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Articles 1 - 30 of 178
Full-Text Articles in Communication Technology and New Media
Digital Activism In Kenya: Moving From The Digital Center To The Digital Periphery Of Long Covid Experience, Emily Mendenhall, Lucy Kamau, Nora Kenworthy, Edna Bosire
Digital Activism In Kenya: Moving From The Digital Center To The Digital Periphery Of Long Covid Experience, Emily Mendenhall, Lucy Kamau, Nora Kenworthy, Edna Bosire
Brain and Mind Institute
Digital activism around Long covid has reverberated around the globe, as patients, researchers, and clinicians worked together to understand the chronic condition. However, Long Covid networks, much like other social networks, have hierarchies and barriers that can impede equitable access. In this article, we examine how the global digital center and periphery shape how people with Long covid connect to networks to learn about their illness symptoms, diagnoses, treatments, and experiences. We introduce case narratives of two Kenyan women—one elite Nairobian who was connected to the digital center and another middle class woman who connected with her through a peripheral …
Media Viability In Resource-Constrained Newsrooms: The Case Of The Observer Newspaper In Uganda, Nakitimbo Amelia Martha
Media Viability In Resource-Constrained Newsrooms: The Case Of The Observer Newspaper In Uganda, Nakitimbo Amelia Martha
Executive Masters in Media Leadership and Innovation
The Observer newspaper in Uganda has built a solid reputation as an impartial, independent, and analytical publication that adheres to the ethical principles of good journalism. Founded and run by a small team of journalists, the newspaper has weathered many storms, including financial crises, political intimidation, newsroom equipment seizure, and the early death of the vision carrier, Kevin Aliro. This study analyzes and records the approaches used by The Observer's editorial staff to keep the newspaper afloat during two turbulent decades of financial, political, and economic difficulties. In contrast to other newsrooms that are frequently defined by strict hierarchies between …
Evaluating The Viability Of Monetizing Media Content Archives: A Case Of Vision Group, Eva F. Nabagesera Kirunda
Evaluating The Viability Of Monetizing Media Content Archives: A Case Of Vision Group, Eva F. Nabagesera Kirunda
Executive Masters in Media Leadership and Innovation
This study examines the viability of a media content archive with a focus on Vision Group. Amid digital transformation, media organizations face mounting pressure to monetize archives of historical, cultural, and journalistic content. This is particularly relevant for legacy media like Vision Group, which confronts external and internal challenges that threaten sustainability. Externally, digital disruption has diminished traditional revenue streams like print advertising and subscriptions, as tech giants dominate digital ad spaces. Younger audiences prefer free, interactive content on social media and podcasts, while inflation and economic pressures shrink advertising budgets and consumer spending. Internally, reliance on outdated business models, …
Employee Engagement In Rebranding, Violet Andoyo Otindo
Employee Engagement In Rebranding, Violet Andoyo Otindo
Executive Masters in Media Leadership and Innovation
Corporate rebranding involves redefining an organization’s mission, vision, and values beyond changes to logos or taglines. Its success depends on active employee engagement, as employees play a critical role as brand ambassadors. The rebranding of the National Syndemic Diseases Control Council (NSDCC), formerly the National AIDS Control Council (NACC), illustrates the complexities of a government organization undergoing a strategic shift. The NSDCC expanded its focus from HIV control to addressing multiple syndemic diseases and related health factors. This study investigates employee engagement during rebranding the National AIDS Control Council (NACC) to the National Syndemic Diseases Control Council (NSDCC). This transition …
Embracing Digital Disruption In Tanzania: Insights From Mwananchi Communications Ltd's Print-To-Digital Multimedia Journey, Absalom Norman Kibanda
Embracing Digital Disruption In Tanzania: Insights From Mwananchi Communications Ltd's Print-To-Digital Multimedia Journey, Absalom Norman Kibanda
Executive Masters in Media Leadership and Innovation
This capstone study investigates the profound impact of digital transformation on print media, employing Mwananchi Communications Ltd (MCL) in Tanzania as a case study, elucidating the intricate fusion of cultural transformation and strategic shifts in response to this disruption. With an in-depth exploration of theoretical frameworks like Networked Communication Theory and Media Convergence Theory, this study underscores the evolution of MCL's culture and the paradigm shift in the mindset of its staff and readers since the company's strategic embrace of multimedia strategies. MCL's transformative journey, characterized by the adoption of innovative multimedia platforms, including a website, paywall approaches, subscription models, …
Investigating The Role Of Data Analytics In News Production And Distribution: A Case Of Nation Media Group, Uganda, Clare Muhindo
Investigating The Role Of Data Analytics In News Production And Distribution: A Case Of Nation Media Group, Uganda, Clare Muhindo
Executive Masters in Media Leadership and Innovation
This study investigates the role of data analytics in news production and distribution in Uganda, using a case study of Nation Media Group, Uganda (NMG-U). The study is framed within the context of the gatekeeping theory, particularly the participatory gatekeeping model, which focuses on the creation of processes, or newsroom routines and norms, that are developed as a direct result of audience input interpreted through audience data. The research had three objectives: (1) to examine how data analytics are integrated into editorial workflows at NMG Uganda. (2) to explore how data analytics shape editorial priorities and (3) to identify strategies …
What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech
What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech
Executive Masters in Media Leadership and Innovation
The proliferation of computers, smartphones, the Internet, social media, and streaming platforms has led to a surge in digital media consumption. Young audiences, especially those aged between 18 and 34, are increasingly turning to digital platforms for entertainment, information, and social interaction, much to the disadvantage of traditional media platforms such as the newspaper, radio and television. As a result, many media players are concerned about what young people consume, especially if they follow any news. Consequently, the desire to understand their news consumption habits on these digital platforms is paramount. Using a quantitative approach, this study got responses from …
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Master of Arts in Digital Journalism
The rapid evolution of technology and digital transformation has had a massive impact on legacy media as companies struggle for survival and sustainability. This has forced media outlets to deploy digital subscription as a new model of generating revenue, moving away from conventional advertising and circulation-based approaches. This proposed research intends to establish whether and how digital subscription models are effective in the Kenyan media landscape. It focused on Standard Group PLC, the oldest Kenyan media conglomerate which was established in 1902. The subscription models and strategies that Standard Group PLC has implemented include digital subscriptions, e-paper subscriptions, breaking news …
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
Master of Arts in Digital Journalism
Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Master of Arts in Digital Journalism
Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Master of Arts in Digital Journalism
This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
Master of Arts in Digital Journalism
The study analyzed how the Ugandan media covers climate change, focusing on the case of The New Vision and the Daily Monitor newspapers. Climate change remains one of the most global challenges of our time. Around the world, the environmental consequences of climate change are leading to more intense droughts in some regions while causing flooding in others. As mitigation efforts are being spearheaded at the international stage, the media is playing a very instrumental role in awareness creation. Despite the critical role of the mass media in shaping public opinion and driving policy, the Ugandan media suffers from the …
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
Master of Arts in Digital Journalism
This study investigated the coverage, framing, and audience interaction with climate change stories published on Nation.Africa, a leading digital news platform in Kenya. The research was motivated by the increasing importance of climate change communication in driving public awareness and action, alongside the observed gaps in audience engagement with such content. The study aimed to analyse how Nation.Africa covered climate change stories, the framing styles used, and the nature of audience interactions with these stories during the period from August 2023 to January 2024. Guided by agenda-setting and framing theories, the study employed quantitative content analysis to evaluate 150 stories …
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
Master of Arts in Digital Journalism
An outcome of the Internet is the widespread use of social media, which has been instrumental in creating a new breed of journalists who can bypass traditional gatekeepers and reach audiences directly. The era of social media has provided celebrity journalists with additional platforms to reach audiences besides traditional mainstream media outlets. Therefore, the study sought to examine the phenomenon of celebrity journalism in the digital era. The specific objectives were to assess celebrity journalism in the content of modern journalistic practices, examine how it manifests itself, and determine how celebrity journalism affects public interest remit of the media. A …
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Master of Arts in Digital Journalism
This study investigated how Kenyan print media frames climate change, focusing on The Standard and The Nation newspapers, and examines the implications of these frames on public perception and engagement. Given the substantial climate threats facing Kenya, media plays a critical role in shaping public attitudes through its framing of climate-related issues. This research employed an explanatory mixed methods approach, with a content analysis of 224 (94 form The Standard and 131 from The Nation Media Group newspapers) articles from the two newspapers over a six-month period (between 1st June 2024 and 31st November 2024) to identify framing techniques, primary …
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Master of Arts in Digital Journalism
The media plays an important role in shaping diplomatic relations and influencing state actions. However, there is limited understanding of media coverage of the closures of the Rwanda-Uganda border. This study sought to investigate media coverage of the closure of the Rwanda-Uganda border closure in the period 2019-2022. It applied Critical Discourse Analysis and Framing Theory as its theoretical framework. Through content analysis of the media coverage from this period and in-depth interviews with journalists from the Daily Monitor in Uganda and the New Times in Rwanda, the study investigated how each newspaper created narratives. The study found that while …
Growing Audiences Through The Free Subscription Model, Charity Nyambura
Growing Audiences Through The Free Subscription Model, Charity Nyambura
Master of Arts in Digital Journalism
Media mainstreams play a significant role in the contemporary media landscape in the provision of free content to high number audiences. This study investigates how media organization grow audiences through the free subscription model while using the Kenya Report news website. The study is guided by three objectives 1). To examine the audience’s perception of digital content on the free subscription model in the Kenyan Report News Website. 2) To examine subscribers' experiences with the free subscription model for the Kenyan Report News Website. 3) To examine strategies employed by the Kenyan Report News Website to grow subscribers. The study …
Examining Ethics In New Media, Anthony Irungu Mwangi
Examining Ethics In New Media, Anthony Irungu Mwangi
Master of Arts in Digital Journalism
Podcasting has become a popular form of new media in Kenya, providing a platform for sharing diverse topics. However, the minimal regulatory oversight in podcasting and the involvement of individuals with limited journalistic training have raised ethical concerns. This study, guided by Social Responsibility Theory, explores ethical awareness among Kenyan podcasters, the relationship between ethical practices and audience engagement, and the prevalence of ethical breaches in podcast content. A quantitative research design, specifically descriptive design, was adopted. Data was collected using a structured questionnaire, and podcast episodes were examined online. Only podcasters who are journalists and have worked or currently …
Exploring News Consumption Habits Of Female Audiences And Impact On Media Sustainability., Anne Njeri Kanina
Exploring News Consumption Habits Of Female Audiences And Impact On Media Sustainability., Anne Njeri Kanina
Master of Arts in Digital Journalism
This study sought to advance research in understanding audiences by exploring the news consumption and avoidance habits of male and female audiences and their impact on media sustainability in Kenya. The study used a mixed-method approach for data collection. The study collected primary data from 81 employees working at the University of Nairobi-Main Campus in the teaching, non-teaching, and support departments who completed an online survey questionnaire through the Google Docs platform. The Statistical Package for the Social Sciences (SPSS) software program and Microsoft Excel were used in the data analysis. The study also conducted in-depth interviews at the Nation …
The Role Of Drama Series In Attracting And Retaining Audiences For Bukedde Television., Akanyijuka Roggers
The Role Of Drama Series In Attracting And Retaining Audiences For Bukedde Television., Akanyijuka Roggers
Master of Arts in Digital Journalism
This study investigates the role of drama series in attracting and retaining audiences for Bukedde Television. The research was guided by three specific objectives: (1) analysing why audiences prefer watching drama series on Bukedde TV, (2) determining preferences between local and non-local drama series, and (3) examining factors influencing the choice of drama series aired. Using a mixed research approach and a case study design, the study collected data through surveys and in-depth interviews from a sample of 255 audience members selected using probability sampling and three Bukedde TV executive committee staff chosen through purposive sampling. Findings reveal a strong …
Exploring The Link Between Digital Literacy And Safety Among Kenyan Children, Collins Orono Etyang
Exploring The Link Between Digital Literacy And Safety Among Kenyan Children, Collins Orono Etyang
Master of Arts in Digital Journalism
Digital literacy is widely viewed as a key component in safeguarding online safety among children. For children to be safe online, they ought to be aware of the dangers and opportunities existing in the digital space. Therefore, they ought to possess the ability to make critical decisions about the kind of content that they encounter online. The objectives of this study were to examine the type and level of digital literacy among Kenyan children, to determine the link between digital literacy and digital safety among Kenyan children, and to identify barriers to effective digital literacy training among children in Kenya. …
An Analysis Of Factors Contributing To Women Leaving Newsrooms In Uganda, Abalo Irene Otto
An Analysis Of Factors Contributing To Women Leaving Newsrooms In Uganda, Abalo Irene Otto
Master of Arts in Digital Journalism
This study analyses the factors contributing to women leaving newsrooms in Uganda from June 2019 to June 2024. The study adopted a phenomenological qualitative methodology to explore the lived experiences of fifteen women who exited the profession. In-depth interviews were conducted to analyse themes including systemic gender discrimination, work-life imbalances, and organisational cultures hostile to female employees in newsrooms. Chapter One contextualizes the study by framing the problem, objectives, and scope, showing the persistent underrepresentation of women in leadership roles within Ugandan media. Chapter Two delves into feminist theory and organisational culture models, placing the research within broader debates on …
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
Master of Arts in Digital Journalism
Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
Master of Arts in Digital Journalism
The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …
Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert
Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert
Master of Arts in Digital Journalism
This study investigated the shift of journalists to corporate communications, motivated by economic instability, professional obstacles, and the changing dynamics of the media sector. The study sought to evaluate the present work conditions of journalists, investigate the challenges encountered during their move to corporate communications, and analyse the motivations behind this career change. Decreasing earnings, unstable job security, and escalating workloads in conventional journalism have driven numerous journalists to pursue stability, professional advancement, and improved work-life balance in corporate positions. This transition presented problems, such as adapting to new professional standards, inter-role conflicts, and substantial emotional and identity upheavals. The …
Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet
Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet
Master of Arts in Digital Journalism
This study sought to examine the strategies employed by media organizations in Uganda to generate revenue from their content within the digital landscape. The specific objectives were: (i) To establish the criteria media houses use to select content for publication in the digital era., (ii) to examine monetization strategies that mainstream media have instituted in the disrupted media environment, (iii) to assess the viability of monetization strategies that mainstream media have instituted in the disrupted media environment. The study used the qualitative approach and adopted the case study research design. It focused on two media organizations, Vision Media Group and …
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Master of Arts in Digital Journalism
This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …
Investigating Leadership Influence On Adoption Of Artificial Intelligence In Corporate Communication, Ernest Cornel Oduor
Investigating Leadership Influence On Adoption Of Artificial Intelligence In Corporate Communication, Ernest Cornel Oduor
Master of Arts in Digital Journalism
This study investigated the influence of leadership on adopting Artificial Intelligence (AI) in corporate communication within two civil society organizations (CSOs)—the Kenya Human Rights Commission (KHRC) and Transparency International-Kenya (TI-Kenya). The study used a qualitative method to identify AI tools in corporate communication, examine leadership approaches that influence AI adoption, scrutinize employee perceptions of leadership influence on AI use, and identify the motivators and barriers to adopting AI. Data collected through interviews and Focus Group Discussions (FGDs) revealed that 23 AI tools were employed across various corporate communication functions to enhance efficiency and productivity. The overall finding was that, among …
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Master of Arts in Digital Journalism
Integrating AI in Kenyan digital media houses presents opportunities and challenges, underscoring the need for formal guidelines in newsrooms. This study examined the status of AI use guidelines in the editorial policies of Kenyan media houses, along with the challenges involved in formulating and implementing these guidelines. Semi-structured interviews served as the primary data collection method, conducted with editors and reporters from four purposively selected media houses: Nation Media Group (NMG), Kenyans.co.ke, Nairobileo.co.ke, and Sauce.co.ke, all based in Nairobi. A total of 14 journalists were interviewed. Additionally, editorial policies of the selected media houses were analysed to assess if AI …
Investigating Consumer Determinants Of News Subscriptions Among Media In Kenya: The Case Study Of Nation Media Group, Gerald Andae
Investigating Consumer Determinants Of News Subscriptions Among Media In Kenya: The Case Study Of Nation Media Group, Gerald Andae
Master of Arts in Digital Journalism
The changing media landscape in a digital era has compelled media organisations in Kenya to transition to subscription-based business model in efforts to stay afloat amid dwindling advertising revenues. While an upward trajectory of online readership has driven this shift, consumers have shown slow adoption to subscription models posing a challenge to financial viability of traditional media organisations. This study investigates the determinants influencing digital news subscriptions in Kenya, focusing on Nation Media Group's (NMG) platform, Nation.Africa. The research uses a mixed-methods approach to analyse perceived value, psychographic factors, and socioeconomic influences shaping consumer subscription behaviour. The findings reveal that …