Other Communication Commons^™

Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using The Tares Test For Ethical Persuasion, Kevin J. Pearce, Stanley Baran

Journal of Media Literacy Education

In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form …

Media Literacy And Response To Terror News, Daniel Bergan, Heysung Lee

Journal of Media Literacy Education

Increased fear and threat toward terrorism in the current American society is largely due to vivid news coverages, as explained by cultivation theory and mean world syndrome. Media literacy has potential to reduce this perception of fear and threat, such as people high on media literacy will be less likely to be affected by terror news. We focus on representation and reality for investigating the relationship between influence of terror news and media literacy, one component of media literacy framework developed by Primack and Hobbs (2006), which deals with how media messages reflect or exclude the reality. Our study divided …

Teaching Girls Online Skills: Results Of The Wikid Grrls Intervention, Stine Eckert, Jade Metzger-Riftkin, Joanna Nurmis

Journal of Media Literacy Education

In 2013-2016 we designed and implemented Wikid Grrls, a 10-week after-school workshop series to teach online skills to middle school girls in U.S. schools. We interviewed and surveyed 80 participants before and after the workshops. Girls’ online skills and confidence in them increased measurably for the duration of the workshop series. Participants expressed great interest in learning more, but media literacy programs at their schools regarding online skills were lacking. Using feminist theories and the reader-to-leader framework, we argue that such media literacy interventions bring immediate learning rewards for participants. Yet, we conclude that to narrow gender gaps in digital …

Social Media For Good? A Survey On Millennials’ Inspirational Social Media Use, Sophie Janicke-Bowles, Ava Nayaran, Anja Seng

Communication Faculty Articles and Research

There is no doubt about the extensive use of social media by the millennial generation, but the study of the effects of such use is only in its infancy. Though most studies so far focus on the negative effects of overall time spent on social media, the current study investigated the relationship between exposure to a specific type of content on social media and well-being outcomes: namely, inspirational content. Results of an online survey with a total of 146 students revealed that inspiring social media and online video use, but not overall time spent on social media was related to …

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology …

Bridging Rhetoric And Pragmatics With Relevance Theory, Brian N. Larson

Faculty Scholarship

In this chapter, I bridge rhetoric and pragmatics, both of which concern themselves with language-in-use and meaning-making beyond formal syntax and semantics. Previous efforts to link these fields have failed, but Sperber and Wilson’s relevance theory (RT), an approach to experimental pragmatics grounded in cognitive science, offers the bridge. I begin by reviewing Gricean pragmatics and its incompatibility with rhetoric and cognitive science. I then sketch RT, but importantly, I identify revisions to RT that make it a powerful tool for rhetorical analysis, a cognitive pragmatic rhetorical (CPR) theory. CPR theory strengthens RT by clarifying what it means to be …

#Digitalactivism: Examining #Yesallwomen And Teaching Social Media Activism In Technical Communication, Karishma Verma

Theses and Dissertations

In May 2014, 22-year-old Elliot Rodger killed six people and injured fourteen others near

the University of California campus in Santa Barbara. A “hatred of women” was cited as the

reason for his crimes. This incident inspired the hashtag movement #YesAllWomen on social

media. Users shared examples of how although “not all men” engage in violent behaviors that

Rodger exhibited, all women go through their lives fearing. This thesis uses a technofeminist

framework to examine how the #YesAllWomen movement functioned as an online social

movement on Twitter to encourage conversation as well as promote change. I also discuss how

technical …

Skills-Based Volunteering As Both Work And Not Work: A Tension-Centered Examination Of Constructions Of “Volunteer”, Sarah Steimel

Department of Communication Studies: Faculty Publications

The Corporation for National and Community Service defines professional skills-based community service as “the practice of using work-related knowledge and expertise in a volunteer opportunity.” Traditional definitions of volunteer work in organizational communication scholarship, however, are typically based on (1) the bifurcation between work and volunteer activity; (2) low barriers to volunteer entry and exit; (3) the lack of managerial power/control over volunteers; and (4) the altruistic focus of volunteer work. An analysis of interviews with 19 skills-based volunteers highlights the identity and role tensions inherent in professional volunteering and serves as the basis for a proposal for a new …

Translating Global Nature: Territoriality, Environmental Discourses, And Ecocultural Identities, José R. Castro-Sotomayor

Communication ETDs

In this study, I explore environmental discourses circulating among Indigenous transboundary organizations working on environmental initiatives at the border between Ecuador and Colombia. I focus on three global environmental discourses –sustainability, development, and climate change– as they are at the core of the global environmental governance vernacular. La Gran Familia Awá Binacional (GFAB), one of the few transboundary Indigenous organizations working along the binational border, utilizes these global concepts to frame their environmental initiatives and projects. I use a critical and interpretive qualitative approach to investigate, deconstruct, and rearticulate global environmental discourses circulating among and translated by two of the …

Patient-Centeredness In Electronic Communication: An Evaluation Of Patient-To-Healthcare-Team Secure Messaging, Timothy P. Hogan, Tana M. Luger, Julie Volkman, Mary Rocheleau, Edith Nourse Rogers Memorial Veterans Hospital, Anna M. Barker, Kim M. Nazi, Thomas K. Houston, Barbara G. Bokhour

Communication Faculty Journal Articles

Background: As information and communication technology is becoming more widely implemented across health care organizations, patient-provider email or asynchronous electronic secure messaging has the potential to support patient-centered communication. Within the medical home model of the Veterans Health Administration (VA), secure messaging is envisioned as a means to enhance access and strengthen the relationships between veterans and their health care team members. However, despite previous studies that have examined the content of electronic messages exchanged between patients and health care providers, less research has focused on the socioemotional aspects of the communication enacted through those messages.

Objective: Recognizing the potential …

Libguide Blog Reflection, Natasha Stone

International Journal of Undergraduate Community Engagement

This semester we covered many topics and issues surrounding digital communication and privacy. For each topic, we turned to the news to find current information or issues that pertained to that week’s curriculum. As someone who generally doesn’t keep up to date on the news, I was a little concerned about finding anything of note a couple times. However, I learned that just because I don’t hear or think about certain issues it doesn’t mean that they aren’t important or big enough to warrant thorough journalism.

Marketing Theory And Pregnancy Help Centers: A Unified Pregnancy Help Center Brand, Allison Schmidt

Masters Theses

Starting as a grassroots movement formed by individuals who are opposed to abortion, pregnancy help centers commonly provide resources to help women during and after their unplanned pregnancy. Planned Parenthood and other abortion clinics serve as primary competition to pregnancy help centers. Planned Parenthood has branded themselves as the number one nonprofit relating to women's healthcare, sex education, birth control, and abortion. Planned Parenthood clinics are united under national branding and engage their audience through comprehensive sex education and healthcare services while embracing innovative digital technology. By researching how different demographics influence abortion attitudes, different market segments can be developed …

Cracking The Pubmed Linkout System, Paul Royster, Sue Ann Gardner

University of Nebraska-Lincoln Libraries: Presentations

The University of Nebraska's institutional repository has managed to participate in The NLM’s PubMed LinkOut program to place links to our Green Open Access content in the nation’s premier scientific citations database. This brief presentation describes how and why we worked to be included and what extended effects the integration of those systems (our IR + NLM’s PubMed) can provide.

Download button accesses PDF version; PowerPoint slides are attached below.

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education (Robles, …

Being Vicariously Criminal: Sherlock Holmes' Dualistic Nature As A Placebo For Degeneracy, Elizabeth Fisher

Masters Theses

During the late nineteenth and early twentieth centuries, a fear of degeneracy, or breakdown of social, cultural and moral understandings, was spreading through late-Victorian England. With the rise of a growing middle class in late-Victorian England, and the increased opportunities for self-improvement, the distinct class lines that separated the upper class from the middle and lower classes in society started to break down. As the class boundaries that had been in place for so long were dissolving, the criminal activities that had previously been relegated to the lower classes were spreading across those increasingly blurred class lines. The concept of …

Zero Textbook Cost Syllabus For Com 3060 (Media Analysis And Criticism), Riann Subijanto

Open Educational Resources

In contemporary society, the media, including the Internet, television, smart phones, radio, magazines, movies, music, newspapers, and books, saturate our everyday lives to an extent unprecedented in human history. Their effects are wide-ranging and transformative, including affecting our perception of reality, influencing how and what we think about, and framing our understanding of the world around us. Yet, due to their pervasiveness, rarely do we seriously consider the media and the issues they raise. This course will introduce you to the seminal theories in media studies. By considering these different approaches, we will situate the media in a broader historical, …

Media Literacy Policy In Flanders – Belgium: From Parliamentary Discussions To Public Policy, Leo Van Audenhove, Hadewijch Vanwynsberghe, Ilse Mariën

Journal of Media Literacy Education

The discussion on media literacy in Flanders starts in the Flemish Parliament in 2006. It will take until 2013 before the Flemish Government will set up the Knowledge Center for Media Literacy—Mediawijs. Flanders is therefore rather late in establishing a dedicated institute for media literacy. The same can be said for developing a formal policy framework in relation to media literacy. This article starts with a theoretical discussion of three major trends in the current media literacy debate. The article moves on to describe and analyze Flanders media literacy policy debates and policy formulation. It highlights the development and remit …

Teaching Social Justice: Intergenerational Service-Learning In Digital Media Course, Margaret O. Finucane, Linda M. Seiter, Nathan C. Gehlert

Journal of Media Literacy Education

Digital media play an increasingly dominant role in reinforcing and challenging power inequality in social and institutional relationships. This paper describes how a service-learning component engaged students in community-based interactions that not only deepened their understanding of course content but also increased their commitment to diversity, community issues, and personal development. A close look at three case studies shows that integrating service learning into a first year seminar on digital media and social justice had positive outcomes for students when intentionally paired with community partners offering course-related projects.

Youth And The City: Reflective Photography As A Tool Of Urban Voice, Roman Gerodimos

Journal of Media Literacy Education

YYoung people’s engagement with urban public space has been facing a number of obstacles that reflect a lack of understanding of their needs, values and priorities. The emergence of digital devices and social media as integral elements of youth culture adds further urgency to the need to understand how young people themselves visually articulate their perceptions of life in the city. Bringing together elements from urban studies, youth studies and digital media literacy, this paper puts forward a pedagogic and research approach that aims to facilitate youth engagement with urban landscapes and the community. Participatory photography was used a tool …

The Promises, Challenges, And Futures Of Media Literacy, Monica Bulger, Patrick Davison

Journal of Media Literacy Education

Media literacy has become a center of gravity for countering fake news, and a diverse array of stakeholders – from educators to legislators, philanthropists to technologists – have pushed significant resources toward media literacy programs. Media literacy, however, cannot be treated as a panacea. This paper provides a foundation for evaluating media literacy efforts and contextualizing them relative to the current media landscape. Media literacy is traditionally conceived as a process or set of skills based on critical thinking. It has a long history of development aligned along the dialectic between protection and participation. Contemporary media literacy tends to organize …