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Jour 4639: Tv News Producing (Syllabus), Joe Hayden 2013 The University of Memphis

Jour 4639: Tv News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.


Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor 2013 The University of Memphis

Jour 4700: Mass Communication Law (Syllabus), Alexis Luttrell Tutor

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 4708/6708: Mass Media Ethics (Syllabus), Thomas J. Hrach 2013 The University of Memphis

Jour 4708/6708: Mass Media Ethics (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

No abstract provided.


Jour 4900/6900: Multimedia Mass Communication (Syllabus), Matthew J. Haught 2013 The University of Memphis

Jour 4900/6900: Multimedia Mass Communication (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.


Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow 2013 The University of Memphis

Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.


Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden 2013 The University of Memphis

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden 2013 The University of Memphis

Jour 7000: Media Writing/Editing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 7015: Advanced Media Writing (Syllabus), David Waters 2013 The University of Memphis

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.


Jour 7015: Advanced Media Writing (Syllabus), David Waters 2013 The University of Memphis

Jour 7015: Advanced Media Writing (Syllabus), David Waters

Journalism and Strategic Media Syllabi Archive

Course Description: Designed to help students become more precise as well as versatile writers by diagnosing their writing, polishing their grammar and editing skills, and teaching them to write with clarity, cohesiveness, and conciseness.


Jour 7025/8025: Law Mass Communications (Syllabus), David Arant 2013 The University of Memphis

Jour 7025/8025: Law Mass Communications (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.


Jour 7050: Mass Communication Theory (Syllabus), Carrie Brown-Smith 2013 The University of Memphis

Jour 7050: Mass Communication Theory (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer 2013 The University of Memphis

Jour 7075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith 2013 The University of Memphis

Jour 7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer 2013 The University of Memphis

Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.


Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer 2013 The University of Memphis

Jour 7450/8450: Public Relations Mgmt (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Development and management of public relations practice, department, or consultancy through study of planning and decision-making techniques; aspects of public relations practice that differ significantly from other enterprises; development of proposals and presentations; and management of financial and human resources.


Internationalization As De-Westernization Of The Curriculum: The Case Of Journalism At An Australian University, Rhonda Breit, Levi Obijiofor, Richard Fitzgerald 2013 Aga Khan University

Internationalization As De-Westernization Of The Curriculum: The Case Of Journalism At An Australian University, Rhonda Breit, Levi Obijiofor, Richard Fitzgerald

Graduate School of Media and Communications

Internationalization of the curriculum points to the interdependent and interconnected (globalized) world in which higher education operates. However, while international awareness is crucial to the study of journalism, in practice this often means an Anglo-American curriculum based around Western principles of journalism education and training that are deeply rooted in Western values and traditions. This tendency to privilege Western thought, practice, and values obscures from view other journalism practices and renders Western models of journalism desirable, replicable, and transplantable to any part of the world. This article discusses the engagement of a small group of staff in the process of …


Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills 2013 University of Kentucky

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops …


International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser 2013 University of Nebraska - Lincoln

International Advertising Education In A Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, Sheila Sasser

College of Journalism and Mass Communications: Faculty Publications

No abstract provided.


Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard 2013 University of Nebraska - Lincoln

Book Review: Alphabet To Internet: Media In Our Lives, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Technology has changed virtually every aspect of communication. As more of us adapt to news and information delivered almost instantly on devices that handily fit into a pocket, we’ve become accustomed to new tools and quick changes. Irving Fang’s second edition of Alphabet to Internet puts it all in perspective, starting with the dawn of writing and including today’s 140-character Tweet. In a word, the impact is mind-boggling.


Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs 2013 University of Louisville

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.


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