Mass Communication Commons^™

An Ethnography Of The Bay Area Renaissance Festival: Performing Community And Reconfiguring Gender, Matthew Johnson

USF Tampa Graduate Theses and Dissertations

This performance ethnography analyzes the means by which performers at Tampa, Florida‘s Bay Area Renaissance Festival constitute community and gender through performance. Renaissance Festivals are themed weekend events that ostensibly seek to allow visitors to experience life in an English Renaissance village. Beginning with the theoretical assumption that performance is constitutive of culture, community, and identity, and undergirded by David Boje‘s festivalism, Richard Schechner‘s restored behavior, Victor Turner‘s liminoid communitas and Judith Butler‘s performative agency, The Festival is explored as a celebratory community that engages in social change through personal transformation.

Employing reflexive ethnography and narrative as inquiry, Chapter Two …

Bastards, Brains, Boobs And Performance: A Retrospective Account, Joanna Bartell

USF Tampa Graduate Theses and Dissertations

The two essays that comprise this thesis use personal narrative to discuss various aspects of illness, resistance and the body. The first essay uses performance theory to explore the social structures, mandates and restrictions concerning illness. I use the cancer experience to explore the co-creation of self, identity, and modes of being between "performer" and "audience." "Performer," in this case, is the "breast cancer patient," and the "audience" is comprised of the "social others.” The second essay explores cyborgization of the body, its painful effects, and associated social and moral values. It also discusses how we create theory and understanding …

An Ecology Of Performance: Gregory Bateson's Cybernetic Performance, Daniel Matthew Blaeuer

USF Tampa Graduate Theses and Dissertations

This dissertation is a case study of the public performances of Gregory Bateson at The Esalen Institute. The case study is a reconsideration of the work of Gregory Bateson from the perspective of performance studies. The author brings together performativity, cybernetics, and the sacred to argue that Gregory Bateson, in his public performances, was striving for grace in encounters with others. The author has conducted archival research into Bateson’s presentations and has spoken with several close to Bateson to get a sense of how his process of public presentation paralleled his ideas—a process of continually working through ideas in conversation …

Consumer Responses To Stereotypical Vs. Non-Stereotypical Depictions Of Women In Travel Advertising, Jessica Eran Mcdonald

USF Tampa Graduate Theses and Dissertations

Women are active travel consumers, yet travel advertising notoriously depicts women stereotypically. If consumers react negatively to these stereotypical portrayals in advertising, they may disregard the ad or brand and purchase a different travel product. The purpose of this study is to determine if consumers react differently to stereotypical versus non-stereotypical depictions of women in travel advertising. The study will examine these reactions, by measuring attitude toward the ad, attitude toward the brand, purchase intention, and cognitive responses to carefully prepared advertisements that are characterized as ―stereotypical‖ or ―non-stereotypical.‖ Ads are defined as stereotypical by utilizing Goffman‘s (1979) framework for …

Government Public Relations: A Quantitative Assessment Of Government Public Relations Practitioner Roles And Public Relations Model Usage, Joelle Wiley Castelli

USF Tampa Graduate Theses and Dissertations

This study attempts to identify how public relations are practiced in local governments. Traditional literature has stated that the public information model of public relations is the model of public relations practiced in local governments. This study also attempts to determine which roles are most common for lead communicators in municipal organizations governments. Based on Internet survey research methods, research findings indicated that while most practitioners stated they practiced a two-way communications model, they had the most expertise in the public information and press agentry models. The researcher also found that the role most often held by the highest ranking …

Attitudinal Antecedents Of The First- And Third-Person Effect Of Alcohol Advertising On College Students, Georgia Begin

USF Tampa Graduate Theses and Dissertations

Data collected from a survey questionnaire via personal interviews among 488 college students was used to examine relationships among attitude toward alcohol advertising, attitude toward alcohol beverages, perceived influence of alcohol advertising on oneself, perceived influence of alcohol advertising on others, and attitude toward restrictions of alcohol advertising. Results supported the hypothesized direct effect of advertising attitudes and product attitudes on attitude toward restrictions. Also supported was the indirect effect of advertising and product attitudes on attitudes toward restricting alcohol advertising via such mediators as perceived influence of the ads on self and others using the theories of first- and …