Mass Communication Commons^™

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Taking A Stand By Kneeling: An Analysis Of National Anthem Protest Coverage, Vincent Pena

College of Journalism and Mass Communications: Theses

Colin Kaepernick of the San Francisco 49ers decided to protest the national anthem before a 2016 NFL preseason game because of systemic racial inequality and instances of police brutality, sparking a nationwide debate about the First Amendment, the national anthem in sports, and race, among other topics. His protest influenced many similar protests, including one by three members of the Nebraska Cornhuskers football team. This paper looks at the media coverage of the protests and the aftermath, examining both national and local print and broadcast news sources, to determine the degree to which the coverage adheres to the protest paradigm, …

The Critical Role Of Mass Media In International Norm Diffusion: The Case Of Undp Human Development Reports, Devin K. Joshi, Roni Kay O'Dell

Research Collection School of Social Sciences

What role does mass media play in the promotion of global norms? We address this question through an analysis of Human Development Reports (HDRs) produced by the United Nations Development Programme. Although HDRs have promoted human development ideology over the past twenty-five years, little is known about how and to what extent their messages have been disseminated to the public. Addressing this gap in the literature, we examine a critical intervening factor in the process of international norm diffusion: political communication via the mass media. Highlighting the importance of framing and agenda setting, we identify four communicative mechanisms that can …

Politics, Culture And Media: Neo-Ottomanism As A Transnational Cultural Policy On Trt El Arabia And Trt Avaz, Y. Gökçen Karanfil, D. Burcu Eğilmez

Markets, Globalization & Development Review

This article examines the ways in which Turkish Radio and Television Institution (TRT), as the public service broadcaster of Turkey, has been mobilized by the Justice and Development Party (JDP) to contribute to the dissemination of a neo-Ottomanist discourse in the neighboring geographies. Our focus is on two expansions of TRT, namely TRT Avaz and TRT El Arabia, that aim at reaching markets outside the national borders of Turkey. Our interest here lies in three intersecting phenomena. One is the notion of neo-Ottomanism and its deployment as a cultural policy geared towards a market of transnational viewers. The other is …

How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik

Markets, Globalization & Development Review

The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …

The Prospector, July 25, 2017, Utep Student Publications

The Prospector

Headline: Duranguito Will Not Give Up

Mass Communication Law And Policy Research And The Values Of Free Expression, Edward L. Carter

Faculty Publications

Mass communication law and policy research, including on values and theory of freedom of expression, has played an important role in Journalism & Mass Communication Quarterly for decades. Mass communication law research in Quarterly reached a high point with a special issue on the First Amendment in 1992 and numerous articles in the decade that followed. A relationship is explored between First Amendment theory and structural archetypes of constitutional argument. Future research could focus on international law and contemporary challenges involving technology, surveillance and changes in democratic citizenship.

Prospectus, July 19, 2017, Parkland College, Evyjo M. Compton, Greg Gancarz, Derian Silva, Anna Watson, Emma Gray

Prospectus 2017

Champaign no exception from national drug crisis; Sustainability Student farm at UIUC opens new produce stand; Yearly Foundation festivities fund Parkland student scholarship; Parkland accommodating students for boom in STEM fields;

The Prospector, July 18, 2017, Utep Student Publications

The Prospector

Headline: Texas Legislative Special Session Agenda

The Basic Course In Communication, Media Literacy, And The College Curriculum, Evelyn M. Ramsey

Journal of Media Literacy Education

V Various authors make excellent suggestions about the inclusion of public address, civility critical communication pedagogy and social justice into the basic course in communication studies. Media literacy pedagogy encourages students to actively and critically consider the messages they send and receive, critically assess all forms of communication, be encouraged to engage more actively with governmental affairs, understand the role of media and other messages in the construction of their own identities, and more effectively understand the role of values, standpoints, beliefs, etc. on their communication choices, as well as on those of others. However, the National Communication Association does …

Measuring Media Literacy For Media Education: Development Of A Questionnaire For Teachers' Competencies, Mathea Simons, Wil Meeus, Jan T'Sas

Journal of Media Literacy Education

Effective media education requires that teachers dispose of sufficient media literacy and that they have the competencies to promote media literacy in students. This article describes the development of a questionnaire to measure these competencies individually or as a team. The questionnaire was developed in five stages. A systematic and critical listing of existing inventories resulted in a preliminary questionnaire. In the final stage, the questionnaire was submitted to a representative sample of 454 teachers and 219 student teachers, and an exploratory factor analysis was conducted. The results show that the questionnaire is sufficiently valid and reliable.

News Media Literacy And Political Engagement: What’S The Connection?, Seth Ashley, Adam Maksl, Stephanie Craft

Journal of Media Literacy Education

Scholars and educators have long hoped that media education is positively related to pro-social goals such as political and civic engagement. With a focus on measuring news media literacy with emphasis on media knowledge, need for cognition and media locus of control, this study surveyed 537 college students and found positive relationships between news media literacy and two political engagement measures: current events knowledge and internal political efficacy. Findings show that news media literacy is not associated with political activity, although some dimensions of news media literacy are associated with lower levels of political trust. Results help to define significant …

Towards A Culturally Inclusive, Integrated, And Transdisciplinary Media Education Curriculum— A Case Study Of An International Ma Program At The University Of Lapland, Päivi M. Rasi, Heli Ruokamo, Mari Maasilta

Journal of Media Literacy Education

Internationalization presents both opportunities and challenges for higher education policies and curricula, as well as for teaching and learning methods. This article describes and discusses ongoing exploration and development of the planned curriculum of the MA in Media Education at the Faculty of Education at the University of Lapland, Finland in terms of cultural inclusion and the integration of disciplines. The study concludes that the planned curriculum now includes new content that better supports cultural inclusion. Nevertheless, it was established that several steps are needed to move toward a more inter- and even transdisciplinary media education higher education curriculum.

Walking The Line Between Reality And Fiction In Online Spaces: Understanding The Effects Of Narrative Transportation, Sarah Gretter, Aman Yadav, Benjamin Gleason

Journal of Media Literacy Education

Recent contentions about "fake news" and misinformation online has shed light on the critical need for media literacy at a global scale. Indeed, digital stories are one of the main forms of communication in the 21st century through blogs, videos-sharing websites, forums, or social networks. However, the line between facts and fiction can often become blurry in these online spaces, and being able to distinguish between reality and fantasy can have important consequences in the lives of young Internet users. Using contemporary examples from news stories, fanfiction, advertising, and radicalization, this article outlines the features, affordances, and real-life implications of …

In Memoriam: Elizabeth Thoman, Renee Hobbs

Journal of Media Literacy Education

No abstract provided.

The Prospector, July 11, 2017, Utep Student Publications

The Prospector

Headline: 3-D Printing Revolutionizes With New Program

The History Of The Ipad, Michael Scully

Proceedings of the New York State Communication Association

The purpose of this paper is to review the history of the iPad and its influence over contemporary computing. Although the iPad is relatively new, the tablet computer is having a long and lasting affect on how we communicate. With this essay, I attempt to review the technologies that emerged and converged to create the tablet computer. Of course, Apple and its iPad are at the center of this new computing movement.

Ua3/10/2 First Day Message, Wku President's Office - Caboni

WKU Administration Documents

WKU President Timothy Caboni's first official correspondence with faculty, staff and alumni of WKU.

Ua68/8 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by and about the WKU History Department.

Ua42/1/5 Online Learning At Wku, Wku Online

WKU Administration Documents

Newsletter created by and about WKU Online / Online Program Services.

• Faculty Spotlight: Creating a Sense of Community in an Online Program with Dr. Jane Olmsted
• Student Spotlight Meet Jessie Key
• Supporting Student Success Through Coaching
• Recent Changes
• Resources for Working with Online Students
• Guaranteed Online Pathway for Completion of Colonnade
• Ideas for Expanding Communication to Increase Recruitment & Support
• WKU Online Learning / Tuition Cheat Sheet
• Addressing Financial Barriers
• 6 Areas of Impact
• Our Team