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Communication Technology and New Media Commons™
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Articles 1 - 30 of 127
Full-Text Articles in Communication Technology and New Media
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Master of Arts in Digital Journalism
The rapid evolution of technology and digital transformation has had a massive impact on legacy media as companies struggle for survival and sustainability. This has forced media outlets to deploy digital subscription as a new model of generating revenue, moving away from conventional advertising and circulation-based approaches. This proposed research intends to establish whether and how digital subscription models are effective in the Kenyan media landscape. It focused on Standard Group PLC, the oldest Kenyan media conglomerate which was established in 1902. The subscription models and strategies that Standard Group PLC has implemented include digital subscriptions, e-paper subscriptions, breaking news …
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
Master of Arts in Digital Journalism
Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Master of Arts in Digital Journalism
Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Master of Arts in Digital Journalism
This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
Master of Arts in Digital Journalism
The study analyzed how the Ugandan media covers climate change, focusing on the case of The New Vision and the Daily Monitor newspapers. Climate change remains one of the most global challenges of our time. Around the world, the environmental consequences of climate change are leading to more intense droughts in some regions while causing flooding in others. As mitigation efforts are being spearheaded at the international stage, the media is playing a very instrumental role in awareness creation. Despite the critical role of the mass media in shaping public opinion and driving policy, the Ugandan media suffers from the …
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
Master of Arts in Digital Journalism
This study investigated the coverage, framing, and audience interaction with climate change stories published on Nation.Africa, a leading digital news platform in Kenya. The research was motivated by the increasing importance of climate change communication in driving public awareness and action, alongside the observed gaps in audience engagement with such content. The study aimed to analyse how Nation.Africa covered climate change stories, the framing styles used, and the nature of audience interactions with these stories during the period from August 2023 to January 2024. Guided by agenda-setting and framing theories, the study employed quantitative content analysis to evaluate 150 stories …
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
Master of Arts in Digital Journalism
An outcome of the Internet is the widespread use of social media, which has been instrumental in creating a new breed of journalists who can bypass traditional gatekeepers and reach audiences directly. The era of social media has provided celebrity journalists with additional platforms to reach audiences besides traditional mainstream media outlets. Therefore, the study sought to examine the phenomenon of celebrity journalism in the digital era. The specific objectives were to assess celebrity journalism in the content of modern journalistic practices, examine how it manifests itself, and determine how celebrity journalism affects public interest remit of the media. A …
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Master of Arts in Digital Journalism
This study investigated how Kenyan print media frames climate change, focusing on The Standard and The Nation newspapers, and examines the implications of these frames on public perception and engagement. Given the substantial climate threats facing Kenya, media plays a critical role in shaping public attitudes through its framing of climate-related issues. This research employed an explanatory mixed methods approach, with a content analysis of 224 (94 form The Standard and 131 from The Nation Media Group newspapers) articles from the two newspapers over a six-month period (between 1st June 2024 and 31st November 2024) to identify framing techniques, primary …
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Master of Arts in Digital Journalism
The media plays an important role in shaping diplomatic relations and influencing state actions. However, there is limited understanding of media coverage of the closures of the Rwanda-Uganda border. This study sought to investigate media coverage of the closure of the Rwanda-Uganda border closure in the period 2019-2022. It applied Critical Discourse Analysis and Framing Theory as its theoretical framework. Through content analysis of the media coverage from this period and in-depth interviews with journalists from the Daily Monitor in Uganda and the New Times in Rwanda, the study investigated how each newspaper created narratives. The study found that while …
Growing Audiences Through The Free Subscription Model, Charity Nyambura
Growing Audiences Through The Free Subscription Model, Charity Nyambura
Master of Arts in Digital Journalism
Media mainstreams play a significant role in the contemporary media landscape in the provision of free content to high number audiences. This study investigates how media organization grow audiences through the free subscription model while using the Kenya Report news website. The study is guided by three objectives 1). To examine the audience’s perception of digital content on the free subscription model in the Kenyan Report News Website. 2) To examine subscribers' experiences with the free subscription model for the Kenyan Report News Website. 3) To examine strategies employed by the Kenyan Report News Website to grow subscribers. The study …
Examining Ethics In New Media, Anthony Irungu Mwangi
Examining Ethics In New Media, Anthony Irungu Mwangi
Master of Arts in Digital Journalism
Podcasting has become a popular form of new media in Kenya, providing a platform for sharing diverse topics. However, the minimal regulatory oversight in podcasting and the involvement of individuals with limited journalistic training have raised ethical concerns. This study, guided by Social Responsibility Theory, explores ethical awareness among Kenyan podcasters, the relationship between ethical practices and audience engagement, and the prevalence of ethical breaches in podcast content. A quantitative research design, specifically descriptive design, was adopted. Data was collected using a structured questionnaire, and podcast episodes were examined online. Only podcasters who are journalists and have worked or currently …
Exploring News Consumption Habits Of Female Audiences And Impact On Media Sustainability., Anne Njeri Kanina
Exploring News Consumption Habits Of Female Audiences And Impact On Media Sustainability., Anne Njeri Kanina
Master of Arts in Digital Journalism
This study sought to advance research in understanding audiences by exploring the news consumption and avoidance habits of male and female audiences and their impact on media sustainability in Kenya. The study used a mixed-method approach for data collection. The study collected primary data from 81 employees working at the University of Nairobi-Main Campus in the teaching, non-teaching, and support departments who completed an online survey questionnaire through the Google Docs platform. The Statistical Package for the Social Sciences (SPSS) software program and Microsoft Excel were used in the data analysis. The study also conducted in-depth interviews at the Nation …
The Role Of Drama Series In Attracting And Retaining Audiences For Bukedde Television., Akanyijuka Roggers
The Role Of Drama Series In Attracting And Retaining Audiences For Bukedde Television., Akanyijuka Roggers
Master of Arts in Digital Journalism
This study investigates the role of drama series in attracting and retaining audiences for Bukedde Television. The research was guided by three specific objectives: (1) analysing why audiences prefer watching drama series on Bukedde TV, (2) determining preferences between local and non-local drama series, and (3) examining factors influencing the choice of drama series aired. Using a mixed research approach and a case study design, the study collected data through surveys and in-depth interviews from a sample of 255 audience members selected using probability sampling and three Bukedde TV executive committee staff chosen through purposive sampling. Findings reveal a strong …
Exploring The Link Between Digital Literacy And Safety Among Kenyan Children, Collins Orono Etyang
Exploring The Link Between Digital Literacy And Safety Among Kenyan Children, Collins Orono Etyang
Master of Arts in Digital Journalism
Digital literacy is widely viewed as a key component in safeguarding online safety among children. For children to be safe online, they ought to be aware of the dangers and opportunities existing in the digital space. Therefore, they ought to possess the ability to make critical decisions about the kind of content that they encounter online. The objectives of this study were to examine the type and level of digital literacy among Kenyan children, to determine the link between digital literacy and digital safety among Kenyan children, and to identify barriers to effective digital literacy training among children in Kenya. …
An Analysis Of Factors Contributing To Women Leaving Newsrooms In Uganda, Abalo Irene Otto
An Analysis Of Factors Contributing To Women Leaving Newsrooms In Uganda, Abalo Irene Otto
Master of Arts in Digital Journalism
This study analyses the factors contributing to women leaving newsrooms in Uganda from June 2019 to June 2024. The study adopted a phenomenological qualitative methodology to explore the lived experiences of fifteen women who exited the profession. In-depth interviews were conducted to analyse themes including systemic gender discrimination, work-life imbalances, and organisational cultures hostile to female employees in newsrooms. Chapter One contextualizes the study by framing the problem, objectives, and scope, showing the persistent underrepresentation of women in leadership roles within Ugandan media. Chapter Two delves into feminist theory and organisational culture models, placing the research within broader debates on …
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
Master of Arts in Digital Journalism
Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
Master of Arts in Digital Journalism
The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …
Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert
Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert
Master of Arts in Digital Journalism
This study investigated the shift of journalists to corporate communications, motivated by economic instability, professional obstacles, and the changing dynamics of the media sector. The study sought to evaluate the present work conditions of journalists, investigate the challenges encountered during their move to corporate communications, and analyse the motivations behind this career change. Decreasing earnings, unstable job security, and escalating workloads in conventional journalism have driven numerous journalists to pursue stability, professional advancement, and improved work-life balance in corporate positions. This transition presented problems, such as adapting to new professional standards, inter-role conflicts, and substantial emotional and identity upheavals. The …
Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet
Content Monetization Strategies In The Digital Age: The Case Of Vision Media Group And Nation Media Group In Uganda, Namata Violet
Master of Arts in Digital Journalism
This study sought to examine the strategies employed by media organizations in Uganda to generate revenue from their content within the digital landscape. The specific objectives were: (i) To establish the criteria media houses use to select content for publication in the digital era., (ii) to examine monetization strategies that mainstream media have instituted in the disrupted media environment, (iii) to assess the viability of monetization strategies that mainstream media have instituted in the disrupted media environment. The study used the qualitative approach and adopted the case study research design. It focused on two media organizations, Vision Media Group and …
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Navigating Media Freedom Amidst Safety Concerns On Digital Platforms: An Analysis Of The Experiences Of New Vision Journalists In Uganda, Namirimu Esther Robinah
Master of Arts in Digital Journalism
This study examined the interplay between media freedom and journalists’ safety on digital platforms in Uganda, mainly focusing on Vision Group Media between 2019 and 2024. It explored the compounded challenges faced by journalists on their digital platforms, including physical assaults, legal harassment, cyber threats and psychological intimidation, within a restrictive media environment exacerbated by the COVID-19 pandemic and the 2021 elections that exposed these journalists to digital threats. The study was mainly based on the New Media Theory, which enabled a more transparent analysis of the risks faced by journalists and in order to understand digital journalists’ perspectives thoroughly, …
Investigating Leadership Influence On Adoption Of Artificial Intelligence In Corporate Communication, Ernest Cornel Oduor
Investigating Leadership Influence On Adoption Of Artificial Intelligence In Corporate Communication, Ernest Cornel Oduor
Master of Arts in Digital Journalism
This study investigated the influence of leadership on adopting Artificial Intelligence (AI) in corporate communication within two civil society organizations (CSOs)—the Kenya Human Rights Commission (KHRC) and Transparency International-Kenya (TI-Kenya). The study used a qualitative method to identify AI tools in corporate communication, examine leadership approaches that influence AI adoption, scrutinize employee perceptions of leadership influence on AI use, and identify the motivators and barriers to adopting AI. Data collected through interviews and Focus Group Discussions (FGDs) revealed that 23 AI tools were employed across various corporate communication functions to enhance efficiency and productivity. The overall finding was that, among …
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Master of Arts in Digital Journalism
Integrating AI in Kenyan digital media houses presents opportunities and challenges, underscoring the need for formal guidelines in newsrooms. This study examined the status of AI use guidelines in the editorial policies of Kenyan media houses, along with the challenges involved in formulating and implementing these guidelines. Semi-structured interviews served as the primary data collection method, conducted with editors and reporters from four purposively selected media houses: Nation Media Group (NMG), Kenyans.co.ke, Nairobileo.co.ke, and Sauce.co.ke, all based in Nairobi. A total of 14 journalists were interviewed. Additionally, editorial policies of the selected media houses were analysed to assess if AI …
Investigating Consumer Determinants Of News Subscriptions Among Media In Kenya: The Case Study Of Nation Media Group, Gerald Andae
Investigating Consumer Determinants Of News Subscriptions Among Media In Kenya: The Case Study Of Nation Media Group, Gerald Andae
Master of Arts in Digital Journalism
The changing media landscape in a digital era has compelled media organisations in Kenya to transition to subscription-based business model in efforts to stay afloat amid dwindling advertising revenues. While an upward trajectory of online readership has driven this shift, consumers have shown slow adoption to subscription models posing a challenge to financial viability of traditional media organisations. This study investigates the determinants influencing digital news subscriptions in Kenya, focusing on Nation Media Group's (NMG) platform, Nation.Africa. The research uses a mixed-methods approach to analyse perceived value, psychographic factors, and socioeconomic influences shaping consumer subscription behaviour. The findings reveal that …
The Impact Of Layoffs On Journalists Who Remain Employed By Media Organisations In Kenya, Gloria Lihavi Aradi
The Impact Of Layoffs On Journalists Who Remain Employed By Media Organisations In Kenya, Gloria Lihavi Aradi
Master of Arts in Digital Journalism
The digital revolution in Kenya has caused a mass migration of audiences from traditional to digital media platforms, leading to record drops in legacy media revenues and profits. To cope with the continued shrinking of revenues, legacy media entities in Kenya frequently implement workforce reductions. In mid-2024, Kenya’s two largest media companies, NMG and SG, announced hundreds of job cuts, marking one of the biggest downsizings in the history of the country’s media industry. The move of one of the country’s biggest newspapers, People Daily, to a fully online publication in November 2024 could also signal more job cuts. However, …
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi
Master of Arts in Digital Journalism
Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …
Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva
Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva
Master of Arts in Digital Journalism
Like many other technologies before it, Artificial Intelligence (AI) in the media has presented both opportunities and challenges for the industry. One of the opportunities it presents is that it could make the journalists more efficient and productive in their practices such as gathering stories, editing them and distributing them to the public. However, bias, finances, ignorance have kept the media from completely embracing it and only use it for particular purposes. Nation Media Group-Uganda (NMG-U) is one of the companies that has adopted the use of AI, although not officially. The company has been using AI since 2016 but …
Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke
Examining Social Media Utility In Television News Programming: A Case Study Of Urban Tv, Uganda., Vicent Musoke
Master of Arts in Digital Journalism
This study examined social media utility in television news programming using a case study of Urban TV, Uganda. It also provided an understanding of how television stations in the country integrate social media in their news programs by establishing social media utility in Urban Television’s news programs; assessing how Urban TV caters to its broadcast and social media audience in news programs, and exploring how Urban TV’s cross-platform utility caters to its social media audience in news programming. The study is anchored within the technology acceptance Model and uses in-depth interviews with Urban TV staff and direct observation of Urban …
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Examining The Role And Implications Of Twitter On News Production In Ugandan Newsrooms: A Case Of Nation Media Group Uganda, Elizabeth Amongin
Master of Arts in Digital Journalism
Social Media, particularly Twitter, has increased and eased the news production process by enhancing sourcing, gathering, and distributing news content. This study examined the implications of applying or using witter in the news production process in Ugandan newsrooms. This study focused on Nation Media Group -Uganda (NMG-U) and the New Media Theory guided it. The study applied a qualitative study approach and indepth interviews to collect data from 22 journalists and editors who were purposely selected. The study used a case study design to establish the role of Twitter in news sourcing and the attribution of quotes This study found …
18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred
18. Framing Of The 2022 World Cup In Qatar By The Western Media., Wanyonyi Mildred
Master of Arts in Digital Journalism
Qatar became the first Arab and Muslim nation to host the FIFA World Cup in 2022. This study aims to analyse Western Media’s framing of the FIFA 2022 World Cup in Qatar. The study relies on framing theory, an extension of the agenda-setting theory that argues that the media is the key institution for framing and significantly shaping our perspectives on current events and issues. This study adopted a descriptive research framework and focused on news articles published by Western Media, including CNN, BBC, and The Guardian, spanning 48 days. The study adopts a quantitative methodology for data collection, with …
Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu
Digital Media And Democratization: The Role Of X In Promoting Participatory Democracy In Rwanda., Christophe Hitayezu
Master of Arts in Digital Journalism
Amidst the ever-evolving landscape of digital media's impact on democracy, this study explored the nuanced relationship between X and participatory democracy in Rwanda. Anchored on the Theory of Public Sphere and New Media Theory, this research shed light on the multifaceted interactions between citizens and politicians on X in Rwanda. By quantifying the interactions between politicians and citizens, finding out whether accountability mechanisms exist on the platform, and citizen-driven concerns; the study aimed to offer a comprehensive understanding of X's role in promoting participatory democracy in Rwanda. Situated within the Rwandan political context, this study gains significance as it navigates …