Mass Communication Commons^™

Ua12/2/1 College Heights Herald, Vol. 89, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• French, Jackson. Student Organization Works to Change Drug Policies – Students for Sensible Drug Policy
• Grorud, Kayla. The Skinny on Thin-Shaming – Natalie Hayden
• Chattopadhyay, Srijita. Retired Army Student Aspires to Career in Healthcare – Fred Rowe, Non-Traditional Students
• Brown, Leah. Students Take Advantage of Cancelled Classes – Winter, Weather, Snow
• Mathews, Mackenzie. Deadline for Research Grant This Week – Faculty-Undergraduate Student Engagement
• Mathews, Mackenzie. Language Scholarship Fosters Future Career Plan – U.S. Department of State Critical Language Scholarship
• Foree, Keevin. Fashion Should Be An Adventure in Color
• Pait, …

Spartan Daily, March 6, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 17

Prospectus, March 5, 2014, Ken Smith, Rosemarie Driscoll, Mace Mackiewicz, Alex Wallner, Mackenzie Eisenmann

Prospectus 2014

PARKLAND LIBRARY ADDS 3-D PRINTER, New Registration, Payment Deadlines at Parkland, 6 Ways to Ace Your Next Paper, Oscar-Winning Films Pay Off at the Box Office, Potholes in Chambana Area a Hazard, From the FDA, a Mixed Bag of Food Labels, Red-Carpet Bingo, Parkland's Hall of Fame Inductees Shine, Unofficial 2014 Brings New Fines, Enrollment After Four Months, Voters' Views on Washington

Spartan Daily, March 5, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 16

Spartan Daily, March 4, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 15

Ua12/2/1 College Heights Herald, Vol. 89, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Crumbie, Trey. Major Changes to WKU Parking Coming Next Fall – Parking & Transportation
• Rogers, Shelby. WKU Updates Title IX Policy
• Parker, Jacob. E-Cigs Offer Alternative to Cigarettes – Tobacco, Smoking
• Mathews, Mackenzie. Academic Heading to Chicago After Sectional Surprise – WKU Academic Competition Club
• Vogt, Darren. Editorial Cartoon Stop Sexual Assault
• Doing Your Part: WKU Community Encouraged to Attend Sexual Assault Awareness Activities
• Laves, Karl. Upcoming Event Allows for Men to Man Up – Walk A Mile in Her Shoes
• Hunton, Ryan. Mental Disorders Do Not Define a …

The Prospector, March 4, 2014, Utep Student Publications

The Prospector

Headline: Where Samba Meets Bamba: Students Host Carnaval Festivities

The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray

Communication Studies

No abstract provided.

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …

A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton

Communication Studies

This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes …

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may …

Spartan Daily, February 27, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 14

Ua12/2/1 College Heights Herald, Vol. 89, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Downey, Casey. Sexual Assault Awareness Month Sheds Light on Important Issue
• Brown, Leah. Student Government Association Releases Budget Report
• Mudd, Aaron. Outdoor Recreation Activity Center Helps Students Explore Outdoors
• Brown, Leah. Sigma Chi Aims to Beat Cancer with Annual Fight Night
• Lawson, Anna. Bonner Scholars Provide Books for Youth
• Corum, John. Women Recognized for Their Contributions to Campus
• And the Winner Is . . . – Academy Awards, Entertainment
• Botsford, Jabin. Turn Down for What? – Concerts, Entertainment
• Burton, Kristina. WKU FeelGood Works to End World Hunger
• Burton, Kristina. …

Spartan Daily, February 26, 2014, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 142, Issue 13

Prospectus, February 26, 2014, Ken Smith, Naomi Leanage, Megan Radogna, Mace Mackiewicz, Aubree Sanders, Alex Wallner, Rod M. Lovett

Prospectus 2014

MONEY SAVING TIPS AND BENEFITS FOR CASH-STRAPPED STUDENTS, Notice to Students and Faculty Regarding Final Examinations, Raising the Minimum Wage, Views on the Health Care Law, The 101: Crack the Job Hunt Code, How to Make the Most of Your Morning, Comcast Looking to Merge with Time Warner Cable, Information on Criminal Justice Club, The 1964 Beatles, Parkland's Charmers Dance Team Go on Hiatus Until 2014-2015 Season, Cobra Use Torrid Second Half Shooting to Beat Illinois Wesleyan JV 80-69, America's Sweetheart: Charming and Diplomatic, Shirley Temple Black Won Over Film Fans and Heads of State

The Guardian, February 26, 2014, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Ua12/2/1 College Heights Herald, Vol. 89, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Rogers, Shelby. Council on Postsecondary Education Supports WKU During Budget Uncertainty
• Burton, Kristina. Whodunit? WKU Theatre & Dance, Music Department Presents Curtains
• Crumbie, Trey. Honors College & International Center Construction to Begin Next Month
• Lawson, Anna. WKU Remembers Inspiring Professor – Lindsey Powell, Anthropology
• Roederer, Anna. WKU International Club Fosters Diversity Through Olympic Games
• Cole, Tanner. Police Academy Hosts Education Program – WKU Police
• Crumbie, Trey. New Director Helps Retention at South Campus – Carlous Yates
• Vogt, Darren. Editorial Cartoon Athletics Budget vs Other Things
• Knight Commission Numbers Show …