Communication Technology and New Media Commons^™

Exploring The Influence Of Smartphone Technology Within The Context Of Marriage: An Intervention Study, Joshua Shea Borrelli

Doctor of Psychology (PsyD)

Abstract The introduction of smartphones and their use into the everyday lives of a significantly large population has changed the way people communicate and interact. The purpose of this study is to examine any possible negative or positive effects smart phone use may have on partner satisfaction and couple-communication within a married/partnered couple. Participants were divided into a control group and an experimental group. The constructs of communication and relationship satisfaction were measured through a repeated-measures design. The Revised Dyadic Adjustment Scale (RDAS) was used to measure relational satisfaction, and the Primary Communication Inventory was used to measure partner communication. …

Media And Self Representative Perceptions: Deception In Online Dating, Lindsay Hildebrandt

Honors College Theses

Even with the increasing popularity of online dating, stigmas surrounding this form of internet connection persist. Since society is inundated with images of deception in online dating, those who have never experienced online dating may believe that mass media accurately represents this type of communication. This study’s main research question asks if perceptions about online dating differ between users and non-users; furthermore, these differences will be taken into account when regarding the prominence of mass media in shaping these impressions.

Currently, digital communication is a societal norm; more and more of our lives are documented and facilitated by the internet. …

Gender, Personality, And Self Esteem As Predictors Of Social Media Presentation, Heng Zhang

Electronic Theses and Dissertations

In an age when people make and maintain relationships in online environments, creating and sustaining impressions online becomes equally important. For a better understanding of social networking sites usage, the present study examines the influence of gender, personality, and selfesteem on social media presentation. The goal of this study is to investigate individuals‘ expressions through social media in order to determine if they reflect the author‘s gender, personality, and levels of self-esteem. Quantitative analysis was used in this study through survey and SPSS content analysis. The researcher found that neuroticism was related to selfpresentation, and agreeableness is related to Facebook …

Breaking The News: First Impressions Matter On Online News, Julio Reis, Fabr´Icio Benevenuto, Pedro Olmo, Raquel Prates, Haewoon Kwak, Jisun An

Research Collection School Of Computing and Information Systems

A growing number of people are changing the way they consume news, replacing the traditional physical newspapers and magazines by their virtual online versions or/and weblogs. The interactivity and immediacy present in online news are changing the way news are being produced and exposed by media corporations. News websites have to create effective strategies to catch people’s attention and attract their clicks. In this paper we investigate possible strategies used by online news corporations in the design of their news headlines. We analyze the content of 69,907 headlines produced by four major global media corporations during a minimum of eight …

Media Literacy For The 21st Century. A Response To "The Need For Media Education In Democratic Education", Peter Levine

Democracy & Education

We cannot pretend to educate young people for citizenship and political participation without teaching them to understand and use the new media, which are essential means of expressing ideas, forming public opinions, and building institutions and movements. But the challenge of media literacy education is serious. Students need advanced and constantly changing skills to be effective online. They must understand the relationship between the new media and social and political institutions, a topic that is little understood by even the most advanced social theorists. And they must develop motivations to use digital media for civic purposes, when no major institutions …

A Content Analysis Of The Mpaa Rating System And Its Evolution, Cesar A. Perez

Honors College Theses

This thesis analyzes the content within PG-13 and R-rated films from 1984, 1994, 2004, and 2014 to determine if there is any indication of ratings creep. Ratings creep is a term used to describe the increase of adult content in movies; especially in movies aimed at a younger audience. The film industry since the beginning has had to adapt to an ever-changing society. From small silent pictures to big-budget digital productions the film industry has evolved into what it is today, a statement of freedom of expression. It is this freedom of expression, however, that has placed the industry in …

Big Data And Smart Cities, Amit P. Sheth

Kno.e.sis Publications

No abstract provided.

The Media, The Women And Stem Fields, Arooba Javed

Honors College Theses

This paper focuses on the urgent need to increase female representation in Science, Technology, Engineering and Mathematics (STEM) fields and the media’s influence on society’s view of women in STEM fields. Historically, women have held stereotypically maternal roles and have had less access to employment opportunities in STEM fields. Today, we have a shortage of women in these types of careers. STEM fields offer high paying and intellectually rewarding careers. Women bring varied experiences to the table, and can offer a fresh perspective on the problems our scientists and engineers are attempting to solve. The media influences society’s view of …

Just Text Me, Allyson Hight

Symposium of Student Scholars

The changes that language, discourse, and media undergo on a daily basis directly affect how people relate and communicate. In my project, I researched how communication is changing and the ways that those changes affect how able and willing people are to connect with one another on a meaningful level. With recent changes in technology and discourse, people have smaller attention spans and less willingness to really get to know people. As many rely more and more on technology for information, they rely less and less on other people and “real” communication. People have smaller attention spans in most areas, …

From The Gay Bar To The Search Bar: Promiscuity, Identity, And Queer Mobility On Grindr, Chase Aunspach

Department of Communication Studies: Dissertations, Theses, and Student Research

This thesis is a critical exploration into the mobile application Grindr and how it rhetorically constitutes its users and their experience of queer spaces. Recently, researchers from a variety of disciplines have displayed increased scholarly interest in Grindr. Despite this much needed attention, few studies before this thesis have examined Grindr’s material structure—its interface, scripts, and other design features—as rhetorical and worthy of analysis. I document and interrogate my own experiences as a user of the application, adding a humanistic perspective to current conversations about Grindr to demonstrate one potential approach to critiquing mobile media that extends the “field” of …

Developing An Understanding Of How College Students Experience Interactive Instructional Technology: A Ux Perspective, Adam Wagler

Department of Educational Administration: Dissertations, Theses, and Student Research

Technology is increasingly mobile and social, resulting in dynamic digital and interactive environments. The ubiquitous nature of interactive instructional technology presents new paradigms for higher education, creating challenges for instructors to compete for time and attention as students are bombarded by information in a digital, media rich world. The problem being studied, with all of these technological advancements, is how instructors can approach these challenges from a user experience (UX) perspective. A macro level view sees college students taking multiple courses at a time, over many semesters, and using different interactive instructional technology that mix with other forms of online …

Mathematical Modeling Of Trending Topics On Twitter, Jonathan S. Skaza

Honors Projects in Mathematics

Created in 2006, Twitter is an online social networking service in which users share and read 140-character messages called Tweets. The site has approximately 288 million monthly active users who produce about 500 million Tweets per day. This study applies dynamical and statistical modeling strategies to quantify the spread of information on Twitter. Parameter estimates for the rates of infection and recovery are obtained using Bayesian Markov Chain Monte Carlo (MCMC) methods. The methodological strategy employed is an extension of techniques traditionally used in an epidemiological and biomedical context (particularly in the spread of infectious disease). This study, which addresses …

Advertising In The Digital Age, Singapore Management University

Perspectives@SMU

Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns

La Radio Comunitaria: Hacia Un Futuro Más Democrático Para Bolivia, Katharine Norris

Independent Study Project (ISP) Collection

Radio has been a companion of and crucial partner in democratic social change in Bolivia since its arrival to the country. Many of its inherent characteristics make it an ideal medium for communication of messages made for and by marginalized groups that are otherwise excluded from the production of and access to information. Historically, radio has been implemented in processes of progressive resistance to authority, in response to the oppression of the groups that community radio seeks to represent. This investigation attempts to understand the role of community radio in Bolivian society, with a view towards the democratic participation and …

The Influence Of Instagram On Exercise And Eating Behavior, Bridgette Kosek

Honors Projects in Marketing

The use of social media, specifically Instagram, of 305 Bryant University students ages 18-28 was investigated through student completion of an online survey to examine how following exercise and food related Instagram accounts impacts behavior. Both male and females use Instagram fairly equally, though males are more responsive to food Instagram accounts than females, who have no significant difference in behavior. Both males and females who follow exercise Instagram accounts are significantly more active than those who do not follow exercise Instagram accounts. Given the recent explosive use of Instagram in the population, the implications for this study are enormous, …

Effects Of Online Sponsored Advertising On Consumer Attitudes, Cassidy Maksy

Honors Projects in Marketing

Effectively utilizing persuasion techniques in advertising is essential for businesses to master in order to stay ahead of its competitors. This research project investigates the ways in which marketers advertise brands and products in the online environment, specifically on the social networking sites Twitter and Facebook. More specifically, the implementation of different techniques and credibility of sources will be examined to help gauge the effectiveness of advertisements. By utilizing the constructs of the Persuasion Knowledge Model and source credibility, the attitudes toward brands and advertisements within the online environment was tested. The goal of this research is to evaluate the …

Irc Channel Data Analysis Using Apache Solr, Nikhil Reddy Boreddy

Open Access Theses

Internet Relay Chat (IRC) was one of the first real-time communication protocols over the internet. It was not designed with any form of Authentication, Authorization and Accounting features. This made IRC channels a place to conduct transactions in complete anonymity. On the other hand with the advent of Big Data we are now able to process large quantities of data in a very short period of time. This research presents a method to use Apache Solr, a text indexing server built on top of Lucene to index and search large quantities of IRC data collected over months from public IRC …

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Ism In The Industry: Information Technology In Mass Media, Shearl Christine Levere

Senior Seminars

No abstract provided.

Context-Driven Automatic Subgraph Creation For Literature-Based Discovery, Delroy H. Cameron, Ramakanth Kavuluru, Thomas Rindflesch, Amit P. Sheth, Krishnaprasad Thirunarayan, Olivier Bodenreider

Kno.e.sis Publications

Background: Literature-based discovery (LBD) is characterized by uncovering hidden associations in non-interacting scientific literature. Prior approaches to LBD include use of: 1) domain expertise and structured background knowledge to manually filter and explore the literature, 2) distributional statistics and graph-theoretic measures to rank interesting connections and 3) heuristics to help eliminate spurious connections. However, manual approaches to LBD are not scalable and purely distributional approaches may not be sufficient to obtain insights into the meaning of poorly understood associations. While several graph-based approaches have the potential to elucidate associations, their effectiveness has not been fully demonstrated. A considerable degree of …