Communication Technology and New Media Commons^™

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary …

The Frame Of Social Media In Academic And Industry, Weiwen Zhou

Electronic Theses and Dissertations

With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested …

Iran In U.S. Corporate And Regional Media: A Content Analysis Of The New York Times, The Washington Post, Rooz Online, Al Jazeera And Iran Review, Justin Hyde

Master's Theses

There has been an increase in tension between the United States government and the Islamic Republic of Iran over the past decade. A number of events including the US- led invasions of Iraq and Afghanistan and the expansion of Iran’s nuclear program have strained this fragile relationship. The U.S. and its allies contend that Iran’s nuclear program is intended for arms proliferation while the Islamic Republic of Iran states it is for domestic power and research. Much of this conflict has played out in news media, which have a vital role to provide information, analysis and opportunities for dialogue as …

As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long

Master's Theses and Doctoral Dissertations

This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded …

Deconstructing Definitions: Repositioning Technological Access & Literacy Within Agent Ability, Carole Reynolds

Department of Humanities Publications

Our society cannot have concerns about access without literacy because they are congruous; neither is distinct nor complete without the other in technological contexts. The United States Department of Education repeatedly calls for more, better, and increased access and literacy to technologies. Our elected officials make national speeches imparting similar rhetoric and ideas. A problem with this particular information dissemination by inherently powerful entities or persons is they make assumptions of what access and literacy are, with minimal definition, and virtually no context of agent ability with technology. These ambiguous terms and deficient definitions have subsequently proliferated in academic scholarship, …

User Taglines: Alternative Presentations Of Expertise And Interest In Social Media, Hemant Purohit, Alex Dow, Omar Alonso, Lei Duan, Kevin Haas

Kno.e.sis Publications

Web applications are increasingly showing recommended users from social media along with some descriptions, an attempt to show relevancy - why they are being shown. For example, Twitter search for a topical keyword shows expert twitterers on the side for 'whom to follow'. Google+ and Facebook also recommend users to follow or add to friend circle. Popular Internet newspaper- The Huffington Post shows Twitter influencers/ experts on the side of an article for authoritative relevant tweets. The state of the art shows user profile bios as summary for Twitter experts, but it has issues with length constraint imposed by user …

"Now Imagine You're One Of Them": Using Serious Games To Induce Identification With Out-Groups, Ganer L. Newman Iv

Masters Theses & Specialist Projects

The purpose of this study was to expand our understanding of the utility of identification in the reduction of out-group derogation. Specifically, this research examined the extent to which individuals can be persuaded to identify with members of a perceived out-group, particularly through the use of online games. Spent is an online, point-and-click game that places users in the role of the working poor. Spent was used to test the potential of serious or prosocial games to increase players’ identification with a group of people who are often on the fringes of social acceptance. Specifically, this research (a) developed a …

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille

Masters Theses

The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans …

Are Twitter Users Equal In Predicting Elections? A Study Of User Groups In Predicting 2012 U.S. Republican Primaries, Lu Chen, Wenbo Wang, Amit P. Sheth

Kno.e.sis Publications

Existing studies on predicting election results are under the assumption that all the users should be treated equally. However, recent work [14] shows that social media users from different groups (e.g., “silent majority” vs. “vocal minority”) have significant differences in the generated content and tweeting behavior. The effect of these differences on predicting election results has not been exploited yet. In this paper, we study the spectrum of Twitter users who participate in the on-line discussion of 2012 U.S. Republican Presidential Primaries, and examine the predictive power of different user groups (e.g., highly engaged users vs. lowly engaged users, right-leaning …

The 2008 Us Presidential Election And New Digital Technologies: Political Campaigns As Social Movements And The Significance Of Collective Identity, Stephanie Takaragawa, Victoria Carty

Sociology Faculty Articles and Research

The growing role of the Internet social networking sites (SNS) has served as a flash point for debate about the democratization of information, particularly in light of their perceived roles in the 2008 presidential election. This horizontal sharing of information undoubtedly facilitated the revival of the youth vote and volunteerism in many ways mimicking traditional grassroots approaches. While the role of the Internet SNS in mobilization efforts and information-sharing cannot be overstated, its effectiveness in creating a new “public sphere,” or transforming traditional electoral campaign strategies and communicative practices must be closely examined before generalizations about the democratization of media …

Use Of Rss Feeds To Push The Online Content To Users, Dan Ma

Research Collection School Of Computing and Information Systems

Many websites use Really Simple Syndication (RSS) feeds to actively push their online content to users rather than waiting for users to pull the content passively. In this paper, I construct a theoretical game model to study the profitability of an RSS-PUSH delivery mechanism. The model assumes a general profit structure for websites and heterogeneous users. To access valuable online content, users incur a variety of costs. They choose either to visit the website in the conventional way (the PULL model) or, if it is supported by the website, to use RSS (the PUSH model). Interestingly, I show that although …

Extracting And Normalizing Entity-Actions From Users' Comments, Swapna Gottipati, Jing Jiang

Research Collection School Of Computing and Information Systems

With the growing popularity of opinion-rich resources on the Web, new opportunities and challenges arise and aid people in actively using such information to understand the opinions of others. Opinion mining process currently focuses on extracting the sentiments of the users on products, social, political and economical issues. In many instances, users not only express their sentiments but also contribute their ideas, requests and suggestions through comments. Such comments are useful for domain experts and are referred to as actionable content. Extracting actionable knowledge from online social media has attracted a growing interest from both academia and the industry. We …

The Ssn Ontology Of The W3c Semantic Sensor Network Incubator Group, Michael Compton, Payam Barnaghi, Luis Bermudez, Raul Garcia-Castro, Oscar Corcho, Simon Cox, John Graybeal, Manfred Hauswirth, Cory Andrew Henson, Arthur Herzog, Vincent Huang, Krzysztof Janowicz, W. David Kelsey, Danh Le Phuoc, Laurent Lefort, Myriam Leggieri, Holger Neuhaus, Andriy Nikolov, Kevin Page, Alexandre Passant, Amit P. Sheth, Kerry Taylor

Kno.e.sis Publications

The W3C Semantic Sensor Network Incubator group (the SSN-XG) produced an OWL 2 ontology to describe sensors and observations — the SSN ontology, available at http://purl.oclc.org/NET/ssnx/ssn. The SSN ontology can describe sensors in terms of capabilities, measurement processes, observations and deployments. This article describes the SSN ontology. It further gives an example and describes the use of the ontology in recent research projects.

"Apps"—An Innovative Way To Share Extension Knowledge, Joseph S. Dvorak, Tanya C. Franke-Dvorak, Randy R. Price

Biosystems and Agricultural Engineering Faculty Publications

Extension professionals across the country are continuously seeking innovative ways to reach clientele and to disseminate timely, educational information. A new avenue to reach clientele includes the use of smartphone "apps." The "Machinery Sizing" app, which was developed to ease the estimation of tractor horsepower to implement sizing for Extension clientele anytime, anywhere, is explained as a key example for Extension professionals to utilize apps in disseminating information to clientele. There are many benefits to using apps, including information availability wherever Internet service is available on the smartphone, ease of computations of equations, and automatic updates being sent to users.

Trait Differences In Gender In Technology Use And Study Habits Of Rural Community College Students, Phillip Marc Wilson

Graduate Theses and Dissertations

The purpose for conducting the study was to explore the trait differences by gender of the study habits and technology use patterns of rural community college students. Significant research and data presently exists at the university level specific to study habits and technology use, but little research had been conducted targeting those topics in a rural community college setting.

The following questions guided the research:

1. What were the study habits of rural community college students?

2. How did rural community college students use technology?

3. Were there significant differences, by gender, in the study habits of rural community college …

What Is The Participant Learning Experience Like Using Youtube To Study A Foreign Language?, Yuan-Hsiang Lo

Graduate Theses and Dissertations

This research is to explore and understand participants' experience using YouTube to learn a foreign language. YouTube and learning has become more and more popular in the recent years. The finding of this research will be adding more understanding to the emerging body of knowledge of YouTube phenomenon. In this research, there are three interviews and two questionnaires. The interviews are conducted to find in-depth responses from participants; the questionnaires are used to inquire demographic and basic information about the participants. There are twelve themes found in this research. These themes reflect on the perceived experience using YouTube to learn …

On Recommending Hashtags In Twitter Networks, Su Mon Kywe, Tuan-Anh Hoang, Ee Peng Lim, Feida Zhu

Research Collection School Of Computing and Information Systems

Twitter network is currently overwhelmed by massive amount of tweets generated by its users. To effectively organize and search tweets, users have to depend on appropriate hashtags inserted into tweets. We begin our research on hashtags by first analyzing a Twitter dataset generated by more than 150,000 Singapore users over a three-month period. Among several interesting findings about hashtag usage by this user community, we have found a consistent and significant use of new hashtags on a daily basis. This suggests that most hashtags have very short life span. We further propose a novel hashtag recommendation method based on collaborative …

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …

Musician Bloggers: The Impact Of Niche Bloggers On Business, Charles Craine

College of Journalism and Mass Communications: Theses

Blogs have become a staple for many online users as the world becomes more and more connected. Blogs are websites often maintained by individuals who comment on anything that interests them. They are diaries of sorts from which individuals can broadcast their thoughts and opinions to the world.

Musician blogs are websites where musicians discuss their lives and craft. These blog present the writer’s opinions about their specific instruments, genre, group and many things.

This study analyzes in-depth interviews with 20 musician bloggers to understand their motivations and satisfaction they receive from blogging. This study will analyze seven motivations for …

Nonprofit News, News Industrial Subsidies, And The Rise Of Citizen Journalism, Roger A. Lohmann

Faculty & Staff Scholarship

In this article three important policy questions are suggested in light of signs of recent growth of nonprofit news and the possibility of a great deal more similar growth in the future: 1) Does nonprofit news production pose a plausible solution to the economic troubles of the U.S. news industry? 2) Would industrial subsidies of nonprofits, like those for “welfare state” health and human services co-production offer a potential solution to the economic problems of the U.S. news industry? 3) Can the currently evolving internet-based system of news production by volunteer citizens be sustainable in the long run?

Demonstration: Dynamic Sensor Registration And Semantic Processing For Ad-Hoc Mobile Environments (Semmob), Pramod Anantharam, Gary Alan Smith, Josh Pschorr, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

SemMOB enables dynamic registration of sensors via mobile devices, search, and near real-time inference over sensor observations in ad-hoc mobile environments (e.g., fire fighting). We demonstrate SemMOB in the context of an emergency response use case that requires automatic and dynamic registrations of sensor devices and annotation of sensor observations, decoding of latitude-longitude information in terms of human sensible names, fusion and abstraction of sensor values using background knowledge, and their visualization using mash-up.

Using Social Influence To Predict Subscriber Churn, Derek Doran, Veena Mendiratta, Chitra Phadke, Dan Kushnir, Huseyin Uzunalioglu

Kno.e.sis Publications

The saturation of mobile phone markets has resulted in rising costs for operators to obtain new customers. These operators thus focus their energies on identifying users that will churn so they can be targeted for retention campaigns. Typical churn prediction algorithms identify churners based on service usage metrics, network performance indicators, and demographic information. Social and peer-influence to churn, however, is usually not considered. In this paper, we describe a new churn prediction algorithm that incorporates the influence churners spread to their social peers. Using data from a major service provider, we show that social influence improves churn prediction and …

Understanding User Triads On Facebook, Derek Doran, Alberta De La Rosa Algarin, Swapna S. Gokhale

Kno.e.sis Publications

Contemporary approaches that analyze user behavior on online social networks only consider interactions among dyads, which are pairs of directly connected users. A large body of sociological work, however, suggests that mutual connections among users can influence their activities, leading to differences between two- and three-way interactions. This paper explores the dynamics of triads among Facebook users based on the wall posts from the New Orleans regional network. Initially, each connection is categorized as a close friendship or an acquiantance, contingent on the number of wall posts exchanged. Subsequently, the impact of different types of connections comprising triads is examined …

Is Belief Larger Than Fact: Expectations, Optimism And Reality For Translational Stem Cell Research, Tania M. Bubela, Matthew D. Li, Mohamed Hafez, Mark Bieber, Harold Atkins

Office of the Provost

Background: Stem cell (SC) therapies hold remarkable promise for many diseases, but there is a significant gulf between public expectations and the reality of progress toward clinical application. Public expectations are fueled by stakeholder arguments for research and public funding, coupled with intense media coverage in an ethically charged arena. We examine media representations in light of the expanding global landscape of SC clinical trials, asking what patients may realistically expect by way of timelines for the therapeutic and curative potential of regenerative medicine?
Methods: We built 2 international datasets: (1) 3,404 clinical trials (CT) containing 'stem cell*' from ClinicalTrials.gov …

How I Would Like Semantic Web To Be, For My Children., Raghava Mutharaju

Kno.e.sis Publications

Semantic Web, since its inception, has gone through lot of developments in its relatively nascent existence; right from people's perception, to the standards and to its adoption by the industry and more importantly by the scientific community. This impressive growth only seems to increase. In this paper, we project this growth to the next 10 years and highlight some of the facets on which Semantic Web could have a major impact on. We also present the challenges that Semantic Web and its community has to deal with in order to get there.

An Efficient Bit Vector Approach To Semantics-Based Machine Perception In Resource-Constrained Devices, Cory Andrew Henson, Krishnaprasad Thirunarayan, Amit P. Sheth

Kno.e.sis Publications

The primary challenge of machine perception is to define efficient computational methods to derive high-level knowledge from low-level sensor observation data. Emerging solutions are using ontologies for expressive representation of concepts in the domain of sensing and perception, which enable advanced integration and interpretation of heterogeneous sensor data. The computational complexity of OWL, however, seriously limits its applicability and use within resource-constrained environments, such as mobile devices. To overcome this issue, we employ OWL to formally define the inference tasks needed for machine perception – explanation and discrimination – and then provide efficient algorithms for these tasks, using bit-vector encodings …

Iexplore: Interactive Browsing And Exploring Biomedical Knowledge, Vinh Nguyen, Olivier Bodenreider, Jagannathan Srinivasan, Todd Minning, Thomas Rindflesch, Bastien Rance, Ramakanth Kavuluru, Himi Yalamanchili, Krishnaprasad Thirunarayan, Satya S. Sahoo, Amit P. Sheth

Kno.e.sis Publications

We present iExplore, a Semantic Web based application that helps biomedical researchers study and explore biomedical knowledge interactively. iExplore uses the Biomedical Knowledge Repository (BKR), which integrates knowledge from various sources ranging from information extracted from biomedical literature (from PubMed) to many structured vocabularies in the Unified Medical Language System (UMLS). The current version of BKR provides a unified provenance representation for 12 million semantic predications (triples with a predicate connecting a subject and an object) derived from 87 vocabulary families in the UMLS and 14 million predications extracted from 21 million PubMed abstracts. To engage the domain experts in …

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Cognitive And Social Factors Affecting The Use Of Wikipedia And Information Seeking, Siyoung Chung

Research Collection Lee Kong Chian School Of Business

Wikipedia, the free online encyclopedia, is the preferred choice among resources used by college students to meet their research needs. However, Wikipedia has been criticized for its low information quality, lack of accountability, inconsistency, and vulnerability to vandalism. Despite the warnings and concerns voiced by academia, online learning tools such as Wikipedia will continue their rise as major learning resource in today's classroom. Using a sample of 184 college students, the study proposed theoretical models to test the effects of internal beliefs, motivations, and social influences on Wikipedia use and information-seeking, and further empirically tested those models. The findings of …

Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho

Journalism

Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …