Mass Communication Commons^™

A Research On Esports Users’ Motives And Satisfaction In China The Case Of League Of Legends, Qianyin Sun

USF Tampa Graduate Theses and Dissertations

This research mainly explores the motives and satisfaction of Chinese eSports users. Due to the changing role of eSports in China this year, the attitude of Chinese society towards eSports has changed from depreciation to praise, and the identity of belonging sense of game players has become one of the motives for them to continue playing League of Legends (LOL). In addition, as a milestone in eSports field, the playability of LOL itself and its pastime and social functions as a mass media will affect the motives and satisfaction of players. This survey used online survey to investigate the satisfaction …

The Research On The Determinants Of Users' Willingness To Pay For Chinese Paid Sports Model Based On Use And Gratification Theory, Jing Li

USF Tampa Graduate Theses and Dissertations

This study adopted use and gratification theory as a theoretical guide to explores the impact of individual needs, product variables, and copyright consciousness on audience’s willingness to pay in paid sports media in China. The most important part of this study was tested whether product variables act as a mediating factor and whether copyright consciousness plays as a moderating factor to influence the relationship between individual needs and willingness to pay. This quantitative study collects the data from a sample of 679 (valid N=568) Chinese adults who have some exposure or understanding of the paid sports model in mainland China. …

An Analysis Of The Language And The Relationship Of The President Of The Usa Related Twitter Accounts Toward The National Media, Sait Serif Turhan

USF Tampa Graduate Theses and Dissertations

This research focuses on the language tone of the United State of America’s presidentrelated Twitter accounts and the ways of the interaction with the national media with their tweets. The literature provides how politicians utilize and for what purposes they use Twitter. Framing theory was applied to conceptualize the manner of conveying messages and impressions of politicians toward the national media. Content analysis was utilized to analyze 902 mediarelated tweets to find out the ways of the interactions and language tone and the level of emotions in tweets of US president-related Twitter accounts with the national media during the period …

2018 China-United States Trade War: Framing Analysis Of Online News Coverage In The United States And China As Portrayed By The New York Times And The People’S Daily, Jiangling Huang

USF Tampa Graduate Theses and Dissertations

Grounded in framing theory, this thesis explores a differential study by content analysis. The 2018 China-United States trade dispute is a major event that was officially launched by the United States and attracted worldwide attention. The ongoing trade disputes have had a huge impact on the economies of the two countries and the world economy, and a large number of news media have reported and commented on the incident. The purpose of the study was to determine the differences between news reports in the two countries depicted in the New York Times and the People’s Daily. The sample comes from …

Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez

USF Tampa Graduate Theses and Dissertations

Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …

The Role Of Social Media Journalists In Tv News:Their Effects On The Profession And Identity Of Tv Journalism, The Quality Of News, And Theaudience Engagement, Yousuf Humiad Al Yousufi

USF Tampa Graduate Theses and Dissertations

Spurred by the rapid influence of social media in the news industry, an increased number of TV news stations have started assigning dedicated social media journalists (SMJ) in newsrooms to monitor, gather, verify, share news, and engage with audiences on the streams of social media. Consequently, drawing on the diffusion of innovation theory, the present study probes into TV journalists’ perceptions of the implications of the role of this new type of TV professionals in the identity and profession of journalism, the quality of news pertaining to the verification of misinformation, and the news audiences’ attractions and viewership by capitalizing …

Relationship Management Communications By Nhl Teams On Twitter, Kelsey M. Baker

USF Tampa Graduate Theses and Dissertations

The sports industry is massive, bolstered by its relationship with media. A recent development in the sport industry is the advent of social media, which offers the potential for two-way communication between sports organizations and their relevant stakeholders. Relationship management theory helps cultivate an understanding of social media as a vehicle for value creation for an organization and its stakeholders. This thesis is a content analysis of relationship communications strategies on Twitter using the accounts of five National Hockey League teams.

This study builds upon existing literature by identifying stakeholder groups targeted on Twitter by NHL teams, defining subcategories in …

The Peruvian Minstrel: An Analysis Of The Representations Of Blackness In The Performance Of El Negro Mama From 1995 To 2016, Ana Lucía Mosquera Rosado

USF Tampa Graduate Theses and Dissertations

Peruvian mass media has failed in addressing and representing the cultural and ethnic diversity of its country, as the presence and representation of ethnic minorities (indigenous and Afro-Peruvian) are almost exclusively reduced to the reproduction of stereotypes in comedy shows, in which they are often racialized and the target of offenses directly related with their ethnic identities. The analysis will focus on the figure of El Negro Mama, a very popular character in Peruvian television thought to be a portrait of the Afro-Peruvian population. Through the use of textual analysis, the paper will explore of this character in order to …

Objectification Of Women In Bollywood Item Numbers, Zahabia Z. Slatewala

USF Tampa Graduate Theses and Dissertations

Although sexual objectification is commonplace in media culture, music videos provide the most potent examples of it. The current investigation makes an important contribution to the relevant literature regarding the objectification of women in song lyrics while simultaneously broadening the content used to assess objectification. It reflects the ways of objectification of women in India by analyzing Bollywood rap and item songs. Based on objectification theory, one of the primary goals in the present study was to measure differences between visual and behavioral sexual objectification, drawing on theoretically derived indicators of sexual objectification. It also concentrated on measuring the change …

Online Mmorpg Games In China: Player Motivations And The Mediating Role Of Flow, Jiaxin Liu

USF Tampa Graduate Theses and Dissertations

Massively Multiplayer Online Role-Playing Games (MMORPGs) are gaining popularity and are being used widely in China. The aim of this study is to explore the relationship between the motivation and the experience of MMORPG players, and the effects of playing MMORPG through an extensive online survey of more than 300 Chinese participants (n = 305). Specifically, the findings support the complex relationship between variables, including the direct effects on motivation and flow, on the time the players invest in MMORPG games, and the mediated effects on motivations through flow. In addition to the importance of direct and indirect effects on …

Florida Newspaper History Chronology, 1783-2001, David Shedden

USF St. Petersburg campus Faculty Publications

This resource guide about the history of Florida newspapers begins in 1783 during the last days of British rule and ends with the first generation of news websites.