Jour 4900/6900: Multimedia Mass Communication (Syllabus),
2012
The University of Memphis
Jour 4900/6900: Multimedia Mass Communication (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 7025/8025: Law Of Mass Communication (Syllabus),
2012
The University of Memphis
Jour 7025/8025: Law Of Mass Communication (Syllabus), Elinor Kelley Grusin
Journalism and Strategic Media Syllabi Archive
Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.
Jour 7050/8050: Mass Communication Theories (Syllabus),
2012
The University of Memphis
Jour 7050/8050: Mass Communication Theories (Syllabus), E. W. Brody
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 7075/8075: Mass Communication Research Methods (Syllabus),
2012
The University of Memphis
Jour 7075/8075: Mass Communication Research Methods (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100/8100: Mass Communication Administration Methods (Syllabus),
2012
The University of Memphis
Jour 7100/8100: Mass Communication Administration Methods (Syllabus), Lurene Kelley
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7330: Social Media Theory & Practice (Syllabus),
2012
The University of Memphis
Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …
Jour 7340: Advanced Advertising Practices (Syllabus),
2012
The University of Memphis
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7340: Advanced Advertising Practices (Syllabus),
2012
The University of Memphis
Jour 7340: Advanced Advertising Practices (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7350: Advanced Multimedia Reporting (Syllabus),
2012
The University of Memphis
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7350: Advanced Multimedia Reporting (Syllabus),
2012
The University of Memphis
Jour 7350: Advanced Multimedia Reporting (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7440: Organizational Public Relations (Syllabus),
2012
The University of Memphis
Jour 7440: Organizational Public Relations (Syllabus), E. W. Brody
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 7440: Organizational Public Relations (Syllabus),
2012
University of Memphis
Jour 7440: Organizational Public Relations (Syllabus)
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 1700: Survey Of Mass Communication (Syllabus),
2012
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus),
2012
The University of Memphis
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 3400: Introduction To Public Relations (Syllabus),
2012
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 4130/4330/4430/4630/7600: Internship (Syllabus),
2012
The University of Memphis
Jour 4130/4330/4430/4630/7600: Internship (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 4700: Mass Communication Law (Syllabus),
2012
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 7300: Mass Communication Literature (Syllabus),
2012
The University of Memphis
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 7300: Mass Communication Literature (Syllabus),
2012
The University of Memphis
Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.
Jour 7400: Public Relations Principles & Issues (Syllabus),
2012
The University of Memphis
Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.
