Jrsm 7990: Media Portfolio (Syllabus),
2020
The University of Memphis
Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach
Journalism and Strategic Media Syllabi Archive
Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)
Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms,
2020
University of Kentucky
Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms, Jacelyn De'nae Nesmith
Theses and Dissertations--Community & Leadership Development
Americans are searching for more information than just cost and quality of their food. Today, consumers are searching for information regarding the production practices and how animals are treated during the process. As consumers do not always have a first-hand source for this information, they are often referring to social media to have their questions answered. Social media has the reputation to negatively influence public perceptions of the agricultural industry. An example of an organization experiencing the consequences of social media influencing public opinion is Fair Oaks Farms. In 2019, an undercover animal rights activist group made accusations of poor …
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom,
2020
Western Kentucky University
The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb
Mahurin Honors College Capstone Experience/Thesis Projects
During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.
Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom,
2020
West Virginia University
Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer
Graduate Theses, Dissertations, and Problem Reports (ETD)
Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …
The Effect Of Newspaper Closure On Local Media Ecology,
2020
West Virginia University
The Effect Of Newspaper Closure On Local Media Ecology, Cody David Nespor
Graduate Theses, Dissertations, and Problem Reports (ETD)
On August 31, 2019, the local newspaper of Youngstown, Ohio, The Vindicator, ceased publication after 150 years. The Vindicator’s closure left Youngstown as the largest city in the United State without a major newspaper. As local newspaper closures become more and more common across communities, there are questions on how, and if, the coverage and content those newspaper provide to their communities can be replaced or will simply be lost forever. This study has three research questions. Question one pertains to the amount of original reporting that will exist without The Vindicator. Questions two asks about the amount of locally …
Habermas, The Public Sphere, And Wikileaks: The Public Sphere And The Right To Know,
2020
Arcadia University
Habermas, The Public Sphere, And Wikileaks: The Public Sphere And The Right To Know, Mary Murray
Capstone Showcase
Jürgen Habermas, a German theorist, coined the public sphere as a place where citizens could interact, study, and debate issues together outside the realm of the home or family, which was defined as the private sphere. The public sphere can also be seen as a “manifestation of citizen sovereignty”. At its core, Habermas centered the public sphere around feudalism and the shift of one all-powerful individual reigning and representing the public to those citizens under the control of the state. Some critics argue voices encouraging the minorities were actually private voices leaking into the public sphere, while others argue the …
Advr 3300: Survey Of Advertising Honors (Syllabus),
2020
The University of Memphis
Advr 3300: Survey Of Advertising Honors (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Advr 4328: Strategic Advertising Campaign (Syllabus),
2020
The University of Memphis
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Advr 3300: Survey Of Advertising (Syllabus),
2020
The University of Memphis
Advr 3300: Survey Of Advertising (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Advr 3324: Creative Strategy (Syllabus),
2020
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Advr 6328: Strategic Advertising Campaign (Syllabus),
2020
The University of Memphis
Advr 6328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 3120: Reporting (Syllabus),
2020
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 3526: Multimedia Storytelling (Syllabus),
2020
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Advr 3324: Creative Strategy (Syllabus),
2020
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 3130: Feature Writing/Reporting (Syllabus),
2020
The University of Memphis
Jour 3130: Feature Writing/Reporting (Syllabus), David Waters
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Advr 3310: Branding And Strategic Media (Syllabus),
2020
The University of Memphis
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 3526: Multimedia Storytelling (Syllabus),
2020
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Robert Byrd
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 4220: Print Communication (Syllabus),
2020
The University of Memphis
Jour 4220: Print Communication (Syllabus), K. Brandon Bell
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 3526: Multimedia Storytelling (Syllabus),
2020
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
No abstract provided.
Jour 4150: Sport Writing/Reporting (Syllabus),
2020
The University of Memphis
Jour 4150: Sport Writing/Reporting (Syllabus), Jay Gilmore
Journalism and Strategic Media Syllabi Archive
No abstract provided.
