Communication Technology and New Media Commons^™

Leap Of Faith: Megachurches And The Struggle To Create A Brand Experience That Sells, Carly Middleton

Posters-at-the-Capitol

Leap of Faith: Megachurches and the struggle to create a brand experience that sells

Carly Middleton

Marcie Hinton, PhD

Department of Journalism and Mass Communications

Murray State University

As churches across the Commonwealth experience a decline in attendance, membership and giving, religious organizations are failing to connect with their audience and their organizational goals on social media. This exploratory content analysis evaluated the social media branding practices of Kentucky’s 20 megachurches and proposed areas of improvement.

A megachurch is defined as a Protestant Christian congregation with an average of 2,000 weekly attendees, including adults and children across all worship locations. …

Lindenwood Digest, November 6, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, November 2, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Twitter And The Discovery Mindset, Singapore Management University

Perspectives@SMU

Understanding how social media is consumed can help make an ad more easily recalled

Is There An App For That? A Review Of Mobile Apps For Information Literacy Classes, Abbie Basile, Sherry Matis

Libraries Faculty & Staff Publications

(Forst paragraph) Our learners are as varied as the techniques we employ in information literacy classes. There is, however, one facet common to almost all of them, and it’s technology use. Let’s look at some recent numbers from the Pew Research Center. In the 18 to 29 age group, 94% of Americans own a smartphone, that number drops to just to 89% for ages 30 to 49.¹ Tablets are also common, with 64% of Gen Xers and 54% of Millennials owning tablets.² Spending time online also cuts across generations. In a March 2018 study, Pew reported that 77% …

Whole-Of-Society Approach Needed Against Truth Decay, Eugene K. B. Tan

Research Collection Yong Pung How School Of Law

In an age of pervasive informationflows, governments do not defeat fake news. It's the people as a society whodo.The threatof deliberate falsehoods, or more popularly "fake news", posesserious threats to the democratic wellbeing of societies. The marketplace ofideas increasingly suffers from truth decay, propagated online or offline,imperilling an already vulnerable information ecosystem. In turn,this compromises the functioning of a democracy, which is premised on citizenshaving a shared reality rather than multiple distorted realities.

Lindenwood Digest, October 30, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, October 26, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, October 23, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, October 19, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, October 16, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Tweeting The Ir, Paul Royster

DC-HUG '18

Social media has become an important means of keeping up to date for busy IR managers. Limited to short, pithy messages, but permitting linking and re-tweeting, the Twitter medium is both handy and powerful … when used appropriately. Alternatively, it can become a portal to fascinating, entertaining, horrifying, and time-consuming off-topic content and even an avenue for online harrassment. The presentation for DC-HUG will involve audience participation, and will include discussions of appropriate forms of identity, good and bad avatars, who to follow for scholarly communications subjects, whom to avoid for greater peace of mind, what are appropriate subjects, how …

Open Textbook Project, Sue Ann Gardner

University of Nebraska-Lincoln Libraries: Presentations

An overview of an open educational resource textbook project administered from the University Libraries, University of Nebraska-Lincoln. Images of some of the textbook authors are included.

Book Review: Exploring Critical Digital Literacy Practices: Everyday Video In A Dual Language Context, Lucie Roemer

Journal of Media Literacy Education

No abstract provided.

How Brazil’S Unified University Entrance Exam (Enem) Impacts Media Literacy Education, Danilo Venticinque, Andrew Whitworth

Journal of Media Literacy Education

This article discusses the outcomes of research into the media literacy aspects of ENEM (Exame Nacional do Ensino Médio), Brazil's unified university entrance exam, which contains a significant number of exam questions based on excerpts from newspaper articles, online news and other media sources. Through content analysis, these questions are classified according to the platform (digital or print) and source (traditional media, niche media and government agencies). The results show a strong prevalence of traditional media, either in print or digital platforms, and a tendency to present the government in a positive light, avoiding issues such as the …

Foregrounding Morality: Encouraging Parental Media Literacy Intervention Using The Tares Test For Ethical Persuasion, Kevin J. Pearce, Stanley Baran

Journal of Media Literacy Education

In the United States, children are exposed to literally hundreds of thousands of television commercials a year and virtually every aspect of kids’ lives are replete with commercial messages. The negative effects of this exposure are well documented. Yet, there remains very little regulation or limit on advertising to children beyond that which exists for adults. Additionally, only about 1/3 of U.S. parents wish for stronger controls. This presents a challenge for media literacy scholars and practitioners. Research has shown that, when presented with information about the negative effects of commercial messages, parents are more likely to adopt some form …

Media Literacy And Response To Terror News, Daniel Bergan, Heysung Lee

Journal of Media Literacy Education

Increased fear and threat toward terrorism in the current American society is largely due to vivid news coverages, as explained by cultivation theory and mean world syndrome. Media literacy has potential to reduce this perception of fear and threat, such as people high on media literacy will be less likely to be affected by terror news. We focus on representation and reality for investigating the relationship between influence of terror news and media literacy, one component of media literacy framework developed by Primack and Hobbs (2006), which deals with how media messages reflect or exclude the reality. Our study divided …

Teaching Girls Online Skills: Results Of The Wikid Grrls Intervention, Stine Eckert, Jade Metzger-Riftkin, Joanna Nurmis

Journal of Media Literacy Education

In 2013-2016 we designed and implemented Wikid Grrls, a 10-week after-school workshop series to teach online skills to middle school girls in U.S. schools. We interviewed and surveyed 80 participants before and after the workshops. Girls’ online skills and confidence in them increased measurably for the duration of the workshop series. Participants expressed great interest in learning more, but media literacy programs at their schools regarding online skills were lacking. Using feminist theories and the reader-to-leader framework, we argue that such media literacy interventions bring immediate learning rewards for participants. Yet, we conclude that to narrow gender gaps in digital …

Lindenwood Digest, October 12, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, October 9, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.