Mass Communication Commons^™

Spartan Daily, March 9, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 17

The Effect Of Relational And Interactive Aspects Of Parasocial Experiences On Attitudes And Message Resistance, Riva Tukachinsky, Angeline Sangalang

Communication Faculty Articles and Research

This study examines direct and interaction effects of parasocial interactions (PSIs) and relationships (PSRs) on message resistance (reactance and counterarguing) and message-consistent attitudes. PSI involves the give-and-take within the media encounter, whereas PSR entails the relational bonding with the media figure that continues to exist outside the context of any particular media exposure. A 2 (high/low PSI) × 2 (high/low PSR) experiment revealed that PSI (but not PSR) can increase message resistance, particularly when PSR is low. No significant effects of PSR/PSI on attitudes were found. The study suggests that, contrary to past theorization, PSIs may facilitate, rather than reduce, …

The Guardian, March 9, 2016, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Prospectus, March 9, 2016, Parkland College

Prospectus 2016

International students celebrated through cultures fair; Lets's talk: Racism a public discussion at Parkland event; Cobras move to Nationals (men's basketball); Unofficial St. Patrick's Day 2016 at U of I (photo essay);

Spartan Daily, March 8, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 16

Spartan Daily, March 3, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 15

Prospectus, March 2, 2016, Parkland College

Prospectus 2016

Parkland Institute of Aviation signs interview agreement with airline; Humans of Parkland; Student Government hopefuls; Parkland Cobras vs. Danville Jaguars 94-61; William M. Staerkel Planetarium Spring 2016;

Spartan Daily, March 2, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 14

Spartan Daily, March 1, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 13

Ua12/2/1 College Heights Herald, Vol. 91, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Kast, Monica. Senate Bill Proposes Change in Restaurant Tax
• Dick, Jacob. From the Hill to the House – Gary Ransdell, Budget
• Clark, Mike. Students March on Frankfort for Higher Education – Budget, Protests, Demonstrations
• Abri, Madihah. WKU Model Arab League to Receive Honors at Conference
• Clark, Samantha. Wills on the Hill – WKU Student Legal Services
• King, Jennifer. Editorial Cartoon How Kentucky Should View Donald Trump
• Raucous Caucus: Kentucky’s Caucus Provides Chance to Make a Statement – Politics
• Hardin, Scout. Beach Bum to Babe: Your Spring Break Essentials
• Poole, …

Winona Currents Magazine, University Advancement - Winona State University

Winona Currents

This magazine published by Winona State University’s University Advancement was intended to inform WSU Alumni, students, faculty, staff and the greater community about Alumni and the university. The cover theme is: The Scientific Edge.

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Cal Poly Sustainability Activities Newsletter Design, Alek C. Johnson

Communication Studies

This project was designed and intended for the use of Cal Poly's Sustainability and Energy department. This project will ultimately influence the upcoming development and implementation of an official Cal Poly Sustainability Newsletter.

Establishing A Brand: How To Create A Household Name For A Wine Brand Through Social Media And Image, Megan Rodrigues

Journalism

This paper was conducted as a Senior Project for the Journalism Department at California Polytechnic State University in San Luis Obispo, California during a 10 week quarter. This paper explores the topic of wine branding through social media and image. The research for this paper consisted of interviews with three experts that are currently working in the wine industry as well as a literature review of several articles and books that support the topic. The questions that arose about wine branding, brand recognition, social media, wine label and image during the literature review were then asked to the three experts: …

The Prospector, March 1, 2016, Utep Student Publications

The Prospector

Headline: Travel with Caution

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Access Magazine, March 2016, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Requiem For A Media Pioneer, Lauren Carasik

Media Presence

No abstract provided.

Spartan Daily, February 25, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 146, Issue 12

Ua12/2/1 College Heights Herald, Vol. 91, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Clark, Samantha. Students Count Down to Caucus – Politics
• Skipworth, Dustin. Standing with Students – Student Government Association
• Collins, Emma. WKU Continues Retention Efforts as Matt Bevin Budget Looms
• Turner, Justin. Physics Olympics Help Students Gravitate to Science
• Camp, Jodi. WKU Planning Partnership with Jefferson Community College
• Turner, Justin. WKU Vineyard Hosts Workshop for Students & Local Growers – Agriculture
• Winstead, John. Talk Openly About Radical Politics
• King, Jennifer. Editorial Cartoon French Fries
• Critchelow, Andrew. Listen to This: Three Essential Albums for Black History Month – Music Review
• Dealing …