

An Analysis Of The Contribution Of Public Relations To The Growth Of The Ballymaloe Brand., Avril Desmond

Theses

The aim of this dissertation was to explore the public relations techniques of Ballymaloe and determine the effectiveness of these techniques on the Ballymaloe brand. Relevant literature was explored and the subjects the subjects that were encountered included public relations traditional and new media avenues.

The research methodology constituted quantitative analysis. Interviews were the primary research tools, with media analysis being used to back it up. The data was analysed using content analysis procedures.

The conclusion identified that, Ballymaloe are inadequate in implementing two way communications with their strategic publics. The research highlighted the relaxed attitude towards their public relations …

Commencing The Rationale For War: George W. Bush’S Address At West Point, June 1, 2002, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

Mr. Monk And The Emotion-Reason Dilemma, E. Deidre Pribram Ph.D.

Communications: Faculty Publications

Adrian Monk (Tony Shalhoub) belongs to a tradition of brilliant but personally flawed detectives. Like others in this tradition, including his television colleague, Dr. Gregory House (Hugh Laurie), Monk’s genius resides in his exceptional, even excessive, rationality. Both Monk and House embody near-perfect detection or diagnostic skills. And, in both cases, the cause of their damaged personalities is excessive emotionality, represented by their respective emotional disorders. In their internal dynamics, emotion is almost always the ‘problem,’ and both shows suggest that troubled emotionality is the price Monk and House must pay for their intense brilliance.

Literary Devices And Vocabulary Frequency Use In Malaysian Radio Advertisements., Jeyanthi Evelyn J. L. Christy

Student Works (2010-2019)

Radio advertisements are very much part and parcel of our daily lives. Radio is ubiquitous and free. Technology has come a long way as radio is also available to its listeners via the Internet and even on television. Owing to the flexibility and availability of radio, radio advertisements increase the selling power of products, services and so on. Literary devices are not restricted to literary materials. They can be found in non literary materials such as advertisements. For the purpose of this research, two radio stations, hitz.fm and mix fm were identified as they share similar target audiences. Advertisements from …

Language Choice In Interracial Marriages : The Case Of Filipino-Malaysian Couples., Francisco Perlas Dumanig

Student Works (2010-2019)

Language choice has become a common phenomenon in interracial encounters in which speakers are always faced with the challenge of choosing an appropriate language in various domains of communication. In multilingual and multiracial societies, language choice can sometimes be crucial because of its social, political, and economic impact on the speakers. Even in the smallest unit of a society which is the family, language choice plays an important role particularly in interactions between husbands and wives who come from different linguistic and cultural backgrounds. It is therefore the objective of this research to examine the language choice in interracial couples’ …

Critical Discourse Analysis Of Advertisements In Malaysian Women's Magazine., Atiqah Zawani Kamaruzzaman

Student Works (2010-2019)

This research analyzed the advertisements in Malaysian women’s magazines by using Fairclough’s framework in the area of Critical Discourse Analysis. The findings of this research will be valuable to those who are actively participates in researching CDA, that may include lecturers as well as the students who are learning Critical Discourse Analysis. Advertisements in CLEO are used as the data. The data is multimodal, however only the written texts are analyzed. As such, the researcher analyzed the linguistic features in advertisements published in Malaysian women’s magazine. The objective of the researcher was to identify how the magazines interpellate (Althusser 1971) …

Communication Strategies Used By Chinese Students In Spoken English., Liu Qing Hua

Student Works (2010-2019)

This study evaluates the use of Communication Strategies which are employed by Second Language Acquisition (SLA) learners. A comprehensive review of the relevant literature from the last decade is done with focus on the particular consideration given to the different ways in which Communication Strategies have been defined under the corresponding influences in regard to the organization of strategy taxonomies. This study also seeks to examine how learners of second language perform in communicative tasks especially where they are confronted with linguistic problems and communication barriers. It also aims at identifying the communication strategies used by the students from China …

A Critical Discourse Analysis Of The Construction Of The Ideal Woman's Body Image In Print Advertisements., Pauline Tan Ching Lin

Student Works (2010-2019)

The purpose of this research was to investigate i) what are the words used to describe the non-ideal female body and the ideal female body, ii) what are the qualities and values associated with the ideal female body; iii) How does the social practice and discursive practice influence text production and interpretation. The data for this study consists of 132 print advertisements that featured services offered by slimming centres obtained from The Star and The Sun newspapers. Fairclough’s (1995a) three dimensional framework was adopted to analyze the data for this study because this framework enables the researcher to examine the …

Transivity Choices In The Malaysian Prime Minister's 2009 National Day Blog Posting., Daphne Rosaline Henry Thomas

Student Works (2010-2019)

This study unveils inherent experiential meaning by utilising the framework of the System of Transitivity, a component of Halliday’s Systemic Functional Linguistics in weblog interaction. The interactive feature of weblogs helps uncover the experiential meaning as the writers are uninhibited in penning their thoughts. The data for the study is from the Malaysian Prime Minister’s National Day Address posted on 30 August 2009 and the Comments received in response to it. The aim of the study is to uncover the perceptions of the Prime Minister and the Comment Writers on national unity, identity and nation building. The aim of the …