International and Intercultural Communication Commons^™

Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

Understanding How Family Dynamics Affect Mental Health Communication In Inside Out: A Content Analysis, Kataryna Morton

Honors Program: Senior Projects (Public)

This study examines the impact of open communication between family members on mental health and a child’s sense of belonging in the film Inside Out. Previous research has shown the impact of media on children’s socialization, which can influence stigma and make it less likely for vulnerable communication to occur. It is crucial for children to learn to communicate their emotions, and the media can play a key role in shaping these beliefs. Inside Out provides a positive example of mental health communication, which is specifically explored through Riley’s communication with her parents throughout the film. Using a content analysis, …

Cultural Relativism In Global Pr Ethics: A Thematic Analysis Of Pr Ethics Codes And Development Of A Cultural Assessment Tool, Amaia Ham

Master of Arts in Media and Communication Plan II Graduate Projects

As public relations becomes increasingly more global, it is valuable to learn whether the regulations and codes proposed by international organizations address cultural differences. Presently, there is a division within international public relations research on whether ethical codes can be universal or require a relativist framework. This study contributes to the conversation in two phases. Phase One consists of a thematic analysis of a leading global public relations network, the International Public Relations Association, to study its ability to balance collectivist and individualistic values within the code of ethics it provides to its global members. Additionally, codes from four associations …

Anchored Networks: Navigating Formal And Informal Pathways To Access Educational Resources In Transient And Military Families, Lara Ray

Dissertations

This study examines how Navy families in San Diego establish and use formal and informal networks to access educational resources for their children following relocation. Grounded in social capital theory, the research employed a multiple-case study approach, integrating data from interviews, focus groups, and digital analysis of Navy-affiliated social media platforms. The study explores how parents navigate these networks to promote their children’s academic success, with particular attention to key decision-making moments, resource negotiation, and equity considerations. Participants included Navy spouses from diverse ranks (E-3 to O-6) and socioeconomic backgrounds, providing insight into disparities in resource access. Findings reveal that …

Modeling The Impact Of Nato Policy Actions On Taliban Disinformation Campaigns With Lotka-Volterra Models, Timothy Tarter, Bella Santos

Graduate Research Conference (GSIS)

In this paper, we use an adaptation of the Lotka-Volterra Predator-Prey framework (via Affilit Et. Al.) to model the relationship between Taliban disinformation campaigns and NATO’s attempts to counter them. We find that aggression is a significantly preferred strategy over stagnation; this result should prompt decisionmakers to take strong stances against disinformation campaigns while maintaining a healthy defense against retribution. This leads us to propose the NATO Afghan Youth for Change program, which provides scholarships to individuals throughout the Afghan diaspora to become NATO influencers - a role which will both advance their personal goals and mitigate the spread of …

Competitive Language Use: A Linguistic Analysis Of Speech And Debate, Gina Iberri-Shea

Studies in Debate and Oratory

This study explores linguistic variation in competitive debate and prepared speech. A corpus of competitive public speech was collected and the situational characteristics of two contexts were analyzed. The linguistic characteristics of texts in each category were calculated along five dimensions of variation found across texts in English, and placed among other types of texts. Results show that three of the dimensions were able to distinguish between the two registers. The results indicate a clear direction for future work and implications for English for Academic Purposes instruction.

Transmedia Edutainment For Sustainable Advocacy: How Narrative Engagement And Counterarguments Influence Generation Z’S Response To Sustainable Development Messages, Aya Shata, Michelle Seelig, Nick Carcioppolo

Hank Greenspun School of Journalism and Media Studies Faculty Research

Media convergence has created new forms of storytelling, such as transmedia edutainment (TE-E), which can serve as an innovative communication strategy for promoting pro-environmental attitudes and behaviors. Because of the limited evidence about the persuasive outcomes of narrative TE-E, this research investigates the role of TE-E as a novel communication approach that advocates for sustainable development among Generation Z. Drawing on narrative persuasion theories, we conducted an experiment (N = 441) that examined the narrative mechanisms of TE-E, focusing on narrative engagement and counterargument, and assessed the narrative outcomes of different single formats—including video, game, and comic—compared with TE-E. Findings …

The Shock Doctrine And Internationalization Of Higher Education, Santiago Castiello-Gutiérrez Ph.D., Melissa Whatley

Critical Internationalization Studies Review

No abstract provided.

What Is An ‘International Student’ In Transnational Higher Education?, Jason Lane, Jessica Schueller, Christine Farrugia

Critical Internationalization Studies Review

No abstract provided.

Reflections On Canada’S First International Student Cap, Lisa Brunner, María E. Cervantes-Macías

Critical Internationalization Studies Review

No abstract provided.

Practice Implications For Supporting International Students’ Racial Learning In The Us, Mianmian Fei

Critical Internationalization Studies Review

No abstract provided.

The Routledge Handbook Of Discourse Analysis (2023), Fatima Moussa

Al-Kīmiyā

Handford, M., & Gee, J. P. (Eds.) (2023). The Routledge Handbook of Discourse Analysis. Routledge

The Routledge Handbook of Discourse Analysis includes articles written by prominent scholars in the field of Applied Linguistics. The articles are particularly helpful as they overlap in their approaches to understanding and applying discourse analysis. The book can thus be helpful to scholars and students alike, covering a wide range of topics and providing numerous examples that can provide a shortcut to the various ways in which discourse analysis could be practically applied in research. The handbook is divided into eight parts, each of which …

« Au Cœur Du Harem » Et Du Métissage Linguistique D’Elisa Chimenti En Italien : Comparaison Différentielle Et Décentrement Linguistique, Pierpaolo Amenta

Al-Kīmiyā

This article examines the literary language of Elisa Chimenti (1883-1969), which is full of xenisms, linguistic loans, metaphors, and idioms that stem from a transcultural and heterolingual imaginary. Her novel Au cœur du harem (Éditions du Scorpion, 1958), translated into Italian in 2000 under the supervision of Emanuela Benini (Edizioni E/O), is a striking example. Drawing on a differential comparative approach (Heidmann, 2017), we look at these texts to reflect on Elisa Chimenti’s literary language and to examine the translational stakes of her work and its heterolingualism (Grutman, 1997; Suchet, 2014).

English title
Au cœur du harem (In the Heart …

Les Origines Du Français Sur Objectifs Spécifiques : Regards Historiques, Mariam Sahraoui

Al-Kīmiyā

As a continuation of our research work on the teaching of French for Specific Purposes, we recommend to better define the specificities of this concept by going back to its origins as a means to understand its dimensions, its structures, its actors, etc. Indeed, the concept of French for Specific Purposes (FOS in French) appeared in the 1920s. FOS has undergone several phases of evolution that have marked its historical and methodological journey from military French to the language of specialization, to instrumental French, to functional French.
This article presents FOS’s journey through its history for the purpose of identifying …

Le Français Au Liban : Défis Contemporains Et Efforts De Revitalisation Dans Un Contexte Multilingue, Layali Rifai, Gina Abou Fadel Saad

Al-Kīmiyā

This article addresses the place of French in Lebanon as a foreign language, a language of education, and a second language, in a context marked by the rise of English. It insists on the importance of preserving the Arabic–French–English multilingualism, which constitutes a real cultural heritage in Lebanon. It highlights the revitalization efforts undertaken by French-speaking individuals and cultural projects aimed at preserving the relevance of French in an increasingly globalized world.

English title
The French Language in Lebanon: Contemporary Challenges and Revitalization Efforts in a Multilingual Context

Résumé
Cet article aborde la place du français au Liban en tant …

Introduction, La Rédaction De « Al-Kīmiyā »

Al-Kīmiyā

Le numéro 25 d’Al-Kīmiyā s’inscrit dans une réflexion interdisciplinaire et plurielle sur la diversité linguistique, culturelle et discursive, explorant les interactions entre langues, cultures et contextes historiques. Les contributions rassemblées mettent en lumière des enjeux variés, allant de la traduction et du métissage linguistique à l’analyse pragmatique, sociolinguistique et discursive [...]

Arguments D’Autorité Dans Les Éditoriaux Du Quotidien « Aujourd’Hui Le Maroc » : Analyse Des Périodes Pré Et Post Vaccination, Zakaria Ouallou

Al-Kīmiyā

The Covid-19 health crisis, which shook the world in 2020, aroused keen interest not only in the media, but also among citizens, at the international level. This study focuses on the analysis of arguments of authority, which are powerful tools in editorial rhetoric, used to support positions by relying on recognized sources, focusing specifically on editorials in the French-speaking Moroccan newspaper Aujourd’hui le Maroc, relating to two phases, that of containment and that of vaccination. This period was marked by major health, social, economic and political upheavals. In this context, we will examine the editorialists’ choice of arguments in …

Communication Interculturelle : Regards Croisés Sur L’Expression De La Gratitude Dans Les Contextes Marocain Et Français, Salaheddine Belarbi, Mohamad El Jarari

Al-Kīmiyā

This study aims to compare the communicative practices between French spoken in France and Moroccan Arabic, focusing on the acts of thanking. The aim is to understand the underlying cultural differences through a comparative analysis of speech acts, particularly the acts of thanking, in both languages. The study falls within the field of contrastive pragmatics, which seeks to identify intercultural correspondences and dissonances in linguistic behavior. The results highlight that the comparison between the act of thanking in Morocco and in France reveals profound nuances in the way gratitude is expressed and perceived within these distinct cultures. Notwithstanding these differences, …

Les Fonctions Du Langage Dans « Lettres À Ses Amis » De Mouloud Feraoun, Rachida Sadouni, Fatiha Ramdani, Amina Tahraoui

Al-Kīmiyā

This article examines the epistolary correspondence in Mouloud Feraoun’s literary work Lettres à ses amis. It mainly aims to study the language functions employed in these letters according to Jakobson’s categorization (1963), as well as the traces of subjectivity and privacy. This paper analyzes the personality of Feraoun through his letters, and infers the characteristics of this writer’s epistolary. This article also examines Feraoun’s work from its conception to its final publication. We argue in this paper that the epistolary is not only a means of information and communication but also a revelation of secrets and disclosure of individual …

Recasting Gender Roles: A Study Of Indian Television Commercials (2011– 2020), Himika Akram, Alicia Mason

Faculty Submissions

On media, television commercials (TVCs) play a significant role in shaping societal perceptions of gender roles. This study examines gender depictions in Indian TVCs, focusing on key dimensions such as gender ratio in primary characters, voiceovers, settings (home, outdoor, workplace), and product categories. A content analysis of 120 TVCs from Indian brands (2011–2020) was conducted, with coding performed by the researcher. Findings reveal that men were primary characters in 54.6% of the advertisements, while women featured in 45.4%. Male voiceovers dominated at 70.1%, compared to 29.9% for females. Women were portrayed in home settings in 66.7% of TVCs, while men …