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Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught 2016 The University of Memphis

Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jour 7000: Media Writing/Editing (Syllabus), Otis L. Sanford 2016 The University of Memphis

Jour 7000: Media Writing/Editing (Syllabus), Otis L. Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Information-gathering, writing, and editing skills necessary for any field within journalism and mass communication through lectures, discussions, and exercises that meld theory to technique; both laboratory writing and field assignments.


Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske 2016 The University of Memphis

Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 6920: Data Visualization (Syllabus), Matthew J. Haught 2016 The University of Memphis

Jour 6920: Data Visualization (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps.


Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske 2016 The University of Memphis

Jour 7050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught 2016 The University of Memphis

Jour 7002: Professional Seminar (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.


Jour 7410: Advanced Crisis Communication (Syllabus), Melissa Janoske 2016 The University of Memphis

Jour 7410: Advanced Crisis Communication (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Discussing all aspects of a crisis, including preparation, response, recovery, and mitigation. Focuses on communication from an organization and government to all potential publics. Will also discuss the impact of social media and potential from one-to-one communication. Course will include a multi-day crisis simulation.


Jour 7410: Advanced Crisis Communication (Syllabus), Melissa Janoske 2016 The University of Memphis

Jour 7410: Advanced Crisis Communication (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Discussing all aspects of a crisis, including preparation, response, recovery, and mitigation. Focuses on communication from an organization and government to all potential publics. Will also discuss the impact of social media and potential from one-to-one communication. Course will include a multi-day crisis simulation.


Jour 7422: Writing For Strategic Media (Syllabus), Stephanie Madden 2016 The University of Memphis

Jour 7422: Writing For Strategic Media (Syllabus), Stephanie Madden

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization's mission and profile.


Jour 7422: Writing For Strategic Media (Syllabus), Stephanie Madden 2016 The University of Memphis

Jour 7422: Writing For Strategic Media (Syllabus), Stephanie Madden

Journalism and Strategic Media Syllabi Archive

Course Description: Writing for all aspects of public relations and advertising, with a specific focus on writing for audio/visual and social media platforms, including translating one message across multiple technologies and platforms. Focus will be on writing in an active, engaging voice that aligns with the organization's mission and profile.


Jour 4940: Student Media Practicum (Syllabus), Matthew J. Haught 2016 The University of Memphis

Jour 4940: Student Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at student media organizations. Students must work at least 40 hours per credit hour. May be repeated for up to 3 credits. NOTE: Students who have received credit for JOUR 3649, 3800, 4802 (Meeman 901) may not receive credit for JOUR 4940. May be repeated for up to three hours.


Jour 8050: Mass Communication Theory (Syllabus), Melissa Janoske 2016 The University of Memphis

Jour 8050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 8050: Mass Communication Theory (Syllabus), Melissa Janoske 2016 The University of Memphis

Jour 8050: Mass Communication Theory (Syllabus), Melissa Janoske

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidiscipline overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught 2016 The University of Memphis

Jour 7600: Graduate Media Practicum (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey 2016 The University of Akron

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors. …


Checking The Temperature: Where Does The U.S. Stand On Federal Shield Laws?, Austin Clay Vining 2016 University of Mississippi

Checking The Temperature: Where Does The U.S. Stand On Federal Shield Laws?, Austin Clay Vining

Electronic Theses and Dissertations

This research helps to identify the history of attempts at passing a federal shield law for journalists in the United States, tracing back to when the need was originally recognized after the Supreme Court’s landmark Branzburg v. Hayes decision in 1972. The research also aims to help determine where journalists stand today, based on state statutes and court precedents, in terms of three pertinent issues: revealing anonymous sources, handing over newsgathering materials, and prosecuting journalists under the espionage act. To find this information, different historical and legal research methods were applied. By tracing through previous research, online guides and news …


Teaching Fairness In Journalism: A Challenging Task, Joseph Weber 2016 University of Nebraska–Lincoln

Teaching Fairness In Journalism: A Challenging Task, Joseph Weber

College of Journalism and Mass Communications: Faculty Publications

Objectivity has long been contentious in American journalism. Many practitioners call it essential to a news organization’s credibility. Critics, however, hold objectivity is impossible and urge reporters simply to reveal their biases. For educators, teaching objectivity is challenging. Some, seeking a middle ground, instead urge fairness and balance, or counsel “impartiality.” Even such approaches are challenging. This article explores the difficulties, based on a study where students were lectured on fairness, balance, objectivity, and bias. They wrote news stories before and after the lessons. Evaluators found no substantial improvement in fairness and increased bias, however, pointing up the difficulties involved.


How Chinese Journalism Students View Domestic And Foreign Media: A Survey On Credibility, Censorship, And The Role Of The Communist Party In Media, Joseph Weber, Linjun Fan 2016 University of Nebraska–Lincoln

How Chinese Journalism Students View Domestic And Foreign Media: A Survey On Credibility, Censorship, And The Role Of The Communist Party In Media, Joseph Weber, Linjun Fan

College of Journalism and Mass Communications: Faculty Publications

According to a survey conducted in the fall of 2013, most students in a cross section of Chinese journalism schools call for less censorship, put more faith in Western media than in domestic Chinese media, and do not believe journalists should join the Communist Party. The thirty-nine question survey, conducted anonymously with the help of journalism teachers at eight universities in China, comes at a time when press freedoms are being curtailed on the mainland and in Hong Kong and even as journalists resist the curbs. The results suggest that Chinese leaders may face rising pressure over time to ease …


Competing For Attention: U.S. Millennial Perception Of Traditional And Social Media, Carl Neal Hudson 2016 Gonzaga University

Competing For Attention: U.S. Millennial Perception Of Traditional And Social Media, Carl Neal Hudson

Communication & Leadership Dissertations and Theses

This study examines how U.S. Millennials view information reported by traditional and social media using Christians and Fackler’s (1993) communitarian ethics and Entman’s (1989) ideas on media “frame analysis” as a foundation for analysis. For the purposes of this study, Islamic State – a radical extremist organization rooted in the Middle East – is widely reported on both platforms and is used as a focal point for the study’s purposes. U.S. Millennials who participated in this study address their concerns with how information is reported in today’s 24/7 news coverage and constant outreach from organizations that report on world events. …


This Is Not A Cage Match, Joseph C. Shepard 2016 Gonzaga University

This Is Not A Cage Match, Joseph C. Shepard

Communication & Leadership Dissertations and Theses

During the 2016 presidential election season, Senator Ted Cruz’s use of social media to promote his campaign and build up a grassroots following was masterful. This case study explores Cruz’s digital outreach efforts in the shadow of GOP rival Donald Trump’s commanding use of traditional earned media. This case study views the Cruz campaign’s digital outreach strategy through the lens of the Agenda Setting theory of communication, which seeks to explain the mass media’s ability to influence what the important issues are to the public, and through the reverse agenda setting effect, meaning if the airtime is unavailable through traditional …


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