Communication Technology and New Media Commons^™

Research In Semantic Web And Information Retrieval: Trust, Sensors, And Search, Krishnaprasad Thirunarayan

Kno.e.sis Publications

No abstract provided.

The 2008 United States Senate Elections: A Typology Of Negative Themes On Candidate-Sponsored Websites, Erin Brining Hammond

Dissertations

The following study is an examination of the negativity on candidate-sponsored websites for the 2008 United States Senate candidates. Results of a content analysis indicated that negative themes identified were more likely to be oppositional than comparative (Johnson-Cartee & Copeland, 1991) and were more likely to be characterbased than policy-based (Benoit, 1999, 2007). The majority of negative themes were identified as focusing on issue stands rather than political record, job experience, criminal activities, religion, marriage/sex life, family members, medical history, or personal life (Johnson-Cartee & Copeland's, 1989).

Results of the content analysis go against the assumption of functional theory (Benoit, …

An Investigation Of The Persuasive Effects Of Rhetorical Questions, Message Framing, And The Elm In Promoting Responsible Cell Phone Usage, Robert James Glenn Iii

Dissertations

This study evaluated persuasive messages that advocate support for a ban against cell phones while driving using Petty and Cacioppo's Elaboration Likelihood Model of persuasion as its theoretical framework. Seven hypotheses were tested using a 2 x 2 x 2 factorial design assessing the influence of need for cognition (high vs. low) in tandem with the variables of message framing (gain vs. loss statements) and message form (questions vs. statements) upon assessments of elaboration (ME), cognition message value (CMV), message effectiveness ratings (MEF), and attitude toward the prescribed behavior (ATPB).

A significant main effect was found for message framing as …

Journalism Students, Web 2.0 And The Digital Divide, Mary Elizabeth Green

Dissertations

The purpose of this study was to find out if students were utilizing Web 2.0 applications. Since the applications in question are often employed by the media industry, the study aspired to find out if students majoring in mass communication and journalism utilized the applications more often than other students. The “digital divide” is a term used to describe the difference in skill levels in using computer technology and the Internet. Some of the variables typically associated with the digital divide include gender, age, ethnicity, lack of a broadband connection and previous experience using the technology. This study looks at …

Sparql Query Re-Writing For Spatial Datasets Using Partonomy Based Transformation Rules, Prateek Jain, Cory Andrew Henson, Amit P. Sheth, Peter Z. Yeh, Kunal Verma

Kno.e.sis Publications

Often the information present in a spatial knowledge base is represented at a different level of granularity and abstraction than the query constraints. For querying ontology’s containing spatial information, the precise relationships between spatial entities has to be specified in the basic graph pattern of SPARQL query which can result in long and complex queries. We present a novel approach to help users intuitively write SPARQL queries to query spatial data, rather than relying on knowledge of the ontology structure. Our framework re-writes queries, using transformation rules to exploit part-whole relations between geographical entities to address the mismatches between query …

A Local Qualitative Approach To Referral And Functional Trust, Krishnaprasad Thirunarayan, Dharan Althuru, Cory Andrew Henson, Amit P. Sheth

Kno.e.sis Publications

Trust and confidence are becoming key issues in diverse applications such as ecommerce, social networks, semantic sensor web, semantic web information retrieval systems, etc. Both humans and machines use some form of trust to make informed and reliable decisions before acting. In this work, we briefly review existing work on trust networks, pointing out some of its drawbacks. We then propose a local framework to explore two different kinds of trust among agents called referral trust and functional trust, that are modelled using local partial orders, to enable qualitative trust personalization. The proposed approach formalizes reasoning with trust, distinguishing between …

Towards Reasoning Pragmatics, Pascal Hitzler

Computer Science and Engineering Faculty Publications

The realization of Semantic Web reasoning is central to substantiating the Semantic Web vision. However, current mainstream research on this topic faces serious challenges, which force us to question established lines of research and to rethink the underlying approaches.

Building Pathfinders With Screen Capture Tools, Patrick Griffis

Library Faculty Research

This article outlines freely available screen capturing tools, covering their benefits and drawbacks as well as their potential applications. In discussing these tools, the author illustrates how they can be used to build pathfinding tutorials for users and how these tutorials can be shared with users. The author notes that the availability of these screen capturing tools at no cost, coupled with their ease of use, provides ample opportunity for low-stakes experimentation from library staff in building dynamic pathfinders to promote the discovery of library resources.

Political Discourse And Participation Utilizing Web 2.0 Technologies, Heather J. Kauffman

Communication & Leadership Dissertations and Theses

The increasing use of Web 2.0 technologies in American society, specifically social networking sites, may have particular impacts on the democratic system. This thesis serves as a comprehensive exploratory study of political communication in social networking environments. The study examined whether political communication is taking place via interactive Web 2.0 technologies and if this discourse has an impact on citizen political participation. The research utilized existing qualitative theories and supplemented them with historical examples, including information from the 2008 Barack Obama presidential campaign and the 2009 U.S. Tea Party Movement. The data supported that Web 2.0 technologies are being used …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Ict Usage In Microfinance Institutions In Uganda, Joseph Kaumba Ssewanyana

The African Journal of Information Systems

Microfinance institutions (MFIs) are always often faced with high operating costs to provide financial services to the poor people and Small and Medium Enterprises. Information and Communication Technologies (ICTs) has been found to promote the dual objective of microfinance - sustainability and outreach to the poor people. Using a quantitative survey and descriptive research approach, this paper has established the extent to which ICT has been used in the microfinance institutions in Uganda. Despite the barriers, ICT usage in MFIs has been on the rise; and different applications and technologies have been adopted by some MFIs to control costs, create …

A Contrast Pattern Based Clustering Quality Index For Categorical Data, Qingbao Liu, Guozhu Dong

Kno.e.sis Publications

Since clustering is unsupervised and highly explorative, clustering validation (i.e. assessing the quality of clustering solutions) has been an important and long standing research problem. Existing validity measures have significant shortcomings. This paper proposes a novel contrast pattern based clustering quality index (CPCQ) for categorical data, by utilizing the quality and diversity of the contrast patterns (CPs) which contrast the clusters in clusterings. High quality CPs can characterize clusters and discriminate them against each other. Experiments show that the CPCQ index (1) can recognize that expert-determined classes are the best clusters for many datasets from the UCI repository; (2) does …

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.

An Analysis Of How The American Cancer Society Uses Social Media, Carla Silvia

Journalism

The development of social media has created an online environment conducive to creating connections and fostering relationships. As new social media sites are being introduced, researchers in every field of study are attempting to determine the most effective ways for organizations to use them. By using these findings and implementing social media campaigns into their communication strategies, non-profit organizations now have the ability to inform their respective publics about upcoming events, increase donation requests and create a community around their designated cause. A content analysis was conducted to examine how the American Cancer Society has implemented the use of social …

Impact Of Mad Money Stock Recommendations: Merging Financial And Marketing Perspectives, Ekaterina Karniouchina, William L. Moore, Kevin J. Cooney

Business Faculty Articles and Research

This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the size of the next-day abnormal market reaction to recommendations on Mad Money with Jim Cramer. Although viewers are actively looking for recommendations, the results show that any individual recommendation is still subject to many of the same communication challenges as traditional advertisements. A regression analysis finds that traditional advertising variables, such as message length, recency-primacy effects, information clutter, and source credibility, influence the size of the market …

Ontology-Driven Provenance Management In Escience: An Application In Parasite Research, Satya S. Sahoo, D. Brent Weatherly, Raghava Mutharaju, Pramod Anantharam, Amit P. Sheth, Rick L. Tarleton

Kno.e.sis Publications

Provenance, from the French word “provenir”, describes the lineage or history of a data entity. Provenance is critical information in scientific applications to verify experiment process, validate data quality and associate trust values with scientific results. Current industrial scale eScience projects require an end-to-end provenance management infrastructure. This infrastructure needs to be underpinned by formal semantics to enable analysis of large scale provenance information by software applications. Further, effective analysis of provenance information requires well-defined query mechanisms to support complex queries over large datasets. This paper introduces an ontology-driven provenance management infrastructure for biology experiment data, as part …

An Anytime Algorithm For Computing Inconsistency Measurement, Yue Ma, Guilin Qi, Guohui Xiao, Pascal Hitzler, Zuoquan Lin

Computer Science and Engineering Faculty Publications

Measuring inconsistency degrees of inconsistent knowledge bases is an important problem as it provides context information for facilitating inconsistency handling. Many methods have been proposed to solve this problem and a main class of them is based on some kind of paraconsistent semantics. In this paper, we consider the computational aspects of inconsistency degrees of propositional knowledge bases under 4-valued semantics. We first analyze its computational complexity. As it turns out that computing the exact inconsistency degree is intractable, we then propose an anytime algorithm that provides tractable approximation of the inconsistency degree from above and below. We show that …

Improving Accessibility To The Visually Impaired Through Web And Interface Design, Andrew William Deem

Graphic Communication

The purpose of this study was to investigate the current state of visual accessibility to visually impaired users in the areas of web and device interface design. As the Internet grows in importance and more people are expected to utilize networked technology the need for a truly accessible system becomes more important.

Web designers play a tremendous role in controlling ease of access to content through the structure, layout and navigation options utilized in their designs. These choices dramatically impact a user's ability to fully utilize the capabilities of the Internet.

As network technology grows beyond the web, consumers are …

A Survey Of The Semantic Specification Of Sensors, Michael Compton, Cory Andrew Henson, Laurent Lefort, Holger Neuhaus, Amit P. Sheth

Kno.e.sis Publications

Semantic sensor networks use declarative descriptions of sensors promote reuse and integration, and to help solve the difficulties of installing, querying and maintaining complex, heterogeneous sensor networks. This paper reviews the state of the art for the semantic specification of sensors, one of the fundamental technologies in the semantic sensor network vision. Twelve sensor ontologies are reviewed and analysed for the range and expressive power of their concepts. The reasoning and search technology developed in conjunction with these ontologies is also reviewed, as is technology for annotating OGC standards with links to ontologies. Sensor concepts that cannot be expressed accurately …

The Future Of “Fair And Balanced”: The Fairness Doctrine, Net Neutrality, And The Internet, Sasha Leonhardt

Duke Law & Technology Review

In recent months, different groups--pundits, politicians, and even an FCC Commissioner--have discussed resurrecting the now-defunct Fairness Doctrine and applying it to Internet communication. This iBrief responds to the novel application of the Doctrine to the Internet in three parts. First, this iBrief will review the history and legal rationale that supported the Fairness Doctrine, with a particular emphasis on emerging technologies. Second, this iBrief applies these legal arguments to the evolving structure of the Internet. Third, this iBrief will consider what we can learn about Net Neutrality through an analogy to the Fairness Doctrine. This iBrief concludes that, while the …

Provenir Ontology: Towards A Framework For Escience Provenance Management, Satya S. Sahoo, Amit P. Sheth

Kno.e.sis Publications

Provenance metadata describes the 'lineage' or history of an entity and necessary information to verify the quality of data, validate experiment protocols, and associate trust value with scientific results. eScience projects generate data and the associated provenance metadata in a distributed environment (such as myGrid) and on a very large scale that often precludes manual analysis. Given this scenario, provenance information should be, (a) interoperable across projects, research groups, and application domains, and (b) support analysis over large datasets using reasoning to discover implicit information. In this paper, we introduce an ontology-driven framework for eScience provenance management underpinned by an …

Lindenword, Fall 2009, Lindenwood University

LindenWord (2006-2011)

LindenWord was a publication for Lindenwood students from 2006 to 2011.

Consumption As Lifestyle: The Use Of Western Lifestyle As A Status Symbol In Multinational Corporations' Advertising In India, Alissa Goddard

Independent Study Project (ISP) Collection

This paper examines the use of Western lifestyle as depicted in advertising by multinational companies through the use of English in advertising; sexually evocative imagery; and background images in advertisements that reflect Western lifestyles. These messages perpetuated by multinational companies of the elite status of Western lifestyle are further enhanced due to the pervasive influences of the mediums in which these lifestyles are communicated to Indian consumers (e.g. primarily television and magazines). However, this paper also examines how the products that the Indian consumer purchases to emulate this Western lifestyle are actually not the same products sold in the Western …

Suggestions For Owl 3, Pascal Hitzler

Computer Science and Engineering Faculty Publications

With OWL 2 about to be completed, it is the right time to start discussions on possible future modifications of OWL. We present here a number of suggestions in order to discuss them with the OWL user community. They encompass expressive extensions on polynomial OWL 2 profiles, a suggestion for an OWL Rules language, and expressive extensions for OWL DL.

Ibm Altocumulus: A Cross-Cloud Middleware And Platform, E. Michael Maximilien, Ajith Harshana Ranabahu, Roy Engehausen, Laura Anderson

Kno.e.sis Publications

Cloud computing has become the new face of computing and promises to offer virtually unlimited, cheap, readily available, "utility type" computing resources. Many vendors have entered this market with different offerings ranging from infrastructure-as-a-service such as Amazon, to fully functional platform services such as Google App Engine. However, as a result of this heterogeneity, deploying applications to a cloud and managing them needs to be done using vendor specific methods. This "lock in" is seen as a major hurdle in adopting cloud technologies to the enterprise. IBM Altocumulus, the cloud middleware platform from IBM Almaden Services Research, aims to solve …

Paraconsistent Reasoning For Owl 2, Yue Ma, Pascal Hitzler

Computer Science and Engineering Faculty Publications

A four-valued description logic has been proposed to reason with description logic based inconsistent knowledge bases. This approach has a distinct advantage that it can be implemented by invoking classical reasoners to keep the same complexity as under the classical semantics. However, this approach has so far only been studied for the basid description logic ALC. In this paper, we further study how to extend the four-valued semantics to the more expressive description logic SROIQ which underlies the forthcoming revision of the Web Ontology Language, OWL 2, and also investigate how it fares when adapated to tractable description logics including …