Mass Communication Commons^™

Code^Shift Newsletter Spring 2024, Srividya Ramasubramanian, Nicole Cheah

CODE^SHIFT Research

No abstract provided.

The Guardian The Month Of April 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of April 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Coming Home Again: Television Sitcom Revivals, Brandon K. Hedgepeth

Communication & Theatre Arts Theses

This thesis argues that the success of television situational comedy revivals correlates with television’s technological affordances as they have evolved over the past half-century. Specifically, three revival series are examined within this study, consisting of The New Leave it to Beaver (1983-1989), Fuller House (2016-2020), and The Conners (2018-Present). This paper uses the revival case studies to showcase their parallel relationship with the introduction of cable television and streaming media, alongside the resurgence of broadcast television to highlight the changing media landscape and the intertwined nature between technological advancement and the revival form. The study’s investigation of how nostalgia intersects …

Lindenwood Magazine, Spring 2024, Lindenwood University

Lindenwood Magazine (2017- )

Lindenwood University news magazine.

An Examination Of How The Media Portrayed Professional Female Athletes During The 2023 Women's World Cup In The Match-Up Between Spain And The United States, Brianna R. Breazier

College of Journalism and Mass Communications: Professional Projects

This project is an examination of how the media portrayed professional female athletes during the 2023 Woen's World Cup in the match-up between Spain and the United States. This project consists of a literature review of the history of both countries, an overview of feminist theory, and past studies that show current patterns of biases or stereotypical behavior in today’s mainstream media. This project also consists of a cross-examination and comparison between Spain and the United States, specifically examining the timeline of events between the two. The purpose of this study is to compare the media trends of professional female …

Ua25 Staff Excellence Awards, Wku Strategy, Operations & Finance

WKU Administration Documents

Email announcement of staff excellence award winners to faculty & staff via email.

The Current - Volume 34 Issue 11, Nova Southeastern University

Student Newspapers

No abstract provided.

Examining Active News Avoidance Across Countries: A Multilevel Moderation Analysis Of News Interests, News Trust, And Press Freedom, Gabriel Miao Li, Fan Liang, Qinfeng Zhu

Communication Faculty Articles and Research

Previous studies have identified various individual factors explaining news avoidance, but the understanding of how these factors function within the broader political information environment is limited. This study, leveraging a large-scale cross-national survey, reveals that the relationships between individual news interests, news trust, and news avoidance differ across countries with varying levels of press freedom. In nations where the press is strong and free, personal preferences minimally influence individuals’ active avoidance of hard news. News avoidance is not solely a product of individual-level attributes. Rather, the impact of these individual factors is significantly shaped by the overarching political information environment.

Exploration And Practice Of Scientific Communication In National Major Science And Technology Infrastructure: Taking China’S Fast Telescope As Example, Hui Ji, Jieyun Jiang, Chengmin Zhang, Xianghan Cui, Dehua Wang, Linyan Jiang, Yiyan Yang, Cai Zhang

Bulletin of Chinese Academy of Sciences (Chinese Version)

National major scientific and technological infrastructure is a crucial pillar of national innovation, fulfilling multiple missions such as advancing scientific research, supporting engineering practice, and enhancing public scientific literacy. This study takes the Five-hundred-meter Aperture Spherical Radio Telescope (FAST), known as the “FAST project,” as an example case to explore the practices and innovations in scientific communication within such national infrastructure. As the world’s largest single-dish radio telescope, the FAST project employs various methods, including exhibition halls, open days, popular science reports, educational programs, and all-media communication, particularly targeting rural and economically disadvantaged areas like Guizhou Province. These efforts provide …

The Current - Volume 34 Issue 10, Nova Southeastern University

Student Newspapers

No abstract provided.

No Change No Gain: A Comparative Framing Analysis Of The Nfl’S Inspire Change Campaign, Kia K. Cannon

USF Tampa Graduate Theses and Dissertations

This research provides a basis for understanding how public relations practitioners should present CSR initiatives in their organizations and how the media may interpret its initiatives. The researcher analyzed how the NFL framed its Inspire Change campaign and how it was translated in the media. First, a qualitative textual analysis determined how the NFL strategically framed its newly founded social justice initiative. Then, another textual analysis examined how the media framed the Inspire Change initiative and if the NFL’s preferred frames were reflected in the media. The results reveal that while two out of three of the NFL’s frames of …

Comparative Analysis Of Abortion Coverage In Cnn And Fox News From The Perspective Of Agenda Setting Theory, Xinyu Chang

USF Tampa Graduate Theses and Dissertations

This study examines the impact of media framing on public perception and discourse concerning the contentious issue of abortion legislation, as delineated by two major U.S. news outlets, CNN and Fox News. Incorporating the principles of Agenda-Setting and Framing theories, this research utilizes a textual analysis approach to dissect the narrative structures, framing strategies, and the role of key actors within the media outlets' coverage. The investigation focuses on news articles published between 2010 and 2022, applying both qualitative and quantitative methodologies to scrutinize linguistic constructs, framing techniques, and potential biases.

A comprehensive analysis reveals marked ideological disparities, viewpoints, and …

Influence Of Merck Gardasil 9 Advertisements On Male Vaccination Behavior Through A Health Belief Model Framework, Lauren Kierpa

USF Tampa Graduate Theses and Dissertations

Merck’s Gardasil advertisements for human papillomavirus (HPV) traditionally targeted women, thus feminizing the vaccine (Daley et al., 2017). With the release of newer gender-neutral Gardasil vaccine advertisements, this study seeks to understand the influence this campaign has on college-aged males’ intent to vaccinate. This study, grounded in the health belief model, analyzes the “Numbers Move You” advertisement through in-depth interviews. Then, for increased validity, a textual analysis of Merck Gardasil broadcast advertisements was conducted with the health belief model as a framework. The health belief model seeks to understand the reasoning behind health behavior change. The health belief model includes …

Lights, Camera, Recruitment: Analyzing Dod-Hollywood Synergy And Its Effects On Attitudes And Behaviors Towards The Military, Jose-Andres Leon-Gil

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to research priming effects on DoD influenced films and uncover if there are significant effects affecting attitudes, beliefs, military support, and behaviors. This study is important because there is a lack of literature on the effects of DoD-influenced films. A portion of top grossing films are influenced by the DoD while there is little research on the effects consumers have. This study conducted an experiment testing the effects of behaviors and attitudes when a priming stimulus is presented. The priming stimulus was a military-influenced film clip and a military advertisement. Three groups were made, …

Corporate Social Responsibility And Social Media Influencers: Effectiveness Of Csr Brand-Endorsed Messaging On Consumers, Hannah Sarmiento

USF Tampa Graduate Theses and Dissertations

Corporate social responsibility and social media influencers have both become key components in corporations’ strategic communication. Social media influencers who are knowledgeable on the subject they are communicating have been found to be influential on consumers attitudes and behaviors. Fit between brand-endorsed messages and the spokesperson have also been found to have similar effects. Grounded in the Source Credibility Model and Congruence Theory, the study aimed to identify and analyze the main and interaction effects of perceived expertise of social media influencers and perceived fit between a brand and its social media influencer on consumer attitudes and behaviors. The research …

توظيف اللوبي الفلسطيني في أمريكا لمنصة فيسبوك في هندسة الجمهور الأمريكي, Aseel Abu Fardi, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

هدف المقال تحليل خطاب مؤسسات اللوبي الفلسطيني في أمريكا المستخدم لهندسة الجمهور الأمريكي من خلال صفحات فيسبوك، والتعرف على الأطر التي وظفها لتأطير موضوعاته وقضاياه، بالاستناد إلى نظرية التأطير الإعلامي. تنتمي هذه الدراسة إلى حقل الدراسات الوصفية التحليلية، باستخدام أداة تحليل المضمون لعينة الدراسة المكونة من 247 منشوراً من منشورات صفحات مؤسسات اللوبي الفلسطيني على منصة فيسبوك خلال النصف الثاني من العام 2021. وخلصت الدراسة إلى مجموعة من النتائج أبرزها، تركيز خطاب اللوبي على الموضوعات الإنسانية والسياسية والحقوقية القانونية، يليها الموضوعات الثقافية الأكاديمية، كما أن الأطر الإعلامية الأكثر توظيفاً في خطاب اللوبي هي: إطار المسؤولية، وإطار الصراع، وإطار الاهتمامات الإنسانية. …

From The Patient’S Perspective: Understanding The Colorectal Cancer Patient Experience Portrayed In Edutainment Television, Allison M. Fisher

USF Tampa Graduate Theses and Dissertations

This study qualitatively examined how edutainment television portrayed the colorectal cancer (CRC) patient experience, and whether it reflects the real-life CRC patient experience. This was done by first facilitating a textual analysis of edutainment television episodes from popular medical dramas and the docuseries Country Ever After. Interviews with real-life CRC patients were then facilitated to gather perspectives on whether edutainment television’s depictions were reflective of their experiences. This study utilized cultivation theory to identify whether edutainment television reinforces stigmas about the CRC patient experience. Additionally, uses and gratifications theory was implemented to investigate how CRC patients interact with media platforms …

Ua12/2/1 College Heights Herald: Inventing Yourself On The Hill, Wku Student Affairs

WKU Administration Documents

Magazine edition of the College Heights Herald for the period January 29 - March 3, 2024.

• Anderson, Alexandria. Letter from the Editor
• Costellow, Ali. Passions Provide Outlets for Self-Expression – Nathan Neal, Chase Winemiller, Gracie Silvia, Nico Silverthorn
• Reed, Bailey. Chinese Music Club Brings New Sound to the Hill
• Historic Building Makes for Unique Apartments – Columns, Bowling Green High School
• Parks, Adin. Inside the Bowling Green Warming Centers – Homeless
• Murray, Debra. Kentucky Museum Exhibits Curator Details Research on Women’s Culture – Tiffany Isselhardt
• Anderson, Alexandria. Who Owns WKU’s Dorms – Student Life Foundation, Hilltopper Hall
• Coppinger, Carrington. Forensics …

The Guardian The Month Of March 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of March 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

The Clash Of Sustainable Development Goals With The Reality In Egypt: The Role Of The Media On The Perception Of Clean Energy Implementation., Nourhan Salah Hamed Ebrahim

Theses and Dissertations

Media has promoted sustainable development goals as essential for a country's social, economic, environmental, and political development. However, the SDGs may collide with the reality and impede development due to certain circumstances and challenges that might hinder the country’s ability to achieve these goals the same way they planned for. Besides, such challenges are not being covered in the media agenda, addressed by the government, or even been tackled in previous research. Thus, this study aims to examine whether there is a conflict between the SDGs and the reality in Egypt, focusing on SDG 7 (Clean Energy) by analyzing the …