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Articles 1 - 30 of 318
Full-Text Articles in Communication Technology and New Media
Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress
Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress
Journal of Social, Behavioral, and Health Sciences
Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …
Content Literacy In The Digital Age: Integrating The Development Of Digital Language Skills Into Civic Education, Cedric Lawida, Ina-Maria Maahs
Content Literacy In The Digital Age: Integrating The Development Of Digital Language Skills Into Civic Education, Cedric Lawida, Ina-Maria Maahs
Journal of Media Literacy Education
The digital transformation creates new demands on reading and writing. This entails the expansion of the goals of content literacy to explicitly include the development of digital reading and writing skills. The study explores how a social media project at a school in Germany supports students in developing digital language competencies. In the civics education project politik.informiert (informed politics), students create and share political content via an Instagram channel. The qualitative case study, based on observations and interviews, finds that the project offers rich opportunities for digital reading and writing, especially in researching information, evaluating sources, and producing audience oriented …
I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci
I Miss My Computer: Online Artistry, Web Aesthetics, And Coming-Of-Age In A Digital Landscape, Catherine Capeci
Masters Theses
This thesis explores how young artists develop their creative practices in a world informed by digitality. Through survey research of 44 art students between the ages of 14 and 22, as well as a process of autoethnographic inquiry, I examine how artists in high school and college relate to digital imagery, web archives, online gaming, and social media platforms, and how these experiences inform artmaking. I believe that art educators should explore how the internet informs aesthetic and conceptual sensibilities, and how these sensibilities show up in young artists’ work, more so than focus on digital media as its own …
Approval Motivations In Sharing Humorous Tiktok's, Mariam Al-Areedy
Approval Motivations In Sharing Humorous Tiktok's, Mariam Al-Areedy
InnovateHER Meeting 2026
TikTok is a short-form video platform where users create and share content that is often centered around humor, trends, and everyday social experiences. In face-to-face interactions, people typically rely on immediate feedback to navigate conversations, often using approval seeking behaviors to gain positive reactions and rejection-avoidant behaviors to reduce the risk of negative judgement. While these motivations are well-established in in-person settings, less is known about how they function in digital environments like TikTok, where teens privately share humorous content without immediate social cues to guide their interactions. My general hypothesis was that both rejection avoidance and approval-seeking behaviors will …
Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein
Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein
Honors Theses
This study examines how nano-influencers with 2,500 to 25,000 Instagram followers utilize authenticity and vulnerability to build audience trust and drive engagement. Through a thematic analysis of semi-structured interviews with 10 creators, the research identifies three core strategies: maintaining a digital best friend persona through reciprocal interaction, practicing "calibrated vulnerability" that balances personal disclosure with strict safety boundaries, and prioritizing ethical brand alignment to ensure honesty. Grounded in Parasocial Interaction Theory, the findings demonstrate that nano-influencers disrupt traditional one-way media models by fostering intimate, two-way relationships. Ultimately, the results suggest that for this influencer tier, success and consumer action are …
'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan
'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan
Senior Honors Theses
This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …
Policy Analysis Of Utah's Family Vlogging Bill: Examining The Influence Of The Mormon Church On Utah State Legislation And Its Effects On Child Performer Protections, Jayna J. Moskovitz
Policy Analysis Of Utah's Family Vlogging Bill: Examining The Influence Of The Mormon Church On Utah State Legislation And Its Effects On Child Performer Protections, Jayna J. Moskovitz
Honors College Theses
Following the criminal sentencing of Mormon family vlogger, Ruby Franke, of the 8Passengers YouTube channel, the state of Utah passed House Bill (H.B.) 322 in 2025 with the aim of protecting minors involved in social media content. This thesis investigates the connection between Mormonism and family vlogging to determine whether the Mormon influence in Utah’s state government impacted the effectiveness of H.B. 322’s provisions. My research asked: How does H.B. 322 protect children featured in social media content? (How) did the involvement of the Mormon Church in Utah politics and/or the high profile of the Ruby Franke case lead to …
Romanticizing 'Monsters': Sexualized Digital Fandom Of The Menendez Brothers, Kimberly M. Brooks
Romanticizing 'Monsters': Sexualized Digital Fandom Of The Menendez Brothers, Kimberly M. Brooks
All Theses
This study was conducted to explore the expressions of sexualized fandom and parasocial relationships within the context of true crime. The Menendez Brothers were chosen as the case to focus on due to the Netflix dramatization ‘Monsters: The Lyle and Erik Menendez Story’ release and online popularity. Reddit was the platform chosen for data collection because of the longstanding presence of true crime followers participating in dialogue on the platform. The r/MenendezBrothers thread was chosen to collect data from because of its large following and large number of weekly contributions. Sprinklr, the social media analytics platform, was employed to gather …
Leveraging Critical Social Media Literacy To Safeguard Youth Against Violent Radicalization And Extremism, Muhammad Akram, Adeela Arshad-Ayaz, Muhammad Ayaz Naseem
Leveraging Critical Social Media Literacy To Safeguard Youth Against Violent Radicalization And Extremism, Muhammad Akram, Adeela Arshad-Ayaz, Muhammad Ayaz Naseem
Journal of Media Literacy Education
Social media is inundated with radical and extreme propaganda. Such information is often left unfiltered due to platform algorithms that are economically driven and socially unethical in design. It puts social media users, mostly youth, in danger of becoming radicalized and vulnerable to supporting and engaging with extremist beliefs. When young people lack sufficient critical social media literacy (CSML), radical and extremist information impacts their perspectives, affecting behavior in the real world. A PRISMA-guided systematic review of the Web of Science core collections and the Scopus database was used to find peer-reviewed articles about how CSML skills can be used …
Productive Disruptions: An Equityoriented Framework For Civic Media Literacy In The Digital Era, Carlos Jimenez, Lynn Schofield Clark, Johnny Ramirez
Productive Disruptions: An Equityoriented Framework For Civic Media Literacy In The Digital Era, Carlos Jimenez, Lynn Schofield Clark, Johnny Ramirez
Journal of Media Literacy Education
This article introduces Productive Disruptions as a framework for civic media literacy that centers equity and social justice. Past scholarship has emphasized understanding media content and gaining competence in media production. To center equity as a structural concern beyond individual behaviors, we argue for media literacy interventions that support disrupting racism in content, production, and digital media distribution systems themselves. Drawing on an ethnographic case study with young people experiencing marginalization, we examine how youth productively disrupted instances of systemic racism via TikTok and Instagram. We identify three distinct modes of intervention: creating counter-narratives that disrupt racist discourses, subverting adult-led …
Hungary For More? Russian Storm-1516 Narratives And Engagement Tactics Targeting Hungary’S 2026 Parliamentary Election., Ella Murray, Darren Linvill, Patrick Warren
Hungary For More? Russian Storm-1516 Narratives And Engagement Tactics Targeting Hungary’S 2026 Parliamentary Election., Ella Murray, Darren Linvill, Patrick Warren
Media Forensics Hub Reports
This report identifies and analyzes a coordinated influence operation aligned with the Russian Storm-1516 ecosystem and targeting Hungary’s 2026 election. The campaign leverages a network of inauthentic social media accounts to disseminate fabricated narratives, amplify political attacks, and undermine trust in Hungarian opposition leader Péter Magyar and the TISZA party. The campaign reflects a broader evolution in Russian influence operations, combining established narrative laundering techniques with new amplification strategies. These include the use of fabricated media outlets, paid influencers, and a network of commercial marketing accounts with links to Africa. The campaign leverages likely compensated influencer accounts as well as …
From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill
From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill
Media Forensics Hub Reports
We disclose and analyze a new network of at least 62 accounts affiliated with Iran’s Islamic Revolu- tionary Guard Corps (IRGC). These accounts can be broadly collected into two groups, one set operat- ed in Spanish pretending to be located in the Americas and one set operated in English pretending to be in the British Isles. Among the first set are accounts claiming to be in Texas, California, Venezuela, and Chile, while the second set of accounts claim to be from Scotland, England, and Ireland. All these accounts systematically amplify politically divisive content and disinformation aligned with IRGC nar- ratives, …
Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz
Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz
The Qualitative Report
Despite growing global interest in short food supply chains (SFSCs), little is known about how consumers in developing countries perceive these models, especially through digital platforms like social media. This study investigates how Twitter users represent and perceive SFSCs in the context of the Peruvian government´s “De la Chacra a la Olla” program. The study analyzed 1,167 tweets from Peruvian Twitter users referencing the hashtag #DeLaChacraALaOlla between 2014 and 2020, using reflexive thematic analysis within an exploratory case study framework to examine consumer perceptions of SFSCs. The analysis revealed three key themes in consumer perceptions of SFSCs on Twitter: direct …
Media Use And Pro-Equality Attitudes Toward Women As Leaders, Mark Tremayne, Dustin Harp, Ariana Hernandez
Media Use And Pro-Equality Attitudes Toward Women As Leaders, Mark Tremayne, Dustin Harp, Ariana Hernandez
Communication Faculty Publications
This study examines how Americans’ media use corresponds with attitudes toward women as leaders. We surveyed 1,030 adults and measured pro-equality attitudes using a 17-item index. Newspaper reading and streaming video use were positively associated with pro-equality views, while time spent on social media (particularly Facebook and X) showed small negative associations. Participants who used newspapers for political content reported higher pro-equality scores than non-users, whereas those who used X for politics reported lower scores. The findings suggest that media habits and political ideology are connected to gender attitudes.
Adolescent Girls’ Experiences Of Digital Dating Abuse Through Social Media: A Scoping Review, Kiara E. Rodriguez
Adolescent Girls’ Experiences Of Digital Dating Abuse Through Social Media: A Scoping Review, Kiara E. Rodriguez
Social Work Theses
Teen dating violence (TDV) is a prevalent adverse childhood experience with lasting psychological and behavioral consequences. As adolescents increasingly engage with social media, with 95% of teens aged 13-17 reporting using it, digital spaces have become a significant context in which dating abuse can occur. Digital dating abuse (DDA) refers to patterns of abusive behaviors that are directed toward a dating partner through digital technologies, including social media and mobile phones. Despite the growing role of social media in adolescent relationships, research on how adolescent girls experience DDA in these contexts remains limited. The central question for this scoping review …
Creation And Representation: Rhetorical Effectiveness Of Audience Construction Within The Deaf Vlogging Community, Imani Rodriguez
Creation And Representation: Rhetorical Effectiveness Of Audience Construction Within The Deaf Vlogging Community, Imani Rodriguez
Honors Undergraduate Theses
Diverse minority groups use YouTube as a platform to share stories, grow brands, and develop communities online. While previous research has investigated Deaf-focused videos on YouTube, past focus has been on video genres, creator purpose, and how content engages with existing representation and stigma (Hibbard & Fels, 2011; Li et al., 2022; Souza et al., 2023; Martzos et al., 2021; Oliveira et al., 2021; Parton, 2016). There has also been research on how online communities can initiate open conversation for many minority groups that may not be possible due to location, disability, or censorship (Case, 2012).
This research focuses on …
How Does Media Exposure Promote Nature Deprivation, Impacting Next Generational Social Interaction? Screen Time Vs. Green Time: A Cross-Sectional Survey Study, Mia N. Ryder
Honors Theses and Capstones
This study explores the impact social media can have on individuals' other qualities of life. This study particularly highlights its impact on in-person social engagement along with nature utilization and enjoyment, keeping in mind the corresponding benefits associated with those two variables. UNH undergraduate students were selected as participants. Participants completed surveys assessing their sense of regulation with social media consumption and reliance, their tendency to use and enjoy accessible natural resources, and their overall capacity to experience social comfort. Our survey was designed using 3 separate scales: A Green Space Enjoyment Scale, Social Comfortability Scale, and the third being …
The Complex And Multifaceted Nature Of Social Media: Perspectives From Young Adolescents, Parents And Experts, Cindy Branch-Smith, Diarmuid Hurley, Nasim Salehi
The Complex And Multifaceted Nature Of Social Media: Perspectives From Young Adolescents, Parents And Experts, Cindy Branch-Smith, Diarmuid Hurley, Nasim Salehi
Research outputs 2022 to 2026
Purpose: This study explores the complex and multifaceted nature of social media use among young adolescents, drawing on the perspectives of young adolescents, parents and experts. It examines both the benefits and risks of social media and associated implications for adolescent mental health, self-development and social relationships. Methodology: A qualitative, interpretive design was utilised, using interviews across three stakeholder groups, with data analysed using reflexive thematic analysis. Findings: The analysis identified a range of perceived opportunities, benefits and challenges associated with adolescent social media engagement. Participants highlighted its role in fostering connection, education and self-expression, alongside significant risks, including cyberbullying, …
Online Risk And Harm For Marginalized Users: How Social Influence Amplifies Or Mitigates Vulnerability, Tangila Islam Tanni
Online Risk And Harm For Marginalized Users: How Social Influence Amplifies Or Mitigates Vulnerability, Tangila Islam Tanni
Graduate Studies Theses and Dissertations 2026
Social media has reshaped how people connect, communicate, and influence one another, yet these environments also create harms that disproportionately affect marginalized users. Participation in online communities can expose users to identity-based harassment, emotional distress, and the normalization of harmful attitudes, shaping identity, well-being, and participation online and offline. Prior work has documented many forms of online harm, yet less is understood about how harmful norms and behaviors are reinforced across different forms of social media interaction, from private direct messages to online communities. Guided by the Social Ecological Model, this dissertation investigates how online harms toward marginalized users emerge …
Spatial Conversations: Opportunities To Share Geographic Knowledge, L. Jesse Rouse, Barbara L. Maclennan, Susan J. Bergeron, H. Franklin Lafone
Spatial Conversations: Opportunities To Share Geographic Knowledge, L. Jesse Rouse, Barbara L. Maclennan, Susan J. Bergeron, H. Franklin Lafone
Anthropology and Geography
For more than twenty years geographers have taken advantage of “new media” to share information, make connections, and expand the “spatial conversation.” As blogs opened the door for informal self-publishing and communicating about narrow, focused topic areas, geographers began to use emerging media platforms to present ideas to a broader audience, more quickly and interactively, as new data and technologies became available. Audio podcasts and videos broadened the platforms for dissemination and provide a greater level of immersion through digital media. Between the open publishing and subscription opportunities, and interaction provided through comments and social media engagement, a dialectic was …
Australian Teen Voices On Age Verification And Age Assurance Measures, Giselle Woodley, Harrison W. See, Brian O'Neill, Lelia Green, Elisabeth Staksrud, Paul Haskell-Dowland
Australian Teen Voices On Age Verification And Age Assurance Measures, Giselle Woodley, Harrison W. See, Brian O'Neill, Lelia Green, Elisabeth Staksrud, Paul Haskell-Dowland
Research outputs 2022 to 2026
Age verification and age assurance technologies, including biometrics, facial recognition software and digital identification, have been explored as potential measures to restrict access of young people to social media and sexually explicit media (SEM), including pornography. However, there is limited data regarding how teens targeted by such restrictions feel about such strategies. Drawing on qualitative interviews with Australian teens and pre-teens (aged 11–17), this paper presents their views of age verification technologies, particularly in relation to restricting access to SEM. The participants in this study welcomed improved online protections but were ambivalent about proposed solutions. Age assurance and age verification …
The Role And Influence Of Media Coverage And Social Media On Suicides: A Scoping Review, Kevin Miko Buac, Janine Trixia Austria, Claro Emmanuel Monsanto, Ma. Jamaica Monique Ponce, Arnold Christopher Soriano, Mystie Suzuki, Marc Eric S. Reyes
The Role And Influence Of Media Coverage And Social Media On Suicides: A Scoping Review, Kevin Miko Buac, Janine Trixia Austria, Claro Emmanuel Monsanto, Ma. Jamaica Monique Ponce, Arnold Christopher Soriano, Mystie Suzuki, Marc Eric S. Reyes
Makara Human Behavior Studies in Asia
Suicide is one of the leading causes of death worldwide. Numerous factors contribute to suicide ideation; recent studies highlight that the media’s presentation of suicide plays a significant role in influencing suicide ideation and attempts among their audience. This study aims to evaluate the extent of the literature on traditional media reporting and social media in the context of suicide ideation and attempts, considering social media as a distinct yet relevant domain with its widespread reach and user-driven nature. The PRISMA Extension for Scoping Reviews was employed to retrieve relevant studies and address the following questions: (1) What potential factors …
"That’S Not A Meal, Bestie”: Humor, Identity, & Feminized Consumption In “Girl Dinner”., Claire Tudor
"That’S Not A Meal, Bestie”: Humor, Identity, & Feminized Consumption In “Girl Dinner”., Claire Tudor
Electronic Theses and Dissertations
This thesis examines the viral “Girl Dinner” trend as a case study in how gendered consumption, digital identity, and feminist humor intersect in digital spaces. Using “Girl Dinner” as a rhetorical artifact, this thesis explores how women use gendered trends to navigate visibility, labor, and autonomy in online spaces. Through thematic analysis of TikTok content, media coverage, and branded adaptations, the research traces the evolution of the trend from a lighthearted joke to a site of cultural negotiation. This study reveals that while “Girl Dinner” may appear empowering and relatable on the surface, it often reinforces traditional gender expectations under …
Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel
Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel
Journal of Media Literacy Education
This survey (N = 579) investigated news media literacy among those likely to believe in the conspiracy theories of QAnon. Vulnerability to belief in QAnon conspiracies was predicted by a media diet of alternative media such as 4chan and SnapChat. Those vulnerable to QAnon conspiracy theories had lower news media literacy scores than those who appeared to be resistant to QAnon theories, and rated themselves with lower need for cognition and higher cynicism. Vulnerability to QAnon was predicted by a belief in other specific conspiracy theories, low value of news media literacy, less understanding of the news business, belief …
Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox
Gotta Be Fresh: Comedy Central’S Workaholics, Masculinity, And Paratextual Decay, Adamandrew Lenox
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines social media marketing materials for Workaholics, a sitcom aired on Comedy Central from 2011 to 2017, to study paratextual temporality/ephemerality, the “brand as friend” social media strategy, and how masculinity is articulated through paratexts. The project incorporates theories from the fields of social media and internet marketing studies, television content and industry studies, and promotional paratext studies. Research centered on 100 Workaholics X (formerly Twitter) posts, published from January 2012 to March 2017. Posts were collected using Google Chrome extension TwExportly. Qualitative textual and content analysis of these paratexts results in three categories of findings. First, I …
Technical Difficulties: An Investigation Of Problematic Social Media Usage And Well-Being Of Emerging Adults, Sarah Swan
Technical Difficulties: An Investigation Of Problematic Social Media Usage And Well-Being Of Emerging Adults, Sarah Swan
Honors Theses
Grounded in previous scholarship investigating the relationship between social media use and psychoemotional outcomes, this study conceptualizes and tests a comprehensive model that constellates predictive factors (i.e., time spent, platforms selected, purposes of use, and emotional regulation abilities) and negative behavioral and emotional outcomes (i.e., addiction and emotional affect), specifically among emerging adults (ages 18-29). A survey of 591 respondents revealed that high usage of certain platforms (i.e., Instagram, TikTok, and Facebook), alongside individual emotional regulation abilities and passivity of social media use, predicts higher levels of addiction and negative emotional outcomes. Additional findings indicate significant differences in social media …
User-Generated Content: A Systematic Literature Review (Slr) Research, Ni Wayan Suryatini, Puput Tripeni Juniman, Anastasia Winanti Riesardhy, Irwansyah Irwansyah
User-Generated Content: A Systematic Literature Review (Slr) Research, Ni Wayan Suryatini, Puput Tripeni Juniman, Anastasia Winanti Riesardhy, Irwansyah Irwansyah
JURNAL KOMUNIKASI INDONESIA
The advancement of technology has given rise to the phenomenon of user-generated content (UGC), which presents an intriguing subject for investigation through various perspectives. This paper aims to conduct an analysis of journal articles focusing on UGC within the context of the Instagram social media platform. To achieve this, the paper employs a systematic literature review (SLR) research method, adhering to the PRISMA protocol, focusing specifically on journal articles discussing UGC on Instagram. The literature search was conducted in April 2023 using the keywords "UGC" and "Instagram" in the Scopus database. After a series of exclusions, the research examined 30 …
Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy
Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy
Theses and Dissertations
The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …
What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech
What Do They Love? A Study Of Digital Media Consumption By Young University Audiences In Uganda, Allan Chekwech
Executive Masters in Media Leadership and Innovation
The proliferation of computers, smartphones, the Internet, social media, and streaming platforms has led to a surge in digital media consumption. Young audiences, especially those aged between 18 and 34, are increasingly turning to digital platforms for entertainment, information, and social interaction, much to the disadvantage of traditional media platforms such as the newspaper, radio and television. As a result, many media players are concerned about what young people consume, especially if they follow any news. Consequently, the desire to understand their news consumption habits on these digital platforms is paramount. Using a quantitative approach, this study got responses from …
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
Master of Arts in Digital Journalism
An outcome of the Internet is the widespread use of social media, which has been instrumental in creating a new breed of journalists who can bypass traditional gatekeepers and reach audiences directly. The era of social media has provided celebrity journalists with additional platforms to reach audiences besides traditional mainstream media outlets. Therefore, the study sought to examine the phenomenon of celebrity journalism in the digital era. The specific objectives were to assess celebrity journalism in the content of modern journalistic practices, examine how it manifests itself, and determine how celebrity journalism affects public interest remit of the media. A …