Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

35,095 Full-Text Articles 7,303 Authors 12,067,588 Downloads 235 Institutions

All Articles in Mass Communication

Faceted Search

35,095 full-text articles. Page 334 of 376.

Symbolic Convergence: A Case Study Of Magnum, P.I., Melissa C. Wessman 2011 Gonzaga University

Symbolic Convergence: A Case Study Of Magnum, P.I., Melissa C. Wessman

Communication & Leadership Dissertations and Theses

The study that follows examines the depiction of Vietnam veterans in the television series Magnum, P.I., particularly the representation of the struggles Vietnam veterans faced when reintegrating into civilian society after the war. Assessment of the series using fantasy theme analysis reveals that Magnum, P.I. generates a shared understanding for regular viewers of the post-combat experience for veterans. This is important to note because entertainment media, namely television, is a far-reaching outlet that can be utilized to teach and expand viewer understanding of social issues, such as the plight of veterans. Also, the struggle of veterans to reintegrate into society …


Sneaky Peeks: An Examination Of The Use Of Subliminal Messages In Children's Television And Film, Mary Patricia Charvat 2011 Gonzaga University

Sneaky Peeks: An Examination Of The Use Of Subliminal Messages In Children's Television And Film, Mary Patricia Charvat

Communication & Leadership Dissertations and Theses

This thesis project is an account of how advertising agencies and film and television companies make use of subliminal messaging and product placement to manipulate viewers‟ subconscious minds. According to research, there is some skepticism in some areas as to the effectiveness of their subliminal messages. However, it is clear that there is some recognizable effect; statistics show an increase in obesity and self-image and self-esteem problems spurred on by subliminal messaging in television and film aimed at the young. The selected literature included well-known books on subliminal messages and other materials covering 50 years of research. The literature also …


Transparency Through Social Media: Improving The Credibility Of Pr Professionals In The Twenty-First Century, Pete Voss 2011 Gonzaga University

Transparency Through Social Media: Improving The Credibility Of Pr Professionals In The Twenty-First Century, Pete Voss

Communication & Leadership Dissertations and Theses

This correlational study identifies opportunities for PR (public relations) professionals to gain trust by engaging online communities using unprecedented levels of transparency. The thesis begins by reviewing literature and setting the stage for how and when PR gained its PR problem (Thomas et al., 2009). The study observes how PR professionals are currently engaging these audiences, and also demonstrates how the public perceives these actions. The philosophical framework for this study stemmed from Aristotle's belief in goodwill in communities (Book 1, Chapter 1), and Augustine's (1909) belief that "All wish to rejoice in truth" (p. 186). Sherif's Social Judgment Theory …


The Prospector, December 1, 2011, UTEP Student Publications 2011 University of Texas at El Paso

The Prospector, December 1, 2011, Utep Student Publications

The Prospector

Headline: Good Luck Graduating Miners


Salud Y Saludos: The E-News Of The College Of Health Sciences, College of Health Sciences 2011 University of Texas at El Paso

Salud Y Saludos: The E-News Of The College Of Health Sciences, College Of Health Sciences

College of Health Sciences

Monthly e-newsletter of the College of Health Sciences.


Access, December 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Access, December 2011, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.


Spartan Daily November 30, 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Spartan Daily November 30, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 137, Issue 48


Prospectus, November 30, 2011, Alisha Kirkley, Tyler Cravens, Jacob Kuppler, Buster Bytes, Spencer Brown, Josh Grube 2011 Parkland College

Prospectus, November 30, 2011, Alisha Kirkley, Tyler Cravens, Jacob Kuppler, Buster Bytes, Spencer Brown, Josh Grube

Prospectus 2011

A GUIDE TO SIGNING UP FOR CLASSES, Shoppers, Stores Go Mobile This Holiday Season, The Legacy of Eight Years of War, Veterans Returning to College Face Unique Challenges, Q & A With Parkland's Student President, Students Prepare for Return to Seasonal Work, A Close Look at the Kindle and Nook, Weird Weather and the New Climate Reality, The High Price of Data Breaches, Cobras Women's Basketball Start Season Strong, Album Review: Twin Atlantic's "Free," Ugly Sweater Snowdown: A Toys for Tots Benefit, Parkland Pops to Perform "Summer in Winter" Concert, Holiday Music Concert by Parkland Wind Ensemble


The University Of Nebraska At Omaha's Criss Library Mobile Resources: A Study Of User's Preferences, Teonne A. Wright 2011 University of Nebraska-Lincoln

The University Of Nebraska At Omaha's Criss Library Mobile Resources: A Study Of User's Preferences, Teonne A. Wright

College of Journalism and Mass Communications: Theses

In March of 2010 the University of Nebraska at Omaha Dr. C.C. and Mabel L. Criss Library launched mCriss, the library mobile website to support the educational objectives of on-campus and distance students as well as the research goals of UNO faculty and staff. The study investigators conducted an online survey of UNO students, faculty, staff, alumni and UNO Library Friends ages 19 and older. The purpose of this study was to collect data on UNO community member use of mobile devices and UNO Criss Library mobile services, to determine if participants: are aware of the different aspects of the …


Spartan Daily November 29, 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Spartan Daily November 29, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 137, Issue 47


Ua12/2/1 Deck The Hill, WKU Student Affairs 2011 Western Kentucky University

Ua12/2/1 Deck The Hill, Wku Student Affairs

WKU Administration Documents

Special holiday edition of the College Heights Herald.

  • Wade, Katherine. A Very Gary Ransdell Christmas
  • Holiday Calendar
  • Anderson, Anna. Students Provide Thanksgiving Dinner to Families in Need - Kentucky Public Health Association
  • Anderson, Anna. Students & Families Miss Relatives Serving Oversees - Soldiers, Zachary Daugherty, Jacob Baldwin
  • Walters, Rachael. Floral Design Center Offers Ready-made Decorations
  • Harrison, Taylor. Unique Gift Ideas for WKU Students
  • Justice, Maciena. Event to Benefit 22 Charities - Holiday Bash


Spartan Daily November 22, 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Spartan Daily November 22, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 137, Issue 46


The Prospector, November 22, 2011, UTEP Student Publications 2011 University of Texas at El Paso

The Prospector, November 22, 2011, Utep Student Publications

The Prospector

Headline: Tuition Increase Debate


Spartan Daily November 21, 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Spartan Daily November 21, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 137, Issue 45


Ua12/2/1 College Heights Herald, Vol. 87, No. 23, WKU Student Affairs 2011 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 87, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Duvall, Tessa. Student Government Association Shocked About Owing for Provide-a-Ride
  • Blanford, Sidney. Students Embracing New Major in Film Studies
  • Wade, Katherine. WKU Improves in Trojan Sexual Health Rankings
  • Blanford, Sidney. Boutique Provides Formal Wear on a Budget – Michelle’s Consignment Boutique
  • Wood, Shane. K is for Kayaker – Matt Hodges
  • Bratcher, Nick. New Summer Hours Approved by Administration
  • Hayden, Natalie. Bruce Wilkerson, Melinda Hill Sworn Into Office
  • Vogt, Darren. Editorial Cartoon re: Athletic Suspensions
  • Illegal Procedure – Athletic Suspensions
  • Adams, Jacqueline. Lance Guidry’s Decisions Lack Leadership – Drinking
  • Eppinger, …


Spartan Daily November 17, 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Spartan Daily November 17, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 137, Issue 44


Spartan Daily November 16, 2011, San Jose State University, School of Journalism and Mass Communications 2011 San Jose State University

Spartan Daily November 16, 2011, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 137, Issue 43


Prospectus, November 16, 2011, Josh Grube, Morgan Bernier, Alisha Kirkley, Kelley Heaney, Buster Bytes, Mark Roughton 2011 Parkland College

Prospectus, November 16, 2011, Josh Grube, Morgan Bernier, Alisha Kirkley, Kelley Heaney, Buster Bytes, Mark Roughton

Prospectus 2011

HOW TO GIVE BACK THIS THANKSGIVING, The Evolution of Thanksgiving, Veterans Day Observed at Parkland, Black Friday Changes More Than Just Prices, Four-Year Schools Courting Community College Graduates, The History Behind Macy's Thanksgiving Day Parade, Campus Technology Plans to Improve Wi-Fi, A Sensible Solution to Student Loan Debt, Backgrounder on 'Net Neutrality' Policy, Cobra Baseball Players Sign National Letters of Intent, Video-Game Review: 'Battlefield 3'


Television In Ireland Before Irish Television: Nationalist Rhetoric And International Programming, Edward Brennan 2011 Technological University Dublin

Television In Ireland Before Irish Television: Nationalist Rhetoric And International Programming, Edward Brennan

Conference Papers

Typical of an international tendency, the history of television in Ireland has been framed by national boundaries. This paper argues that viewing the history of television solely through institutional sources and a nation state-bound perspective obscures transnational influences and homogenises diverse audience experiences. Moreover, such histories may serve to reproduce a limited range of types of nationalist rhetoric. The research presented here explores the history of television in Ireland through life story interviews. This reveals views of the nation, its global context and processes of social change quite different to those discussed in orthodox histories. Arguably, this shift in historical …


Ua12/2/1 College Heights Herald, Vol. 87, No. 22, WKU Student Affairs 2011 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 87, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

  • Koch, Cameron. Physical Therapy Program Continues to Move Forward
  • McKay, Michael. He's Not Alone - Guthrie Tower, Eric Yates
  • Harrison, Taylor. Two Student Government Association Senators Removed; Others Go Under Review - Kevin Adams, Kevin Preston
  • Claybourn, Cole. Willie Taggart: Zero Tolerance for Lance Guidry After Driving While Intoxicated
  • Botsford, Jabin. A Thousand Words - State Street Baptist Church
  • Stacy, Stephani. Recreation Class Hosting Cornhole Tournament - Big Red's Throw, Scholarships
  • Bratcher, Nick. WKU Finds New Nashville Airport Shuttle Provider
  • Vogt, Darren. Editorial Cartoon re: Student Government Association Sharks …


Digital Commons powered by bepress