How Agritourism Operators Make Marketing And Promotion Decisions,
2023
Oklahoma State University
How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling
Journal of Human Sciences and Extension
Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …
Let's Talk Body: An Applied Senior Project On Social Media Body Image,
2023
California Polytechnic State University, San Luis Obispo
Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer
Communication Studies
This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …
The Investigation Of Health-Related Topics On Tiktok: A Descriptive Study Protocol,
2023
Edith Cowan University
The Investigation Of Health-Related Topics On Tiktok: A Descriptive Study Protocol, Joelie Mandzufas, Jeremiah Ayalde, Daniel Ta, Emily Munro, Rigel Paciente, Emmanuel P. Pranoto, Kaelyn King, Kelly How, Alanna Sincovich, Mary Brushe, Nicole Wickens, Gabriella Wells, Alix Woolard, Melinda Edmunds, Hannah Thomas, Gina S. A. Trapp, Karen Lombardi
Research outputs 2022 to 2026
The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics. The first 50 appearing videos in each of five relevant hashtags are sampled for analysis. Utilising a codebook with detailed definitions, engagement metadata and content variables applicable to any content area is captured, including an assessment of the video’s overall …
Coverage Framing Of Arab Affairs In Oriented Channels Websites In Arabic: Comparative Analytical Study Of Bbc And Dw News Websites,
2023
Journalism Department,Yarmouk University, Irbid, Jordan.
Coverage Framing Of Arab Affairs In Oriented Channels Websites In Arabic: Comparative Analytical Study Of Bbc And Dw News Websites, Hatem Alawneh, Areen Al-Zou'bi
Association of Arab Universities Journal for Arts مجلة اتحاد الجامعات العربية للآداب
The aim of this study is to find out the most important topics covered by the Arabiclanguage news websites about Arab affairs, and the media sources that these websites rely on for its news and coverage. The study attempts to identify the nature of media framing that the websites use when dealing with Arab affairs. The survey method was used and the study also used the comparative analysis method to identify similarities and differences in the coverage. Three months were selected from year of (2017) as a sample. The number of news stories analyzed was (1200) news stories. The study …
Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness,
2023
University of Washington
Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan
Business Faculty Articles and Research
With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …
Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces,
2023
Loyola University Chicago
Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.
School of Business: Faculty Publications and Other Works
The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …
Lindenwood Digest, February 22, 2023,
2023
Lindenwood University
Lindenwood Digest, February 22, 2023, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya,
2023
Aga Khan University
Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi
Executive Masters in Media Leadership and Innovation
This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …
Media's Impact On Cryptocurrency Adoption In Africa,
2023
Aga Khan University
Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji
Executive Masters in Media Leadership and Innovation
The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …
“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic,
2023
American University in Cairo
“Tweeting During Emergencies”: The Egyptian Ministry Of Health Twitter Communication Strategy Under The Umbrella Of The Crisis And Emergency Risk Communication Model (Cerc) Case Study: Covid-19 Pandemic, Pakinam Elgohary
Theses and Dissertations
This research investigates using the Crisis and Emergency Risk Communication Model (CERC) for COVID- 19 communication by analyzing the content of Twitter messages posted by the Government of Egypt through the Egyptian Ministry of Health (MOHP). It further examines how official communicators and institutions utilize social media to contact the public during emergencies like the COVID-19 pandemic, highlighting critical strategies of recommendations. Crisis and Emergency Risk Communication (CERC), a five-staged theory, recommends a set of messaging and pertained communication characteristics to implement at each stage of the identified following stages: (1) “Pre-crisis, (2) Initial event, (3) Maintenance, (4) Resolution, and …
Lindenwood Digest, February 15, 2023,
2023
Lindenwood University
Lindenwood Digest, February 15, 2023, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence,
2023
Pepperdine University
Public Diplomacy And Foreign Policy Analysis In The 21st Century: Navigating Uncertainty Through Digital Power And Influence, Amber Brittain-Hale
Graduate Research Conference (GSIS)
In an era defined by digital networks and geopolitical risk, public diplomacy is gaining traction for global leaders to address uncertainty. This paper investigates the use of decentralized politics in public discourse and its implications for leadership. Individual global actors have increased public diplomatic efforts as a focus due to political uncertainty, particularly since 2016. The case of Ukraine and its President Ukraine's President Volodymyr Zelenskyy's use of digital and public diplomacy in the conflict with Russia emphasizes the importance of looking at individual actor impacts in international relations rather than just states. The study should concentrate on how digital …
Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions,
2023
Chapman University
Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions, Sophie H. Janicke-Bowles, Tess M. Buckley, Rikishi T. Rey, Tayah Renea Wozniak, Adrian Meier, Anna Lomanowska
Communication Faculty Articles and Research
Recent research started to apply concepts of well-being to the context of computer mediated communication (e.g., social media, instant messaging). While much research investigates negative perceptions of mediated social interactions (e.g., “problematic” or “addictive” social media use), a multi-dimensional measure that taps into users? positive perceptions is sorely lacking. The present research therefore develops the first comprehensive measure of digital flourishing, defined as positive perceptions of mediated social interactions. Building on a qualitative pre-study that aided the construction of the Digital Flourishing Scale (DFS), Study 1 (N = 474) employed exploratory factor analysis to reveal five subdimensions of …
Wikipedia’S Intentional Distortion Of The History Of The Holocaust,
2023
University of Ottawa
Wikipedia’S Intentional Distortion Of The History Of The Holocaust, Jan Grabowski, Shira Klein
History Faculty Articles and Research
This essay uncovers the systematic, intentional distortion of Holocaust history on the English-language Wikipedia, the world’s largest encyclopedia. In the last decade, a group of committed Wikipedia editors have been promoting a skewed version of history on Wikipedia, one touted by right-wing Polish nationalists, which whitewashes the role of Polish society in the Holocaust and bolsters stereotypes about Jews. Due to this group’s zealous handiwork, Wikipedia’s articles on the Holocaust in Poland minimize Polish antisemitism, exaggerate the Poles’ role in saving Jews, insinuate that most Jews supported Communism and conspired with Communists to betray Poles (Żydokomuna or Judeo–Bolshevism), blame …
Privacy And Security Information Awareness And Disclosure Of Private Information By Users Of Online Social Media In The Ibadan Metropolis, Nigeria,
2023
University of Ibadan, Nigeria
Privacy And Security Information Awareness And Disclosure Of Private Information By Users Of Online Social Media In The Ibadan Metropolis, Nigeria, Funmilola Olubunmi Omotayo, Joy Oluwabukola Olayiwola
The African Journal of Information Systems
The purpose of this paper is to investigate information privacy and security awareness among online social media (OSM) users in the Ibadan metropolis, Nigeria. Building upon the social exchange theory, some factors that could influence the disclosure of private information on social media were identified. Findings from the analysis of data of 255 respondents revealed that most were aware of information privacy and security measures available on OSM, and the risks associated with the disclosure of private information on OSM. Privacy and security awareness, the perception of benefits associated with the use of OSM, the perception of risks associated with …
Lindenwood Digest, February 8, 2023,
2023
Lindenwood University
Lindenwood Digest, February 8, 2023, Lindenwood University
Lindenwood Digest
The Lindenwood Digest has been a digital employee newsletter since 2009.
The Covid-19 Pandemic And International Students: A Mixed-Methods Approach To Relationships Between Social Media Use, Social Support, And Mental Health,
2023
University of Kansas
The Covid-19 Pandemic And International Students: A Mixed-Methods Approach To Relationships Between Social Media Use, Social Support, And Mental Health, Hyunjin Seo, Yuchen Liu, Husain Ebrahim, Muhammad Ittefaq, Donghwa Chung
School of Communication Studies - Faculty Scholarship
The COVID-19 pandemic and international students: A mixed-methods approach to relationships between social media use, social support, and mental healthThe COVID-19 pandemic has added significant stress to international students in the U.S. who already facemyriad challenges in adjusting to their host country. We used a mixed-method approach combining surveyand interview research involving international students enrolled in undergraduate or graduate programs at aU.S. university to analyze how their social media use and perceived social support and social adjustmentare associated with their sense of mental well-being when taking into account demographic and socialpsychological characteristics. Our findings show that international students spent an …
Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala.,
2023
Aga Khan University
Navigating The Digital World: A Study Of Parental Guidance Of Children’S Media Consumption In Kampala., Kamakune Jackline
Master of Arts in Digital Journalism
The notion of whether children are consuming age-friendly media content has always been a subject of debate. This qualitative study aimed to explore parental guidance of pre-teenage media content on smart mobile devices in Kampala. The objectives of this study were: to establish the smart mobile devices that pre-teenage children have access to in Kampala, to establish the kind of media content pre-teenage children consume in Kampala, to establish the guidance parents provide to their pre- teenage children in regards to children’s media consumption as well as to explore what informs the decision-making concerning the choice of content the parents …
Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms,
2023
Aga Khan University
Implementation Of New Vision’S Digital Strategy: Analysis Of The Website, E-Paper, And Social Media Platforms, Obonyo Frank Nyanjeye
Master of Arts in Digital Journalism
There is an increased shift from traditional to digital media operations in Africa. The general objective of this study was to analyse the adoption and implementation of the digital strategy of the New Vision with a focus on the challenges and opportunities to help understand the shift from traditional to digital media. This study investigated the implementation of New Vision’s digital strategy, focusing on the website, e-paper and social media platforms. The study employed an in-depth interview guide for data collection: The collected data was transcribed and organized following the research questions. The data was reviewed and explored deductively, then …
Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers,
2023
Aga Khan University
Print Media Coverage Of Politicians With Active Economic Crime Cases In Kenya: A Case Of Daily Nation And The Standard Newspapers, Donald Magomere Nyonje
Master of Arts in Digital Journalism
In the run-up to the 2022 general elections in Kenya, there was a general concern about political candidates vying for elective seats with active economic crimes cases. This study set to establish print media’s coverage of politicians with active economic crimes, analyse the framing of political candidates with active economic crime cases and identify factors that influence the framing of these political candidates during the electioneering period. Anchored on the framing theory, the first and second phases of the project entail content analysis, during which the data gathered was coded, analysed, and presented using tables. The third phase incorporated in-depth …
