Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring,
2014
Butler University
Revolutionizing The Revolution: An Examination Of Social Media's Role In The Egyptian Arab Spring, Needa A. Malik
Undergraduate Honors Thesis Collection
By asserting that no revolution occurs singularly, I propose that revolutions occur in a multiplicity. Within the framework of the Arab Spring Revolutions, another revolution has been occurring concurrently: a social media revolution. This revolution is taking place in the digital, social media age. It is a revolution that has been tweeted, facebooked, recorded, documented and shared instantaneously on platforms that obeys few lines of political sovereignty. Revolution and political action can now truly be shown from the perspective of the common citizen. Activists have discovered a greater platform for their voices to be distributed and causes promoted. The Arab …
Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games,
2014
University of Southern Mississippi
Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz
Dissertations
This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram,
2014
Liberty University
Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins
Masters Theses
With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …
Not Dead At All,
2014
East Tennessee State University
Not Dead At All, Martin Becerra
Electronic Theses and Dissertations
Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.
Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World,
2014
East Tennessee State University
Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy
Electronic Theses and Dissertations
This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after …
A Case Analysis Of The Foundational Ministry Principles Of Rev. Jerry Falwell From 1956-1966,
2014
Liberty University
A Case Analysis Of The Foundational Ministry Principles Of Rev. Jerry Falwell From 1956-1966, Iain Lyttle
Doctoral Dissertations and Projects
This research examines principles employed by Dr. Jerry Lamond Falwell between 1956 and 1966 and the early developmental stages of his church, Thomas Road Baptist Church (TRBC). The foundation built during these formative years facilitated precipitous growth within the church plant for decades, allowing TRBC to become one of America’s most prominent megachurches and to found Liberty University, the world’s largest evangelical university. As church plants are more likely to fail than to succeed, this research aimed to investigate key characteristics of a church planter who was highly successful, which can be replicated. Using primarily twenty-three interviews of TRBC congregants …
Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality,
2014
Louisiana State University
Caring Is Sharing: Reconciling The Federal Trade Commission’S Online Privacy Suggestions With Young Social Media Users’ Privacy Reality, Katherine Macdonald
Honors Capstones
No abstract provided.
Flaws In The Federal Communications Commission,
2014
Louisiana State University
Flaws In The Federal Communications Commission, Sally Kay Mcpherson
Honors Capstones
No abstract provided.
Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster,
2014
Clemson University
Banging Heads - Media Portrayals Of Injuries In Professional Football Before And After The Death Of Mike Webster, Alexander Moe
All Theses
This study addresses the influence of a trigger event on mainstream news coverage of injuries in professional football. In 2002, four-time Super Bowl winner and NFL Hall of Famer Mike 'Iron Mike' Webster passed away due to what is known today as Chronic Traumatic Encephalopathy (CTE), a condition that develops in the brain after multiple impacts. It has been confirmed that Webster sustained CTE from his 17-year NFL career, although medical evidence at the time of his death did not exist, and his passing was instead attributed to heart failure. This is an empirical analysis of how the trigger event …
Applying Public Relations Theory To Assess Service-Learning Relationships,
2014
University of South Florida
Applying Public Relations Theory To Assess Service-Learning Relationships, Karen Strand
USF Tampa Graduate Theses and Dissertations
In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of …
Effects Of Country Of Origin, Country Animosity And Foreign Product Usage Experiences On Product Judgement: A Study Of Chinese Customers,
2014
University of South Florida
Effects Of Country Of Origin, Country Animosity And Foreign Product Usage Experiences On Product Judgement: A Study Of Chinese Customers, Cong Sui
USF Tampa Graduate Theses and Dissertations
An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience were also confirmed, meaning that the effects of COO and CA on purchase intentions were moderated by the variety and frequency of …
Social Media Use During The College Transition,
2014
University of South Florida
Social Media Use During The College Transition, Kevin J. Yurasek
USF Tampa Graduate Theses and Dissertations
Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …
An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players,
2014
University of South Florida
An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods
USF Tampa Graduate Theses and Dissertations
Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the overwhelming importance …
Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis,
2014
University of Nevada, Las Vegas
Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel
UNLV Theses, Dissertations, Professional Papers, and Capstones
In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …
Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs,
2014
University of Nevada, Las Vegas
Attributions And Coping Behaviors Communicated Among Bullied Students: An Analysis Of Bullying Blogs, Carly Marie Danielson
UNLV Theses, Dissertations, Professional Papers, and Capstones
Student bullying is a growing and damaging problem in society today. This study investigates the role of bullied students' attributions and coping strategies through Heider's (1958) attribution theory (AT) and Crick and Dodge's (1994) social information processing model (SIP). Rich data are obtained from bullying blogs that showcase how bullied individuals make sense of their experiences online. The important findings that emerge from this investigation relate to similarities in men's and women's attributions and differences in their coping strategies and resources to manage victimization. Additionally, both men and women experienced similar negative outcomes with particular coping strategies and resources, suggesting …
Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii,
2014
University of Nevada, Las Vegas
Walt Disney And The Propaganda Complex: Government Funded Animation And Hollywood Complicity During Wwii, Amanda Michelle Cunningham
UNLV Theses, Dissertations, Professional Papers, and Capstones
The focus of this proposed thesis will be on the animated propaganda films the studios of Walt Disney produced for the government during World War II, analyzing three of the most widely viewed animated features: The New Spirit (1942), Der Fuehrer's Face (1943), and Education for Death: The Making of the Nazi (1943). These government-financed films were used to encourage Americans to pay their taxes; they generally depicted Germany as a threatening enemy and encouraged support for America's effort and involvement in the war. Using a semiotics theoretical approach, the thesis will analyze these films as propaganda to demonstrate how …
Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment,
2014
University of Nevada, Las Vegas
Presidential Epideictic Rhetoric During Times Of Crisis: Barack Obama's "9/11" Moment, Michael Eisenstadt
UNLV Theses, Dissertations, Professional Papers, and Capstones
Epideictic or ceremonial rhetoric, in its most basic and essential function, praises or blames an object. Ceremonial speakers seek to articulate why those particular objects are worthy of honor or the reverse. In the unfortunate event of a national tragedy, citizens may be confused or troubled, presenting the need for clarification and reassurance. Often times, concrete political solutions do not satisfy these needs because they do not explain what has occurred in terms the public can understand and proceed from. Presidents often inject memories of the past into public address to define these troubling situations in ways that broad, national …
High Stakes Of Media Messages: Decoding Visual Narratives From The Iraq War In The U.S. And British Presses,
2014
University of Nevada, Las Vegas
High Stakes Of Media Messages: Decoding Visual Narratives From The Iraq War In The U.S. And British Presses, Jennifer Liese
UNLV Theses, Dissertations, Professional Papers, and Capstones
This research analyzes media coverage of the Iraq War from the perspective of the invading forces, the United States and the United Kingdom. The New York Times and The Guardian were chosen to represent news from their respective countries because of their high circulation rates and international prestige for journalistic reporting. The study focuses on how the Iraq War was visually represented after the Iraq invasion of 2003, examining periods in 2006 and 2011. There were significant differences in how The New York Times and The Guardian visually portrayed the war in 2006, especially in terms of Iraqi civilian and …
Producer Fans: How Twilight Fans Are Using Facebook To Blur The Lines Between Media Producers And Consumers,
2014
University of Nevada, Las Vegas
Producer Fans: How Twilight Fans Are Using Facebook To Blur The Lines Between Media Producers And Consumers, Nichole Roslyn Kazimirovicz
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study is to understand how a new medium is used by Twilight literature fans and how users are gratified through their use of the new medium. A qualitative content analysis (with quantitative elements) of fan-based profiles will analyze the uses and gratifications ofTwilight-fans on Facebook. The fans of theTwilight Sagaby Stephenie Meyer are used as an example of how fans are blurring the lines between media content producers and media content consumers. Fans are categorized in one of two ways (consumer-fans and producer-fans). The uses and gratifications of the fans are analyzed to develop these two …
Prospectus, April 30, 2014,
2014
Parkland College
Prospectus, April 30, 2014, Ken Smith, Peter Cowley, Scott Barnes, Alex Wallner, Mace Mackiewicz
Prospectus 2014
PARKLAND'S WIRELESS ISSUES, Parkland Planetarium Presents "The Planets," Being an International Student is no Small Feat, Don't Count the Humanities Out, Improving Graduation Rates, Golf Stays Hot Going Into Post-Season, Change in Game of Thrones Episode Sparks Controversy Among Viewers
