Mass Communication Commons^™

Using Green Messages To Cue Recycling Tendencies, Danielle Quichocho

USF Tampa Graduate Theses and Dissertations

Recycling of common plastics is a practical way to limit the amount of waste that ends up in landfills, and eventually contributes to various forms of pollution. However, statistics indicate that it is not currently a normalized, prioritized behavior. A pilot study indicated that relying only on preexisting frameworks such as the Elaboration Likelihood Model to understand consumer perceptions simply does not encompass the scope of the topic. Consumer experiences with green messages, especially in the current climate of a saturated advertising market are incredibly complex. Understanding these experiences is also currently being impeded by inconsistencies in how researchers in …

Household Food Waste Prevention In Malaysia: An Issue Processes Model Perspective, Syahirah Abd Razak

USF Tampa Graduate Theses and Dissertations

Food waste has been a worldwide concern for several decades but this problem is relatively new in the Malaysian context due to the increasing amount of food waste in recent years. Thus, the goal of the study is to provide the basic information of knowledge and involvement level, and their interaction in food waste prevention among households in Malaysia. This study seek to further mass communication research in the area of food waste. The Hallahan’s Issues Processes Model was used within this study in order to determine the relationship between knowledge, involvement, and food waste prevention behavior. The convenience sampling …

The Road To The White House: A Correlational Analysis Of Twitter Sentiment And National Polls In The 2016 Election Cycle, Melissa G. Pelletier

USF Tampa Graduate Theses and Dissertations

In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication on social media. With the increasing online political discussions created on social media such as Twitter, an analysis of sentiment is critical. The data could be obtainable for candidates to estimate the electorate’s opinion of each candidate. A shift of sentiment offers a deeper insight into tracking changing attitudes toward candidates. Because Twitter only allows each tweet to be 140 characters there is a simplicity that offers statements to …

Traversing Privacy Issues On Social Networking Sites Among Kuwaiti Females, Shahad Shihab

USF Tampa Graduate Theses and Dissertations

This qualitative descriptive study explores privacy issues on social networking sites among young Kuwaiti females and their behavior when protecting their information. In this study, two of the most prominent social networking sites in Kuwait were selected to investigate Kuwaiti females’ privacy concerns. These platforms are Instagram and Twitter. The research was guided by two questions: What information do Kuwaiti females disclose on Instagram and Twitter? How do Instagram and Twitter differ in managing privacy?

Participants of this research are 15 young Kuwait females studying at Kuwait university in different educational fields. The data collection method used was semi-structured, face-to-face …

Smog Pollution In China: News Framing And Issue-Attention Cycle Per The, Yingying Zhang

USF Tampa Graduate Theses and Dissertations

China's smog air pollution has become an increasingly urgent environmental crisis in China. Using framing as theoretical framework, this research examined how much media attention is focused on smog air pollution and how print media frame smog air pollution. An empirical content analysis of 339 articles in the People’s Daily newspaper was conducted from 2000 to 2016, and the results showed that “non-voluntary solutions” and “problem” frames were the two frames that had been most utilized to construct stories about air pollution. Smog air pollution crisis also discussed in terms of Downs issue-attention cycle, a five-stage model explaining the rise …

Social Media Use And Political Participation In China: The Mediating Role Of Political Efficacy, Bingyang Liu

USF Tampa Graduate Theses and Dissertations

In the Chinese authoritarian and conservative political system, Chinese political efficacy and political participation are popular directions of research in recent years. Based on uses and gratifications theory and self-efficacy theory, this thesis explored the relationships among social media use, political efficacy, and political participation. The most important part of this study was examining the mediating role of political efficacy between social media use and political participation in mainland China. Internal political efficacy and external political efficacy are two dimensions of political efficacy that were separately examined in this study. The results revealed that internal political efficacy can mediate between …

Framing Genetically-Modified Foods Communication In China: A Content Analysis Of News Coverage Of People’S Daily And Southern Metropolis, Linqi Lu

USF Tampa Graduate Theses and Dissertations

Grounded in framing theory, this thesis presents a qualitative content analysis of newspaper coverage of genetically modified foods by two Chinese newspapers- People’s Daily and Southern Metropolis, in 2000-2017. The political, economic, public opinion and legal implications involved have made the reports of genetically modified (GM) foods present different framing, themes, and positions between People’s Daily and Southern Metropolis. This study aims to examine the various frames used in the coverage of GM foods in two major Chinese newspapers that operate within different media frameworks.

Results of the content analysis illustrated that significant differences existed in the newspapers in …

Documenting An Imperfect Past: Examining Tampa's Racial Integration Through Community, Film, And Remembrance Of Central Avenue, Travis R. Bell

USF Tampa Graduate Theses and Dissertations

This research examines the Civil Rights Movement in Tampa, Florida through documentary film to recognize an imperfect past and visually reconstruct Central Avenue as a physical and Thirdspace site of remembrance located at an intersection of race and community. Motivated by an ethnographic approach and through community engagement, Tampa Technique: Rise, Demise, and Remembrance of Central Avenue is a 54-minute film that explores Central Avenue’s rise to prominence through segregation, its physical and symbolic demise as a racialized site of communal space, and how it is remembered through collective and public memory in the location it once occupied. Documentary film …

Countering The Questionable Actions Of The Cpd And Fec, Brian C. Cole

USF Tampa Graduate Theses and Dissertations

For his study, the author determines whether the Commission on Presidential Debates (CPD) and the Federal Elections Commission (FEC) are sovereign entities, or if they are pawns of the Democratic and Republican parties (Political Duopoly) aimed to prevent smaller candidates from participating in the CPD’s Presidential Debates.

The author’s rationale for his research is based on the fact that, despite a large majority of American voters want to hear other voices in the CPD debates, the CPD has not allowed other voices to participate in the debates since 1992, through use of the CPD’s fifteen-percent support requirement. Every time an …

“You Know Who I Am, Don’T You? I’M The One They’Re Writing About In The Newspapers And On Tv”, Casey Killen Crane

USF Tampa Graduate Theses and Dissertations

News media play a key role in U.S. society, helping to inform members of the public as gatherers and reporters of information, as well as by serving as government watchdogs. In the ongoing search for and reporting of information, media professionals must be aware of how they report on crime by being cognizant of how they represent killers, victims, and their families, and by being aware of how they represent any gratifications those groups may receive from the media coverage. This study considers the interactions between serial killer Dennis Rader, investigators and media organizations, and how some of these groups …

Chinese National Identity And Media Framing, Yufeng Tian

USF Tampa Graduate Theses and Dissertations

This study explored the relationship between Chinese national identity and media framing and priming effect by combining the two paradigms, the literature of group identity and the discourses of media cognitive effect. Extending social identity theory (Tajfel, 1981), self-categorization theory (Turner, et al., 1987) and subjective group dynamics theory (Marques, Paez, & Abrams, 1998), the current study drew the distinction between descriptive (cognitive/perceptual) and prescriptive (affective/subjective) fit of the social norms that contributed to social identity. After deliberating the macro concept (the ascribed vs. acquired) of a national identity (Westle, 2014), as well as the social, political, economic and cultural …

Conceptualizing Social Wealth In The Digital Age: A Mixed Methods Approach, Kristina Oliva

USF Tampa Graduate Theses and Dissertations

As society continues to shift into the digital age, the relationship between social exchange and economic activity is becoming increasingly homogenous. The success of digital products are largely sustained upon the leverage of social relationships and the quasi-sharing of material items, services, and digital media. Emergence of the sharing and on-demand economies is evidence of the necessity to understand social exchange as a form of economic transaction. As such, this study attempts to conceptualize and define the concept of social wealth to understand the basis of an economic synthesis. In attempt to theoretically integrate the concept, a mixed methods design …