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A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab 2021 University of Mississippi

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become ...


Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux 2021 University of Mississippi

Controversy, Coverage And Cancel Culture: The Daily Mississippian's Reporting Of The 2018 Ed Meek Controversy, And Related Findings, Mason Thomas Scioneaux

Honors Theses

As this thesis reflects a body of work completed by a journalism student near the conclusion of a journalism education at the University of Mississippi, I approached research and writing in that way. I interviewed three people, for an hour each, and the things I learned in those interviews greatly affected the conclusions I reached with this thesis. My full transcripts from those interviews are located in Appendices A-C. I also did a lot of scouring through articles of The Daily Mississippian from fall 2018 and otherwise; I looked at every single edition of the paper from that semester, both ...


How Risk-Related Statistics, As Reported In News And Social Media, Are Linked To The Use Of The Public Transit System, Prashiddhi Pokhrel 2021 University of Southern Maine

How Risk-Related Statistics, As Reported In News And Social Media, Are Linked To The Use Of The Public Transit System, Prashiddhi Pokhrel

Thinking Matters Symposium

Due to the pandemic, people have started relying more on televisions, news, social media, and other news outlets for guidance. Moreover, with the increasing amount of news, data, and information there is also an increase in the amount of misleading statistics. People’s opinions and decisions significantly depend on the data, statistics, and information that they are exposed to, as well as their sources. For this project, we want to look at how information and its sources are affecting the decision made by the general public for the usage of the Portland Transit System. It is very important to know ...


Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt 2021 University of Mississippi

Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt

Honors Theses

The purpose of this thesis is to explore the need for marketing resources among North Mississippi nonprofit organizations and apply the findings to develop and launch a website based on primary and secondary research that connects local North Mississippi nonprofit organizations with University of Mississippi graphic design, marketing, bachelor of fine arts and integrated marketing communication (IMC) students seeking experience to complete various marketing and graphic design- related tasks and develop and implement an integrated marketing plan to promote and raise awareness for the website.

Nonprofits face the challenge of allocating funds from donations to create functional and creative communications ...


Heavy Metal Fundraisers: Entrepreneurial Recording Artists In Platform Capitalism, Jason Netherton 2021 The University of Western Ontario

Heavy Metal Fundraisers: Entrepreneurial Recording Artists In Platform Capitalism, Jason Netherton

Electronic Thesis and Dissertation Repository

Abstract

How do cultural producers square customary understandings of what it means to be authentic and autonomous creators in new contexts characterized by digital-era entrepreneurial pressures and online platform-mediated financial opportunities? This study examines how heavy metal recording artists experience these pressures; how some of them engage in platform-based crowdfunding, argue over its legitimacy, and rationalize varying degrees of acceptance and dependence. First, my analysis centers on a case study which follows the experiences of a progressive metal band as they navigate a new financial relation in conjunction first with the fundraising platform Pozible and then the patronage-based crowdfunding platform ...


Human-Machine Communication: Complete Volume. Volume 2, 2021 University of Central Florida

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.


Out With The Humans, In With The Machines?: Investigating The Behavioral And Psychological Effects Of Replacing Human Advisors With A Machine, Andrew Prahl, Lyn Van Swol 2021 Nanyang Technological University, Singapore

Out With The Humans, In With The Machines?: Investigating The Behavioral And Psychological Effects Of Replacing Human Advisors With A Machine, Andrew Prahl, Lyn Van Swol

Human-Machine Communication

This study investigates the effects of task demonstrability and replacing a human advisor with a machine advisor. Outcome measures include advice-utilization (trust), the perception of advisors, and decision-maker emotions. Participants were randomly assigned to make a series of forecasts dealing with either humanitarian planning (low demonstrability) or management (high demonstrability). Participants received advice from either a machine advisor only, a human advisor only, or their advisor was replaced with the other type of advisor (human/machine) midway through the experiment. Decision-makers rated human advisors as more expert, more useful, and more similar. Perception effects were strongest when a human advisor ...


Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey 2021 University of Kansas

Automation Anxieties: Perceptions About Technological Automation And The Future Of Pharmacy Work, Cameron W. Piercy, Angela N. Gist-Mackey

Human-Machine Communication

This study uses a sample of pharmacists and pharmacy technicians (N = 240) who differ in skill, education, and income to replicate and extend past findings about socioeconomic disparities in the perceptions of automation. Specifically, this study applies the skills-biased technical change hypothesis, an economic theory that low-skill jobs are the most likely to be affected by increased automation (Acemoglu & Restrepo, 2019), to the mental models of pharmacy workers. We formalize the hypothesis that anxiety about automation leads to perceptions that jobs will change in the future and automation will increase. We also posit anxiety about overpayment related to these outcomes ...


Artificial Intuition In Tech Journalism On Ai: Imagining The Human Subject, Jacob Johanssen, Xin Wang 2021 St. Mary's University

Artificial Intuition In Tech Journalism On Ai: Imagining The Human Subject, Jacob Johanssen, Xin Wang

Human-Machine Communication

Artificial intuition (AI acting intuitively) is one trend in artificial intelligence. This article analyzes how it is discussed by technology journalism on the internet. The journalistic narratives that were analyzed claim that intuition can make AI more efficient, autonomous, and human. Some commentators also write that intuitive AI could execute tasks better than humans themselves ever could (e.g., in digital games); therefore, it could ultimately surpass human intuition. Such views do not pay enough attention to biases as well as transparency and explainability of AI. We contrast the journalistic narratives with philosophical understandings of intuition and a psychoanalytic view ...


Negotiating Agency And Control: Theorizing Human-Machine Communication From A Structurational Perspective, Jennifer L. Gibbs, Gavin L. Kirkwood, Chengyu Fang, J. Nan Wilkenfeld 2021 University of California, Santa Barbara

Negotiating Agency And Control: Theorizing Human-Machine Communication From A Structurational Perspective, Jennifer L. Gibbs, Gavin L. Kirkwood, Chengyu Fang, J. Nan Wilkenfeld

Human-Machine Communication

Intelligent technologies have the potential to transform organizations and organizing processes. In particular, they are unique from prior organizational technologies in that they reposition technology as agent rather than a tool or object of use. Scholars studying human-machine communication (HMC) have begun to theorize the dual role played by human and machine agency, but they have focused primarily on the individual level. Drawing on Structuration Theory (Giddens, 1984), we propose a theoretical framework to explain agency in HMC as a process involving the negotiation of control between human and machine agents. This article contributes to HMC scholarship by offering a ...


Becoming Human? Ableism And Control In Detroit: Become Human And The Implications For Human-Machine Communication, Marco Dehnert, Rebecca B. Leach 2021 Arizona State University

Becoming Human? Ableism And Control In Detroit: Become Human And The Implications For Human-Machine Communication, Marco Dehnert, Rebecca B. Leach

Human-Machine Communication

In human-machine communication (HMC), machines are communicative subjects in the creation of meaning. The Computers are Social Actors and constructivist approaches to HMC postulate that humans communicate with machines as if they were people. From this perspective, communication is understood as heavily scripted where humans mindlessly apply human-to-human scripts in HMC. We argue that a critical approach to communication scripts reveals how humans may rely on ableism as a means of sense-making in their relationships with machines. Using the choose-your-own-adventure game Detroit: Become Human as a case study, we demonstrate (a) how ableist communication scripts render machines as both less-than-human ...


The Machine As An Extension Of The Body: When Identity, Immersion And Interactive Design Serve As Both Resource And Limitation For The Disabled, Donna Z. Davis, Shelby Stanovsek 2021 University of Oregon School of Journalism and Communication

The Machine As An Extension Of The Body: When Identity, Immersion And Interactive Design Serve As Both Resource And Limitation For The Disabled, Donna Z. Davis, Shelby Stanovsek

Human-Machine Communication

This research explores how the technological affordances of emerging social virtual environments and VR platforms where individuals from an online disability community are represented in avatar form, correspond to these users’ development of embodied identity, ability, and access to work and social communities. The visual attributes of these avatars, which can realistically reflect the user’s physical self or divert from human form entirely, raise interesting questions regarding the role identity plays in the workplace, be it gender, race, age, weight, or visible disability. Additionally, the technology itself becomes fundamental to identity as the increasing use of artificial intelligence (AI ...


Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe de V. Chauveau 2021 Texas Tech University

Forms And Frames: Mind, Morality, And Trust In Robots Across Prototypical Interactions, Jaime Banks, Kevin Koban, Philippe De V. Chauveau

Human-Machine Communication

People often engage human-interaction schemas in human-robot interactions, so notions of prototypicality are useful in examining how interactions’ formal features shape perceptions of social robots. We argue for a typology of three higher-order interaction forms (social, task, play) comprising identifiable-but-variable patterns in agents, content, structures, outcomes, context, norms. From that ground, we examined whether participants’ judgments about a social robot (mind, morality, and trust perceptions) differed across prototypical interactions. Findings indicate interaction forms somewhat influence trust but not mind or morality evaluations. However, how participants perceived interactions (independent of form) were more impactful. In particular, perceived task interactions fostered functional ...


Voice-Based Agents As Personified Things: Assimilation And Accommodation As Equilibration Of Doubt, Katrin Etzrodt, Sven Engesser 2021 Technische Universität Dresden

Voice-Based Agents As Personified Things: Assimilation And Accommodation As Equilibration Of Doubt, Katrin Etzrodt, Sven Engesser

Human-Machine Communication

We aim to investigate the nature of doubt regarding voice-based agents by referring to Piaget’s ontological object–subject classification “thing” and “person,” its associated equilibration processes, and influential factors of the situation, the user, and the agent. In two online surveys, we asked 853 and 435 participants, ranging from 17 to 65 years of age, to assess Alexa and the Google Assistant. We discovered that only some people viewed voice-based agents as mere things, whereas the majority classified them into personified things. However, their classification is fragile and depends basically on the imputation of subject-like attributes of agency and ...


Social Responses To Media Technologies In The 21st Century: The Media Are Social Actors Paradigm, Matthew Lombard, Kun Xu 2021 Temple University

Social Responses To Media Technologies In The 21st Century: The Media Are Social Actors Paradigm, Matthew Lombard, Kun Xu

Human-Machine Communication

Clifford Nass and his colleagues proposed the Computers Are Social Actors (CASA) paradigm in the 1990s and demonstrated that we treat computers in some of the ways we treat humans. To account for technological advances and to refine explanations for CASA results, this paper proposes the Media Are Social Actors (MASA) paradigm. We begin by distinguishing the roles of primary and secondary cues in evoking medium-as-social-actor presence and social responses. We then discuss the roles of individual differences and contextual factors in these responses and identify mindless and mindful anthropomorphism as two major complementary mechanisms for understanding MASA phenomena. Based ...


Moving Ahead With Human-Machine Communication, Leopoldina Fortunati, Autumn P. Edwards 2021 University of Udine

Moving Ahead With Human-Machine Communication, Leopoldina Fortunati, Autumn P. Edwards

Human-Machine Communication

In this essay, we introduce the 10 articles comprising Volume 2 (2021) of Human-Machine Communication, each of which is innovative and offers a substantial contribution to the field of human-machine communication (HMC). As a collection, these articles move forward the HMC project by touching on four layers of important discourse: (1) updates to theoretical frameworks and paradigms, including Computers as Social Actors (CASA), (2) examination of ontology and prototyping processes, (3) critical analysis of gender and ability/disability relations, and (4) extension of HMC scholarship into organizational contexts. Building upon the insights offered by the contributing authors and incorporating perspectives ...


Management Of Students' Academic Records In Tertiary Institutions In North-East Nigeria: The New Media Imperative., Idris A. Dano, Muhammad Murtala Ibrahim 2021 R.D. Rufai College of Education Legal and General Studies Misau.

Management Of Students' Academic Records In Tertiary Institutions In North-East Nigeria: The New Media Imperative., Idris A. Dano, Muhammad Murtala Ibrahim

Library Philosophy and Practice (e-journal)

This study examines the Management of Students’ Academic Records in Institutions of Higher Learning in Nigeria. Qualitative research method and semi-structured interview was adopted. The population of the study comprised twelve (12) record managers dealing with students’ academic records and five participants were selected as sample size because they operate the same procedure in managing their students’ academic records. The study identified type of students’ academic records generated/received, Procedure for organization, arrangement, storage and preservation, retention and disposal as well as challenges associated with management of students’ academic records in Institution of higher Learning in Bauchi State, Nigeria. The ...


Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer 2021 Kutztown University

Looking Into The Effects Of The Age Of The Internet, Sarah Schaefer

English Department: Research for Change - Wicked Problems in Our World

The internet has grown to play a large part in our society in the past couple decades, but with the rapid change in technology we have been ill prepared for the effects of our reliance on digital content. Looking into how different demographics and age groups are affected, we come to a conclusion that the general population needs to work to better educate themselves on the impact caused from an overuse of the internet.


Are We Centering The Adult In Youth Media Education?: Decolonizing The Reception Of Youth-Produced Media Texts, Jacqueline Ryan Vickery 2021 University of North Texas

Are We Centering The Adult In Youth Media Education?: Decolonizing The Reception Of Youth-Produced Media Texts, Jacqueline Ryan Vickery

Journal of Media Literacy Education Pre-Prints

This articles asks media educators to consider how the assumptions and values we hold are reflected in our reception and circulation of youth-produced texts in ways that colonize youth interests, sensibilities, and aesthetics. Drawing from experiences facilitating youth media workshops and focusing on two videos produced by teens in foster care as case studies, I demonstrate how youth media programs overlook the value of “just for fun” youth-produced media texts. Although media educators value play as part of the media production process, I argue that the media we choose to circulate and celebrate are texts that resonate with and reflect ...


With A Female Vice President In Office, Has Media Gender-Bias Left The Presidential Campaign Trail? The Short Answer Is No, And The Reason Why Is Deep Rooted., Nora Tarte 2021 University of Nebraska-Lincoln

With A Female Vice President In Office, Has Media Gender-Bias Left The Presidential Campaign Trail? The Short Answer Is No, And The Reason Why Is Deep Rooted., Nora Tarte

Professional Projects from the College of Journalism and Mass Communications

An examination of treatment in the media of female vice presidential candidates—Geraldine Ferraro (1984), Sarah Palin (2008) and Kamala Harris (2020)—surfaces a trend of gender bias perpetuated by subtly sexist language in all three campaigns. While society has made strides in equality in the 36 years between campaigns, the media treatment of Vice President Kamala Harris is not that far removed from the treatment of Geraldine Ferraro. The bias exists both overtly and subtly with obvious sexist language and more subtle forms of sexist language in coverage doled out by top media outlets, but subtle sexism is what ...


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