Communication Technology and New Media Commons^™

The Rise Of Agenda Diversity In America: Its Cause And Consequences, John K. Wagner

Political Science ETDs

More than ever, Americans disagree on what issues are important. This diversity in the public agenda has received scant attention in recent years. Consequently, our understanding of why agenda diversity developed relies on a single analysis method, and we know next to nothing about the consequences for the American polity. Using a novel approach to measuring agenda diversity and an advanced experimental design, this dissertation demonstrates the causal connection between issue-based selective exposure to news and higher agenda diversity. Concerning its consequences, this work investigates congressional responsiveness. Results from a complex analysis of constituency public opinion, Congress bill sponsorship, and …

The Hollowed-Out Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore: Amazon’S Promotion Of Empty Discourses In Their Online Bookstore, John Rodzvilla

Emerson Authors, Researchers, & Creators

Amazon is considered the world’s largest bookstore but what kind of books hide on the ‘darkest’ digital shelves? By looking beyond the new titles and best-sellers, this paper finds evidence of a wasteland of titles composed of content-free titles, corrupted reprints, and dangerous misinformation. Changes to publishing in the twenty-first century and the pressure of the market on Amazon can help to explain how this wasteland formed, but this paper also explores how this wasteland provides for specific audiences who live in their own cultural bubbles.

Exploring The Effects Of Individuals’ Perceived Prototypicality Within A Fandom, Keely Diebold

LSU Master's Theses

Passionate fandoms centered on popular film and television series can elicit large-scale positive fan activity. At the same time, however, negative consequences can arise as factions or subsets of members with varying opinions arise within fandoms. One possible explanation for this phenomenon is varied levels among fandom members of how prototypical they view themselves within the context of that fandom. Research on social groups, however, has historically looked exclusively at perceptions of others' prototypicality and not of the self. Drawing on theories of social identity (SIT) and self-categorization (SCT), this project serves to bridge this research gap by exploring to …

Performance Expectancy And Use Of Social Media For Marketing By Staff Of Selected Publishing Firms In South-West, Nigeria, Osarobu E. Igudia Dr, Solomon Tosin Ogunsina Mr

Library Philosophy and Practice (e-journal)

Social media are platforms through which people of the different networks create, share and exchange information, ideas and also market products such as books in a virtual community. They are instruments for communication that do not just pass information but interact with customers. Since many benefits are derivable from the use of social media for marketing, it becomes imperative to investigate how book marketers use social media to achieve the objectives of their organisations. This study adopted a descriptive research design of correlational type. The population of the study was 212 marketing and sales staff of selected publishing firms. The …

How Can Social Media Improve Youth Voter Engagement?, Anton M. Kopti

Honors Projects

This study examines the impact of social media on political engagement and its potential to strengthen democratic participation, focusing on the nonpartisan Valley Votes Project. By implementing literature-based social media tactics, the project aims to measure the success of each tactic based on digital interaction and viewership. The findings suggest that social media can be an effective tool to promote youth civic engagement in the political process. The study concludes that further research is needed to explore the effectiveness of these methods in different contexts and settings. Ultimately, promoting youth civic engagement is essential for a healthy democracy, and social …

Using Podcasts To Bring National Estuarine Research Reserves Into The Classroom For Grades 6-12, Kaitlyn M. Dirr

Senior Theses

In a typical classroom setting, there are significant challenges to exposing students to concepts related to earth sciences and the environment. These challenges are exacerbated when conveying lessons about geographic areas with limited access, such as oceans and coastlines (Louv, 2010). It is now more important than ever for environmental education to improve and adapt to our changing world. Educators may have the opportunity to bring these subjects to life by using media content such as podcasts to introduce students to new places and the scientists, managers and educators that work in those spaces. In the United States, there exists …

And The Oscar Goes To... Tiktok, Dawson Bley

Senior Honors Theses

Companies have been forced to take note of the emerging social media app, TikTok, which has attracted more than a billion users to its platform and invited businesses into an uncharted market ready to be exploited. By seeking to understand and employ the unique features which have led to TikTok’s far-reaching success, many companies can similarly improve their position. In particular, traditional movie companies, which have recently suffered blows at the box office due to factors such as competition with online streaming, could benefit from an analysis of this tech to restore lost engagement and revenue. Specifically, how can the …

Lindenwood Digest, March 29, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Media Convergence For Us–China Competition? Comparative Case Studies Of China Media Group And The Us Agency For Global Media, Wenshan Jia, Fangzhu Lu

Communication Faculty Articles and Research

The present study provides a comparative analysis of the media convergence of China Media Group and US Agency for Global Media to illustrate the increasing US–China rivalry in international communication. It yields the following tentative findings: Both have been undergoing rigorous development at the technological and operational levels of convergence to enhance international communication; both are made to show more explicit loyalty to its official ideology, and both have become more monolithic via convergence; both have integrated their broadcasting services for an increasingly integrated market of information and news; both seem to be weaponizing itself against each other to fuel …

Lindenwood Digest, March 22, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Lindenwood Digest, March 15, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …

Lindenwood Digest, March 8, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

An Assessment Of High-Performance Work System On The Survival Of The Print Media In Tanzania, Frank Sanga

Master of Arts in Digital Journalism

This study assessed the high-performance work system (HPWS) on the survival of print media in Tanzania. The study was guided by three specific objectives namely; (i) to assess the extent to which the high-performance work system is practised in Mwananchi and Nipashe newsrooms, (ii) to assess the correlation between the high-performance work system and the performance of Mwananchi and Nipashe newspapers, and (iii) to examine challenges of practicing HPWS in Mwananchi and Nipashe newspapers. The study was based on qualitative research approach. This approach was applied for the purpose of getting in-depth information from the sample of 24 respondents from …

Nieubuurt On Sloss, 'Tyrants On Twitter: Protecting Democracies From Information Warfare', Joshua Nieubuurt

English Faculty Publications

[First paragraph] Information warfare (IW) in the twenty-first century has become a major issue facing democracies across the globe. In Tyrants on Twitter: Protecting Democracies from Information Warfare, David L. Sloss focuses on how legislation may help stem the tide of nefarious authoritarian state actors. Sloss posits that IW in the twenty-first century is allowing democratic decay and that an allied transnational front based on common legislation is a necessary step in equalizing the playing field. Sloss specifically focuses on state agents of Russia and China, calling for limitations on known state actors and eliminating malevolent agents' ability to …

Helping Asia’S Elderly To Become Digital Citizens, Wee-Kiat Lim

Asian Management Insights

This needs an urgent ‘whole-of-society’ approach.

Digitalisation Touches Everything, Havovi Joshi

Asian Management Insights

Digitalisation touches everything

Social Media: Enabling Touchpoints Beyond Advertising, Kapil R. Tuli, Sheetal Bhardwaj

Asian Management Insights

An effective customer service platform and a strategic communication channel.

Investment And Risk Management With Online News And Heterogeneous Networks, Meng Kiat Gary Ang, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Stock price movements in financial markets are influenced by large volumes of news from diverse sources on the web, e.g., online news outlets, blogs, social media. Extracting useful information from online news for financial tasks, e.g., forecasting stock returns or risks, is, however, challenging due to the low signal-to-noise ratios of such online information. Assessing the relevance of each news article to the price movements of individual stocks is also difficult, even for human experts. In this article, we propose the Guided Global-Local Attention-based Multimodal Heterogeneous Network (GLAM) model, which comprises novel attention-based mechanisms for multimodal sequential and graph encoding, …

How Agritourism Operators Make Marketing And Promotion Decisions, Katelyn Miller, Quisto Settle, Audrey E. H. King, Bree Kisling

Journal of Human Sciences and Extension

Agritourism operators in Oklahoma were interviewed to determine how they make promotional decisions. Three themes were found from the interviews. The first was Educated Guessing. Participants were not formally trained in promoting agritourism operations, but they used their past experiences and the resources available to them to make decisions. The second theme was Facebook First. All 10 operations in this interview used Facebook as their primary marketing method based on positive experiences with the site as a promotional tool, followed by other options, such as websites. The third theme was More of the Same. The participants mostly intended to keep …

Let's Talk Body: An Applied Senior Project On Social Media Body Image, Katherine R. Tonges, Lindsey J. Dwyer

Communication Studies

This paper discusses the overwhelming presence of social media platforms like Instagram and TikTok in the recent generation's (Gen-Z) daily lives. Influencers have become the new celebrities by creating a “relatable and desirable” lifestyle that users aspire to gain. However, the pressure to conform to unrealistic beauty standards and buy promoted products can lead to negative effects on users' mental health and self-esteem. The authors of this paper (Tonges and Dwyer) have created a podcast and Instagram account to encourage an honest conversation about the impact of social media on one’s actions, emotions, and brain chemistry. By analyzing social media …

Lindenwood Digest, March 1, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

The Investigation Of Health-Related Topics On Tiktok: A Descriptive Study Protocol, Joelie Mandzufas, Jeremiah Ayalde, Daniel Ta, Emily Munro, Rigel Paciente, Emmanuel P. Pranoto, Kaelyn King, Kelly How, Alanna Sincovich, Mary Brushe, Nicole Wickens, Gabriella Wells, Alix Woolard, Melinda Edmunds, Hannah Thomas, Gina S. A. Trapp, Karen Lombardi

Research outputs 2022 to 2026

The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a standardised, replicable process for investigations that can be tailored to various areas of research interest, allowing comparison of content and features across public health topics. The first 50 appearing videos in each of five relevant hashtags are sampled for analysis. Utilising a codebook with detailed definitions, engagement metadata and content variables applicable to any content area is captured, including an assessment of the video’s overall …

Coverage Framing Of Arab Affairs In Oriented Channels Websites In Arabic: Comparative Analytical Study Of Bbc And Dw News Websites, Hatem Alawneh, Areen Al-Zou'bi

Association of Arab Universities Journal for Arts مجلة اتحاد الجامعات العربية للآداب

The aim of this study is to find out the most important topics covered by the Arabiclanguage news websites about Arab affairs, and the media sources that these websites rely on for its news and coverage. The study attempts to identify the nature of media framing that the websites use when dealing with Arab affairs. The survey method was used and the study also used the comparative analysis method to identify similarities and differences in the coverage. Three months were selected from year of (2017) as a sample. The number of news stories analyzed was (1200) news stories. The study …

Centering Transgender Consumers In Conceptualizations Of Marketplace Marginalization And Digital Spaces, Beck Hansman, Jenna Drenten Ph.D.

School of Business: Faculty Publications and Other Works

The purpose of this study is to center transgender consumers in the conceptualizations between marketplace marginalization and digital spaces. We examine trans-gender crowdfunding as a hashtag-bounded digital space created by and for the transgender community–namely, the #TransCrowdFund digital space on Twitter. We draw on trans digital geographies as a novel analytical lens to focus attention on transgender consumers' unique experiences in and between digital spaces. Through qualitative hashtag mapping, we analyzed a sample of 200 Twitter profiles and accompanying tweets drawn from individuals using the#TransCrowdFund hashtag. Findings suggest transgender consumers utilize crowdfunding as a hashtag-bounded digital space in three ways: …

Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan

Business Faculty Articles and Research

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …

Lindenwood Digest, February 22, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Social Media And Journalism: A Study Of Whatsapp Use In Newsroom Convergence At Nation Media Group In Kenya, Bernard Mwinzi

Executive Masters in Media Leadership and Innovation

This study seeks to investigate how news organisations can tap into the interactivity, convenience and fast speeds of the social, multi-media networking site WhatsApp to aid in both news gathering and processing, as well as convergence. It is prompted by the fact that Kenyan media are at a crossroads. As they transition from analogue technologies, they are faced with the dilemma of choosing which new habits and processes to adopt. To make matters worse, even before they settle on the right technology, they are being forced to adopt the concept of convergence, where the various print, audio, and visual platforms …

Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji

Executive Masters in Media Leadership and Innovation

The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …

Lindenwood Digest, February 15, 2023, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.