Jour 7075: Mass Communication Research Methods (Syllabus),
2016
The University of Memphis
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100: Entrepreneurial Media (Syllabus),
2016
The University of Memphis
Jour 7100: Entrepreneurial Media (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7205: Advanced Social Media & Community Engagement (Syllabus),
2016
The University of Memphis
Jour 7205: Advanced Social Media & Community Engagement (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: A continuation of both writing and management, this course looks at how to build campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms.
Jour 7205: Advanced Social Media & Community Engagement (Syllabus),
2016
The University of Memphis
Jour 7205: Advanced Social Media & Community Engagement (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: A continuation of both writing and management, this course looks at how to build campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms.
Jour 7340: Advertising Management (Syllabus),
2016
The University of Memphis
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7340: Advertising Management (Syllabus),
2016
The University of Memphis
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7600: Media Internship (Syllabus),
2016
The University of Memphis
Jour 7600: Media Internship (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 7600: Media Internship (Syllabus),
2016
The University of Memphis
Jour 7600: Media Internship (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 1700: Survey Of Mass Communication (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Mass Communication (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 3400: Introduction To Public Relations (Syllabus),
2016
The University of Memphis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3900: Visual Communication (Syllabus),
2016
The University of Memphis
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4802/6802: Covering The Olympics (Syllabus),
2016
The University of Memphis
Jour 4802/6802: Covering The Olympics (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Meeman 901 Strategies, a student run public relations firm, will gain hands-on experience by developing creative projects for campus and community clients at UM Crews Center for Entrepreneurship.
Jour 4700: Mass Communication Law (Syllabus),
2016
The University of Memphis
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 7414: Audience Analysis And Segmentation (Syllabus),
2016
The University of Memphis
Jour 7414: Audience Analysis And Segmentation (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Understanding the variety of audiences and publics faced in strategic communication, including how to segment them properly, the importance of understanding a variety of audience characteristics, and how to use research to reach and comprehend the impact those audiences can have on strategic communication work.
Jour 1700: Survey Of Media (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Media (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus),
2016
The University of Memphis
Jour 1700: Survey Of Media (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
