Jour 7050/8050: Mass Communication Theories (Syllabus),
2013
The University of Memphis
Jour 7050/8050: Mass Communication Theories (Syllabus), Carrie Brown-Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.
Jour 4900/6900: Multimedia Mass Communication (Syllabus),
2013
The University of Memphis
Jour 4900/6900: Multimedia Mass Communication (Syllabus), Andrew A. Smith
Journalism and Strategic Media Syllabi Archive
Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.
Jour 7075/8075: Mass Communication Research Methods (Syllabus),
2013
The University of Memphis
Jour 7075/8075: Mass Communication Research Methods (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7320: Mass Media And Diversity (Syllabus),
2013
The University of Memphis
Jour 7320: Mass Media And Diversity (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 7350: Advanced Multimedia Reporting (Syllabus),
2013
University of Memphis
Jour 7350: Advanced Multimedia Reporting (Syllabus)
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7350: Advanced Multimedia Reporting (Syllabus),
2013
The University of Memphis
Jour 7350: Advanced Multimedia Reporting (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Presents a broad view of the work of today’s multimedia journalist and his/her principal tools, language, methods and procedures, as well as responsibilities, practices and ethical considerations. Practical experience in preparing finished news reports suitable for publication or dissemination in professional-level mass medium.
Jour 7440: Organizational Public Relations (Syllabus),
2013
The University of Memphis
Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 7440: Organizational Public Relations (Syllabus),
2013
The University of Memphis
Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.
Jour 1700: Survey Of Mass Communication (Syllabus),
2013
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 2121: Media Writing (Syllabus),
2013
The University of Memphis
Jour 2121: Media Writing (Syllabus), Darrin M. Devault
Journalism and Strategic Media Syllabi Archive
Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.
Jour 7201: Health News And Promotion (Syllabus),
2013
The University of Memphis
Jour 7201: Health News And Promotion (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.
Jour 7201: Health News And Promotion (Syllabus),
2013
The University of Memphis
Jour 7201: Health News And Promotion (Syllabus), Erin Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.
Jour 7375: Integrated Communication (Syllabus),
2013
The University of Memphis
Jour 7375: Integrated Communication (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Integration of advertising, direct mail, public relations, and other strategic communication tools to produce a singular message that reaches every target audience segment; emphasis on application of theories to a particular case study.
Jour 7375: Integrated Communication (Syllabus),
2013
The University of Memphis
Jour 7375: Integrated Communication (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Integration of advertising, direct mail, public relations, and other strategic communication tools to produce a singular message that reaches every target audience segment; emphasis on application of theories to a particular case study.
Jour 3400: Introduction To Public Relations (Syllabus),
2013
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 7400: Public Relations Principles & Issues (Syllabus),
2013
The University of Memphis
Jour 7400: Public Relations Principles & Issues (Syllabus), Rick Fischer
Journalism and Strategic Media Syllabi Archive
Course Description: This class will analyze the research, theory, and practices of public relations in order to help you understand how public relations works, in both professional and academic areas. We’ll look at theories and areas of evolving interest in public relations, including but not limited to relationship management, persuasion, activism, social media, global public relations, the impact of gender/culture/race, and risk and crisis communication, in order to gain a more holistic understanding of the field.
Jour 4700: Mass Communication Law (Syllabus),
2013
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 1700: Survey Of Mass Communication (Syllabus),
2013
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus),
2013
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus),
2013
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
