Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons™

Open Access. Powered by Scholars. Published by Universities.®

35,096 Full-Text Articles 7,304 Authors 12,241,254 Downloads 235 Institutions

All Articles in Mass Communication

Faceted Search

35,096 full-text articles. Page 214 of 376.

Ua3/9/7 Civility & Embracement, WKU President's Office - Ransdell 2016 Western Kentucky University

Ua3/9/7 Civility & Embracement, Wku President's Office - Ransdell

WKU Administration Documents

Email from WKU president Gary Ransdell to faculty, staff & students regarding civility after 2016 election.


Spartan Daily, November 9, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, November 9, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 30


Spartan Daily, November 8, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, November 8, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 29


The Prospector, November 8, 2016, UTEP Student Publications 2016 University of Texas at El Paso

The Prospector, November 8, 2016, Utep Student Publications

The Prospector

Headline: Union Plaza Residents Fight to Save Neighborhood


Spartan Daily, November 3, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, November 3, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 28


Ua12/2/1 College Heights Herald, Vol. 92, No. 21, WKU Student Affairs 2016 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 92, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Scarlett, Gabriel. Bowling Green Speaks Out Ahead of Election
  • Kast, Monica. Student Surrogates Debate Foreign Policy – Forensics Team
  • Carlson, Kylie. More Freshmen Enrolling with Prior Credit
  • Williams, Jamie. Student Groups Offer Free Rides to Voting Polls – Ride to Vote
  • King, Jennifer. Editorial Cartoon re: Political Parties
  • Henderson, Andrew. Polling Pisces: Consult the Stars to Help Cast Your Ballot
  • Beshear, Andy. Attorney General Continues to Fight for Education
  • Schroader, Miles. Students Talk About Voting Decisions
  • Schroader, Miles. Singing Groups Join to Celebrate Culture – …


Corporate Social Responsibility Communication: Beliefs In Motives, First- And Third-Person Effects And Behavioral Consequences, Nianyuan Cheng 2016 University of South Florida

Corporate Social Responsibility Communication: Beliefs In Motives, First- And Third-Person Effects And Behavioral Consequences, Nianyuan Cheng

USF Tampa Graduate Theses and Dissertations

Corporate social responsibility (CSR) has emerged as a competitive corporate marketing strategy and gained increasingly more attention among organizations. Drawing from attribution theory, persuasion knowledge model and the first- and third-person effects, this study outlined a survey study designed to examine the relationships among consumers’ beliefs in CSR motives, perceived effects of CSR communication on self and others, and behavioral consequences. Also described is a structural equation model which allows for the testing of the research hypotheses. Data was collected from 202 college students via survey. The results supported that when consumers believe the motives of CSR are other-serving, perceived …


The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill 2016 University of South Florida

The Impact Of Emojis And Emoticons On Online Consumer Reviews, Perceived Company Response Quality, Brand Relationship, And Purchase Intent., Jayme Hill Hill

USF Tampa Graduate Theses and Dissertations

Several studies have examined the use of emoji and emoticons in computer mediated communication among peers and colleges but there is yet academic research on the impact of businesses using these paralinguistic cues when responding to online consumer reviews. This research is examining the influence these paralinguistic cues have on the consumers perception of the companies quality of the response to an online consumer review, brand relationship, purchase intent.

Using an online survey, participants are asked to answer general questions about the brand, the quality of the response, brand relationship, and purchase intent after seeing a random condition of both …


Spartan Daily, November 2, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, November 2, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 27


Magazine Influence On Body Dissatisfaction: Fashion Vs. Health?, Paulina Swiatkowski 2016 Hope College

Magazine Influence On Body Dissatisfaction: Fashion Vs. Health?, Paulina Swiatkowski

Faculty Publications

Fashion magazines have been shown to have a negative relationship with body dissatisfaction and psychological health, while the effects of health magazines on body dissatisfaction and psychological health have mainly been studied with men. However, because of gender differences, health magazine consumption effects on men cannot be applied equally to women. Therefore, the present study uses sociocultural theory to study health magazine and possible similarities to fashion magazine effects on women’s body dissatisfaction and drive for thinness. Sociocultural attitude toward appearance is then explored as a mediator and potential moderator in the established relationship between magazine consumption and psychological health, …


Ua12/9 Newsletter, Vol. 3, Issue 7, WKU Counseling & Testing 2016 Western Kentucky University

Ua12/9 Newsletter, Vol. 3, Issue 7, Wku Counseling & Testing

WKU Administration Documents

Newsletter created by and about the WKU Counseling & Testing Center.

  • Laves, Karl. How to Survive a Break Up
  • Lunch & Learn Series Is a Success!
  • Opportunities for Compassion, Caring, Connectedness & Dialogue
  • Counseling Services


Spartan Daily, November 1, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, November 1, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 26


Ua12/2/1 College Heights Herald, Vol. 92, No. 20, WKU Student Affairs 2016 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 92, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Ares, Nicole. Potter College of Arts & Letters Undergoing Four Leadership Changes – Loup Langton, Saundra Ardrey, Robert Dietle, Michael Williams
  • Dick, Jacob. Western Kentucky Orthopaedic & Neurosurgical Associates Protests Denied by State Cabinet
  • Collins, Emma. Confucius Institute Open, But Not to Public
  • Williams, Jamie. Equestrian Team Fundraises with Miniature Ponies
  • Moore, Elisabeth. Latte Art Showdown Brews for Charitable Cause
  • Miller, Callie. Candidates Narrowed for Presidential Search
  • Editorial Cartoon re: Fairness Ordinance
  • What’s Fair is Fair: Bowling Green to Adopt Fairness Ordinance
  • Kentucky Board of …


The Prospector, November 1, 2016, UTEP Student Publications 2016 University of Texas at El Paso

The Prospector, November 1, 2016, Utep Student Publications

The Prospector

Headline: Women's Basketball Team Overlooked Despite Success


How Do Family Background And Self-Esteem Affect An Individual’S Perception Of Gender-Role Portrayal In Online Advertisements?, Cera T. Crowe, Aimee P. Meader Dr. 2016 Winthrop University

How Do Family Background And Self-Esteem Affect An Individual’S Perception Of Gender-Role Portrayal In Online Advertisements?, Cera T. Crowe, Aimee P. Meader Dr.

The Winthrop McNair Research Bulletin

The purpose of this study is to further understand the relationship of family background and how it affects self-esteem and the perception of gender roles in online imagery. This study focuses on how our history serves as a lens to see gender roles. The schema theory, created by Robert Axelrod, is a model suggesting that people have a “pre-existing assumption about the way the world is organized” (Axelford, 1974). Furthering this theory is Bem's (1981) Gender Schema Theory, which proposes that one's sexual self-concept affects how one structures items in memory. These theories, applied to the understood roles and activities …


Ua12/2/1 College Heights Herald, Vol. 92, No. 17 [19], WKU Student Affairs 2016 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 92, No. 17 [19], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Dick, Jacob. Director of Journalism School to Step Down – Loup Langton
  • Kast, Monica. As American As: Photo Exhibit – Diversity
  • Collins, Emma. Candidates Debate Local, State Issues at Public Forum
  • Kast, Monica. Candidates for Associate Provost Announced
  • Perry, Natalie. Students Collect Aid for Hurricane Matthew Victims
  • Johnson, Leah. Educational Talent Search Program Expanding its Reach
  • Carlson, Kylie. Record Number of Kentucky Voters Registered Online
  • King, Jennifer. Editorial Cartoon re: Potato Chips
  • Burgess, Kelly. Orange You Glad I Didn’t Say Pumpkin?
  • Henderson, Andrew. Rigged Election: …


Spartan Daily, October 27, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, October 27, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 25


Spartan Daily, October 26, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, October 26, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 24


Spartan Daily, October 25, 2016, San Jose State University, School of Journalism and Mass Communications 2016 San Jose State University

Spartan Daily, October 25, 2016, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2016

Volume 147, Issue 23


Ua12/2/1 College Heights Herald, Vol. 92, No. 16 [18], WKU Student Affairs 2016 Western Kentucky University

Ua12/2/1 College Heights Herald, Vol. 92, No. 16 [18], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Homecoming Photos
  • Collins, Emma. Racial Crime Victims Disappointed with WKU Police
  • Williams, Jamie. Young Visionary Receives National Recognition – Kenan Mujkanovic
  • Kast, Monica. University Senate Approves Open Search Resolution – President Search
  • Collins, Emma. Jim Gray Discusses Tuition at Campus Visit
  • King, Jennifer. Editorial Cartoon re: Renters’ Rights
  • Lease of the Land: Bowling Green Must Pass Uniform Residential Landlord & Tenant Act
  • Tegge, Samuel. Coffee to Go Extinct, A Tale of Climate Change
  • Adams, Julia. Annual Event Celebrates Local Art – Pop-Up Art & Comic …


Digital Commons powered by bepress